# Theneeds

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> Markdown URL: https://mediated.wiki/source/Theneeds.md
> Source: https://en.wikipedia.org/wiki/Theneeds
> Source revision: 1350514437
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{short description|Online and mobile search engine}}
{{Infobox company
| name = Theneeds
| logo = Logo theneeds orange-black 900x600 big.png
| logo_size = 281px
| type = [Private](/source/Private_company)
| foundation = 2013
| location = [San Francisco](/source/San_Francisco), [California](/source/California), [US](/source/US)
| key_people = Gabriele Pansa<br>Emanuele Cesena, PhD<br>Luca Albertalli
| genre = Content discovery<br>Personalized discovery
| area_served = Worldwide
| industry = Internet<br>Consumer internet<br>[Computer software](/source/Software)
| products = [http://www.theneeds.com/ Web]<br>Mobile web<br>[http://www.theneeds.com/p/iphone iPhone app]
| services = 
| revenue = 
| operating_income = 
| net_income = 
| owner = [Shopkick](/source/Shopkick)
| num_employees = 
| parent = 
| divisions = 
| subsid = 
| caption = 
| homepage = [http://www.theneeds.com/ www.theneeds.com]
| footnotes = 
}}

'''Theneeds''' is a [search engine](/source/search_engine) that features content tailored to users' interests, such as articles, news, videos, social posts, and other media.

Based in [San Francisco](/source/San_Francisco), [California](/source/California), the company was founded in 2013 by former [Accenture](/source/Accenture) executives Gabriele Pansa and Luca Albertalli, together with former CS researcher and PhD Emanuele Cesena.

In early 2016, [Shopkick](/source/Shopkick), the most used real-world shopping app according to [Nielsen](/source/Nielsen_Holdings), acquired the technology and team of Theneeds to support the company's personalization efforts.<ref>{{cite web|title=Shopkick Grows Product Portfolio with Mobile Video and Pushes into Greater Shopper Personalization|url=http://shopkick.com/assets/documents/pressreleases/Shopkick-Grows-Product-Portfolio.pdf|website=Shopkick}}</ref>

==History==
The company was [incorporated](/source/incorporation_(business)) in the US in 2013 as Theneeds, Inc. by Gabriele Pansa as co-founder and CEO.<ref>{{cite web|title=THENEEDS – JUST THE WEB THAT MATTERS TO US!|url=http://www.rocketcompanies.com/reports/theneeds-just-the-web-that-matters-to-us/|publisher=Rocket Companies|access-date=2014-11-05|archive-date=2014-11-06|archive-url=https://web.archive.org/web/20141106001822/http://www.rocketcompanies.com/reports/theneeds-just-the-web-that-matters-to-us/|url-status=dead}}</ref>

