# Tomy > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Tomy > Markdown URL: https://mediated.wiki/source/Tomy.md > Source: https://en.wikipedia.org/wiki/Tomy > Source revision: 1357127165 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Japanese toy and entertainment company Not to be confused with [Thomy](/source/Thomy) or [Tommy](/source/Tommy_(disambiguation)). This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Tomy" – news · newspapers · books · scholar · JSTOR (April 2023) (Learn how and when to remove this message) Tomy Company, Ltd.[1] Logo used since 2006 Headquarters in Katsushika, Tokyo Trade name Takara Tomy (mostly in Japan and Asia) Tomy (mostly in Western countries) Native name 株式会社タカラトミー Romanized name Kabushikigaisha takara tomī Type Public Traded as TYO: 7867 Industry Toys Video games Children's products and apparel Predecessor Tomy Company, Ltd. (original) Takara Co., Ltd. Founded 2 February 1924 Headquarters Tateishi , Japan Area served Worldwide Key people Kantaro Tomiyama (chairman) Kazuhiro Kojima (president & CEO) Brands Tomica Licca-chan Beyblade Plarail Ania Pop-Up Pirate Zoids Punirunes Duel Masters (within Japan) Transformers (within Japan) Revenue ¥250.24 billion (FY 2024–2025)[2] Operating income ¥24.87 billion (FY 2024-2025)[2] Net income ¥16.35 billion (FY 2024–2025)[2] Total assets ¥164.6 billion (FY 2024–2025)[2] Total equity ¥101.5 billion (FY 2024–2025)[2] Owner Tomiyama family through Tsukasa Fudōsan KK (7.94%) Number of employees 2423 (Consolidated as of March 31, 2024)[3] Divisions Tomy International, Inc. Tomy (Hong Kong) Ltd. T-ARTS KOREA Company, Ltd. Tomy (Thailand) Ltd. Tomy (Shenzhen) Ltd. Tomy Southeast Asia (Philippines) Ltd. Tomy Asia (Taiwan) Ltd. **Tomy Company, Ltd.**[1][a] ([trading as](/source/Trade_name) **Takara Tomy** in Asia and **Tomy** elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as **Tomiyama Toy Manufacturing Company**,[b] became known for creating popular toys like the [B-29](/source/B-29) [friction toy](/source/Friction_motor) and luck-based game [Pop-up Pirate](/source/Pop-up_Pirate). In 2006, Tomy merged with another toy manufacturer, [Takara](/source/Takara), and although the English company name remained the same, it became Takara Tomy in Asia.[4] It has its headquarters in [Katsushika, Tokyo](/source/Katsushika%2C_Tokyo). ## History and corporate name ### Before the merger The company was named Tomy as an abridgement of Tomiyama, which was the founder's surname. Starting as a manufacturer, Tomy had the largest product development team in the toy industry and plaudits for its technology. Nonetheless, by its third generation, president Mikitaro Tomiyama decided to streamline the company to be more competitive with wholesaler [Bandai](/source/Bandai). Bandai developed its products more quickly, which was more appealing to television properties that required a fast turnaround. Despite internal and external opposition, Tomiyama was determined to aggressively pursue TV licenses such as [Akakage](/source/Akakage), [Giant Robo](/source/Giant_Robo_(TV_series)) and [Osomatsu-kun](/source/Osomatsu-kun). Tomiyama was shocked when his son told him that Tomy's toys were bad and that he wanted to work for Bandai when he was an adult. In response, Tomiyama created the moderately successful *[Zettai Muteki Raijin-Oh](/source/Zettai_Muteki_Raijin-Oh)* (then *[Genki Bakuhatsu Ganbaruger](/source/Genki_Bakuhatsu_Ganbaruger)*), but the product development team followed these with *[Nekketsu Saikyō Go-Saurer](/source/Nekketsu_Saiky%C5%8D_Go-Saurer)*, which was a catastrophic failure. However,Tomy then established a relationship with [Shogakukan](/source/Shogakukan) and created the successful *[Wedding Peach](/source/Wedding_Peach)* and *[Let's & Go](/source/Let's_%26_Go)*. Tomy learned about the growing popularity of [Pokémon](/source/Pok%C3%A9mon) through the monthly *[CoroCoro Comic](/source/CoroCoro_Comic)* and obtained the commercial rights. Bandai at the time was busy with its big