# TourRadar

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> Source: https://en.wikipedia.org/wiki/TourRadar
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{{Short description|Travel company}}
{{Use dmy dates|date=August 2019}}
{{Infobox company
| name = TourRadar
| logo = TourRadar logo teal.png
| type = 
| industry = [Tourism](/source/Tourism)
| fate = 
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| founded = {{Start date and age|2010|df=yes}}
| founder = Travis Pittman, Shawn Pittman
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| hq_location_city = Vienna
| hq_location_country = Austria
| num_locations = [Vienna](/source/Vienna), [Toronto](/source/Toronto), [Brisbane](/source/Brisbane)
| area_served = Global
| key_people = 
| products = Multi-day group tours
| services = [Internet booking engine](/source/Internet_booking_engine)
| owner = <!-- or: | owners = -->
| num_employees = 200<ref>{{Cite web |url=https://www.trendingtopics.at/tourradar-inside-the-50-million-dollar-deal/ |title=LinkedIn| website=LinkedIn}}</ref>
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent = 
| website = {{URL|www.tourradar.com}}
}}

'''TourRadar''' is a privately held global company headquartered in Vienna, Austria that operates an [online marketplace](/source/online_marketplace) and [internet booking engine](/source/internet_booking_engine) specializing in multi-day tours.<ref>{{cite web |last1=O'neill |first1=Sean |title=TourRadar Raises $10 Million as Solo Female Travelers Turn to Tour Bookings |url=https://skift.com/2017/10/24/tourradar-raises-10-million-as-solo-female-travelers-turn-to-tour-bookings/ |website=Skift |publisher=Skift |accessdate=24 October 2017}}</ref>

== Product overview ==
TourRadar's global inventory includes over 40,000 different multi-day tours including those related to adventure, food, river-cruising, hiking and trekking, and several other types of travel styles.<ref>{{cite web |last1=Baratti |first1=Laurie |title=TourRadar Announces Top 100 Multi-Day Travel Experiences of the Year |url=https://www.travelpulse.com/news/tour-operators/tourradar-announces-top-100-multi-day-travel-experiences-of-the-year.html |website=TravelPulse |publisher=TravelPulse |accessdate=10 December 2019}}</ref>

==History==
Founded in 2010, TourRadar was created by [Australian](/source/Australians) brothers Travis and Shawn Pittman and was inspired by their social travel website BugBitten.<ref name=may>{{cite news | url=https://www.phocuswire.com/TLabs-Showcase-TourRadar | title=TLabs Showcase - TourRadar | first=Kevin | last=May | work=Phocuswire | date=July 6, 2010}}</ref> TourRadar was spun-out of Bugbitten in June 2010 and has since grown to include the ability to find, book and review multi-day tours.<ref name=may/>

In June 2013, TourRadar announced a round of [angel funding](/source/angel_funding) from investors including Erik Blachford, the former CEO of [Expedia](/source/Expedia).<ref>Robin Wauters: [https://thenextweb.com/insider/2013/06/10/tourradar/ “Social group tour marketplace TourRadar books funding from ex-Expedia CEO and others”]. The Next Web. Retrieved 8 October 2015.</ref>

In May 2014, TourRadar appeared on the Austrian version of ''[Dragons' Den](/source/Dragons'_Den)'' and secured US$500,000 in funding led by former chief executives from Expedia and the [HolidayCheck Group](/source/HolidayCheck_Group), as well as funding from a private Austrian investment company.<ref>Thomas Ohr: [http://www.eu-startups.com/2014/05/group-tour-platform-tourradar-secures-500k-in-angel-funding/ "Group tour platform TourRadar secures $500k in angel funding"]. EU-Startups. Retrieved 14 October 2015.</ref>

In September 2015, TourRadar launched in North America, establishing an office in Toronto, Canada, and named Christian Wolters, former VP of Sales and Marketing at [Intrepid Travel](/source/Intrepid_Travel), as the company's North America Managing Director.<ref>{{cite web |url=https://www.travelpress.com/tourradar-launches-in-north-america/ |website=TravelPress |title=TourRadar Launches in North America |accessdate=2 September 2016}}</ref>

In May, 2016, TourRadar raised $6 million in [Series A funding](/source/Series_A_funding).<ref>{{Cite web|url=https://techcrunch.com/2016/05/24/tourradar/|title=TourRadar locates $6M Series A for its travel tour booking site|website=TechCrunch|language=en-US|access-date=2019-07-18}}</ref> In September of the same year, the company announced that it would be adding [river cruising](/source/River_cruise) to its catalogue of bookable tours.<ref>{{Cite web|url=https://www.travelweekly.com/River-Cruising/TourRadar-wades-into-river-cruise-market|title=TourRadar wades into the river cruise market: Travel Weekly|website=www.travelweekly.com|language=en|access-date=2018-07-25}}</ref>

