# The Brandery

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Catwalk at **The Brandery**, January 2011

**The Brandery** was an urban [fashion](/source/Fashion) show, organized from 2009 to 2012 by [Fira de Barcelona](/source/Fira_de_Barcelona) and held twice a year, in summer and winter.[1] The first edition was held in July 2009 at the [Montjuïc](/source/Montju%C3%AFc) exhibition site in [Barcelona](/source/Barcelona) and was initially addressed exclusively to professional visitors.[2]

## History

The first edition had 113 participating brands.[1] The third edition, from June 28 to June 30, 2010, had 215 brands and 17.000 visitors, with 25% of them coming from outside Spain.[1] The fourth edition, in January 2011, hosted buyers such as the department stores [El Corte Inglés](/source/El_Corte_Ingl%C3%A9s), [John Lewis](/source/John_Lewis_(department_store)), [La Rinascente](/source/La_Rinascente) and [Galeries Lafayette](/source/Galeries_Lafayette), and included “Windows on the Move”, a window-dressing competition involving more than 100 top stores in Barcelona, distributed across the city center.[3]

The fifth edition, in July 2011, was inaugurated by [Xavier Trias](/source/Xavier_Trias), mayor of Barcelona, and by Miquel Serrano, manager of the show.[4] This edition included a new section named Brandtown, which was open to non-professional visitors,[4] and included a Fitting Room meeting inside the rooms of a hotel, with bloggers, trendsetters, specialized media and fashion and design lovers.[5]

In December 2012, The Brandery announced that it would be converted into an annual show held as part of the Mobile World Festival, a fashion, music and technology event to be launched in September 2013 by the [Mobile World Congress](/source/Mobile_World_Congress).[6] In July 2013, the organizers postponed the launch of the Mobile World Festival to September 2014.[7]

Brands and designers who have participated at the show include [Desigual](/source/Desigual), [Custo Barcelona](/source/Custo_Barcelona), [Munich](/source/Munich_(sport_shoes)), [Armand Basi](/source/Armand_Basi), [Buff](https://en.wikipedia.org/w/index.php?title=Buff_(headgear)&action=edit&redlink=1), [Sita Murt](/source/Sita_Murt), [Camper](/source/Camper_(company)), [le Coq Sportif](/source/Le_Coq_Sportif), [Kaporal](/source/Kaporal), [North Sail](https://en.wikipedia.org/w/index.php?title=North_Sail&action=edit&redlink=1)[1] and [Lyle & Scott](/source/Lyle_%26_Scott).[3] The summer 2011 edition presented proposals from [Stella McCartney](/source/Stella_McCartney), [Vivienne Westwood](/source/Vivienne_Westwood), [Blumarine](/source/Blumarine), [Iceberg](/source/Iceberg_(fashion_house)), [Alberta Ferretti](/source/Alberta_Ferretti), [Moschino](/source/Moschino), [Frankie Morello](https://it.wikipedia.org/wiki/Frankie_Morello), [Roberto Cavalli](/source/Roberto_Cavalli) and [Parah](https://en.wikipedia.org/w/index.php?title=Parah_(fashion)&action=edit&redlink=1).[8] Magazines such as [*Elle*](/source/Elle_(magazine)), [*Cosmopolitan*](/source/Cosmopolitan_(magazine)) and [*Vogue*](/source/Vogue_(magazine)) have also been present at the show.

		- [Desigual](/source/Desigual), January 2010

		- [Buff (headgear)](https://en.wikipedia.org/w/index.php?title=Buff_(headgear)&action=edit&redlink=1), January 2010

		- [Sita Murt](/source/Sita_Murt), January 2010

		- [Munich (sport shoes)](/source/Munich_(sport_shoes)), January 2010

		- [Custo Barcelona](/source/Custo_Barcelona) and [Esther Cañadas](/source/Esther_Ca%C3%B1adas) catwalk model (June, 2010)

		- [Catwalk](/source/Catwalk) photographers (January 2011)