Theneeds’ website launched in [Beta](/source/Beta_(software)) late 2013<ref>{{cite web|last1=Liles|first1=Keith|title=Your Web, Your Way – Theneeds Personalized Web Platform|date=25 July 2013 |url=http://www.killerstartups.com/startup-spotlight/theneeds-personalized-web-platform/|publisher=Killer Startups}}</ref> and the company later released also its first [mobile application](/source/Application_software) for [iPhone](/source/iPhone) in March 2014.<ref>{{cite web|last1=Perez|first1=Sarah|title=Theneeds Brings Its Personalized News Reader To iPhone|date=10 March 2014 |url=https://techcrunch.com/2014/03/10/theneeds-brings-its-personalized-news-reader-to-iphone/|publisher=TechCrunch}}</ref><ref>{{cite web|last1=Guess|first1=Angela|title=Theneeds Personalized News App Now on iPhone|url=http://semanticweb.com/theneeds-personalized-news-app-now-iphone_b42085|publisher=SemanticWeb|access-date=2014-11-05|archive-date=2014-12-04|archive-url=https://web.archive.org/web/20141204074503/http://semanticweb.com/theneeds-personalized-news-app-now-iphone_b42085|url-status=dead}}</ref><ref>{{cite web|last1=Lucas|first1=Matthew|title=Theneeds Personalized News App Now Available On iPhone|url=http://gizmorati.com/2014/03/13/theneeds-personalized-news-app-now-available-on-iphone/|publisher=Gizmorati}}</ref><ref>{{cite web|last1=Kokalitcheva|first1=Kia|title=Theneeds is more than 'yet another personalized news feed'|date=19 March 2014|url=https://venturebeat.com/2014/03/19/theneeds-launches-yet-another-personalized-news-feed-but-wait-theres-more/|publisher=VentureBeat|access-date=16 September 2017|archive-date=25 November 2016|archive-url=https://web.archive.org/web/20161125202214/http://venturebeat.com/2014/03/19/theneeds-launches-yet-another-personalized-news-feed-but-wait-theres-more/|url-status=dead}}</ref><ref>{{cite web|title=San Francisco's Theneeds offers the answer for information overload|url=http://getwakefield.com/2014/03/27/san-franciscos-theneeds-offers-the-answer-for-information-overload/|publisher=Uncubed}}</ref>

In September 2014 the company surpassed 10 million pieces of content delivered by its proprietary discovery engine<ref>{{cite web|title=Theneeds Takes Over Content Discovery Market With More Than 10M Delivered Articles|date=16 September 2014 |url=https://finance.yahoo.com/news/theneeds-takes-over-content-discovery-070000914.html|publisher=Yahoo! Finance}}</ref> and in October 2014 announced the release of a major improvement of its content recommendation technology.<ref>{{cite web|title=Theneeds Improves Its Content Recommendation Technology With a Major Release|url=http://www.marketwatch.com/story/theneeds-improves-its-content-recommendation-technology-with-a-major-release-2014-10-08|publisher=MarketWatch}}</ref>

Early 2016, [Shopkick](/source/Shopkick) acquired Theneeds to support the company personalization efforts.<ref>{{cite web|title=Shopkick Grows Product Portfolio with Mobile Video and Pushes into Greater Shopper Personalization|url=http://shopkick.com/assets/documents/pressreleases/Shopkick-Grows-Product-Portfolio.pdf|website=Shopkick|archive-url=https://web.archive.org/web/20160706043343/http://shopkick.com/assets/documents/pressreleases/Shopkick-Grows-Product-Portfolio.pdf|archive-date=2016-07-06}}</ref>

==Service==
Theneeds was designed to help users discover Internet content matching their interests, including news sites, blogs, and social networks, and uses an algorithm to match content to users' interests more closely the more they use it.<ref>{{cite web |last1=Liles |first1=Keith |date=25 July 2013 |title=Your Web, Your Way – Theneeds Personalized Web Platform |url=http://www.killerstartups.com/startup-spotlight/theneeds-personalized-web-platform/ |publisher=Killer Startups}}</ref>

==Technology==
Theneeds’ proprietary technology is built using a mix of [artificial intelligence](/source/artificial_intelligence) and social signals. Theneeds creates specific thematic channels by collecting and analyzing web content, and employing Theneeds’ content relational graph along with proprietary and public social signals in order to rank and distill content. Through real-time user behavior analysis, Theneeds constantly maps the interests of each user to deliver personalized experiences and simplify content discovery.{{Citation needed|date=May 2023}}

==References==
{{reflist}}

{{DEFAULTSORT:Needs}}
Category:Online companies of the United States
Category:Internet properties established in 2013
Category:2013 establishments in the United States
Category:IOS software
Category:American social networking websites
Category:Recommender systems
Category:Social information processing
Category:2013 software
Category:English-language mass media
Category:Mobile social software
Category:News aggregators

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Adapted from the Wikipedia article [Theneeds](https://en.wikipedia.org/wiki/Theneeds) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Theneeds?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.