In October 2017, TourRadar completed a [Series B funding](/source/Series_B_funding) round of $10 million.<ref>{{Cite news | url=http://www.travolution.com/articles/104813/tourradar-raises-10-million-in-series-b-funding | title=TourRadar raises $10 million in Series B funding | first=Lee | last=Hayhurst | work=[Travolution](/source/Travolution) | date=October 26, 2017}}</ref> Later that year, TourRadar was named one of the top three [start-ups](/source/Startup_company) in Austria by ''[Trend](/source/Trend_(magazine))''.<ref>{{Cite news| url=https://www.trend.at/trendventure/ranking-oesterreichs-start-8449191|title=Ranking: Österreichs beste Start-ups 2017 |date=2017-11-23|work=trend.at|access-date=2018-07-25|language=de}}</ref>

In June 2018, TourRadar raised $50 million in [Series C funding](/source/Series_C_funding), led by Silicon Valley growth venture capital firm, TCV, who previously backed Expedia and [Airbnb](/source/Airbnb).<ref name=tcv>{{Cite news|url=https://techcrunch.com/2018/06/26/tourradar-series-c/|title=TourRadar, the OTA for tour holidays, scores $50M Series C led by Silicon Valley's TCV|work=TechCrunch|access-date=2018-07-25|language=en-US}}</ref> The funding also included participation from existing investors Cherry Ventures, Endeit Capital, Hoxton Ventures and Speedinvest.<ref name=tcv/>

In February 2019, TourRadar launched a contest called Tour the World which included a global search for two strangers willing to travel the world together for 50 days.<ref>{{Cite news | url=https://www.travelandleisure.com/travel-news/tour-radar-tour-the-world-free-with-stranger | title=You Can Travel the World for Free — If You're Willing to Do It With a Stranger| first=Stacey | last=Leasca | work=[Travel + Leisure](/source/Travel_%2B_Leisure) | date=February 15, 2019}}</ref> The winners had their experiences documented by a film crew while they traveled to five different continents.<ref>{{cite web |last1=Sorrells |first1=Mitra |title=TourRadar works with Google Zoo for unusual multi-continent tour contest |url=https://www.phocuswire.com/TourRadar-marketing-contest |website=Phocuswire |publisher=Phocuswire |accessdate=18 February 2018}}</ref>

In the same year, TourRadar's Melissa Lopez received the Gold Stevie Award at the Stevie Awards for Women in Business.<ref name=":0">{{Cite web |title=Search All Past Stevie® Winners and Finalists |url=https://stevieawards.com/search-past-winners-and-finalists?site_type=&year=&company_name=tourradar&award=Gold+Stevie%C2%AE+Award&nomination_title=&country=&category_group=&state=&category=&city=&submitted_by=&industry=&items_per_page=10 |access-date=2024-08-30 |website=Stevie Awards |language=en}}</ref> TourRadar's Cruise Team also received the Gold Stevie Award for 2018 Global Sales Team of the Year at the 2019 Stevie Awards.<ref name=":0" />

In 2020, TourRadar began offering its services in German.<ref>{{Cite web |last=Ltd |first=Travel Weekly Group |date=2020-11-18 |title=TourRadar optimistic over prospects for... |url=https://www.travolution.com/news/travel-sectors/tours-and-activities/tourradar-optimistic-over-prospects-for-2021-as-it-debuts-german-language-site/ |access-date=2024-08-30 |website=Travolution |language=en}}</ref>

In 2021, TourRadar announced its Adventure Booking Platform category which allows travel agents to earn a commission on multi-day tours.<ref>{{Cite web |date=2021-11-24 |title=TourRadar wants to work with travel advisors, using its new commissionable Adventure Booking Platform |url=https://www.travelweek.ca/news/tourradar-wants-to-work-with-travel-advisors-using-its-new-commissionable-adventure-booking-platform/ |access-date=2022-04-07 |website=Travelweek |language=en-US}}</ref> TourRadar also formed a global partnership with Flight Centre Travel Group.<ref name=":2">{{Cite web |title=TourRadar and Flight Centre form partnership |url=https://www.travelweekly.com/Travel-News/Tour-Operators/TourRadar-Flight-Centre-partnership |access-date=2024-09-08 |website=www.travelweekly.com |language=en}}</ref> As a result of this partnership, TourRadar's inventory and online bookings were integrated into Flight Centre's Helio agent platform.<ref name=":2" />

TourRadar also formed a global partnership with Flight Centre Travel Group.<ref name=":2" /> As a result of this partnership, TourRadar's inventory and online bookings were integrated into Flight Centre's Helio agent platform.<ref name=":2" />

