# Treasure Data

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{{Short description|American software company}}
{{Infobox company
| name                = Treasure Data
| logo                = 
| logo_caption        = 
| logo_upright        = <!-- default: 1 -->
| logo_alt            = 
| type                = Private
| industry            = Digital marketing
| predecessor         = <!-- or: predecessors = -->
| founded             = 2011
| founder             = <!-- or: founders = -->
| defunct             = <!-- {{End date|YYYY|MM|DD}} -->
| fate                = 
| successor           = <!-- or:  successors = -->
| hq_location_city    = [Mountain View, California](/source/Mountain_View%2C_California)<ref name="15Million"/>
| hq_location_country = 
| area_served         = <!-- or: areas_served = -->
| key_people          = {{unbulleted list|Kazuki "Kaz" Ohta (Co-founder, CEO)| Hironobu Yoshikawa (Co-founder, chairman)| Sadayuki Furuhashi (Co-founder, chief architect)| Dan Weirich (COO, CFO)<ref name="Magazine">{{cite news |last1=Peters |first1=Alexa |title=Treasure Data Overcomes Adversity to Get to the Top |url=https://digital.mbemag.com/?m=53732&i=793614&p=22&_ga=2.44323812.1394331491.1696432368-1248190384.1696432368&ver=html5 |access-date=24 October 2024 |work=Minority Business Entrepreneur Magazine |date=Winter 2023 |pages=22–25}}</ref>}}
| products            = [Customer data platform](/source/Customer_data_platform)s, [Fluentd](/source/Fluentd)
| owner               = <!-- or: owners = -->
| num_employees       = ~700<ref name="Magazine"/>
| num_employees_year  = 2023
| parent              = 
| website             = {{URL|treasuredata.com}}
}}

'''Treasure Data''' is a privately held company that provides [customer data platform](/source/customer_data_platform)s in the form of data management and analytics software. The company developed [Fluentd](/source/Fluentd), a [cross-platform](/source/Cross-platform_software) [open-source](/source/Open-source_software) [data collection](/source/data_collection) software. Treasure Data is used by more than 450 organizations worldwide,<ref name="CMS">{{cite web |last1=Schwartz |first1=Ben |title=Treasure Data Wraps up Largest-Ever CDP Funding Round |url=https://www.cmswire.com/customer-experience/treasure-data-wraps-up-largest-ever-cdp-funding-round/ |website=CMSWire |date=November 18, 2021}}</ref> including [AB InBev](/source/AB_InBev),<ref name="Data"/> [Subaru](/source/Subaru),<ref name="Data"/> [Stellantis](/source/Stellantis),<ref>{{cite web |last1=Dicksen |first1=Ben |title=VentureBeat Transform Day 1: Moving fast with care advised for AI adoption |url=https://venturebeat.com/ai/venturebeat-transform-day-1-moving-fast-with-care-advised-for-ai-adoption/ |website=VentureBeat |access-date=24 October 2024 |date=July 12, 2023}}</ref> and [Yum! Brands](/source/Yum!_Brands).<ref>{{cite web |last1=Maze |first1=Jonathan |title=Yum Brands takes a step to collect data on more of its customers |url=https://www.restaurantbusinessonline.com/technology/yum-brands-takes-step-collect-data-more-its-customers |website=Restaurant Business Online |access-date=24 October 2024 |date=July 6, 2023}}</ref>

==History==
Kazuki Ohta, Hironobu Yoshikawa and Sadayuki Furuhashi founded Treasure Data in 2011.<ref name="Data">{{cite web |last1=Wayner |first1=Peter |title=How Treasure Data captures, analyzes and uses customer data |url=https://venturebeat.com/data-infrastructure/how-treasure-data-captures-analyzes-and-uses-customer-data/ |website=VentureBeat |access-date=24 October 2024 |date=April 1, 2022}}</ref><ref name="Magazine"/><ref>{{cite web |title=Sadayuki Furuhashi |url=https://www.innovatorsunder35.com/the-list/sadayuki-furuhashi/ |website=Innovators Under 35 |publisher=MIT Technology Review |access-date=24 October 2024 |date=2021}}</ref> [Yahoo!](/source/Yahoo!) founder [Jerry Yang](/source/Jerry_Yang) was one of Treasure Data's angel donors and board members.<ref name="Magazine"/> In that same year, the company created [Fluentd](/source/Fluentd), a [cross-platform](/source/Cross-platform_software) [open-source](/source/Open-source_software) [data collection](/source/data_collection) software project, written primarily in [Ruby](/source/Ruby_(programming_language)) (a programming language developed by [Yukihiro Matsumoto](/source/Yukihiro_Matsumoto), another investor in Treasure Data).<ref>{{cite web |last1=Woodie |first1=Alex |title=Fluentd Rides Wave of Roll-Your-Own Observability |url=https://www.datanami.com/2023/01/18/fluentd-rides-wave-of-roll-your-own-observability/ |website=Datanami |access-date=24 October 2024 |date=January 18, 2023}}</ref>

