# Ultima Foods

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{{Short description|French food company}}
{{Infobox company
| name = Ultima Foods
| image = Ultima Foods logo.svg
| brands = Iögo<br>Olympic Dairy
| foundation = 1993
| location = Laval, Quebec
| location_country = Canada
| revenue = CA$ 300&nbsp;million (approx.)<ref name="agropur-repurchase">{{cite web|url=http://www.agropur.com/wp/en/agropur-acquires-agrifoods-interest-in-ultima-foods/|title=Agropur Acquires Agrifoods' Interest in Ultima Foods|author=Agropur|date=2017-08-31|accessdate=2017-09-02|archive-date=2017-09-02|archive-url=https://web.archive.org/web/20170902225528/http://www.agropur.com/wp/en/agropur-acquires-agrifoods-interest-in-ultima-foods/|url-status=dead}}</ref>
| revenue_year = 2017
| num_employees = 660
| num_employees_year = 2017
| website = {{url|http://ultimayog.ca}}
}}

'''Ultima Foods Inc.''' is a Canadian manufacturer and marketer of yogurt and fresh dairy products. Founded in 1993 (with predecessor operations dating to 1971), Ultima Foods is owned by [Lactalis](/source/Lactalis). In 2017, the company had 660 employees across the country and annual sales in excess of CA$300 million.<ref name="agropur-repurchase" />

The company launched the '''iögo''' brand of yogurt and fresh dairy products in Canada in mid-August 2012,<ref name="iogo-tm">{{cite web|url=http://www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=&fileNumber=1582273|title=Canadian Trade-mark Data: Application no. 1582273|work=Canadian Trade-marks Database|publisher=[Canadian Intellectual Property Office](/source/Canadian_Intellectual_Property_Office)|accessdate=2012-08-11}}</ref><ref>{{cite web |author=Ultima Foods |title=Company Profile |url=http://ultimayog.ca/static/docs/en/BusinessProfile.pdf |archive-url=https://web.archive.org/web/20140810012802/http://ultimayog.ca/static/docs/en/BusinessProfile.pdf |archive-date=2014-08-10 |accessdate=2012-08-11}}</ref> and also owns and operates the Olympic brand of dairy products. Ultima Foods also continues to manufacture (but no longer directly sells) [Yoplait](/source/Yoplait)-branded products in Canada .

== History ==

In 1971, the [Quebec](/source/Quebec)-based Coopérative agricole de Granby (renamed Agropur in 1979)<ref>{{cite web|url=https://www.agropur.com/en/our-cooperative/our-logo|title=The logo's history|author=Agropur|author-link=Agropur|accessdate=2019-02-15|archive-date=2019-02-15|archive-url=https://web.archive.org/web/20190215215902/https://www.agropur.com/en/our-cooperative/our-logo|url-status=dead}}</ref> obtained the Canadian licence to manufacture and market [Yoplait](/source/Yoplait) products.<ref name="ultima-history">{{cite web|url=https://www.ultimayog.ca/en/company/story-and-milestones/|title=Ultima Story|author=Ultima Foods|accessdate=2019-02-15}}</ref> In 1993, Agropur's yogurt manufacturing and marketing operations were combined with those of Agrifoods, a federal cooperative owned by 2,500 dairy producers in Alberta, British Columbia and Saskatchewan, forming Ultima Foods.

In 2004, Ultima Foods acquired Olympic Dairy, a manufacturer of premium natural cultured dairy, organic and soy products. For over 30 years, Olympic has produced over 140 different products in a variety of sizes and flavours.<ref name="Olympic Flavours">{{cite web|url=https://www.olympicdairy.com/produits|title=Olympic Products|author=Olympic|accessdate=2019-02-15}}</ref>

On May 8, 2012, Ultima and Yoplait announced they were restructuring their relationship. As of September 1, 2012, [General Mills](/source/General_Mills) (the brand's longtime United States licensee, and since 2011 a 50% shareholder in the international Yoplait brand) has taken over as the Canadian licensee of the Yoplait brand. Ultima continues to produce Yoplait-branded products at its [Granby, Quebec](/source/Granby%2C_Quebec) plant, but these products are now marketed and sold by General Mills.<ref>{{cite web|url=https://www.newswire.ca/news-releases/ultima-and-yoplait-resolve-issues-successfully-reach-agreement-510200961.html|title=Ultima and Yoplait resolve issues, successfully reach agreement|author=Yoplait SAS|date=2012-05-08|accessdate=2012-08-11}}</ref>

Simultaneously, Ultima Foods announced plans to begin producing and marketing its own brand of yogurt and fresh dairy products in Canada, starting in mid-August 2012, later revealed to be ''iögo'' (pronounced "yo-go").<ref name="iogo-tm" /> The new product line is, according to Ultima, "entirely created and manufactured in Canada and [includes] a full and original line of products and flavours that suit the tastes of Canadian consumers."<ref>{{cite web|url=https://www.newswire.ca/news-releases/ultima-foods-launches-its-own-brand-of-yogurt-in-canada-and-reaches-an-agreement-with-yoplait-510200511.html|title=Ultima Foods launches its own brand of yogurt in Canada and reaches an agreement with Yoplait|author=Ultima Foods|date=2012-05-08|accessdate=2012-08-11}}</ref>

On August 31, 2017, Agropur and Agrifoods announced that they had concluded an agreement pursuant to which Agropur would become the sole owner of Ultima Foods, subject to regulatory approval.<ref name="agropur-repurchase" />

In December 2020, Agropur announced the sale of its yogurt activities in Canada to [Lactalis](/source/Lactalis) (based in France).<ref name="lactalis-repurchase">{{cite web|url=https://www.agropur.com/fr/nouvelles/toutes-les-nouvelles/transaction-concernant-les-activites-de-yogourt-agropur|title=Transaction concernant les activités de yogourt d'Agropur|author=Agropur|date=2020-12-17|access-date=2021-10-07|archive-date=2021-10-06|archive-url=https://web.archive.org/web/20211006232253/https://www.agropur.com/fr/nouvelles/toutes-les-nouvelles/transaction-concernant-les-activites-de-yogourt-agropur|url-status=dead}}</ref>

== References ==
{{Reflist}}

== External links ==
* [http://www.ultimayog.ca Ultimayog.ca]

{{Agropur}}
Category:Dairy products companies of France
Category:Food and drink companies established in 1993

{{food-company-stub}}

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Adapted from the Wikipedia article [Ultima Foods](https://en.wikipedia.org/wiki/Ultima_Foods) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Ultima_Foods?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
