# Tidemark

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{{about|the company||tide mark}}
{{Infobox company
| name           = Tidemark
| logo           = Tidemark logo.png 
| type           = [Private](/source/Private_company)
| founder        = Christian Gheorghe<br>Tony Rizzo<br>Nenshad Bardoliwalla 
| products       = [Enterprise software](/source/Enterprise_software), <br />[Data analytics](/source/Data_analytics)
| num_employees  = 150+
| foundation     = {{start date and age|2010}}
| location_city  = [Redwood City, California](/source/Redwood_City%2C_California)
}}
'''Tidemark''' is a private [enterprise performance management](/source/enterprise_performance_management) firm founded in 2010 that provides cloud-based analytics applications built for a mobile device enabled platform. Tidemark was known as Proferi when it was in [stealth mode](/source/stealth_mode) and is located in [Redwood City, California](/source/Redwood_City%2C_California). In Sept. 2013, Tidemark won the Big Data Startup Challenge and earned a spot in the Big Data 50.<ref name=new>{{cite news|url=http://bits.blogs.nytimes.com/2013/03/27/designing-big-data-that-works/?_r=0|title=Designing Big Data That Works|newspaper=New York Times|date=27 March 2013|author=Quentin Hardy|accessdate=28 October 2013}}</ref><ref name=zdnet>{{cite news|url=https://www.zdnet.com/article/tidemark-takes-epm-to-the-cloud/|title=Tidemark takes EPM to the cloud|work=ZDNet|author=Dennis Howlett|date=17 October 2011|access-date=28 October 2013}}</ref><ref name=zdnet2>{{cite news|url=https://www.zdnet.com/article/tidemark-raises-13-million-for-cloud-analytics/|title=Tidemark raises $13 million for cloud analytics|work=ZDNet|author=Andrew Nusca|date=1 August 2013|access-date=28 October 2013}}</ref><ref name=venture>{{cite web|url=https://venturebeat.com/2011/10/17/with-11m-in-funding-tidemark-launches-cloud-based-enterprise-performance-manage-apps/|title=With $11M in funding, Tidemark launches cloud-based enterprise performance manage apps|publisher=Venture Beat|author=Dean Takahashi|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=all3>{{cite web|url=http://allthingsd.com/20131023/tidemark-pushes-out-fall-update-that-answers-what-if-questions-about-your-business/|title=TideMark Pushes Out Fall Update That Answers What-If Questions About Your Business|publisher=All Things D|author=Arik Hesseldahl|date=23 October 2013|accessdate=28 October 2013}}</ref>

==Company history==

Founded by Christian Gheoghe with co-founders Tony Rizzo and Nenshad Bardoliwalla in 2010, Tidemark's approach to EPM analytics emphasizes a mobile first user experience in a public multi-tenant cloud. Gheorghe and Rizzo spent 9 months surveying [Fortune 1000](/source/Fortune_1000) companies before they developed Tidemark's product range asking businesses how to improve existing intelligence and analytics solutions.<ref name=start>{{cite web|url=http://startup50.com/BDChallenge-4|title=Tidemark Wins Big Data Startup Challenge, Earns Spot in Big Data 50|publisher=Startup 50|author=Jeff Vance|date=26 September 2013|accessdate=28 October 2013}}</ref>

Gheorghe previously created Tian Software which was bought out by [OutlookSoft](/source/OutlookSoft).<ref name=start/> Gheorghe served as CTO of OutlookSoft until the firm was acquired by [SAP AG](/source/SAP_AG) and was kept on board as a Senior Vice-president and CTO at SAP AG.<ref name=start/><ref name=zdnet3>{{cite news|url=https://www.zdnet.com/article/tidemark-apps-go-ga-name-wilmington-operating-chief/|title=Tidemark apps go GA, name Wilmington operating chief|work=ZDNet|author=Larry Dignan|date=28 August 2012|access-date=28 October 2013}}</ref><ref name=zdnet4>{{cite news|url=https://www.zdnet.com/article/tidemark-emerges-from-stealth-mode-eyes-business-intelligence-for-real-people/|title=Tidemark emerges from stealth mode, eyes business intelligence for real people|work=ZDNet|author=Larry Dignan|date=17 October 2011|access-date=28 October 2013}}</ref>

