# Supersize

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{{Short description|Food portion descriptor}}
thumb|McDonald's "Super Size" products
'''Supersize''' food portions are portions that are larger than the normal "large" size.<ref>{{cite web|url=http://www.merriam-webster.com/dictionary/supersize |title=Supersize - Definition and More from the Free Merriam-Webster Dictionary |publisher=Merriam-webster.com |date=2012-08-31 |access-date=2013-10-05}}</ref> The term was particularly used by [McDonald's](/source/McDonald's) restaurants for their largest-size portions of [French fries](/source/French_fries) and [soft drink](/source/soft_drink)s. In the [United States](/source/United_States), McDonald's introduced the supersized option in the summer of 1987.<ref>{{Citation|last=Liebig|first=Jason|title=McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987|date=2012-01-10|url=https://www.flickr.com/photos/jasonliebigstuff/6552760395/|access-date=2021-07-23}}</ref> 

For Disney's 1988 film ''[Who Framed Roger Rabbit](/source/Who_Framed_Roger_Rabbit)'', instead of running a [Happy Meal](/source/Happy_Meal) promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience".<ref>{{Cite news|date=1988-07-03|title=Roger Rabbit and McDonald's|pages=166|work=Austin American-Statesman|url=https://www.newspapers.com/clip/82011022/roger-rabbit-and-mcdonalds/|access-date=2021-07-23}}</ref> The same held true for the 1993 Steven Spielberg film ''[Jurassic Park](/source/Jurassic_Park_(film))'', when McDonald's introduced their Dino-Sized drink and fry options.<ref>{{Citation|title=McDonalds Jurassic Park Dino Sized Commercial (1993)|url=https://www.youtube.com/watch?v=CJIkx9C8j_s |archive-url=https://ghostarchive.org/varchive/youtube/20211214/CJIkx9C8j_s |archive-date=2021-12-14 |url-status=live|language=en|access-date=2021-07-23}}{{cbignore}}</ref> 

In 2004, [Morgan Spurlock](/source/Morgan_Spurlock) released a documentary film called ''[Super Size Me](/source/Super_Size_Me)'', in which Spurlock ate only McDonald's food for 30 days while exploring the effects on his health.<ref>{{cite book|title=Sensible Politics: The Visual Culture of Nongovernmental Politics|last=McLagan|first=Meg|chapter=Imagining Impact: Documentary Film and the Production of Political Effects|editor-last1=McLagan|editor-first1=Meg|editor-last2=McKee|editor-first2=Yates|publisher=Zone Books|page=304}}</ref> In March 2004, six weeks after the film's debut, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.<ref>{{cite web|url=https://www.nbcnews.com/id/wbna4433307 |title=McDonald's phasing out super-size fries, drinks|work=NBC News |date=2004-03-03 |access-date=2013-10-05}}</ref>

==See also==
*[Upselling](/source/Upselling)

==References==
{{Reflist}}

{{McDonald's}}

Category:McDonald's

{{marketing-stub}}

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Adapted from the Wikipedia article [Supersize](https://en.wikipedia.org/wiki/Supersize) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Supersize?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.