# Toyo Tires

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Japanese tire manufacturing company

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Toyo Tire Corporation The company headquarters building in Itami Trade name Toyo Tires Native name TOYO TIRE（トーヨータイヤ）株式会社 Romanized name TŌYŌ TAIYA kabushiki gaisha Formerly Toyo Tire & Rubber Co., Ltd (until 2019) Type Public KK Traded as TYO: 5105 Industry Automotive Area served Global Key people Takashi Shimizu (CEO) Products Motor vehicle tires Industrial rubber products Rubber automotive parts Revenue JPY 497 billion (FY 2022) Net income JPY 48 billion (FY 2022) Number of employees 12,804 (consolidated, as of December 31, 2018) Footnotes [1][2]

**Toyo Tire Corporation** (TOYO TIRE（トーヨータイヤ）株式会社, *TŌYŌ TAIYA Kabushiki-gaisha*), commonly known as **Toyo Tires**, is a multinational [tire](/source/Tire) and [rubber](/source/Rubber) products company based in [Itami](/source/Itami), [Japan](/source/Japan). The company owns and operates eight factories in [Asia](/source/Asia), [North America](/source/North_America), and [Europe](/source/Europe) and distributes tires and [automotive](/source/Automotive) components through fourteen sales companies throughout the world.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

Its lines of business are manufacturing and marketing of car tires, industrial rubber and [synthetic resin](/source/Synthetic_resin) products, soft and rigid [polyurethane](/source/Polyurethane) products, waterproof sheets, anti-vibration rubber for automotive parts, [seat cushions](/source/Seat_cushion), and [sporting goods](/source/Sporting_goods).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] Its tire brands are Toyo, Nitto, and Silverstone.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

Toyo Tires posted net sales of 497B [Japanese yen](/source/Japanese_yen) for [fiscal year](/source/Fiscal_year) 2022. It is the eleventh largest tire company in the world based on 2022 revenue.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## History

This section needs expansion with: history from founding until present-day. Until the hereby indicated date, a timeline lacking WP:CITATIONS existed in this article; content from it may be restored as WP:PROSE from article history if accompanied by WP:RELIABLE sources. You can help by adding missing information. (November 2025)

The company started in 1945. In 1966, the company [3] expanded to the [United States](/source/United_States) as *Toyo Tire USA Corporation*. In 1999, *Nitto Tire North America* was established.

## Sponsorship

Toyo has sponsored off-road [Trophy Truck](/source/Trophy_Truck) drivers including [Robby Gordon](/source/Robby_Gordon), [Kyle LeDuc](/source/Kyle_LeDuc), BJ Baldwin, [Tavo Vildósola](/source/Tavo_Vild%C3%B3sola), [Gus Vildósola](/source/Gus_Vild%C3%B3sola), Andy McMillin and Bryce Menzies. As well as rally and stunt driver [Ken Block](/source/Ken_Block).[4]

Meanwhile, Nitto has sponsored the [King of the Hammers](/source/King_of_the_Hammers) rock crawling race, and drifting drivers [Vaughn Gittin Jr.](/source/Vaughn_Gittin_Jr.) (since 2013), [Chelsea DeNofa](/source/Chelsea_DeNofa) (2017-2024), [Ryan Tuerck](/source/Ryan_Tuerck) (2019-2024), [Fredric Aasbø](/source/Fredric_Aasb%C3%B8) (2020-2024), and Adam LZ (2021-2024).[5]

