# Tire Rack > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Tire_Rack > Markdown URL: https://mediated.wiki/source/Tire_Rack.md > Source: https://en.wikipedia.org/wiki/Tire_Rack > Source revision: 1356297683 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) American tire and wheels distributor Tire Rack Type Privately held Industry Automotive Founded 1979; 47 years ago (1979) Founder Peter Veldman Fate Acquired by Discount Tire Headquarters South Bend, Indiana , U.S. Area served United States, Canada Key people Peter Veldman, Founder and President (1979–2014) Mike Joines, Executive Chairman (2014–present) Scott Clark, CEO (2025–present) Products Tires, wheels, auto accessories Services Tire testing & reviews, mobile tire installation Number of employees 400+ Website tirerack.com **Tire Rack** is an American automotive [tire](/source/Tire), wheel, and accessories retailer, publisher of tire tests, and wholesale tire distributor headquartered in [South Bend](/source/South_Bend%2C_Indiana), [Indiana](/source/Indiana). ## Company History In 1979, automotive parts and service business owner Peter "Pete" Veldman came up with his business idea for the Tire Rack after his son-in-law Mike Joines was frustrated when he couldn't find tires for his Opel Manta sports coupe. Mike recommended that they start a mail-order tire company that stocked a few of every tire. Although Pete convinced Mike to help him open a retail store instead, they had so many phone orders that they eventually shut down the retail location and opened more phone lines.[1] Three years after opening the store, Tire Rack got into the [mail order](/source/Mail_order) business and by 1990 the store was shut down.[2] In 1995, Tire Rack began its website where it posted reviews of tires it sold.[2] In 1998, Tire Rack began online sales.[3] By 2005, Tire Rack had grown into a nationwide company that distributes more than 2 million tires annually.[4] As of 2017, the company offers 24 tire brands and has ten warehouses in nine states.[3][5] Customers who pick up orders from a warehouse location are offered a discount. After 26 years of being a privately owned family company, Los Angeles-based investment group [Leonard Green & Partners](/source/Leonard_Green_%26_Partners) purchased a 49% stake in the company with the Veldman family controlling the majority 51%.[6] Pete Veldman died on March 14, 2014, at the age of 87.[7] Pete's son-in-law Mike Joines succeeded him as president. On December 4, 2021, [Discount Tire](/source/Discount_Tire) acquired Tire Rack for an undisclosed amount.[8] Tire Rack became [Rivian](/source/Rivian)’s recommended third party tire replacement company of reference in 2024.[9][10] In April 2025, Tire Rack appointed Scott Clark—a 29-year tire industry veteran and former CEO of [Michelin](/source/Michelin) North America, where he oversaw Michelin’s two-wheel, car, and motorsports tire businesses—as its new CEO. Mike Joines will continue to have a leadership role with the company, transitioning to the role of executive chairman, with a focus on strategies that will help expand and accelerate the growth of the business.[11][12] ## Motorsports & Marketing Since 1995, Tire Rack has been the title sponsor of the National [Sports Car Club of America](/source/Sports_Car_Club_of_America) (SCCA) Solo Program, a club that allows driving enthusiasts to compete at a local level. Tire Rack sponsors [Team Penske](/source/Team_Penske) drivers [Josef Newgarden](/source/Josef_Newgarden) (#2) and [Scott McLaughlin](/source/Scott_McLaughlin) (#3) in the [NTT INDYCAR SERIES](/source/IndyCar_Series). The sponsorship was part of Team Penske’s 2023 and 2024 [Indianapolis 500](/source/Indianapolis_500) victories, with Newgarden securing both wins. These wins marked the team’s 20th and second consecutive victories in the event.