# The Heart Truth

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{{Short description|Campaign meant to raise awareness of the risk of heart disease in women}}
[[File:Mrs Bush's Remarks After a Tour of the First Ladies Red Dress Collection.jpg|thumb|right|225px|Former First Ladies [Nancy Reagan](/source/Nancy_Reagan) (left) and [Laura Bush](/source/Laura_Bush) (right) dedicate The Heart Truth First Ladies Red Dress Collection at the [Ronald Reagan Presidential Library](/source/Ronald_Reagan_Presidential_Library) in [Simi Valley, California](/source/Simi_Valley%2C_California) on February 28, 2007]]

'''The Heart Truth''' is a campaign meant to raise awareness of the risk of [heart disease](/source/cardiovascular_disease) in women.<ref name="ht"/> The campaign is sponsored in the United States by the [National Heart, Lung, and Blood Institute](/source/National_Heart%2C_Lung%2C_and_Blood_Institute), an organization of the [United States Department of Health and Human Services](/source/United_States_Department_of_Health_and_Human_Services);<ref name="ht">{{cite web |url=http://www.nhlbi.nih.gov/health/hearttruth/press/nhlbi_04_campaign.htm |title=The Heart Truth Campaign Overview |accessdate=May 9, 2008 |publisher=[National Heart, Lung, and Blood Institute](/source/National_Heart%2C_Lung%2C_and_Blood_Institute) |url-status=dead |archiveurl=https://web.archive.org/web/20080509103427/http://www.nhlbi.nih.gov/health/hearttruth/press/nhlbi_04_campaign.htm |archivedate=May 9, 2008}}</ref> a similar campaign is promoted in Canada by the [Heart and Stroke Foundation of Canada](/source/Heart_and_Stroke_Foundation_of_Canada). It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.<ref name="ht"/>

==Campaign history==
The campaign began in March 2001 on recommendation from over seventy experts on the health of women.<ref name="ht"/> The research stressed the need to communicate to women about the risk of heart disease, and endorsed The Heart Truth as a means of doing so.<ref name="ht"/>

==Logo and marketing==
The [logo](/source/logo) of the campaign is a red dress. It came into being as a way to attract attention to The Heart Truth, and eliminate perceptions that heart disease is an issue only for men.<ref name="ht"/> The dress reminds women to focus on their "outerselves", as well as their "innerselves", especially heart health.<ref name="ht"/>

The campaign has also conjured a [National Wear Red Day](/source/National_Wear_Red_Day), meant to take place on the first Friday of February annually.<ref name="ht"/>

==Events==
thumb|left|Group photo at the Red Dress Collection 2004

The Heart Truth has joined with the [United States Federal Government](/source/Federal_government_of_the_United_States) and fashion industries, in an attempt to appeal to female audiences.<ref name="ht"/> Red dresses have been displayed across the country, primarily at New York's Fashion Week.<ref name="ht"/> The first Red Dress Collection Fashion Week took place in 2003 when nineteen designers, including [Vera Wang](/source/Vera_Wang), [Oscar de la Renta](/source/Oscar_de_la_Renta), and [Carmen Marc Valvo](/source/Carmen_Marc_Valvo) contributed dresses that were displayed in the Bryant Park Tents.<ref name="ht"/> Many fashion shows have been put on in recent years during the Fashion Week festivities; many famous celebrities have participated in walking the aisle, including [Jenna Fischer](/source/Jenna_Fischer), [Sheryl Crow](/source/Sheryl_Crow), [Natalie Morales](/source/Natalie_Morales_(actress)), [Kelly Ripa](/source/Kelly_Ripa), [Debbie Harry](/source/Debbie_Harry), [Venus Williams](/source/Venus_Williams), [Angela Bassett](/source/Angela_Bassett), [Rachael Ray](/source/Rachael_Ray), [Valerie Bertinelli](/source/Valerie_Bertinelli), [Christie Brinkley](/source/Christie_Brinkley), [Thalía](/source/Thal%C3%ADa), [Vanessa Williams](/source/Vanessa_Williams), [Raven-Symoné](/source/Raven-Symon%C3%A9), [Allison Janney](/source/Allison_Janney), [Sara Ramirez](/source/Sara_Ramirez), [Billie Jean King](/source/Billie_Jean_King), [Katie Couric](/source/Katie_Couric), [Sarah, Duchess of York](/source/Sarah%2C_Duchess_of_York), [Lindsay Lohan](/source/Lindsay_Lohan), [LeAnn Rimes](/source/LeAnn_Rimes), [Christina Milian](/source/Christina_Milian), [Fergie](/source/Fergie_(singer)), [Jordin Sparks](/source/Jordin_Sparks), [Ashanti](/source/Ashanti_(singer)), [Hilary Duff](/source/Hilary_Duff), [Mary Lynn Rajskub](/source/Mary_Lynn_Rajskub), [Rose McGowan](/source/Rose_McGowan), and [Eartha Kitt](/source/Eartha_Kitt).<ref name="ht"/>

