# Teeology > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Teeology > Markdown URL: https://mediated.wiki/source/Teeology.md > Source: https://en.wikipedia.org/wiki/Teeology > Source revision: 1249933086 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Teeology, Inc.** is a [Los Angeles](/source/Los_Angeles)-based [electronic commerce](/source/Electronic_commerce) co-founded by American entertainer [Jennifer Lopez](/source/Jennifer_Lopez) and fashion designer [Erica Zohar](/source/Erica_Zohar). Launched on July 12, 2012, the company offers [high-end](/source/Luxury_good) limited edition [T-shirts](/source/T-shirt) designed by various artists and designers, as well as a permanent collection of basics for men and women. It makes use of new technology and social network tools to "disrupt the traditional retail model". ## Foundation and launch Teeology was co-founded by American recording artist and actress [Jennifer Lopez](/source/Jennifer_Lopez) and fashion designer [Erica Zohar](/source/Erica_Zohar). They teamed up with [Brian Lee](/source/Brian_Lee_(entrepreneur)) and [MJ Eng](/source/MJ_Eng) to design the company's "innovative" shopping portal, which uses new technology and social networking tools to "disrupt the traditional retail model".[1][2][3] Of Teeology, Lopez stated that it is a "different type of online experience", where "you get to be involved in which designs get made. And it gives us a beeline to what people really like".[4] Lee had previously helped launch the legal document site [LegalZoom](/source/LegalZoom) with lawyer [Robert Shapiro](/source/Robert_Shapiro_(lawyer)) and the subscription-based women's shoe site [ShoeDazzle](/source/ShoeDazzle) with reality television star [Kim Kardashian](/source/Kim_Kardashian).[5] Lopez, who models for the company, also acts as its chief curator.[4] The website was officially launched on Thursday, July 12, 2012.[6] Eng explained the creation of the company by stating: "The idea started when we realised more and more customers have become increasingly spoiled with private sale discounts online. We know the markups. So rather than building a brand around cost structures, price points and overhanging inventory that you have to liquidate, why not have a lean model and offer good prices right off the bat?"[4] ## Products ### Limited edition designs Teeology offers [high-end](/source/Luxury_good) limited edition T-shirts designed by "various artists and designers".[7] Designers can submit their own T-shirts designs, which are then considered by the company's curators. From the designs they are sent, the curators create a shortlist of designs to be included in a poll. Some of these designs were created by willylopezart.com [8] Members of the website can then vote for T-shirt designs and the winning designs will go into immediate production.[9] ### Basics Teeology also offers a permanent collection of "basics" for men and women.[10] ## Reception Julia Fernandez of Grazia Daily stated that Teeology "certainly adds a more exciting element to online shopping".[8] ## References 1. ["Jennifer Lopez launches T-shirt website"](http://www.peoplemagazine.co.za/article.aspx?id=25169&h=Jennifer-Lopez-launches-T-shirt-website). *People*. 2012-07-12. Retrieved 2012-08-08. 1. Palomares, Sugey (2012-07-13). ["Jennifer Lopez Launches Luxury T-Shirt Line, Teeology"](http://www.latina.com/entertainment/buzz/jlo-launches-luxury-t-shirt-line-would-you-rock-her-tees). Latina. Retrieved 2012-08-08. 1. Laura Tortora (2012-04-27). ["Jennifer Lopez launches an e-commerce site"](http://www.vogue.it/en/vogue-starscelebsmodels/star-news/2012/07/jennifer-lopez-launches-an-e-commerce-site-og-tshirt-teeology). *Vogue.it*. Retrieved 2012-08-08. 1. Sarah Karmali (2012-08-10). ["Jennifer Lopez For Teeology.com - J Lo Is Chief Curator Of T-Shirt Website (Vogue.com UK)"](http://www.vogue.co.uk/news/2012/08/10/jennifer-lopez-for-teeologycom---j-lo-is-chief-curator-of-t-shirt-website). *Vogue.co.uk*. Retrieved 2012-08-16. 1. Taylor, Colleen (July 12, 2012). ["With Teeology, Jennifer Lopez Is The Newest Celebrity In The E-Commerce Startup Space"](https://techcrunch.com/2012/07/12/teeology-brian-lee-jennifer-lopez). TechCrunch. Retrieved 2024-10-05. 1. Medina, Marcy (2012-07-12). ["Jennifer Lopez Backs Luxury T-shirt Shopping Site – Fashion Scoops – Fashion"](http://www.wwd.com/fashion-news/fashion-scoops/jlo-tees-it-up-6072889). *WWD*. WWD.com. Retrieved 2012-08-08. 1. ["J.Lo to launch online T-shirt firm after 'American Idol' exit"](http://www.newstrackindia.com/newsdetails/2012/07/18/75-J-Lo-to-launch-online-T-shirt-firm-after-American-Idol-exit.html). Newstrackindia.com. Retrieved 2012-08-08. 1. Julia Fernandez (2012-08-10). ["Jennifer Lopez's T-shirt Website Teeology.com Launches And YOU Can Vote On Your Favourite Designs! | Grazia Fashion"](http://www.graziadaily.co.uk/fashion/archive/2012/08/10/jennifer-lopez-s-interactive-t-shirt-website-teeology-launches-giving-customers-.htm). Graziadaily.co.uk. Retrieved 2012-08-16. 1. ["Teeology Driven By Social Voting, Buzz"](http://www.socaltech.com/teeology_driven_by_social_voting_buzz/s-0044130.html). socalTECH.com. 2012-07-30. Retrieved 2012-08-08. 1. ["Jennifer Lopez Launching a T-Shirt Line"](http://www.theinsider.com/fashion/53859_Jennifer_Lopez_Launching_a_T_Shirt_Line/index.html). TheInsider.com. 2012-07-13. Retrieved 2012-08-08. ## External links - [Official website](http://www.teeology.com) --- Adapted from the Wikipedia article [Teeology](https://en.wikipedia.org/wiki/Teeology) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Teeology?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.