hit, [Tamagotchi](/source/Tamagotchi), and was not interested in Pokémon. Tomy acquired the rights to commercialize a wide range of merchandise, mainly toys, and released the "Monster Collection" of figures next year. The *Pokémon* anime became a huge hit, and sales of related products doubled. The success of the *Pokémon* license in 1997 significantly boosted Tomy's domestic market share. This period marked a peak in the company's growth, solidifying its position as one of Japan's top two traditional toy manufacturers alongside [Bandai](/source/Bandai_Namco_Holdings). In 2001, competitor Takara's hit franchise [Beyblade](/source/Beyblade) and Pokémon's slump saw Takara regaining second place and Tomy falling back to third place. However, Beyblade subsequently faltered, which adversely affected Takara's fortunes. Tomy merged with the suffering company, and they became Takara Tomy).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] ### After the merger The former "Tomy" brandname, still used outside of Asia The company decided to use the name "Tomy" in international subsidiaries, and "Takara Tomy" in Japan, because Tomy had built considerable international brand recognition while Takara's products ([Microman](/source/Microman), [Transformers](/source/Transformers_(toyline)), [Battle Beasts](/source/Battle_Beasts), [Beyblade](/source/Beyblade), [B-Daman](/source/B-Daman) etc.) had been sold and branded by other toy companies such as [Hasbro](/source/Hasbro). Additionally, the financial cost of rebranding was prohibitive.[5] In Western media, the Takara Tomy merger was typically characterised as a 'takeover' of Takara by Tomy (likely because several years of losses had put Takara in a financially weakened state at the time of the merger (although Takara did have significantly higher sales than Tomy)). However, the companies' management teams had previously discussed merging (including at times when Takara appeared stronger). Under Japanese corporate law, the move was a merger of both companies on an equal basis. Post-merger media speculation about the control of brands from the Takara Tomy merger arose from the new use of a "TOMY" copyright on all packaging (including former Takara brands shipped by Hasbro) (but this was merely a consequence of the decision to use only the Tomy name in international subsidiaries). In Japan, *Takara Tomy* continues to use both Tomy and Takara as distinct brand names on toy ranges which originated in each separate company, and most new toy ranges or stand-alone products now carry the new Takara Tomy brand. [Takara](/source/Takara) purchased a majority stake in [Tatsunoko Production](/source/Tatsunoko_Production) in June 2005. The studio then became a full subsidiary of Takara Tomy following the March 2006 merger[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] until [Nippon Television](/source/Nippon_Television) bought out the majority of Tatsunoko's stake in 2014. Tomy UK was founded in 1982 for the sale and distribution of Tomy products in [Europe](/source/Europe), and it has successfully brought toys such as Zoids, and games like [Pop-up Pirate](/source/Pop-up_Pirate), to the West. Tomy UK's slogan has traditionally been "Trust Tomy". In 2006, Tomy UK launched a website on which consumers can buy online from Tomy's catalogue.[6] In early 2011, Takara-Tomy acquired [RC2 Corporation](/source/RC2_Corporation) and the RC2 sub-brand [Learning Curve](/source/Learning_Curve_Brands), which included The First Years, [Lamaze](/source/Lamaze_Infant_Development_System), and [Compass](/source/Compass).[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] ## Products The Tomy Pocket Game Shooting Gallery was manufactured in 1978.