# This Time Baby

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"**This Time Baby**" is a song written by the songwriting team [Bell and James](/source/Bell_and_James) which, after being introduced by [the O'Jays](/source/The_O'Jays) in 1978, became a 1979 [disco](/source/Disco) hit for [Jackie Moore](/source/Jackie_Moore_(singer)).

## O'Jays version

[The O'Jays](/source/The_O'Jays) 1978 album release *[So Full of Love](/source/So_Full_of_Love)* introduced the song "This Time Baby", the track - featuring [Eddie Levert](/source/Eddie_Levert) on lead - being one of two album cuts produced by [Thom Bell](/source/Thom_Bell) at his studio in the Kaye-Smith Studios in Seattle. "This Time Baby" would serve as [B-side](/source/A-side_and_B-side) for the album's lead single: the million-seller "[Use Ta Be My Girl](/source/Use_Ta_Be_My_Girl)" (the second Thom Bell production on *So Full of Love*: "Brandy", would be the album's second single.)

## Jackie Moore version

[Jackie Moore](/source/Jackie_Moore_(singer)) recorded "This Time Baby" in the November 1978 [Sigma Sound](/source/Sigma_Sound_Studios) sessions for her debut [Columbia Records](/source/Columbia_Records) album release *I'm on My Way*, Moore recording "This Time Baby" at the suggestion of her fiancé Calvin Hopkins who had heard the track on the O'Jays' album *So Full of Love*.[1] [Philly soul](/source/Philadelphia_soul) virtuoso [Bobby Eli](/source/Bobby_Eli), who oversaw Moore's sessions, was also producing the [Atlantic Starr](/source/Atlantic_Starr) album *[Straight to the Point](/source/Straight_to_the_Point_(Atlantic_Starr_album))* at Sigma Sound, and Atlantic Starr members Clifford Archer (bass), Porter Carroll (drums), David Lewis (guitar), Wayne Lewis (percussion), and Joseph Phillips (keyboards) played on "This Time Baby" plus four other tracks on the *I'm On My Way* album.

Issued as the album's lead single in May 1979, "This Time Baby" reached number one on the [disco chart](/source/Dance_Club_Songs) in *[Billboard](/source/Billboard_(magazine))* magazine for one week in August 1979,[2] crossing over to the *Billboard* [R&B chart](/source/Hot_R%26B/Hip-Hop_Songs) to spend seven weeks in that chart's top 40 with a peak of number 24. "This Time Baby" was afforded higher chart peaks on the R&B hit rankings in *Billboard'*s rival "music trades": *[Cashbox](/source/Cashbox_(magazine))* and *[Record World](/source/Record_World)*, reaching number 18 on both magazine's R&B charts:[3][4] also "This Time Baby" reached the lower end of the top 100 singles ranking in *Record World* peaking at number 94.[5]

## Freemasons version

Main article: [Love on My Mind (Freemasons song)](/source/Love_on_My_Mind_(Freemasons_song))

In 2005, "This Time Baby" was used for the dance radio and [club](/source/Nightclub) hit, "Love on My Mind", by the [Freemasons](/source/Freemasons_(band)) featuring [Amanda Wilson](/source/Amanda_Wilson).

## References

1. *Cashbox* vol 41 #22 13 November 1979 "East Coastings" by Charles Palkert p.16

1. *Joel Whitburn's Hot Dance/Disco: 1974–2003*, 2004

1. *Cashbox* vol 41 #17 (8 September 1979) "Black Contemporary Top 100" p.32

1. *Record World* Vol 36 #168 (15 September 1979) "Black Oriented Singles" p.71

1. *Record World* "Record World Singles" Vol 36 #167 (8 September 1979) p.33

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Adapted from the Wikipedia article [This Time Baby](https://en.wikipedia.org/wiki/This_Time_Baby) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/This_Time_Baby?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.