[13][14] In 2025, Tire Rack and [WeatherTech Raceway Laguna Seca](/source/WeatherTech_Raceway_Laguna_Seca) announced a multi-year sponsorship agreement that includes the naming rights of the raceway’s iconic “Tire Bridge” between Turns 3 and 4, and title sponsorship of the [IMSA](/source/IMSA_SportsCar_Championship) TireRack.com [Monterey Sportscar Championship](/source/Monterey_Sports_Car_Championships) weekend, held May 9–11, 2025. ## References 1. **[^](#cite_ref-1)** O'Donnell, Jayne (December 17, 2003). ["Family rolling to success on Tire Rack"](https://www.usatoday.com/money/smallbusiness/2003-12-07-veldman_x.htm). *[USA Today](/source/USA_Today)*. Retrieved November 27, 2010. 1. ^ [***a***](#cite_ref-tb_2-0) [***b***](#cite_ref-tb_2-1) ["Tire Rack founder remembered for energy, vision"](http://www.tirebusiness.com/article/20140304/NEWS/140309969/tire-rack-founder-remembered-for-energy-vision-update). Tire Business. March 4, 2014. Retrieved June 17, 2018. 1. ^ [***a***](#cite_ref-MTD_3-0) [***b***](#cite_ref-MTD_3-1) Ulrich, Bob (November 2, 2017). ["'I'm Tired of My Supplier Competing Against Me': Online Sales Remain a Sore Point"](https://www.moderntiredealer.com/article/726185/i-m-tired-of-my-supplier-competing-against-me-online-sales-remain-a-sore-point-based-on-survey-r). Modern Tire Dealer. Retrieved June 17, 2018. 1. **[^](#cite_ref-4)** Brown, Warren (December 25, 2005). ["Hands-on and Still the Big Wheel at Tire Rack"](https://www.washingtonpost.com/wp-dyn/content/article/2005/12/23/AR2005122300924.html). *[Washington Post](/source/Washington_Post)*. Retrieved November 27, 2010. 1. **[^](#cite_ref-5)** ["Tire Rack Frequently Asked Questions"](https://www.tirerack.com/FAQ/index.jsp). *Tirerack.com*. Retrieved June 17, 2018. 1. **[^](#cite_ref-6)** ["Investment Group to Take 49 Percent Share in The Tire Rack, Report Says"](http://www.aftermarketnews.com/Item/32406/investment_group_to_take_49_percent_share_in_the_tire_rack_report_says.aspx). *Aftermarket News*. June 15, 2005. Retrieved November 27, 2010. 1. **[^](#cite_ref-7)** Allen, Kevin (March 14, 2014). ["Pete Veldman leaves a legacy of generosity"](https://www.southbendtribune.com/news/business/pete-veldman-leaves-a-legacy-of-generosity/article_fbed6cbc-a31e-11e3-a25b-0017a43b2370.html). South Bend Tribune. Retrieved June 17, 2018. 1. **[^](#cite_ref-8)** ["Discount Tire To Acquire Tire Rack And Merge Operations, Creating Leading Omnichannel Tire Buying Experience"](https://www.prnewswire.com/news-releases/discount-tire-to-acquire-tire-rack-and-merge-operations-creating-leading-omnichannel-tire-buying-experience-301437357.html). *prnewswire.com*. December 3, 2021. Retrieved December 5, 2021. 1. **[^](#cite_ref-9)** [https://rivian.com/gear-shop/p/tire-rack](https://rivian.com/gear-shop/p/tire-rack) 1. **[^](#cite_ref-10)** [https://rivian.com/support/article/what-tire-partnerships-does-rivian-currently-offer](https://rivian.com/support/article/what-tire-partnerships-does-rivian-currently-offer) 1. **[^](#cite_ref-11)** Release, News (March 14, 2025). ["Tire Rack Welcomes Scott Clark as CEO"](https://www.buildingindiana.com/stories/tire-rack-welcomes-scott-clark-as-ceo,25225). *Building Indiana Business*. Retrieved April 30, 2025. {{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: |first= has generic name ([help](https://en.wikipedia.org/wiki/Help:CS1_errors#generic_name)) 1. **[^](#cite_ref-12)** ["Michelin Exec Scott Clark Named Next Tire Rack CEO"](https://www.moderntiredealer.com/suppliers/news/55270225/michelin-exec-scott-clark-named-next-tire-rack-ceo). *Modern Tire Dealer*. February 24, 2025. Retrieved April 30, 2025. 1. **[^](#cite_ref-13)** [https://www.teampenske.com/news/index.cfm/a/725/55125/Tire_Rack_Featured_on_No._2_Chevy_for_Portland_Race](https://www.teampenske.com/news/index.cfm/a/725/55125/Tire_Rack_Featured_on_No._2_Chevy_for_Portland_Race) 1. **[^](#cite_ref-14)** [https://www.forbes.com/sites/brucemartin/2024/08/20/tire-rack-joins-team-penskes-josef-newgarden-for-indycar-at-portland/](https://www.forbes.com/sites/brucemartin/2024/08/20/tire-rack-joins-team-penskes-josef-newgarden-for-indycar-at-portland/) ## External links - [Tirerack.com (Official Website)](http://www.tirerack.com) - [DiscountTire.com (Official Website)](http://www.discounttire.com) --- Adapted from the Wikipedia article [Tire Rack](https://en.wikipedia.org/wiki/Tire_Rack) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Tire_Rack?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.