# Universal Recording Corporation

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Chicago recording studio (1946–1989)

This article is about the Chicago recording studio. For the unrelated film production and distribution company known as Universal Studios, see [Universal Pictures](/source/Universal_Pictures). For Universal Pictures' television and film studio complex, see [Universal Studios Lot](/source/Universal_Studios_Lot). For Universal Studios theme parks, see [Universal Parks & Resorts](/source/Universal_Parks_%26_Resorts).

Universal Recording Corp. Industry Recording studio Founder Bill Putnam, Sr. Defunct 1989 (1989)

**Universal Recording Corporation** was a [recording studio](/source/Recording_studio) in [Chicago](/source/Chicago) founded by [Bill Putnam Sr.](/source/Bill_Putnam) for the purpose of investigating new recording techniques and the development of specialized recording equipment.

Universal Recording was seminal in the development of experimental studio techniques. It was the location of the first use of [tape repeat](/source/Tape_loop) in a recording, the first isolated vocal booth, the first recording with multiple [overdubs](/source/Overdubs) of a single voice, early [eight-track recording](/source/Eight-track_recording) trials and the first experiments with half speed disc mastering.[1]

## History

### Early history

Putnam established Universal Recording Corp. north of [Downtown Chicago](/source/Downtown_Chicago) in [Evanston, Illinois](/source/Evanston%2C_Illinois), in 1946.[2] His partners were Bernie Clapper (a former [Valparaiso Technical Institute](/source/Valparaiso_Technical_Institute) roommate) and Bob Weber (who Putnam had met while working with the [U.S. Army](/source/United_States_Army)). The initial investment, most of which Putnam had borrowed from his family, was $20,000. The Evanston facility consisted of one small studio with a [Western Electric](/source/Western_Electric) broadcast console and a [Scully](/source/Scully_Recording_Instruments) [recording lathe](/source/Disc_cutting_lathe) with [Westrex](/source/Westrex) system purchased from Otto Hepp. Putnam won a lucrative contract with to record and [delay broadcast](/source/Broadcast_delay) [transcriptions](/source/Electrical_transcription) shows for the [ABC radio network](/source/Blue_Network).[3]

Recognizing the need for Universal Recording to have a location closer to downtown Chicago, Putnam took over the studios on the 42nd floor of the [Chicago Civic Opera Building](/source/Civic_Opera_House_(Chicago)) at 20 [Wacker Drive](/source/Wacker_Drive) in Chicago. He struck a deal with [the Harmonicats](/source/The_Harmonicats) to help facilitate a recording session and record release in exchange for a portion of the sales of the record. His use of the building's bathroom as an [echo chamber](/source/Echo_chamber) for the recording of "[Peg o' My Heart](/source/Peg_o'_My_Heart_(song))" was the first artistic use of [artificial reverb](/source/Reverb_effect) in a popular song.[2] The song sold 1.4 million copies and gave Universal Recording Corp. a big boost in income and new business.[4][5]

Universal Recording soon became the hotspot for the Chicago music business. Such artists as [Patti Page](/source/Patti_Page), [Vic Damone](/source/Vic_Damone) and [Dinah Washington](/source/Dinah_Washington) came through the doors; [Al Morgan](/source/Al_Morgan_(pianist))'s "[Jealous Heart](/source/Jealous_Heart)" sold a million copies on the in-house **Universal Records** label.[2]

In 1949, Universal Recording was granted a patent for "Double Feature", a method for putting two songs on each side of a 10-inch record. The technology was developed by [Cook Records](/source/Cook_Records) in New York and exclusively licensed to Universal Records.

### Walton Street

In 1955, Putnam built Universal Studios a new 15,000 square foot facility at 46 E. Walton Street. Putnam's company quickly became Chicago's largest independent recording studio, hosting sessions for artists from Chicago blues labels such as [Vee-Jay](/source/Vee-Jay_Records), [Mercury](/source/Mercury_Records) and [Chess](/source/Chess_Records). Putnam and his studio's reputation grew quickly thanks to work with blues artists such as [Muddy Waters](/source/Muddy_Waters), [Willie Dixon](/source/Willie_Dixon), [Bo Diddley](/source/Bo_Diddley), [Little Walter](/source/Little_Walter), and [Chuck Berry](/source/Chuck_Berry), and jazz artists like [Count Basie](/source/Count_Basie), [Stan Kenton](/source/Stan_Kenton), [Sarah Vaughan](/source/Sarah_Vaughan), [Dizzy Gillespie](/source/Dizzy_Gillespie), [Ella Fitzgerald](/source/Ella_Fitzgerald), [Little Walter](/source/Little_Walter), and [Duke Ellington](/source/Duke_Ellington), who said Putnam was his favorite engineer.[6] Putnam's period at Universal saw a number of 'firsts' for the recording industry, including the first use of tape repeat, the first vocal booth, the first multiple voice recording, one of the first to use 8-track recording (preceded by Les Paul and [Tom Dowd](/source/Tom_Dowd)), the first use of delay lines in the studio, and the first release, in 1956, of half-speed mastered discs (on the Mercury label.)[2][7]

Universal Recording was the most advanced and largest independent recording facility in the country. Producers and arrangers such as [Nelson Riddle](/source/Nelson_Riddle), [Mitch Miller](/source/Mitch_Miller) and [Quincy Jones](/source/Quincy_Jones) grew to prefer the studio for their [big band](/source/Big_band) and [orchestral](/source/Orchestra) recordings. Engineer [Bruce Swedien](/source/Bruce_Swedien) began working for the studio. In 1957, Putnam sold his interest in Universal Recording and moved to Hollywood, where he established [United Recording Corp.](/source/United_Western_Recorders)[8] Upon Putnam's departure, Bernie Clapper became President of Universal Recording Corporation.