[7] The [Tomy Tutor](/source/Tomy_Tutor), a 16-bit home computer released by Tomy beginning in 1982 Takara-Tomy has manufactured a broad range of products based on its own properties which include, from the Tomy side: [Tomica](/source/Tomica_(toy_line)), [Plarail](/source/Plarail), [Zoids](/source/Zoids), [Idaten Jump](/source/Idaten_Jump), [Nohohon Zoku](/source/Nohohon_Zoku) and Tomy branded baby care products, and, from the Takara side: [Space Pets](/source/Space_Pets), [Choro-Q](/source/Choro-Q) (also known as Penny Racers), [Transformers](/source/Transformers_(toy_line)), [Beyblade](/source/Beyblade), B-Daman, Koeda-chan (also known as Treena) and [Microman](/source/Microman). The merged Takara-Tomy also produces and/or sells a wide variety of toy and game brands under license, such as *[Thomas & Friends](/source/Thomas_%26_Friends)*, *[Astro Boy](/source/Astro_Boy)*, *[Pokémon](/source/Pok%C3%A9mon)*, *[Duel Masters](/source/Duel_Masters)*, *[Disney](/source/Disney)*, *[Naruto](/source/Naruto)*, *[The Game of Life](/source/The_Game_of_Life)* (also known as *[Life Game](/source/Jinsei_Game)*), *Rock Man* (also known as *[Mega Man](/source/Mega_Man)*), *[Wedding Peach](/source/Wedding_Peach)*, *[Mermaid Melody Pichi Pichi Pitch](/source/Mermaid_Melody_Pichi_Pichi_Pitch)*, *[My Hero Academia](/source/My_Hero_Academia)*, *[Sakura Kinomoto](/source/Cardcaptor_Sakura)*, *[Sakura Kinomoto: Clear Card](/source/Cardcaptor_Sakura%3A_Clear_Card)*, *[Slayers](/source/Slayers)*, *[Revolutionary Girl Utena](/source/Revolutionary_Girl_Utena)*, *[Kirarin Revolution](/source/Kirarin_Revolution)*, *[Sugarbunnies](/source/Sugarbunnies)* and *[Animal Crossing](/source/Animal_Crossing)*. Tomy's rights to these licenses vary by region. One of the first examples of [product synergy](/source/Corporate_synergy) for the merged company was the combining of [Takara](/source/Takara)'s Jinsei Game (Game of Life) license and Tomy's Pokémon license to produce a Pokémon Jinsei Game. Tomy sells many products worldwide, including baby and pre-school toys, [baby monitors](/source/Baby_monitor), mechanical and electronic games, consumer electronics, children's [arts and crafts](/source/Handicraft) products, and a vast range of toys suited to girls or boys. They make a large selection of [Disney](/source/The_Walt_Disney_Company), [Pokémon](/source/Pok%C3%A9mon) and [Thomas the Tank Engine](/source/Thomas_the_Tank_Engine_and_Friends_merchandise#Tomy) merchandise. They also publish [video games](/source/Video_games) in Japan (mostly based on [Zoids](/source/Zoids) and [Naruto](/source/Naruto) [anime](/source/Anime) series), and are responsible for the distribution of some [Hasbro](/source/Hasbro) products in Japan, such as [Play-Doh](/source/Play-Doh), [Jenga](/source/Jenga) and [Monopoly](/source/Monopoly_(game)). The company was formerly responsible for distribution of the [My Little Pony](/source/My_Little_Pony) products in Japan before [Bushiroad](/source/Bushiroad) acquired the distribution rights to them starting with the franchise's *[Friendship Is Magic](/source/My_Little_Pony%3A_Friendship_Is_Magic)* line (though [the animated television series](/source/My_Little_Pony%3A_Friendship_Is_Magic) was owned by [Hasbro](/source/Hasbro)). Later in 2015, after Bushiroad disowned the distribution rights, [Sega Toys](/source/Sega_Toys) reacquired the rights to all generations of the franchise before selling the rights back to Hasbro.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] A list of notable products include: This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2016) (Learn how and when to remove this message) The Tomy [Blip](/source/Blip_(game)) was a mechanical [Pong](/source/Pong) handheld released in the 1970s. A handheld variant of [Pac-Man](/source/Pac-Man) from 1981. It was sold as *Puck Man* in Japan, the Japanese name of the game, on other markets as Pac-Man, Pac Man or Munchman ([UK](/source/United_Kingdom)). [Tomica](/source/Tomica_(toy_line)) toys ### Toys - [Armatron](/source/Armatron) - [Atollo](/source/Atollo) – construction toy - [Blip (game)](/source/Blip_(game)) – mechanical [Pong](/source/Pong)-type handheld game - [Blythe](/source/Blythe_(doll)) - [Boggle](/source/Boggle) Flash - [Choro-Q](/source/Choro-Q) – micro toy cars - [Compass](/source/Compass) - [Crossbows