# The First Step: Treasure Effect

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***The First Step: Treasure Effect*** is the debut [studio album](/source/Studio_album) by South Korean boy band [Treasure](/source/Treasure_(band)). It was released on January 11, 2021, through [YG Entertainment](/source/YG_Entertainment). The album was released for pre-order on December 29, 2020.[1] A music video for the album's "My Treasure" was released alongside the album.[2] The digital version of the album contains 10 tracks, while the CD version contains 12 tracks. The physical album comes in three versions: Blue, Green and Orange. The album is primarily a [K-pop](/source/K-pop) record that combines [hip hop](/source/Hip_hop_music), [dance](/source/Dance_music), [dance-pop](/source/Dance-pop), [pop](/source/Pop_music), [rap](/source/Rapping) and [ballad](/source/Korean_ballad) elements. *The First Step: Treasure Effect* is the fourth and final installment of *The First Step* series, following the group's single albums *[The First Step: Chapter One](/source/The_First_Step:_Chapter_One)*, *[The First Step: Chapter Two](/source/The_First_Step:_Chapter_Two)* and *[The First Step: Chapter Three](/source/The_First_Step:_Chapter_Three)*, all released in 2020 - all 3 single albums' songs appear on *The First Step: Treasure Effect*, along with the group's pre-debut song "Going Crazy".

## Background

On December 28, 2020, [YG Entertainment](/source/YG_Entertainment) uploaded a teaser poster through their official blog, confirming the title and release date of the album.[3] On December 31, [Treasure](/source/Treasure_(band)) released the title poster for their album, revealing that the lead single is named "[My Treasure](/source/My_Treasure)".[4] On January 4, 2021, YG revealed the track list for the album.[5] Starting on January 5, a series of lyric posters with sentences from the lyrics of "My Treasure" were posted every day.[6][7][8][9] The music video teaser for "My Treasure" was released on January 9.[10] On March 31, the Japanese version was released, with "[Beautiful](/source/Beautiful_(Treasure_song))" serving as the title track, and all other songs re-recorded in Japanese.[11]

## Composition

[YG Entertainment](/source/YG_Entertainment) explained that the lyrics of "My Treasure" contain "meaning that everyone is a unique treasure-like being, which gives a hopeful message of 'Let’s cheer up in hard times. The sun will rise and shine again tomorrow'" and added, "through the song 'My Treasure', we hope that the fans who have been supporting [Treasure](/source/Treasure_(band)) and people out there suffering will be consoled".[4] YG further described "My Treasure" as a "bright and exciting pop song" that will "cheer up the listeners and make them feel better in these hard times".[12]

### Songs

During the online press conference held by Treasure for the release of *The First Step: Treasure Effect*, the group described "My Treasure" as "a song carrying the message that we are all treasure-like beings. The intro piano melody and brass sounds create a harmony, making a cheerful mood". Written and composed by [AKMU](/source/AKMU)'s [Lee Chan-hyuk](/source/Lee_Chan-hyuk), "Slow Motion" "calmly progresses while incorporating bass and piano, expressing the theme of let’s go through this harsh world together while holding hands, slow but steady". "Be with Me" is a song with "whispers saying you should be with me together", and "Orange" is a song with "a retro vibe that sounds familiar yet fresh".[13]

## Promotion

*The First Step: Treasure Effect* was released worldwide on January 11, 2021 through YG in conjunction with the music video for "My Treasure".[14] In celebration of their comeback, the group held an online press conference 2 hours before the release to talk about the album.[13]

### Singles

An accompanying music video for "My Treasure" was uploaded to Treasure’s [YouTube](/source/YouTube) channel simultaneously with the single's release.[14] In 13 hours, the music video reached 3.5 million views.[15] Treasure promoted the song with televised live performances on various South Korean music programs including *[M Countdown](/source/M_Countdown)*, *[Show! Music Core](/source/Show!_Music_Core)* and *[Inkigayo](/source/Inkigayo)*.[16]