By 1967, Universal was operating five studios 24 hours a day, and began a $1 million 26,000 square foot expansion of four additional studios and more.[9] Murray Alan became President of Universal Recording in the early 1970s. At its peak, Universal Recording Corporation employed over 400 people. In 1989, the Walton Street building was sold, and Universal Recording moved to 32 West Randolph Street. It closed for good shortly afterwards.[10]

## References

1. **[^](#cite_ref-1)** ["Wasn't the Gold Coast once home to a world-famous studio?"](https://www.chicagotribune.com/news/ct-xpm-2005-08-12-0508120303-story.html). *Chicago Tribune*. 12 August 2005. Retrieved 17 August 2021.

1. ^ [***a***](#cite_ref-Temples_2-0) [***b***](#cite_ref-Temples_2-1) [***c***](#cite_ref-Temples_2-2) [***d***](#cite_ref-Temples_2-3) Cogan, Jim; Clark, William (2003). *Temples of Sound: Inside the Great Recording Studios*. San Francisco, United States: Chronicle Books. pp. 125–135. [ISBN](/source/ISBN_(identifier)) [0-8118-3394-1](https://en.wikipedia.org/wiki/Special:BookSources/0-8118-3394-1).

1. **[^](#cite_ref-3)** ["The Vitacoustic Label"](https://web.archive.org/web/20160812064746/http://campber.people.clemson.edu/vitacoustic.html). *Clemson.edu*. Archived from [the original](http://campber.people.clemson.edu/vitacoustic.html/) on 12 August 2016. Retrieved 25 August 2021.

1. **[^](#cite_ref-4)** Weir, William (2012-06-21). ["How humans conquered echo"](https://www.theatlantic.com/entertainment/archive/2012/06/how-humans-conquered-echo/258557/). *[The Atlantic](/source/The_Atlantic)*. Retrieved 2021-08-24.

1. **[^](#cite_ref-5)** ["A Brief History of The Studio As An Instrument: Part 1 - Early Reflections"](https://www.ableton.com/en/blog/studio-as-an-instrument-part-1/). *Ableton.com*. Retrieved 24 August 2021.

1. **[^](#cite_ref-6)** Journal of the Audio Engineering Society, Volume 37, Number 9, September 1989. [*An Afternoon With: Bill Putnam*](http://www.aes.org/aeshc/docs/afternoon_putnam.pdf), Retrieved on May 6, 2009.

1. **[^](#cite_ref-7)** Sutheim, Peter (September 1989). ["An Afternoon With: Bill Putnam"](http://www.aes.org/aeshc/docs/afternoon_putnam.pdf) (PDF). *Journal of the Audio Engineering Society*. **37** (9). [Audio Engineering Society](/source/Audio_Engineering_Society): 723–730. [ISSN](/source/ISSN_(identifier)) [1549-4950](https://search.worldcat.org/issn/1549-4950).

1. **[^](#cite_ref-8)** ["Phill Sawyer - recollections"](http://precambrianmusic.com/history1.htm). *precambrianmusic.com*. Retrieved 17 February 2017.

1. **[^](#cite_ref-9)** ["Mad Studio Space Scramble on As Waxing Splurge Hits Chicago"](https://books.google.com/books?id=qiIEAAAAMBAJ&dq=RCA+studios&pg=PA11). *Billboard*. 14 October 1967. Retrieved 3 October 2024.

1. **[^](#cite_ref-10)** Benzuly, Sarah. ["Murray Allen, 1930-2006"](https://www.mixonline.com/recording/murray-allen-1930-2006-425060). *Mix Online*. Future Plc. Retrieved 1 September 2021.

## External links

- [YouTube - Universal Recording part 1](https://www.youtube.com/watch?v=C0pAZMZkHpA)

- [YouTube - Universal Recording part 2](https://www.youtube.com/watch?v=cs_Rjrr0_NA)

- [YouTube - Universal Recording part 3](https://www.youtube.com/watch?v=SDTI8DlmZ0s)

- [YouTube - Universal Recording part 4](https://www.youtube.com/watch?v=7mQJ8-HkdsM)

- [Sweetwater Sound - Bruce Swedien (The Early Days at Universal Recording) Part 2](https://www.youtube.com/watch?v=P47HCAV49Vs)

- [Sweetwater Sound - Bruce Swedien (Inside Universal Recording Studios, Chicago) Part 3](https://www.youtube.com/watch?v=fF7FaI9OcqU)

[41°53′05″N 87°37′45″W / 41.88471°N 87.62906°W / 41.88471; -87.62906](https://geohack.toolforge.org/geohack.php?pagename=Universal_Recording_Corporation&params=41.88471_N_87.62906_W_type:landmark_globe:earth_region:US-IL)

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Adapted from the Wikipedia article [Universal Recording Corporation](https://en.wikipedia.org/wiki/Universal_Recording_Corporation) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Universal_Recording_Corporation?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
