# Texize

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**Texize Chemical Company** or simply **Texize**, is a chemical company incorporated in the 1945 which sold industrial cleaners to [textile mills](/source/Textile_manufacturing), hence the name "Texize." It was also one of the first accounts of [Henderson Advertising Agency](/source/Henderson_Advertising), founded by [James M. Henderson](/source/James_M._Henderson) in 1946 in [Greenville, South Carolina](/source/Greenville,_South_Carolina).[1] It was Henderson who persuaded Texize's founder, W. J. "Jack" Greer,[2] to market the company's products for household use. Texize's product line included [Janitor In a Drum](/source/Janitor_in_a_Drum),[3] [Glass Plus](/source/Glass_Plus), [Fantastik](/source/Fantastik), Spray 'N Wash, Vivid color safe bleach and many others. Its consumer line was acquired by [Dow Chemical Company](/source/Dow_Chemical_Company) in 1986;[4] Texize still markets to industrial clients. [SC Johnson](/source/SC_Johnson) later bought some of these brands from Dow, and [Reckitt Benckiser](/source/Reckitt_Benckiser) in turn purchased Glass Plus, and Spray 'N Wash and still produces it.

## History

Greer sold his company to Norwich Pharmacal Co. in 1967; that company "was acquired and became Morton Norwich Products Inc."[2] Morton Norwich sold the consumer products division of Texize to Dow in 1986.[4]

## References

1. ["Henderson Advertising"](https://adage.com/article/adage-encyclopedia/henderson-advertising/98693). *[Advertising Age](/source/Advertising_Age)*. September 15, 2003. Fantastik, Glass Plus and Spray 'N Wash

1. ["Texize founder dies"](https://www.upi.com/Archives/1989/06/27/Texize-founder-dies/6410614923200/). UPI ([United Press International](/source/United_Press_International)). June 27, 1989.

1. ["Court Says 2 Household Cleaners Must Be Marked for Eye Hazards"](https://www.nytimes.com/1978/06/27/archives/court-says-2-household-cleaners-must-be-marked-for-eye-hazards.html). *[The New York Times](/source/The_New_York_Times)*. June 27, 1978.

1. Robert J. Cole (November 16, 1984). ["Morton to sell Texize to Dow for $256 million"](https://www.nytimes.com/1984/11/16/business/morton-to-sell-texize-to-dow-for-256-million.html). *[The New York Times](/source/The_New_York_Times)*

## External links

- [Texize](http://www.texize.com) - Official Website
- [James M. Henderson](http://www.knowitall.org/legacy/laureates/James%20M.%20Henderson%20.html) [Archived](https://web.archive.org/web/20130612213338/http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html) 2013-06-12 at the Wayback Machine at South Carolina Business Hall of Fame

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Adapted from the Wikipedia article [Texize](https://en.wikipedia.org/wiki/Texize) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Texize?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.