# Tear sheet

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{{Short description|Paper document to confirm publication of an advertisement}}
{{redirect|Tearsheet|the character in the play ''Henry IV, Part 2''|Doll Tearsheet}}
{{More citations needed|date=March 2015}}

In [advertising](/source/advertising), a '''tear sheet''' is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any [advertising campaign](/source/advertising_campaign).<ref name="Tapia">{{Cite web|last=Tapia|first=Allena|title=The Basics of the Magazine Tear Sheet|url=https://www.thebalancesmb.com/tear-sheet-1360486|date=2019-03-25|access-date=2021-12-15}}</ref> With the emergence of [online advertising](/source/online_advertising), tear sheets often now appear in the form of a [PDF file](/source/Portable_Document_Format), known as a "virtual tear sheet" or "electronic tear sheet".<ref>{{cite web|url=http://www.mediapost.com/publications/article/7660/futuretool-not-on-a-tear-electronic-tear-sheets.html|title=FutureTool: Not on a Tear: Electronic Tear Sheets|first=Ken|last=Liebeskind|date=2002-06-21|access-date=2021-12-15}}</ref> Tear sheets are also used by [writer](/source/writer)s, [model](/source/Model_(person))s, and [photographers](/source/Photography) as proof that their work was published.<ref name="Tapia" /> Some advertisers also use tear sheets as a form of [direct mail marketing](/source/direct_mail_marketing), which aims to cultivate a feeling of authenticity by appearing to be sent by an individual.<ref>{{Cite web|url=https://www.openpr.com/wiki/tear-sheet|title=Tear Sheet definition|website=OpenPR|archive-url=|archive-date=|access-date=2021-12-15}}</ref>

In [finance](/source/finance), a tear sheet provides a one-page summary of a company or [portfolio](/source/Portfolio_(finance)), containing current and historic information on the company such as [market cap](/source/Market_capitalization), sector, graph of historic [share price](/source/share_price).  They can also be referred to as "Fund Fact Sheets" or "Ditos".

In the [United States Department of Defense](/source/United_States_Department_of_Defense), a tear sheet is a draft message (e.g. [memo](/source/memorandum) or [email](/source/email)) a [subordinate](/source/hierarchy) writes for and sends to a superior for review, editing, and sending.{{Citation needed|date=January 2017}}

==References==
{{Reflist}}

== External links ==
*[http://www.thefreedictionary.com/Tear+Sheets Online dictionary]
*[http://perm-ads.com/wp-content/uploads/2010/10/Sample-Newspaper-Tear-Sheet-For-PERM-Classified-Advertisement-LAT.jpg Example tear sheet]

Category:Publishing
Category:Investment

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