# Toks

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Mexican fast casual restaurant chain

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**Toks** is a Mexican [fast casual restaurant](/source/Fast_casual_restaurant) chain owned by [Grupo Gigante](/source/Grupo_Gigante). It was founded in 1971 and has close to 200 locations across Mexico.[1][2]

## Foundation and profile

Toks was founded in 1971 in [Mexico City](/source/Mexico_City). Its first location was in the northern part of the city close to the [Basilica of Our Lady of Guadalupe](/source/Basilica_of_Our_Lady_of_Guadalupe). Since its creation, Toks was owned by [Grupo Gigante](/source/Grupo_Gigante), a holding conglomerate. Grupo Gigante created Toks to increase its market share in the restaurant industry.[3]

## Recent history

A restaurant in [Coacalco de Berriozábal](/source/Coacalco_de_Berrioz%C3%A1bal), in [Greater Mexico City](/source/Greater_Mexico_City)

In 2014, Toks had an 8% market share in Mexico's restaurant industry. The leader in this sector was [Vips](/source/Vips_(Mexican_restaurant)), which held 15%.[3]

In 2016, Toks announced they were opening ten new restaurants across Mexico. Gustavo Pérez, Director of Toks' Social Responsibility Department, said that Toks' growth was of 15 to 18% every year, while the rest of the industry was experiencing 2 to 3% growth. Along with the opening of more locations, Toks also announced the acquisition of Restaurantes California, a chain owned by [Comercial Mexicana](/source/Comercial_Mexicana).[4] Sales increased for Toks in 2016, and eventually surpassed those of Vips, by serving at least 33.5 million customers that year. The average meal per customer was MXN$125. That year, Toks' growth accounted for 15% of Grupo Gigante's total revenue.[3]

In 2018, Toks invested between 350 and 400 million [Mexican pesos](/source/Mexican_pesos) (18,000,000—20,000,000 USD) as part of their expansion strategy to open sixteen new locations in Mexico. In an interview with the press, General Director Juan Carlos Alverde stated that Toks was planning to end the year with 205 or 208 locations open. He explained that they were expanding in the [State of Mexico](/source/State_of_Mexico), in the area known as [El Bajío](/source/Baj%C3%ADo), in southeastern Mexico, and in [Monterrey](/source/Monterrey). He said the firm wanted to open locations in [Tamaulipas](/source/Tamaulipas), [Sonora](/source/Sonora), and [Chihuahua](/source/Chihuahua_(state)), where Toks did not yet operate a location. When asked about his competition in the market, Alverde explained that Toks competed with both small restaurants and large chains. He concluded the interview by stating that Toks had been innovating their business since 2001 to increase restaurant attendance.[5]

## References

1. **[^](#cite_ref-1)** ["TOKS - Es mucho más"](https://www.toks.com.mx/historia). *Toks*.

1. **[^](#cite_ref-2)** MENAFN. ["Mexican Full-Service Restaurants to Intensify In Future with Ameliorating Lifestyles: Ken Research"](http://www.menafn.com/1095700029/Mexican-Full-Service-Restaurants-to-Intensify-In-Future-with-Ameliorating-Lifestyles-Ken-Research).

1. ^ [***a***](#cite_ref-lid_3-0) [***b***](#cite_ref-lid_3-1) [***c***](#cite_ref-lid_3-2) Conway Dato-on, Mary; Dávila Castilla, José Antonio (2018). [*Modelando el emprendimiento social en México*](https://books.google.com/books?id=iHdnDwAAQBAJ&dq) (in Spanish). LID Editorial. [ISBN](/source/ISBN_(identifier)) [607938079X](https://en.wikipedia.org/wiki/Special:BookSources/607938079X).

1. **[^](#cite_ref-4)** ["Toks abrirá 10 unidades en lo que resta del 2016"](http://www.elfinanciero.com.mx/empresas/toks-abrira-10-unidades-en-lo-que-resta-del-2016.html). *www.elfinanciero.com.mx* (in Spanish). [El Financiero](/source/El_Financiero). August 10, 2016.

1. **[^](#cite_ref-5)** ["A Toks le va bien; abrirán más sucursales"](http://www.lavozdemichoacan.com.mx/dinero/a-toks-le-va-bien-abriran-mas-sucursales/). *La Voz de Michoacán* (in Spanish). May 27, 2018.

## External links

Wikimedia Commons has media related to [Restaurante Toks](https://commons.wikimedia.org/wiki/Category:Restaurante_Toks).

- [Official website](https://www.toks.com.mx/)

v t e Restaurants in Mexico Restaurants National chains Benedetti's Pizza Bisquets Obregón Carlos'n Charlie's Cocina de Autor Los Danzantes El Pollo Loco Sanborns Señor Frog's Toks Vips Baja California Animalón Caesar's La Cocina de Doña Esthela Conchas de Piedra Damiana Hussong's Lunario Olivea Farm to Table Baja California Sur Cabo Wabo Jalisco Alcalde Andale's Archie's Wok Bar Frida Le Bistro The Blue Shrimp Café de Olla Café des Artistes Casa Kimberly La Catrina Cantina La Chata Coco's Kitchen El Dorado Fredy's Tucan ICÚ Kaiser Maximilian Le Kliff Los Muertos Brewing La Palapa The Pancake House Pancho's Takos Reinas Bar Ritmos Beach Cafe River Cafe Tintoque Xokol Mexico City El Bajío Café El Jarocho Contramar Churrería El Moro Em Esquina Común Expendio de Maíz Gaba Jenni's Quesadillas Masala y Maíz Máximo Bistrot La Once Mil Pujol Quintonil Restaurante Arroyo Rosetta San Ángel Inn Sud 777 Taquería El Califa de León Nuevo León Koli Cocina de Origen Pangea Oaxaca Levadura de Olla Quintana Roo Arca Le Chique Ha' State of Mexico La Gruta Yucatán Huniik Ixi'im Merci Defunct restaurants Biko Restaurant groups Alsea Grupo Anderson's Chefs Elia Aboumrad Thalía Barrios García Gabriela Cámara Caesar Cardini Rodolfo Castellanos Rosalia Chay Chuc Eduardo García Alicia Gironella D'Angeli Josefina Howard Saqib Keval Lady Tacos de Canasta Norma Listman Maria Elena Lorenzo Cristina Martinez Abigail Mendoza Ruiz Enrique Olvera Hugo Ortega Martha Ortiz Susana Palazuelos Chepina Peralta Javier Plascencia Patricia Quintana Carmen Ramírez Degollado Elena Reygadas Gabriel Rodríguez Alejandro Ruiz Olmedo Daniela Soto-Innes Josefina Velázquez de León Restaurateurs Ignacio Anaya Cesar Balsa Zarela Martínez Isabel del Puerto Eduardo Santamarina Raquel Torres Cerdán Related articles Michelin Bib Gourmand restaurants Michelin-starred restaurants Companies portal Food portal Mexico portal Category: Restaurants in Mexico

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Adapted from the Wikipedia article [Toks](https://en.wikipedia.org/wiki/Toks) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Toks?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.