## Commercial performance

On January 12, "My Treasure" topped the Top Rising Chart of AWA, and "Going Grazy" also topped Rakuten Music’s Real-time Comprehensive Rankings. *The First Step: Treasure Effect* was ranked at number 1 on iTunes charts in 18 different countries, including Brazil, Hong Kong, Thailand, Singapore, Spain and India.[15] The album was also ranked at number 2 on the Worldwide Albums chart. As of January 11, nearly 250,000 pre-orders were made on the album.[17] On January 13, the album was ranked at number 1 on the real-time accumulated sales announced by Hanteo Charts in Korea.[18]

## Track listing

### Japanese version

**Notes**

- Not included in the standard edition of the CD.
- All tracks are stylized in [all caps](/source/All_caps).

## Charts

### Weekly charts

Chart performance for The First Step: Treasure Effect Chart (2021) Peak position Finnish Physical Albums (Suomen virallinen lista)[19] 10 Japanese Hot Albums (Billboard Japan)[20] 1 South Korean Albums (Gaon)[21] 1

### Monthly charts

Monthly chart performance for The First Step: Treasure Effect Chart (2021) Peak position South Korean Albums (Gaon)[22] 1

### Year-end charts

Year-end chart performance for The First Step: Treasure Effect Chart (2021) Position South Korean Albums (Gaon)[23] 43

## Release history

Release dates and formats for The First Step: Treasure Effect Region Date Version Format(s) Label(s) Ref. Various January 11, 2021 Korean Digital download streaming YG [24] South Korea January 12, 2021 CD · KiT Player [25] Japan [26] March 31, 2021 Japanese CD CD+DVD CD+Blu-ray YGEX [27] Various Digital download · streaming [28]

## References

1. ["'Comeback' TREASURE, Debut Album Pre-Order Begins… Will They Reach Their Goal of 1M in Sales"](https://yg-life.com/archives/163571?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20201229132453/https://yg-life.com/archives/163571?lang=en) December 29, 2020 at the Wayback Machine. Retrieved 2021-05-17.

1. Choi, Ji-won (January 11, 2021). ["Treasure closes 'First Step' with first studio album 'Treasure Effect'"](http://www.koreaherald.com/view.php?ud=20210111001053). *[The Korea Herald](/source/The_Korea_Herald)*. [Archived](https://web.archive.org/web/20210126131457/http://www.koreaherald.com/view.php?ud=20210111001053) January 26, 2021 at the Wayback Machine. Retrieved March 21, 2021.

1. ["TREASURE Officially Announces the Release of Their Debut Album on January 11… Reveals Teaser Poster"](https://yg-life.com/archives/163529?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230617/https://yg-life.com/archives/163529?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE Will Open the New Year with Their Official Debut Album… Title Track 'MY TREASURE'"](https://yg-life.com/archives/163643?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230556/https://yg-life.com/archives/163643?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE Lists 12 Songs in Official Debut Album… Participated by LEE CHAN HYUK of AKMU"](https://yg-life.com/archives/163852?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230625/https://yg-life.com/archives/163852?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE Presents Lyric Poster… Reveals Partial Lyrics of Title Track 'MY TREASURE'"](https://yg-life.com/archives/163897?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230557/https://yg-life.com/archives/163897?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["YG TREASURE Uploads Title Track Lyric Posters of ASAHI∙DOYOUNG∙JIHOON→Reveals Lyrics "We'll Eventually Shine""](https://yg-life.com/archives/163937?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230621/https://yg-life.com/archives/163937?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["HARUTO·BANG YE DAM·YOSHI of TREASURE Melts the Cold Wave with Sunny Smiles"](https://yg-life.com/archives/163982?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230606/https://yg-life.com/archives/163982?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["PARK JEONG WOO X MASHIHO X JUNKYO of TREASURE Reveals Debut Album Lyric Posters… Comforting+Hopeful Message"](https://yg-life.com/archives/164017?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230559/https://yg-life.com/archives/164017?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["'Comeback D-2' TREASURE Reveals 'MY TREASURE' MV Teaser"](https://yg-life.com/archives/164051?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230509/https://yg-life.com/archives/164051?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["日本デビュー決定のTREASURE、モデルプレスで連載スタート 特別動画を公開＜TREASURE×モデルプレス＞"](https://mdpr.jp/k-enta/detail/2400614) (in Japanese). *RPM9*. January 22, 2021. [Archived](https://web.archive.org/web/20210525230606/https://mdpr.jp/k-enta/detail/2400614) May 25, 2021 at the Wayback Machine. Retrieved March 1, 2021.