and Catapults](/source/Crossbows_and_Catapults) - [Flip Flap](/source/Flip_Flap) – solar-powered plant - [Guitar Rockstar](/source/Guitar_Rockstar) - i-SOBOT[8] - [Jenga](/source/Jenga) - [Jenny](/source/Jenny_(doll)) - [Lamaze](/source/Lamaze_Infant_Development_System) - [Licca](/source/Licca-chan) - [Omnibot](/source/Omnibot) – line of toy robots - [Plarail](/source/Plarail) – plastic electric [train set](/source/Train_set) system (called "Tomica World" outside Japan) - [Pop-up Pirate](/source/Pop-up_Pirate) - Q-steer – micro radio-controlled cars based on Choro-Q - [Rummikub](/source/Rummikub) - [Screwball Scramble](/source/Screwball_Scramble) - [Starriors](/source/Starriors) - [Switch 16](/source/Switch_16) - [Tomica](/source/Tomica_(toy_line)) – [die-cast toy](/source/Die-cast_toy) - [Tomix](/source/Tomix) – the model railway brand of Tomytec, a subsidiary of Takara Tomy - [Tomy Tutor](/source/Tomy_Tutor) – [home computer](/source/Home_computer) - [Tomytronic](/source/Tomytronic) - range of tabletop dedicated electronic games - [Tomytronic 3D](/source/Tomytronic_3D) – 3D handheld game series - Z-Knights – line of constructible models of humanoid robots styled after [knights](/source/Knights) that ran from 1991 to 1993. - Water Games[9] ### Trading card games - [Duel Masters](/source/Duel_Masters) trading card game franchise - [Kingdom Hearts Trading Card Game](/source/Kingdom_Hearts_Trading_Card_Game) - [Nijisanji](/source/Nijisanji) Card Game[10] ### Media Mix franchise - [Bakugan: Battle Planet](/source/Bakugan%3A_Battle_Planet) - [B-Daman](/source/B-Daman) – marble shooting toys - [Brave series](/source/Brave_series) (co-product with [Sunrise](/source/Bandai_Namco_Filmworks)) - [Beyblade](/source/Beyblade) – top fighting game - [Eldran series](/source/Eldran_series) (co-product with Sunrise) - [Kamiwaza Wanda](/source/Kamiwaza_Wanda) - [Pretty Rhythm](/source/Pretty_Rhythm) - [PriPara](/source/PriPara) - the successor to the Pretty Rhythm series - [Transformers](/source/Transformers_(toy_line)) (co-product with [Hasbro](/source/Hasbro)) - [Transforming Bullet Train Robot Shinkalion](/source/Shinkansen_Henkei_Robo_Shinkalion) - [Zoids](/source/Zoids) ### Licenses - [Chuggington](/source/Chuggington) - [Katekyo Hitman Reborn!](/source/Katekyo_Hitman_Reborn!) Flame Rumble – a series of fighting games based on the manga/anime for the Nintendo DS - [Thomas & Friends](/source/Thomas_%26_Friends) – Plarail, Capsule Plarail, Tomica, and Tomix themes, and preschool products - [Thunderbirds](/source/Thunderbirds_(TV_series)) - [Tron](/source/Tron) – action figures and vehicles based on the Disney film - [Teletubbies](/source/Teletubbies) - [Wedding Peach](/source/Wedding_Peach) - [Mermaid Melody Pichi Pichi Pitch](/source/Mermaid_Melody_Pichi_Pichi_Pitch) - [My Hero Academia](/source/My_Hero_Academia) - [Sakura Kinomoto](/source/Cardcaptor_Sakura) - [Cardcaptor Sakura: Clear Card](/source/Cardcaptor_Sakura%3A_Clear_Card) - [Slayers](/source/Slayers) - [Revolutionary Girl Utena](/source/Revolutionary_Girl_Utena) - [Zootopia](/source/Zootopia) ### Others - [Furby](/source/Furby) - [Gashapon](/source/Gashapon) – vending machines ## See also - [List of game manufacturers](/source/List_of_game_manufacturers) - [Fisher-Price](/source/Fisher-Price) - [Bandai](/source/Bandai) - [Hasbro](/source/Hasbro) - [LEGO](/source/The_Lego_Group) - [Mattel](/source/Mattel) - [Spin Master](/source/Spin_Master) - [MGA Entertainment](/source/MGA_Entertainment) ## Notes 1. **[^](#cite_ref-4)** [Japanese](/source/Japanese_language): 株式会社タカラトミー, [romanized](/source/Romanization_of_Japanese): *Kabushikigaisha Takara Tomī* 1. **[^](#cite_ref-5)** [Japanese](/source/Japanese_language): 富山玩具製作所 ## References Some of this section's listed sources may not be reliable. Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed. (February 2016) (Learn how and when to remove this message) 1. ^ [***a***](#cite_ref-companyname_1-0) [***b***](#cite_ref-companyname_1-1) ["Company profile"](https://www.takaratomy.co.jp/english/company/company/about.html). 