After two years in [stealth mode](/source/stealth_mode), Tidemark raised $6.3 million in Series A funding. This was followed by $4 million in Series B funding, $24 million in Series C funding, and $13 million in Series D funding.<ref name=forbes>{{cite magazine|url=https://www.forbes.com/forbes/2012/0521/midas-list-tidemark-christian-gheorghe-startup-tech-thrifty-does-it.html|title=How To Launch A Billion Dollar Startup On A Shoestring|magazine=Forbes|author=George Anders|date=2 May 2012|accessdate=28 October 2013}}</ref><ref name=wall>{{cite news|url=https://blogs.wsj.com/venturecapital/2013/08/01/the-daily-startup-carbon-venture-partners-to-ride-california-cap-and-trade/?KEYWORDS=tidemark|title=The Daily Startup: Carbon Venture Partners to Ride California Cap-and-Trade|newspaper=Wall Street Journal|date=1 August 2013|accessdate=28 October 2013}}</ref><ref name=Reuters>{{cite news|url=https://www.reuters.com/article/us-tidemark-vc-idUSTRE79H0JH20111018|title=Oracle competitor Tidemark launches, wins more cash|work=Reuters|date=18 October 2011|accessdate=28 October 2013}}</ref> Key investors include [Greylock Partners](/source/Greylock_Partners), [Andreessen Horowitz](/source/Andreessen_Horowitz), [Tenaya Capital](/source/Tenaya_Capital), [Redpoint Ventures](/source/Redpoint_Ventures) and [Dave Duffield](/source/Dave_Duffield).<ref name=tech>{{cite web|url=https://techcrunch.com/2011/10/17/greylock-andreessen-horowitz-back-cloud-enterprise-performance-analytics-startup-tidemark/|title=Greylock, Andreessen Horowitz Back Cloud Enterprise Performance Analytics Startup Tidemark|publisher=Tech Crunch|author=Leena Rao|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=tech2>{{cite web|url=https://techcrunch.com/2013/08/01/tidemark-raises-13-million-for-cloud-based-analytics-platform/|title=Tidemark Raises $13 Million For Cloud-Based Analytics Platform With An Infographic Twist|publisher=Tech Crunch|author=Alex Williams|date=1 August 2013|accessdate=28 October 2013}}</ref><ref name=tech3>{{cite web|url=https://techcrunch.com/2012/01/18/cloud-enterprise-performance-analytics-startup-tidemark-raises-24m-from-redpoint-andreessen-horowitz/|title=Cloud Enterprise Performance Analytics Startup Tidemark Raises $24M From Redpoint, Andreessen Horowitz|publisher=Tech Crunch|author=Leena Rao|date=18 January 2012|accessdate=28 October 2013}}</ref>

Companies utilizing Tidemark's analytics services include [Orange](/source/Orange_(telecommunications)), [La Quinta Inns & Suites](/source/La_Quinta_Inns_%26_Suites), [Brown University](/source/Brown_University), and [Stanford University](/source/Stanford_University).<ref name=start/><ref name=zdnet3/>

In 2015, Tidemark announced $25 million from a new round of funding, led by [Workday](/source/Workday%2C_Inc.).<ref>{{Cite web|url=https://www.forbes.com/sites/alexkonrad/2015/06/16/why-workday-bet-25-million-on-tidemark/|title=Why Workday Just Led A $25 Million Bet On Tidemark's Financial Planning Software|last=Konrad|first=Alex|website=Forbes|language=en|access-date=2020-04-06}}</ref><ref>{{Cite web|url=http://www.recode.net/2015/6/16/11563600/tidemark-raises-25-million-round-adds-workday-as-investor|title=Tidemark Raises $25 Million Round, Adds Workday as Investor|last=Hesseldahl|first=Arik|date=2015-06-16|website=Recode|access-date=2016-07-15}}</ref> The company has raised over $100 million in total funding.<ref name="Miller">{{Cite web|url=https://techcrunch.com/2015/06/16/tidemark-continues-to-sail-along-with-25m-in-new-funding/|title=Tidemark Continues To Sail Along With $25M In New Funding|last=Miller|first=Ron|website=TechCrunch|access-date=2016-07-15}}</ref> Tidemark's customer-base grew 4x during 2015 with clients such as [Veolia](/source/Veolia), [Stanford University](/source/Stanford_University), [Intuit](/source/Intuit), G6 Hospitality, Bluelink and the [University of Miami](/source/University_of_Miami).<ref name="Miller"/><ref>{{cite web| url=http://www.financial-news.co.uk/27032/2015/03/tidemark-triples-annual-recurring-revenue-in-fy-2015-20/| title=Tidemark triples annual recurring revenue in FY 2015| last=Arnason| first=Gulli| date=March 5, 2015| publisher=Financial News UK| access-date=May 25, 2015}}</ref>

In 2015, Tidemark was placed on [Gartner](/source/Gartner)’s [Magic Quadrant](/source/Magic_Quadrant) in the 'Visionaries' Quadrant for corporate performance and [Business Insider](/source/Business_Insider) named Tidemark as one of the Top 50 enterprise startups to bet your career on in 2016.<ref>{{cite web| url=https://www.gartner.com/doc/3021220/magic-quadrant-corporate-performance-management| title=Magic Quadrant for Corporate Performance Management Suites| date=April 2, 2015| publisher=Gartner| access-date=May 25, 2015}}</ref><ref>{{Cite web|url=http://www.businessinsider.com/enterprise-startups-to-bet-on-in-2016-2015-11?op=0#/#tidemark-making-sense-of-mountains-of-data-27|title=50 enterprise startups to bet your career on in 2016|access-date=2016-07-15}}</ref>

On July 6, 2017, Tidemark merged with Longview, a Toronto-based finance and tax performance management software company.<ref>{{Cite web|url=https://www.accessnewswire.com/newsroom/en/banking-and-financial-services/longview-finalizes-merger-with-tidemark-465091|title=Longview Finalizes Merger With Tidemark|last= Schaffer |first= Marilyn |date=2017-06-07|website=Access Newswire|language=en-GB|access-date=2025-12-25}}</ref>