1. ["'Comeback on the 11th' TREASURE's 'TREASURE EFFECT' Begins… Overview of Their Brilliant History"](https://yg-life.com/archives/164120?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230623/https://yg-life.com/archives/164120?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE, "First Attempt on a Song with a Bright Mood… Our Goal is to Console""](https://yg-life.com/archives/164146?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230610/https://yg-life.com/archives/164146?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE's Fairytale Fantasy Heals You Just by Watching… 'MY TREASURE', A Song That Will Shake Off the Depression From COVID19"](https://yg-life.com/archives/164162?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230633/https://yg-life.com/archives/164162?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE Debuts at No. 1 on Japanese Music Charts… Tops iTunes Charts in 18 Countries"](https://yg-life.com/archives/164189?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230511/https://yg-life.com/archives/164189?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["TREASURE to Appear on 'M Countdown' in 4 Years and 2 Months As a YG Artist… Will Perform 'MY TREASURE'·'GOING CRAZY'"](https://yg-life.com/archives/164236?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230716/https://yg-life.com/archives/164236?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["YG TREASURE's 'THE FIRST STEP' Series About to Surpass 1M in Sales… In 5 Months Since Debut"](https://yg-life.com/archives/164194?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210525230513/https://yg-life.com/archives/164194?lang=en) May 25, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["YG TREASURE's Official Debut Album at No. 1 on Album Sales in Korea and Japan→'THE FIRST STEP' Series Expected to Surpass 1M in Sales"](https://yg-life.com/archives/164224?lang=en). *YG LIFE*. [Archived](https://web.archive.org/web/20210115062318/https://yg-life.com/archives/164224?lang=en) January 15, 2021 at the Wayback Machine. Retrieved 2021-05-17.

1. ["Fyysinen albumilista 1/2021"](https://www.ifpi.fi/lista/fyysiset-albumit/2021/2/) (in Finnish). [Musiikkituottajat](/source/Musiikkituottajat). Retrieved May 20, 2023.

1. ["Billboard Japan Hot Albums"](http://www.billboard-japan.com/charts/detail?a=hot_albums&year=2021&month=04&day=12) (in Japanese). *[Billboard Japan](/source/Billboard_Japan)*. April 7, 2021. Retrieved April 7, 2021.

1. ["Gaon Album Chart – Week 3, 2021"](http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=03&hitYear=2021&termGbn=week) (in Korean). *[Gaon Chart](/source/Gaon_Music_Chart)*. January 10–16, 2021. [Archived](https://web.archive.org/web/20210121040809/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=03&hitYear=2021&termGbn=week) January 21, 2021 at the Wayback Machine. Retrieved March 21, 2021.

1. ["ko:2021년 01월 Album Chart"](http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=01&hitYear=2021&termGbn=month) [January 2021 Album Chart] (in Korean). Gaon Music Chart. Retrieved June 2, 2021.

1. ["2021년 Album Chart"](http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2021&hitYear=2021&termGbn=year&year_time=3) (in Korean). *Gaon Music Chart*. Retrieved January 9, 2022.