In 2022, TourRadar formed a partnership with Flight Centre to integrate its inventory and bookable online content into Flight Centre's Helio agent platform via API.<ref>{{Cite web |title=TourRadar and Flight Centre form partnership: Travel Weekly |url=https://www.travelweekly.com/Travel-News/Tour-Operators/TourRadar-Flight-Centre-partnership |access-date=2022-04-07 |website=www.travelweekly.com |language=en}}</ref> In the same year, TourRadar held its second annual Adventure Together conference in Vienna, Austria.<ref>{{Cite web |title=TourRadar’s Adventure Together Event Sees Record Attendance |url=https://www.insidertravelreport.com/tour-radars-adventure-together-event-sees-record-attendance/ |access-date=2024-09-01 |website=Insider Travel Report}}</ref><ref>{{Cite web |last=Ltd |first=Jacobs Media Group |title=Adventure operators optimistic despite cost-of-living pressures |url=https://travelweekly.co.uk/news/tour-operators/adventure-operators-optimistic-despite-cost-of-living-pressures |access-date=2024-09-01 |website=Travel Weekly |language=en}}</ref>

At the 2023 Stevie Awards, TourRadar's Talent Cycle & Skill Development team received a Bronze Stevie Award in the category of Great Employers.<ref>{{Cite web |title=Search All Past Stevie® Winners and Finalists |url=https://stevieawards.com/search-past-winners-and-finalists?site_type=&year=&company_name=tourradar&award=Bronze+Stevie%C2%AE+Award&nomination_title=&country=&category_group=&state=&category=&city=&submitted_by=&industry=&items_per_page=10 |access-date=2024-09-01 |website=Stevie Awards |language=en}}</ref> In October 2023, TourRadar partnered with Local Adventures and TRAVLR for improvements to the company's business-to-business tool for travel booking.<ref>{{Cite web |last=Brophy |first=Selene |date=2023-10-02 |title=TourRadar Adds 2 Partners for Organized Adventure Tours |url=https://skift.com/2023/10/02/tourradar-adds-2-partners-for-selling-group-adventure-tours/ |access-date=2024-09-01 |website=Skift |language=en-US}}</ref> TourRadar also organized the 2023 Adventure Together conference, which included GuideTogether, a training program developed in collaboration with TripSchool and the Global Guide Alliance.<ref>{{Cite web |last=Media |first=Baxter |date=2023-10-20 |title=TourRadar Building A ‘Bigger Pie’ At Adventure Together 2023 |url=https://www.travelpress.com/tourradar-building-a-bigger-pie-at-adventure-together-2023/ |access-date=2024-09-01 |website=TravelPress |language=en-US}}</ref><ref>{{Cite web |date=July 26, 2023 |title=TourRadar Announces 2023 Adventure Together Event |url=https://www.vaxvacationaccess.com/the-compass-old/tourradar-announces-2023-adventure-together-event/ |website=vaxvacationaccess.com}}</ref>

In 2024, TourRadar announced the return of its Guide of the Year Awards for tour guides worldwide.<ref>{{Cite web |title=How TourRadar Will Honor the Tour "Guide of the Year" |url=https://www.insidertravelreport.com/how-tourradar-will-honor-the-tour-guide-of-the-year |access-date=2024-09-08 |website=Insider Travel Report}}</ref>

In June 2025, TourRadar launched TourRadar Moments, becoming a pioneer in the organized adventure industry by introducing a new way for travelers to discover, share, and book multi-day tours through user-generated short-form videos and photos within its mobile app.<ref>https://www.phocuswire.com/tourradar-moments-social-commerce</ref>

In the same year, TourRadar launched RISE, a $1 million partner fund empowering travelers, creators, guides, and agents through commissions, paid collaborations, and exclusive experiences, marking a shift toward community-led Social Commerce in organized adventures.

==Offices==
TourRadar has offices in [Brisbane](/source/Brisbane), [Australia](/source/Australia); [Vienna](/source/Vienna), [Austria](/source/Austria); and [Toronto](/source/Toronto), [Canada](/source/Canada).<ref>{{Cite web | url=https://www.tourradar.com/contact | title=Contact us | website=www.tourradar.com}}</ref>

==Awards==
* '''2023 Stevie Awards''' – Bronze Stevie Award in the category of Great Employers.
* '''2023 Skift IDEA Awards''' – Winner in the ''Problem Solvers: Business Outcomes'' category.
* '''2023 TravelTech Breakthrough Awards''' – Travel Tour Platform of the Year.
* '''2023 Internet Advertising Competition (IAC) Awards''' – Best Online Travel Campaign for ''Astounding Portugal. An Adventure to Remember'', in collaboration with Visit Portugal.

==References==
{{reflist|1}}

== External links ==
* {{Official website|www.tourradar.com}}

Category:Online travel agencies
Category:Austrian travel websites
Category:Travel and holiday companies of Austria
Category:Travel and holiday companies of Australia
Category:Travel and holiday companies of Canada
Category:Companies based in Vienna

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Adapted from the Wikipedia article [TourRadar](https://en.wikipedia.org/wiki/TourRadar) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/TourRadar?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
