# Suitsupply

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{{Short description|Dutch men's fashion brand}}
{{Infobox company
| name = Suitsupply B.V.
| logo = 184px|frameless
| caption = 
| type = 
| traded_as = 
| genre = <!-- Only used with media and publishing companies -->
| fate = 
| predecessor = 
| successor = 
| foundation = 
| founded = {{start year and age|2000}}<br>in [Amsterdam](/source/Amsterdam), Netherlands
| founder = Fokke de Jong
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| location_city = Amsterdam
| location_country = Netherlands
| locations = 150 (2023)
| area_served = Worldwide
| key_people = 
| industry = Fashion/apparel
| products = [Menswear](/source/Menswear)
| production = 
| services = 
| revenue = 
| operating_income = 
| net_income = 
| aum = <!-- Only used with financial services companies -->
| assets = 
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| owner = 
| num_employees = 
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| divisions = 
| subsid = 
| homepage = {{URL|https://suitsupply.com}}
| footnotes = 
| intl = 
}}
thumb|A brand label on the inside of a Suitsupply dress shirt
'''Suitsupply''' is a Dutch men's [suit](/source/Suit_(clothing)) and [fashion](/source/fashion) brand founded in 2000 by Fokke de Jong in [Amsterdam](/source/Amsterdam).<ref name=":0" /><ref name=":1" />

Suitsupply is a [vertically integrated](/source/vertically_integrated) company.<ref name=":0">{{Cite web |date=2012-01-06 |title=Start-up: Suitsupply - CNBC Business |url=http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-url=https://web.archive.org/web/20120106191009/http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1 |archive-date=2012-01-06  |access-date=2022-10-21 }}</ref><ref name=":1">{{Cite web |date=2013-10-16 |title=Suitsupply: High-end men's suits with a low price tag |url=http://economicties.org/profiles/suitsupply/ |archive-url=https://web.archive.org/web/20131016220845/http://economicties.org/profiles/suitsupply/ |archive-date=2013-10-16  |access-date=2022-10-21 }}</ref><ref name=":2">{{Cite web |date=2014-06-14 |title=Fashion 360 Magazine {{!}} Suitsupply |url=http://fashion360mag.com/2011/08/suitsupply-2/ |access-date=2022-10-21 |archive-url=https://web.archive.org/web/20140614105549/http://fashion360mag.com/2011/08/suitsupply-2/ |archive-date=2014-06-14 }}</ref> It is a member of the [Fair Wear Foundation](/source/Fair_Wear_Foundation) (FWF) and uses fabrics sourced from Italian mills including [Vitale Barberis Canonico](/source/Vitale_Barberis_Canonico) and [Reda](/source/Reda_(fabric_mill)).<ref name=":2" /> Its suits are [made in China](/source/made_in_China).<ref>bloomberg.com [https://www.bloomberg.com/news/articles/2013-11-07/suitsupply-affordable-high-end-mens-suits-for-the-impatient-masses Suitsupply: The 60-Minute Makeover] Drake Bennett, 
November 7, 2013</ref>

==History==
Fokke de Jong, the current CEO of the [privately held](/source/privately_held) company, ran the company from his dorm room at the [University of Amsterdam](/source/University_of_Amsterdam) in 2000. Suitsupply's first store outside the Netherlands opened in [Antwerp](/source/Antwerp) in 2007, and in the same year, a store was opened on [Vigo Street](/source/Vigo_Street), London.<ref>{{Cite web |last=Hendriksz |first=Vivian |date=2018-03-05 |title=Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2022-10-29 |website=FashionUnited |language=en}}</ref>

Suitsupply's headquarters are located in [Amsterdam](/source/Amsterdam); they also have offices in [New York City](/source/New_York_City), [Dallas](/source/Dallas), and [Shanghai](/source/Shanghai). Suitsupply has an online store and [brick-and-mortar](/source/brick-and-mortar) stores in countries across Europe, Asia, and the Americas.<ref>suitsupply.com [https://suitsupply.com/en-us/stores/united-states/all Store locator]</ref>

Suitsupply was named among the best new menswear stores by ''[GQ Magazine](/source/GQ_Magazine)'' in 2011.<ref>''[GQ Magazine](/source/GQ_Magazine)'' [https://www.gq.com/style/profiles/201112/best-new-menswear-stores-gq#slide=5 2011 best new menswear stores]</ref> 