1. *["THE FIRST STEP: TREASURE EFFECT"](https://music.apple.com/album/the-first-step-treasure-effect/1547403580). *Treasure*. YG. January 11, 2021. Retrieved June 1, 2021. – via Apple Music. *["THE FIRST STEP: TREASURE EFFECT"](https://open.spotify.com/album/5tQDFmW8QrZdTsICpLQBTL?si=BRazI7HwR4-Wcj2FwENm3g). *Treasure*. YG PLUS. January 11, 2021. Retrieved June 1, 2021. – via Spotify.

1. ["TREASURE 1ST ALBUM \[THE FIRST STEP : TREASURE EFFECT\]"](https://ygselect.com/product/treasure-1st-album-the-first-step-treasure-effect/5921/) (in Korean). *YG SELECT*. January 12, 2021. Retrieved June 1, 2021.

1. Physical versions on Tower Records: * ["The First Step: Treasure Effect: TREASURE Vol. 1 (Blue Ver.)"](https://tower.jp/item/5148164/The-First-Step%EF%BC%9A-Treasure-Effect%EF%BC%9A-TREASURE-Vol--1-(Blue-Ver-)) (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records. * ["The First Step: Treasure Effect: TREASURE Vol. 1 (Green Ver.)"](https://tower.jp/item/5148165/The-First-Step%EF%BC%9A-Treasure-Effect%EF%BC%9A-TREASURE-Vol--1-(Green-Ver-)) (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records. *["The First Step: Treasure Effect: TREASURE Vol. 1 (Orange Ver.)"](https://tower.jp/item/5148167/The-First-Step%EF%BC%9A-Treasure-Effect%EF%BC%9A-TREASURE-Vol--1-(Orange-Ver-)) (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021. – via Tower Records.

1. * ["ja:【YGEX OFFICIAL SHOP/mu-mo SHOP限定盤】THE FIRST STEP : TREASURE EFFECT（CD+アクリルスタンド）"](https://shop.mu-mo.net/avx/sv/item1?jsiteid=YGSP&seq_exhibit_id=284740&categ_id=3108101) [[YGEX OFFICIAL SHOP / mu-mo SHOP Limited Edition] THE FIRST STEP: TREASURE EFFECT (CD + acrylic stand)] (in Japanese). Japan: [Avex Inc.](/source/Avex_Inc.). Retrieved April 1, 2021. – via YGEX OFFICIAL SHOP. * ["THE FIRST STEP : TREASURE EFFECT ［CD+DVD］＜通常盤/初回限定仕様＞"](https://tower.jp/item/5153833/THE-FIRST-STEP-%EF%BC%9A-TREASURE-EFFECT-%5bCD%EF%BC%8BDVD%5d%EF%BC%9C%E9%80%9A%E5%B8%B8%E7%9B%A4-%E5%88%9D%E5%9B%9E%E9%99%90%E5%AE%9A%E4%BB%95%E6%A7%98%EF%BC%9E) (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021. – via Tower Records. *["THE FIRST STEP:TREASURE EFFECT ［CD+Blu-ray Disc］＜通常盤＞"](https://tower.jp/item/5153799/THE-FIRST-STEP%EF%BC%9ATREASURE-EFFECT-%5bCD%EF%BC%8BBlu-ray-Disc%5d%EF%BC%9C%E9%80%9A%E5%B8%B8%E7%9B%A4%EF%BC%9E) (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021. – via Tower Records.

1. ["THE FIRST STEP: TREASURE EFFECT"](https://music.apple.com/in/album/the-first-step-treasure-effect/1556010131). *Treasure*. YGEX. March 31, 2021. Retrieved June 2, 2021. – via Apple Music.

## External links

- ["My Treasure" music video](https://www.youtube.com/p9LLoijPQfg) on YouTube
- ["Beautiful" music video](https://www.youtube.com/UKXeico0yeI) on YouTube

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Adapted from the Wikipedia article [The First Step: Treasure Effect](https://en.wikipedia.org/wiki/The_First_Step%3A_Treasure_Effect) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/The_First_Step%3A_Treasure_Effect?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.