In [1988](/source/1988_Australian_Touring_Car_season), Toyo began an exclusive sponsorship deal with legendary Australian [rally](/source/Rallying) and [touring car](/source/Touring_car_racing) driver [Colin Bond](/source/Colin_Bond) who was running a [Ford Sierra RS500](/source/Ford_Sierra_RS500) in the [Australian Touring Car Championship](/source/Australian_Touring_Car_Championship). Using largely experimental tyres as at the time Toyo were relatively new to making [Racing slick](/source/Racing_slick) tyres compared to their opposition (in Australian touring car racing the other tyre manufacturers of the time were [Dunlop](/source/Dunlop_Rubber), [Bridgestone](/source/Bridgestone), [Yokohama](/source/Yokohama_Rubber_Company), [Pirelli](/source/Pirelli) and [Avon](/source/Avon_Technologies)), Bond would finish 3rd in the championship in [1988](/source/1988_Australian_Touring_Car_Championship) as well as winning the [Amaroo Park](/source/Amaroo_Park_Raceway) based [AMSCAR](/source/AMSCAR) series. He then teamed with [1980](/source/1980_Formula_One_season) [Formula One](/source/Formula_One) World Drivers' Champion and former [Network Alfa](/source/Colin_Bond_Racing) team mate [Alan Jones](/source/Alan_Jones_(racing_driver)) to finish 3rd in the [1988 Tooheys 1000](/source/1988_Tooheys_1000) at [Bathurst](/source/Mount_Panorama_Circuit) before finishing 2nd outright in the [Asia-Pacific Touring Car Championship](/source/Asia-Pacific_Touring_Car_Championship). After a lean year in [1989](/source/1989_Australian_Touring_Car_season), Bond and the Toyo's returned to prominence in the [1990 Australian Touring Car Championship](/source/1990_Australian_Touring_Car_Championship), winning the [Lakeside](/source/Lakeside_International_Raceway) and [Mallala](/source/Mallala_Motorsport_Park) rounds of the 8 round series to eventually finish the title in 4th place. Bond continued to run Toyo tyres on his teams cars (the Sierra's were followed in [1993](/source/1993_Australian_Touring_Car_season) by [Toyota Corolla Seca AE93](/source/Toyota_Corolla_(E100))'s) until shutting his team down at the end of 1993. Bond and team mate John Smith had placed 3rd and 2nd respectively in the Corolla's in the [1993](/source/1993_Australian_2.0_Litre_Touring_Car_Championship) [Australian 2.0 Litre Championship](/source/Australian_Super_Touring_Championship).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

The company has also sponsored the [Ultimate Fighting Championship](/source/Ultimate_Fighting_Championship) mixed martial arts promotion from 2006 to 2008 and later since 2011.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

Since 2012, the company has been sponsoring [Toyo Tires F1600 Championship Series](/source/Toyo_Tires_F1600_Championship_Series), an [Ontario](/source/Ontario)-based [Formula Ford](/source/Formula_Ford) racing series.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*]

## Gallery

		- Formula Drift car with Toyo Tires in [Long Beach, California](/source/Long_Beach%2C_California)

		- A Toyo Open Country A/T

		- A Toyo Proxes R39 on a [Mazda Demio](/source/Mazda_Demio)

		- Robby Gordon's Toyo-sponsored truck at the 2018 Speed Energy Formula Off-Road

		- Vaughn Gittin's Nitto-sponsored car at a 2013 drifting event

## References

1. **[^](#cite_ref-1)** ["Corporate Data"](http://www.toyo-rubber.co.jp/english/company/data/). Toyo Tires. Retrieved February 27, 2015.

1. **[^](#cite_ref-2)** ["Company Profile"](https://www.bloomberg.com/profiles/companies/5105:JP-toyo-tire-&-rubber-co-ltd). [Bloomberg L.P.](/source/Bloomberg_L.P.) Retrieved February 27, 2015.

1. **[^](#cite_ref-3)** ["Where Are Toyo Tires Made?"](https://autoemc.net/blog/where-are-toyo-tires-made/). Auto EMC. September 3, 2022.

1. **[^](#cite_ref-4)** ["2016 Baja 500 Win by Tavo Vildosola"](https://www.toyotires.com/races-and-places/wins/2016-baja-500). *Toyo Tires*. Retrieved December 20, 2025.

1. **[^](#cite_ref-5)** ["KYLE LEDUC AND RYAN BEAT WIN PRO4 AND PR02 IN CRANDON!"](https://www.toyotires.com/races-and-places/wins/2021-cor-leduc-and-beat-win-in-crandon/). *Toyo Tires*. Retrieved December 20, 2025.

## External links

- [Toyo Tires Global](https://www.toyotires-global.com/) (in English)

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- [Japan](https://en.wikipedia.org/wiki/Portal:Japan)
- [Companies](https://en.wikipedia.org/wiki/Portal:Companies)

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Adapted from the Wikipedia article [Toyo Tires](https://en.wikipedia.org/wiki/Toyo_Tires) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Toyo_Tires?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.