# Turtle Wax

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Turtle_Wax
> Markdown URL: https://mediated.wiki/source/Turtle_Wax.md
> Source: https://en.wikipedia.org/wiki/Turtle_Wax
> Source revision: 1321290377
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Short description|American automotive products company}}
{{Infobox company
| name             = Turtle Wax, Inc.
| logo             = 
| logo_size        = 200px
| type             = [Privately Held](/source/Private_Company)
| genre            = 
| fate             = 
| predecessor      = 
| successor        = 
| foundation       = {{Start date and age|1941}} (as Plastone)
| founder          = Benjamin Hirsch
| defunct          = 
| location_city    = [Lombard, Illinois](/source/Lombard%2C_Illinois)
| location_country = United States
| location         = 
| locations        = 
| area_served      = 
| key_people       = Denis John Healy <small>(Executive Chairman)</small>
| industry         = 
| products         = 
| services         = 
| market cap       = 
| revenue          = 
| operating_income = 
| net_income       = 
| aum              = 
| assets           = 
| equity           = 
| owner            = 
| num_employees    = 51-200<ref>[https://web.archive.org/web/20081027200958/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4271786 "Turtle Wax, Inc."] ''Business Week''.</ref>
| parent           = 
| divisions        = 
| subsid           = 
| homepage         = {{URL|http://www.turtlewax.com}}
| footnotes        = 
| intl             = 
}}
thumb|180px|Benjamin Hirsch

'''Turtle Wax, Inc.''' (known simply as '''Turtle Wax''') is an American manufacturer of [automotive appearance](/source/auto_detailing) products. The company was founded by Benjamin Hirsch in [Chicago](/source/Chicago%2C_Illinois) in 1941.<ref>{{cite web|url=http://www.fundinguniverse.com/company-histories/Turtle-Wax-Inc-Company-History.html|title=Turtle Wax, Inc. - Company History|year=1996}}</ref> It is currently headquartered in [Lombard, Illinois](/source/Lombard%2C_Illinois), having relocated from [Addison, Illinois](/source/Addison%2C_Illinois) in 2024.

==Products==
As of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning and [polishing](/source/Polishing_(metalworking)) products for cars including [glass](/source/glass), painted surfaces, uncoated metals, leather, wheels, tires, and more.

In 2019, the brand introduced its upmarket "Hybrid Solutions" product range. The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.

In 2023, Turtle Wax partnered with tattoo and street artist [Mister Cartoon](/source/Mister_Cartoon) to create a new line of products, The Art of Car Care. The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed at [lowrider](/source/lowrider) owners.

The company sold its Professional Products arm, focused on professional detailer and commercial car wash customers, to [Cambridge, Ontario](/source/Cambridge%2C_Ontario) based Transchem Inc. in 2013.<ref>International Carwash Association, [http://www.carwash.org/news-landing/2012/12/21/turtle-wax-to-sell-professional-car-care-business "Turtle Wax to sell professional business"], ''Car Wash News'', December 21, 2012.</ref> Turtle Wax has marketed its cleaning products for non-automotive applications, as well.<ref>Elva Ramirez, [https://www.wsj.com/articles/SB120416478877098637 "It's Not Just a Car Wax ..."], ''[The Wall Street Journal](/source/The_Wall_Street_Journal)'', February 8, 2008.</ref>

Turtle Wax also offers [automotive](/source/Automotive_industry) performance [chemicals](/source/chemicals) such as engine treatment products and formula oils under the [Marvel Mystery Oil](/source/Marvel_Mystery_Oil) and CD-2 brands. Additionally, the company operates full-service [car wash](/source/car_wash) facilities in the [Chicago Metropolitan area](/source/Chicagoland).<ref>John Schmeltzer, [https://web.archive.org/web/20160910065237/https://www.highbeam.com/doc/1G1-138207354.html "Chicago-based car care firm gets new chief, looks to grow"], ''[Chicago Tribune](/source/Chicago_Tribune)'', November 2, 2005.</ref>

== References ==
{{Reflist|30em}}
* {{Cite web|last=Turtle Wax|first=Iran|date=2020-11-18|title=محصولات شرکت ترتل واکس-Turtle Wax {{!}} سایت رسمی مراقبت از اتومبیل و جزئیات|url=https://irancar.care/brand/turtle-wax/|access-date=2020-11-18|website=ایرانکار فروشگاه|language=fa-IR}}

==Further reading==
{{div col|colwidth=30em}}
* [https://news.google.com/newspapers?nid=1314&dat=19860308&id=_g1XAAAAIBAJ&sjid=Pe8DAAAAIBAJ&pg=3207,4777705&hl=en ''The Spokesman Review'']
* [https://news.google.com/newspapers?nid=1291&dat=19860223&id=FiBUAAAAIBAJ&sjid=yYwDAAAAIBAJ&pg=7010,8240458&hl=en ''Boca Raton News'']
* [http://fortune.com/2016/04/18/turtle-wax-sponsorship-esports-optic-gaming/ ''Fortune'']
* [https://news.google.com/newspapers?nid=1454&dat=19880127&id=JtlOAAAAIBAJ&sjid=JxQEAAAAIBAJ&pg=5843,3814470&hl=en ''Star News'']
* [https://news.google.com/newspapers?nid=2457&dat=19850218&id=tO08AAAAIBAJ&sjid=Zi4MAAAAIBAJ&pg=4074,1330226&hl=en ''Bangor News'']
* [https://books.google.com/books?id=N7EnAQAAIAAJ&q=%22Turtle+Wax%22 ''International Directory of Company Histories'']. pp.&nbsp;468–470. {{subscription required}}
* [https://books.google.com/books?id=CGnr3-sSEdMC&dq=%22Turtle+Wax%22&pg=PA43 ''A Passion for Winning'']. pp.&nbsp;43–44.
* [https://www.telegraph.co.uk/sponsored/business/business-growth/11914072/turtle-wax-case-study.html ''The Telegraph'']
* [http://www.chicagobusiness.com/article/20131209/NEWS01/131209829/turtle-wax-loses-another-ceo ''Crain's Chicago Business'']
{{div col end}}

== External links ==
* [https://www.turtlewax.com Turtle Wax Global homepage]

Category:Automotive chemicals
Category:Waxes
Category:Manufacturing companies based in Illinois
Category:Companies based in DuPage County, Illinois
Category:Chemical companies established in 1941
Category:Addison, Illinois
Category:1941 establishments in Illinois
Category:American brands

---
Adapted from the Wikipedia article [Turtle Wax](https://en.wikipedia.org/wiki/Turtle_Wax) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Turtle_Wax?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.