[Laureen Harper](/source/Laureen_Harper), the wife of [Canadian Prime Minister](/source/Prime_Minister_of_Canada) [Stephen Harper](/source/Stephen_Harper), has been a supporter of the campaign and has served as guest of honor at the event at [Nathan Phillips Square](/source/Nathan_Phillips_Square) in [Toronto](/source/Toronto), [Ontario](/source/Ontario) for many consecutive years.

thumb|right|Group shot of the models from the 2005 Red Dress Collection

===Laura Bush's involvement===
Former [First Lady](/source/First_Lady_of_the_United_States) [Laura Bush](/source/Laura_Bush) has been the ambassador for The Heart Truth since 2003. She has led the federal government in giving women more information relating to heart disease.<ref name="ht"/> Bush has coordinated many events relating to The Heart Truth, including a [White House](/source/White_House) ceremony in 2004, the Kennedy Center exhibit, the Reagan Library exhibit, and has participated in all Fashion Week events dating to 2003.<ref name="ht"/>

A signature component of Bush's involvement is her communication with women at hospital events featuring those living with heart disease.<ref name="lb">{{cite web |url=http://www.nhlbi.nih.gov/health/hearttruth/ambassador/index.htm |title=The Heart Truth Ambassador |accessdate=May 9, 2008 |publisher=[National Heart, Lung, and Blood Institute](/source/National_Heart%2C_Lung%2C_and_Blood_Institute) |url-status=dead |archiveurl=https://web.archive.org/web/20080509085726/http://www.nhlbi.nih.gov/health/hearttruth/ambassador/index.htm |archivedate=May 9, 2008 }}</ref> She promotes the campaign through various media interviews as well.<ref name="lb"/>

===First Ladies Red Dress Collection===
In May 2005, The Heart Truth constructed a special exhibition at the [John F. Kennedy Center for the Performing Arts](/source/John_F._Kennedy_Center_for_the_Performing_Arts) in [Washington, D.C.](/source/Washington%2C_D.C.), known as the First Ladies Red Dress Collection. The collection featured seven red dresses worn by America's first ladies [Lady Bird Johnson](/source/Lady_Bird_Johnson), [Betty Ford](/source/Betty_Ford), [Rosalynn Carter](/source/Rosalynn_Carter), [Nancy Reagan](/source/Nancy_Reagan), [Barbara Bush](/source/Barbara_Bush), [Hillary Clinton](/source/Hillary_Clinton), and [Laura Bush](/source/Laura_Bush). The exhibit was unveiled by Laura Bush, in the presence of many Congressional spouses and Cabinet secretaries.<ref name="flrdc">{{cite web |url=http://www.nhlbi.nih.gov/health/hearttruth/events/first_ladies.htm# |title=First Ladies Red Dress Collection |accessdate=May 14, 2008 |publisher=[National Heart, Lung, and Blood Institute](/source/National_Heart%2C_Lung%2C_and_Blood_Institute) |url-status=dead |archiveurl=https://web.archive.org/web/20080514201231/http://www.nhlbi.nih.gov/health/hearttruth/events/first_ladies.htm |archivedate=May 14, 2008 }}</ref>

In February 2007, The Heart Truth moved that exhibit to the [Ronald Reagan Presidential Library](/source/Ronald_Reagan_Presidential_Library) in [Simi Valley, California](/source/Simi_Valley%2C_California). There, the exhibit was opened by former First Lady Nancy Reagan along with television personality [Larry King](/source/Larry_King) and Laura Bush.<ref name="flrdc"/> A conference was held at the library with leaders of the heart disease awareness movement as well as Bush and Reagan.<ref name="ht"/>

===Heart Truth Red Dress Fashion Show 2013===
In February 2013, The Heart Truth presented a fashion show at the [Hammerstein Ballroom](/source/Hammerstein_Ballroom) in [Midtown Manhattan](/source/Midtown_Manhattan), [New York City](/source/New_York_City). Celebrities who walked the runway included [Minka Kelly](/source/Minka_Kelly), [Soledad O'Brien](/source/Soledad_O'Brien), [Wendy Williams](/source/Wendy_Williams), [Brenda Strong](/source/Brenda_Strong), [Kris Jenner](/source/Kris_Jenner), [Jamie Chung](/source/Jamie_Chung), [Toni Braxton](/source/Toni_Braxton), [Kelly Osbourne](/source/Kelly_Osbourne), among others.<ref name="ml">{{cite web |url=http://www.msfabulous.com/2013/02/heart-truth-red-dress-show-2013.html# |title=Heart Truth Red Dress Show 2013 |date=February 7, 2013 |publisher=Ms. Fabulous |accessdate=February 7, 2013}}</ref>