## References

1. ^ [***a***](#cite_ref-v2010_1-0) [***b***](#cite_ref-v2010_1-1) [***c***](#cite_ref-v2010_1-2) [***d***](#cite_ref-v2010_1-3) La Vanguardia, 22/06/2010, [The Brandery cumple un año con nota y un futuro prometedor a pesar de la crisis](http://www.lavanguardia.com/gente-y-tv/noticias/20100622/53950286548/the-brandery-cumple-un-ano-con-nota-y-un-futuro-prometedor-a-pesar-de-la-crisis-barcelona-fira-funda.html) [Archived](https://web.archive.org/web/20120404030857/http://www.lavanguardia.com/gente-y-tv/noticias/20100622/53950286548/the-brandery-cumple-un-ano-con-nota-y-un-futuro-prometedor-a-pesar-de-la-crisis-barcelona-fira-funda.html) 2012-04-04 at the [Wayback Machine](/source/Wayback_Machine) (in Spanish)

1. **[^](#cite_ref-a2009_2-0)** brandlandusa.com, April 4th, 2009, [Barcelona Fashion Brand Show Set for July](http://www.brandlandusa.com/2009/04/04/barcelona-fashion-brand-show-set-for-july-2008/)

1. ^ [***a***](#cite_ref-january2011_3-0) [***b***](#cite_ref-january2011_3-1) fashionandrunway.com, 25 January 2011, [The Brandery kicks off the catwalk with premieres of international collections](http://www.fashionandrunway.com/fashion/article.cfm?id_articolo=24833) [Archived](https://web.archive.org/web/20120320053953/http://www.fashionandrunway.com/fashion/article.cfm?id_articolo=24833) 2012-03-20 at the [Wayback Machine](/source/Wayback_Machine)

1. ^ [***a***](#cite_ref-v2011_4-0) [***b***](#cite_ref-v2011_4-1) La Vanguardia, 2011-07-13, [La semana de la moda de Barcelona se completa con la apertura de 'The Brandery'](http://www.lavanguardia.com/se-lleva/20110713/54186301635/la-semana-de-la-moda-de-barcelona-se-completa-con-la-apertura-de-the-brandery.html) (in Spanish)

1. **[^](#cite_ref-5)** traveldailynews.com, May 20, 2011, [B-Hotel will place the fifth edition of Fitting Room](http://www.traveldailynews.com/pages/show_page/43358-B-Hotel-will-place-the-fifth-edition-of-Fitting-Room) [Deprecated link](https://en.wikipedia.org/wiki/Wikipedia:Archive.today_guidance) archived 2011-05-25 at [archive.today](/source/Archive.today)

1. **[^](#cite_ref-6)** ABC, 2012-12-18, [The Brandery se transforma en un festival de moda y pierde una edición](http://www.abc.es/local-cataluna/20121218/abci-brandery-transforma-festival-moda-201212181021.html) (in Spanish)

1. **[^](#cite_ref-7)** El Periódico, 2013-07-13, [El Mobile World Festival se pospone a septiembre del 2014](http://www.elperiodico.com/es/noticias/ocio-y-cultura/mobile-world-festival-pospone-septiembre-del-2014-2502570) (in Spanish)

1. **[^](#cite_ref-8)** La Razón, 2011-07-11, [El 080 Barcelona Fashion y The Brandery sacan la moda a la calle](http://www.larazon.es/posts/show/el-080-barcelona-fashion-y-the-brandery-sacan-la-moda-a-la-calle) [Archived](https://web.archive.org/web/20110715010757/http://www.larazon.es/posts/show/el-080-barcelona-fashion-y-the-brandery-sacan-la-moda-a-la-calle) 2011-07-15 at the [Wayback Machine](/source/Wayback_Machine) (in Spanish)

## External links

Wikimedia Commons has media related to [The Brandery](https://commons.wikimedia.org/wiki/Category:The_Brandery).

- [The Brandery](http://www.thebrandery.com) (in English, Catalan, and Spanish)

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Adapted from the Wikipedia article [The Brandery](https://en.wikipedia.org/wiki/The_Brandery) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/The_Brandery?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.