# Sussie Morrish

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**Sussie Celna Morrish** is a Filipina–New Zealand marketing academic, and is a full professor at the [University of Canterbury](/source/University_of_Canterbury), specialising in [entrepreneurship](/source/Entrepreneurship), [strategic marketing](/source/Marketing_strategy) and the [hospitality](/source/Hospitality_industry) industry.

## Academic career

Morrish is originally from the [Philippines](/source/Philippines).[1] Morrish lectured at the [University of Auckland](/source/University_of_Auckland) from 2005 to 2009, whilst at the same time completing a [PhD](/source/PhD) titled *Portfolio entrepreneurs: pathways to growth and development* at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant.[2] Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor.[3] Morrish teaches in the areas of strategic marketing and entrepreneurship.

Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011 [earthquakes](/source/2011_Christchurch_earthquake), noting that cafes and restaurants had returned to pre-quake numbers within about three years, and that some businesses used the disruption as an opportunity to reposition themselves or their brand in the market.[4][5][6][7][8] Morrish also researches food security and luxury consumption.[3]

Morrish is an associate editor of the *Journal of Strategic Marketing,* the *[Journal of Macromarketing](/source/Journal_of_Macromarketing)* and the *Journal of Research in Marketing and Entrepreneurship*, and was guest editor of the second edition of *Journal of Research in Marketing and Entrepreneurship* in 2011.[9][10] She also serves on the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship.[3]

## Selected works

- Wikidata item [Q121953127](https://www.wikidata.org/wiki/Q121953127)
- Wikidata item [Q58060635](https://www.wikidata.org/wiki/Q58060635)
- Wikidata item [Q121953105](https://www.wikidata.org/wiki/Q121953105)
- Wikidata item [Q113480837](https://www.wikidata.org/wiki/Q113480837)
- Wikidata item [Q121953159](https://www.wikidata.org/wiki/Q121953159)
- Wikidata item [Q121953050](https://www.wikidata.org/wiki/Q121953050)
- Wikidata item [Q58060633](https://www.wikidata.org/wiki/Q58060633)

## References

1. ["Online discussion with University of Canterbury on PH-NZ collaborations in 2022 | Philippine Embassy of Wellington New Zealand"](https://philembassy.org.nz/latest/news/online-discussion-with-university-of-canterbury-on-ph-nz-collaborations-in-2022). *philembassy.org.nz*. Retrieved 2024-07-10.

1. Morrish, Sussie Celna (2008). [*Portfolio entrepreneurs: pathways to growth and development*](https://hdl.handle.net/10092/878) (PhD thesis). UC Research Repository, [University of Canterbury](/source/University_of_Canterbury)

1. ["Academic profile: Professor Sussie Morrish"](https://profiles.canterbury.ac.nz/Sussie-Morrish). *profiles.canterbury.ac.nz*. Retrieved 2024-07-10.

1. ["Christchurch continues post-quake recovery"](https://www.odt.co.nz/news/national/christchurch-continues-post-quake-recovery). *[Otago Daily Times](/source/Otago_Daily_Times)*. 2013-04-25. Retrieved 2024-07-10.

1. Thomas, Ryan (June 12, 2015). ["Restaurant and bar boom levels off in Christchurch"](https://www.stuff.co.nz/the-press/news/69348549/restaurant-and-bar-boom-levels-off-in-christchurch). *[Stuff](/source/Stuff_(website))*. Retrieved 2024-07-10.

1. Shahtahmasebi, Zahra (June 18, 2018). ["Counting the cost of packed lunch versus buying out"](https://www.stuff.co.nz/life-style/food-wine/104738597/counting-the-cost-of-packed-lunch-versus-buying-out). *[Stuff](/source/Stuff_(website))*. Retrieved 2024-07-10.

1. Meier, Cecile (April 22, 2014). ["Coffee truck business fills niche"](https://www.stuff.co.nz/business/money/9964042/Coffee-truck-business-fills-niche). *[Stuff](/source/Stuff_(website))*. Retrieved 2024-07-10.

1. Wei Shao and Carly Gooch (May 11, 2024). ["Spoilt for choice: Is Christchurch the food capital of NZ?"](https://www.thepress.co.nz/nz-news/350266119/spoilt-choice-christchurch-food-capital-nz). *[The Press](/source/The_Press)*. Retrieved 2024-07-10.

1. ["Journal of Strategic Marketing: Editorial Board"](https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rjsm20). *Emerald Publishing*

1. Morrish, Sussie (2011-01-01). ["Guest editorial"](https://doi.org/10.1108/jrme.2011.48413baa.001). *Journal of Research in Marketing and Entrepreneurship*. **13** (2). [doi:10.1108/jrme.2011.48413baa.001](https://doi.org/10.1108/jrme.2011.48413baa.001). [ISSN 1471-5201](https://www.worldcat.org/issn/1471-5201)

## External links

- *[What if Entrepreneurs led the Christchurch Rebuild?](https://www.youtube.com/watch?v=IsMbAxaCTCk)* Sussie Morrish speaking in September 2004, via YouTube

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Adapted from the Wikipedia article [Sussie Morrish](https://en.wikipedia.org/wiki/Sussie_Morrish) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Sussie_Morrish?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.