Treasure Data secured $5 million in Series A funding backed by [Sierra Ventures](/source/Sierra_Ventures) in 2013.<ref>{{cite web |last1=Gage |first1=Deborah |title=Treasure Data Raises $5M for Big Data Analytics |url=https://www.wsj.com/articles/DJFVW00020130724e97oterl8 |website=Wall Street Journal |access-date=24 October 2024 |date=July 24, 2013}}</ref> The company would later raise $15 million in Series B funding led by [Scale Venture Partners](/source/Scale_Venture_Partners) in 2015.<ref name="15Million">{{cite web |title=Treasure Data Raises $15M Series B to Analyze Data in Cloud |url=https://www.wsj.com/articles/DJFVW00120150114eb1et020c |website=Wall Street Journal |access-date=24 October 2024 |date=January 15, 2015}}</ref>

In 2018, Treasure Data was purchased for $600 million by [Arm Ltd.](/source/Arm_Holdings), a British [semiconductor](/source/semiconductor) and [software](/source/software) design company, owned by the [Softbank Group](/source/Softbank_Group), a Japanese multinational investment holding company.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2018-07-29/softbank-owned-arm-is-said-to-agree-to-buy-u-s-s-treasure-data|title=SoftBank-Owned ARM Is Said to Agree to Buy Treasure Data |date=29 July 2018|website=www.bloomberg.com}}</ref> Technology from the company was used in combination with other acquisitions by Arm to create the Arm Pelion IoT Platform, an internet-of-things connectivity, device and data management platform.<ref>{{cite web |last1=Condon |first1=Stephanie |title=Arm brings Intel, Arduino, myDevices into the Pelion IoT platform ecosystem |url=https://www.zdnet.com/article/arm-brings-intel-arduino-mydevices-into-the-pelion-iot-platform-ecosystem/ |website=ZDNet |access-date=24 October 2024 |date=October 15, 2018}}</ref> When Arm entered into an agreement to be acquired in 2021 by [NVIDIA](/source/NVIDIA) for $40 billion, Arm's IoT Services Group (which included Treasure Data) was not included in the sale.<ref>{{Cite web |title= Arm unit Treasure Data to seek buyer or IPO before Nvidia sale |work= Nikkei Asia |date= November 19, 2020 |access-date= August 2, 2021 |url= https://asia.nikkei.com/Business/Technology/Arm-unit-Treasure-Data-to-seek-buyer-or-IPO-before-Nvidia-sale }}</ref> As a result, the company was spun out by Softbank Corp., becoming an independent company with a valuation near $1 billion.<ref>{{cite web |last1=King |first1=Ian |last2=McBride |first2=Sarah |title=Softbank Hires Goldman for $1 Billion Treasure Data Sale |url=https://www.bloomberg.com/news/articles/2020-07-20/softbank-said-to-hire-goldman-for-1-billion-treasure-data-sale |website=Bloomberg |date=July 20, 2020}}</ref><ref>{{cite web|url=https://www.zdnet.com/article/arm-proposes-spinning-off-iot-businesses-into-new-softbank-owned-entities/|title=Arm proposes spinning off IoT businesses into new Softbank-owned entities|website=[ZDNet](/source/ZDNet)|last=Condon|first=Stephanie|date=7 July 2020|access-date=13 July 2020}}</ref> Treasure Data would go on to raise $234 million in funding led by the Softbank Group, where the total amount was considered the largest single funding round for a customer data platform at the time.<ref>{{cite web |last1=Adebayo |first1=Kolawole Samuel |title=Enterprise customer data platform Treasure Data gets $234M backing from SoftBank and others |url=https://venturebeat.com/data-infrastructure/enterprise-customer-data-platform-treasure-data-gets-234m-backing-from-softbank/ |website=VentureBeat |access-date=24 October 2024 |date=November 3, 2021}}</ref>

==References==
{{Reflist}}

Category:Software companies of the United States
Category:American companies established in 2011
Category:2011 establishments in California
Category:Software companies established in 2011

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Adapted from the Wikipedia article [Treasure Data](https://en.wikipedia.org/wiki/Treasure_Data) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Treasure_Data?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.