# The Persuasionists > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/The_Persuasionists > Markdown URL: https://mediated.wiki/source/The_Persuasionists.md > Source: https://en.wikipedia.org/wiki/The_Persuasionists > Source revision: 1345994365 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) British BBC TV sitcom 2010 The Persuasionists Genre Sitcom Created by Jonathan Thake Directed by Tristram Shapeero Starring Iain Lee Simon Farnaby Adam Buxton Jarred Christmas Daisy Haggard Country of origin United Kingdom Original language English No. of series 1 No. of episodes 6 Production Executive producers Iain Morris Damon Beesley Running time 30 minutes Production company Bwark Productions Original release Network BBC Two Release 13 January (2010-01-13) – 17 February 2010 (2010-02-17) ***The Persuasionists*** is a sitcom broadcast on [BBC Two](/source/BBC_Two) set in the world of advertising starring [Iain Lee](/source/Iain_Lee), [Simon Farnaby](/source/Simon_Farnaby), [Adam Buxton](/source/Adam_Buxton), [Jarred Christmas](/source/Jarred_Christmas) and [Daisy Haggard](/source/Daisy_Haggard), and featuring [Natalie Gumede](/source/Natalie_Gumede) (amongst others). It was the sitcom writing debut for Jonathan Thake, best known until then for ‘the slag of all snacks’ campaign for [Pot Noodle](/source/Pot_Noodle). The Persuasionists premiered on Wednesday 13 January 2010. Bwark Productions (creators of *[The Inbetweeners](/source/The_Inbetweeners)*) produced the series, [Iain Morris](/source/Iain_Morris) and [Damon Beesley](/source/Damon_Beesley) were the executive producers and [Tristram Shapeero](/source/Tristram_Shapeero) directed. [Andrew Collins](/source/Andrew_Collins_(broadcaster)) acted as script editor. ## Synopsis The sitcom focuses on the lives of five overpaid and underworked employees at fictional advertising agency HHH&H. ## Reception The first episode received generally negative critical reviews from the press with critics suggesting that while the cast showed promise, they were let down by a poor script, bad direction and poor characterisations.[1][2][3] Some held out hope that future episodes might improve; however, even after further airings, critical response remained negative, with heavy editing and excessive use of canned laughter blamed in part for the show 'not working'.[4] Half-way through the series, the show was moved to a "graveyard" slot at 11.20pm, due to below-average ratings and poor reviews from the press and bloggers.[5] It was not renewed for a second series. ## The Scum Also Rises The project began in 2007 as a pilot for [BBC Three](/source/BBC_Three) called "The Scum Also Rises", which starred [Chris Barrie](/source/Chris_Barrie) and [Kevin Bishop](/source/Kevin_Bishop). A second unbroadcast pilot was produced in 2008. The show had been through many changes by the time that the full series aired in 2010, including an almost complete re-cast.[6] ## Sources 1. **[^](#cite_ref-1)** Times review [\[1\]](http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article6976644.ece)[*[dead link](https://en.wikipedia.org/wiki/Wikipedia:Link_rot)*] 1. **[^](#cite_ref-2)** Guardian review [https://www.theguardian.com/tv-and-radio/2010/jan/13/american-idol-horizon-the-persuasionists](https://www.theguardian.com/tv-and-radio/2010/jan/13/american-idol-horizon-the-persuasionists) 1. **[^](#cite_ref-3)** ["The Persuasionists - The hard sell as soft option"](https://www.independent.co.uk/arts-entertainment/tv/features/the-persuasionists-the-hard-sell-as-soft-option-1854586.html). *The Independent*. 1 January 2010. Retrieved 23 June 2023. 1. **[^](#cite_ref-4)** How these brutal edits are ruining comedy [http://www.chortle.co.uk/correspondents/2010/01/15/10343/how_the_bbcs_brutal_edits_are_ruining_comed](http://www.chortle.co.uk/correspondents/2010/01/15/10343/how_the_bbcs_brutal_edits_are_ruining_comed) 1. **[^](#cite_ref-5)** ["The Persuasionists moved to 'graveyard' slot"](http://www.comedy.co.uk/news/story/00000257/the_persuasionists_moved_to_graveyard_slot/). [British Comedy Guide](/source/British_Comedy_Guide). 3 February 2010. Retrieved 3 February 2010. 1. **[^](#cite_ref-6)** [Comedy](http://www.comedy.co.uk/guide/tv/the_persuasionists/) Accessed 2010 - Curtis Brown Literary and Talent Agency [http://www.curtisbrown.co.uk/tft/client/user1231/](http://www.curtisbrown.co.uk/tft/client/user1231/) - Taylor Herring PR [http://www.taylorherring.com/blog/index.php/tag/jonathan-thake/](http://www.taylorherring.com/blog/index.php/tag/jonathan-thake/) ## External links - [*The Persuasionists*](https://www.bbc.co.uk/programmes/b00q3ks7) at [BBC Online](/source/BBC_Online) - [*The Persuasionists*](https://www.comedy.co.uk/tv/the_persuasionists/) at [British Comedy Guide](/source/British_Comedy_Guide) - [*The Persuasionists*](https://www.imdb.com/title/tt1584617/) at [IMDb](/source/IMDb_(identifier)) --- Adapted from the Wikipedia article [The Persuasionists](https://en.wikipedia.org/wiki/The_Persuasionists) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/The_Persuasionists?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.