==Products==

Tidemark offers three [apps](/source/mobile_app) that let users access real-time risk-adjusted data metrics, profitability modeling, and other tools for strategic, financial, and operational planning.<ref name="all">{{cite web|url=http://allthingsd.com/20111017/tidemark-comes-out-of-stealth-with-funding-from-greylock-andreessen-horowitz/|title=Tidemark Comes Out of Stealth With Funding from Greylock, Andreessen Horowitz|date=17 October 2011|publisher=All Things D|author=Arik Hesseldahl|accessdate=28 October 2013}}</ref><ref name=forbes/><ref name=wired>{{cite magazine|url=https://www.wired.com/wiredenterprise/2011/10/memories-of-the-iron-curtain-spawn-new-age-analytics-software/|title=Memories of the Iron Curtain Spawn New Age Analytics Software|magazine=Wired|author=Cade Metz|date=18 October 2011|accessdate=28 October 2013}}</ref><ref name=zdnet5>{{cite news|url=http://www.zdnet.com/tidemark-aims-to-make-profit-modeling-mainstream-7000022346/|archive-url=https://web.archive.org/web/20131024033549/http://www.zdnet.com/tidemark-aims-to-make-profit-modeling-mainstream-7000022346/|url-status=dead|archive-date=October 24, 2013|title=Tidemark aims to make profit modeling mainstream|work=ZDNet|author=Larry Dignan|date=23 October 2013|accessdate=28 October 2013}}</ref><ref name=gigaom>{{cite web|url=http://gigaom.com/2013/08/01/tidemark-lines-up-13m-to-keep-pushing-its-planning-software-in-clouds/|archive-url=https://web.archive.org/web/20130804061906/http://gigaom.com/2013/08/01/tidemark-lines-up-13m-to-keep-pushing-its-planning-software-in-clouds/|url-status=dead|archive-date=August 4, 2013|title=Tidemark lines up $13M to keep pushing its planning software in clouds|publisher=Gigaom|author=Jordan Novet|date=1 August 2013|accessdate=28 October 2013}}</ref> The firm's performance management platform is enabled for any device compatible with [HTML5](/source/HTML5).

The firm also offers Storylines, a [SaaS](/source/software_as_a_service) product presenting structured and [unstructured data](/source/unstructured_data) in a series of infographic-like images giving users an interactive and detailed view of a company's operations.<ref name=tech2/><ref name=gigaom2>{{cite web|url=http://gigaom.com/2011/10/17/proferi-morphs-into-tidemark-launches-cloud-based-epm/|archive-url=https://web.archive.org/web/20130808115725/http://gigaom.com/2011/10/17/proferi-morphs-into-tidemark-launches-cloud-based-epm/|url-status=dead|archive-date=August 8, 2013|title=Proferi morphs into Tidemark, launches cloud-based EPM|publisher=Gigaom|author=Barb Darrow|date=17 October 2011|accessdate=28 October 2013}}</ref><ref name=fast>{{cite magazine|url=http://www.fastcodesign.com/1670631/the-richest-design-opportunity-that-youve-never-heard-of|title=The Richest Design Opportunity That You've Never Heard Of|magazine=Fast Company|author=Suzanne LaBarre|accessdate=28 October 2013}}</ref>

In 2014, Tidemark added financial playbooks and [predictive analytics](/source/predictive_analytics) functions to its software.<ref name="techcrunch">{{cite news|url=https://techcrunch.com/2014/04/29/tidemark-adds-finance-playbooks-and-32m-in-new-funding/|title=Tidemark Adds Finance Playbooks And $32M In New Funding|date=29 April 2014|work=[TechCrunch](/source/TechCrunch)|accessdate=17 November 2014|author=Miller, Ron}}</ref> The predictive analytics incorporates big data and social media information for use in forecasting and budgeting.<ref>{{cite magazine | url = http://www.pcworld.com/article/2846952/tidemark-software-adds-predictive-analytics-to-help-cfos-use-big-data-in-forecasting-budgeting.html | title = Tidemark software adds predictive analytics to help CFOs use big data in forecasting, budgeting | magazine = [PC World](/source/PC_World) | date = 12 November 2014 | accessdate = 16 November 2014 | author = O'Connor, Fred}}</ref> The company was recognized with two Cloud Computing Product of the Year awards presented by Cloud Computing Magazine in December 2014.<ref>{{cite web| url=http://cloud-computing.tmcnet.com/breaking-news/articles/394704-winners-the-2014-cloud-computing-product-the-year.htm| title=Winners of the 2014 Cloud Computing Product of the Year Award Announced| date=December 5, 2014| publisher=Cloud Computing Magazine| access-date=May 25, 2015}}</ref>

==References==
{{Reflist|30em}}

==External links==
*{{Official website}}

Category:Companies based in Redwood City, California
Category:Software performance management

---
Adapted from the Wikipedia article [Tidemark](https://en.wikipedia.org/wiki/Tidemark) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Tidemark?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.