==Notable participants==
<gallery mode="packed">
Laila Ali in A Pea in the Pod 1.jpg|[Laila Ali](/source/Laila_Ali)
Eva Amurri at Heart Truth 2011.jpg|[Eva Amurri](/source/Eva_Amurri)
Patricia Arquette at Heart Truth 2009.jpg|[Patricia Arquette](/source/Patricia_Arquette)
Garcelle Beauvais at Heart Truth 2011.jpg|[Garcelle Beauvais](/source/Garcelle_Beauvais)
Natasha Bedingfield in Nicole Miller (2).jpg|[Natasha Bedingfield](/source/Natasha_Bedingfield)
Katrina Bowden in Oscar de la Renta 3.jpg|[Katrina Bowden](/source/Katrina_Bowden)
Amanda Bynes at Heart Truth 2009.jpg|[Amanda Bynes](/source/Amanda_Bynes)
Lynda Carter at The Heart Truth 2009.jpg|[Lynda Carter](/source/Lynda_Carter)
Joan Collins in Stephane Rolland.jpg|[Joan Collins](/source/Joan_Collins)
Katie Couric at Heart Truth 2009.jpg|[Katie Couric](/source/Katie_Couric)
Jessi Cruickshank at Heart Truth celebrity fashion show, 2012.jpg|[Jessi Cruickshank](/source/Jessi_Cruickshank)
Hilary Duff at Heart Truth 2009.jpg|[Hilary Duff](/source/Hilary_Duff)
Estelle in Zac Posen.jpg|[Estelle](/source/Estelle_(musician))
Eve in David Meister 2.jpg|[Eve](/source/Eve_(rapper))
Jenna Fischer5.jpg|[Jenna Fischer](/source/Jenna_Fischer)
Jennie Garth at The Heart Truth 2009.jpg|[Jennie Garth](/source/Jennie_Garth)
Linda Gray in Pamella Roland 2.jpg|[Linda Gray](/source/Linda_Gray)
Mamie Gummer at Heart Truth 2010.jpg|[Mamie Gummer](/source/Mamie_Gummer)
Samantha Harris at The Heart Truth 2009.jpg|[Samantha Harris](/source/Samantha_Harris)
Taraji P. Henson in Naeem Khan 1.jpg|[Taraji P. Henson](/source/Taraji_P._Henson)
Julianne Hough in Swarovski 2.jpg|[Julianne Hough](/source/Julianne_Hough)
Pascale Hutton wearing Paul Hardy - Heart and Stroke Foundation - The Heart Truth celebrity fashion show - Red Dress - Red Gown - Thursday February 8, 2012 - Creative Commons -d.jpg|[Pascale Hutton](/source/Pascale_Hutton)
Allison Janney3.jpg|[Allison Janney](/source/Allison_Janney)
Kim Kardashian in Marchesa.jpg|[Kim Kardashian](/source/Kim_Kardashian)
Gayle King at Heart Truth 2011.jpg|[Gayle King](/source/Gayle_King)
Regina King at Heart Truth 2010.jpg|[Regina King](/source/Regina_King)
Heidi Klum in John Galliano.jpg|[Heidi Klum](/source/Heidi_Klum)
Ali Liebert wearing Momo at 2012 The Heart Truth celebrity fashion show.jpg|[Ali Liebert](/source/Ali_Liebert)
Susan Lucci at The Heart Truth 2009.jpg|[Susan Lucci](/source/Susan_Lucci)
Maria Menounos Heart Truth 5.jpg|[Maria Menounos](/source/Maria_Menounos)
Pauley Perrette in Rebecca Taylor.jpg|[Pauley Perrette](/source/Pauley_Perrette)
Giuliana Rancic at Heart Truth 2011.jpg|[Giuliana Rancic](/source/Giuliana_Rancic)
Robin Roberts at Heart Truth 2010.jpg|[Robin Roberts](/source/Robin_Roberts_(newscaster))
Kimora Lee in Kouture.jpg|[Kimora Lee Simmons](/source/Kimora_Lee_Simmons)
Suzanne Somers in Ina Soltani (1).jpg|[Suzanne Somers](/source/Suzanne_Somers)
Jordin Sparks in Badgley Mischka.jpg|[Jordin Sparks](/source/Jordin_Sparks)
Raven-Symoné in Tadashi Shoji.jpg|[Raven-Symoné](/source/Raven-Symon%C3%A9)
Tamara Taylor wearing Mark Belford – Heart and Stroke Foundation - The Heart Truth celebrity fashion show - Red Dress - Red Gown - Thursday February 8, 2012 - Creative Commons.jpg|[Tamara Taylor](/source/Tamara_Taylor)
Cicely Tyson at The Heart Truth 2009.jpg|[Cicely Tyson](/source/Cicely_Tyson)
Kristi Yamaguchi at The Heart Truth 2009.jpg|[Kristi Yamaguchi](/source/Kristi_Yamaguchi)
</gallery>

==Footnotes==
{{reflist|2}}

==External links==
{{commons category|The Heart Truth}}
* [http://www.hearttruth.gov Hearttruth.gov]
* [http://www.indianheartassociation.org Indian Heart Association]
* [http://www.thehearttruth.ca/ The Heart Truth (Canada)]

{{DEFAULTSORT:Heart Truth, The}}
Category:Laura Bush
Category:Nancy Reagan
Category:Women's health
Category:Health campaigns
Category:Projects established in 2001
Category:2001 establishments in the United States

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Adapted from the Wikipedia article [The Heart Truth](https://en.wikipedia.org/wiki/The_Heart_Truth) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/The_Heart_Truth?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