1. ^ [***a***](#cite_ref-Financial_result_FY2024-2025_2-0) [***b***](#cite_ref-Financial_result_FY2024-2025_2-1) [***c***](#cite_ref-Financial_result_FY2024-2025_2-2) [***d***](#cite_ref-Financial_result_FY2024-2025_2-3) [***e***](#cite_ref-Financial_result_FY2024-2025_2-4) ["Consolidated financial statement for end of the fiscal year ending March 31, 2025"](https://www.takaratomy.co.jp/english/ir/highlight/highlights.html). Tomy Co., Ltd. 31 March 2025. 1. **[^](#cite_ref-3)** ["Corporate Profile｜Corporate Information｜TOMY Company, Ltd"](https://www.takaratomy.co.jp/english/company/about.html). Takaratomy.co.jp. Retrieved 18 June 2025. 1. **[^](#cite_ref-6)** ["Takara, Tomy agree to merge in 2006"](https://www.japantimes.co.jp/news/2005/05/14/business/takara-tomy-agree-to-merge-in-2006/). *Japan Times*. 1. **[^](#cite_ref-7)** ["Corporate History｜Corporate Information｜TOMY Company, Ltd"](http://www.takaratomy.co.jp/english/company/company/history.html). *www.takaratomy.co.jp*. Retrieved 14 March 2016. 1. **[^](#cite_ref-8)** ["Tomy Uk"](http://www.tomy.co.uk/). Tomy.co.uk. Retrieved 22 August 2015. 1. **[^](#cite_ref-List_of_Tomy_pocket_games_9-0)** Masters, James. ["TOMY Pocket Games - The USA List"](http://www.masters.me.uk/pocketeers/completelist-pocketgames.htm). Masters.me.uk. Retrieved 22 August 2015. 1. **[^](#cite_ref-10)** ["I-Sobot"](http://www.isobotrobot.com/). Isobotrobot.com. Retrieved 22 August 2015. 1. **[^](#cite_ref-11)** Coopee, Todd (16 May 2016). ["Water Games from TOMY (1976)"](https://toytales.ca/water-games-tomy-1976/). *ToyTales.ca*. 1. **[^](#cite_ref-12)** [Anycolor](/source/Nijisanji) (4 November 2025). ["VTuberグループ「にじさんじ」の、カードゲームリリースが決定！【ANYCOLOR × タカラトミー】"](https://www.nijisanji.jp/news/jpw92yt32v1x/) [The card game release for the VTuber group “Nijisanji” has been confirmed! [ANYCOLOR × Takara Tomy]]. *にじさんじ* (in Japanese). Nijisanji Official Website. Retrieved 4 November 2025. ## External links Wikimedia Commons has media related to [TAKARA TOMY](https://commons.wikimedia.org/wiki/Category:TAKARA_TOMY). - [Official website](https://www.takaratomy.co.jp/english/) (in English) - [Tomy International](https://us.tomy.com/) [Portals](https://en.wikipedia.org/wiki/Wikipedia:Contents/Portals): - [Companies](https://en.wikipedia.org/wiki/Portal:Companies) - [Japan](https://en.wikipedia.org/wiki/Portal:Japan) - [Tokyo](https://en.wikipedia.org/wiki/Portal:Tokyo) - [Toys](https://en.wikipedia.org/wiki/Portal:Toys) - [Anime and manga](https://en.wikipedia.org/wiki/Portal:Anime_and_manga) - [1920s](https://en.wikipedia.org/wiki/Portal:1920s) v t e Takara Tomy Toys Takara B-Daman Beyblade Choro-Q Koeda-chan Microman Space Pets Transformers Tomy Idaten Jump Nohohon Zoku Plarail Tomica Tomix Tomy Tutor Tomytronic 3D Zoids Armatron Atollo Blip (game) Blythe Boggle Choro-Q Compass Crossbows and Catapults Flip Flap Guitar Rockstar Jenga Jenny Lamaze Licca Omnibot Pop-up Pirate Rummikub Screwball Scramble Starriors Switch 16 Trading Card Games Duel Masters Kingdom Hearts Trading Card Game Nijisanji Media Franchises Bakugan: Battle Planet B-Daman Beyblade Brave series Eldran series Kamiwaza Wanda Pretty Rhythm PriPara Transforming Bullet Train Robot Shinkalion Transformers Licensed Toys Animal Crossing Astro Boy Cardcaptor Sakura: Clear Card Cardcaptor Sakura Chuggington Disney Duel Masters Life Game Katekyo Hitman Reborn! Kirarin Revolution Mega Man Mermaid Melody Pichi Pichi Pitch My Hero Academia Naruto Pokémon Revolutionary Girl Utena Slayers Sugarbunnies Teletubbies The Game of Life Thomas & Friends Thunderbirds Tron Wedding Peach Zootopia See Also Furby Gashapon Category Authority control databases International ISNI VIAF National Japan Academics CiNii Artists Museum of Modern Art --- Adapted from the Wikipedia article [Tomy](https://en.wikipedia.org/wiki/Tomy) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Tomy?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.