In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019<ref name="retaildetail.eu">{{Cite web |date=2020-07-28 |title=SuitSupply, almost break-even, finds new capital |url=https://www.retaildetail.eu/news/fashion/suitsupply-almost-break-even-finds-new-capital/ |access-date=2022-10-21 |website=RetailDetail EU |language=en-US}}</ref>).<ref>{{Cite web |title=Suitsupply CEO says business bounces back fast after reopening |url=https://fortune.com/2021/10/07/how-suitsupply-is-rebounding-from-the-the-pandemics-hit-to-office-clothing/ |access-date=2022-10-21 |website=Fortune |language=en}}</ref><ref name="retaildetail.eu"/>

Fashion industry writer [Tim Gunn](/source/Tim_Gunn) named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''.<ref>Ingrid Abramovitch, [http://www.elledecor.com/celebrity-style/interviews/g278/shortlist-tim-gunn/? Shortlist: Tim Gunn], ''[Elle Decor](/source/Elle_Decor)'', 10 Sept 2012</ref>[[File:Suitsupply Chicago Store Rooftop.jpg|thumb|Suitsupply [Chicago](/source/Chicago) Store on [Rush Street](/source/Rush_Street_(Chicago))]]

==Marketing campaigns==
Suitsupply is known for its [sexually-charged](/source/Sex_in_advertising) photography and advertisements, created in partnership with [Carli Hermes](/source/Carli_Hermes).<ref>{{Cite web |title=Yahoo is part of the Yahoo family of brands |url=https://consent.yahoo.com/v2/collectConsent?sessionId=2_cc-session_057ad6b6-5787-4b22-821e-449753160eda |access-date=2022-10-29 |website=consent.yahoo.com}}</ref><ref name=":3" />

Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children,<ref name=":3">Caroline Davies, [https://www.theguardian.com/media/2010/nov/17/dutch-fashion-firm-racy-window-display Dutch fashion firm under fire over window display] ''[The Guardian](/source/The_Guardian)'' 17 November 2010</ref> which elicited criticism, especially from the Westfield London location.<ref>{{cite news| url=https://www.bbc.co.uk/news/uk-england-london-11797066 | work=BBC News | title='Erotic' adverts banned from London Westfield suit shop | date=19 November 2010}}</ref>

According to a ruling by the [Belgian](/source/Government_of_Belgium) advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and [Facebook](/source/Facebook) page for portraying the female model as a [sex object](/source/sex_object) or as submissive to the male model.<ref>JEP.be [http://www.jep.be/nl/beslissingen-van-de-jep/?decision=3072 Decision]</ref>

The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on [social media](/source/social_media).<ref>[http://digiday.com/brands/suitsupply-getting-slammed-social-media-sexist-ads/ Suitsupply is getting slammed on social media for sexist ads] Hilary Milnes,  February 25, 2016</ref>

==Collaborations==
Suitsupply was official supplier of the [Dutch Olympic team](/source/NOC*NSF), dressing athletes for [Beijing 2008](/source/Beijing_2008), [Vancouver 2010](/source/Vancouver_2010), [London 2012](/source/London_2012), and [Rio 2016](/source/2016_Summer_Olympics).<ref>suitsupply.com [http://us.suitsupply.com/en_US/olympics_2016_collection 2016 Olympics Collection]</ref><ref>[http://www.skimbacolifestyle.com/2012/07/olympic-fashion-games-the-opening-ceremony-clothes-the-winner.html?fb_action_ids=10151318794954569&fb_action_types=og.likes&fb_source=timeline_og&action_object_map=%7B%2210151318794954569%22%3A10150941615450995%7D&action_type_map=%7B%2210151318794954569%22%3A%22og.likes%22%7D&action_ref_map= skimbacolifestyle.com] 2012</ref>

Suitsupply collaborated with Antonio Maurizi, an [Italian](/source/Italians) shoemaker, for a capsule collection of six shoes in 2012.<ref>{{Cite web |date=2018-03-05 |title=Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand |url=https://fashionunited.uk/news/fashion/suitsupply-s-history-how-fokke-de-jong-created-the-most-controversial-suit-brand/2018030528489 |access-date=2023-08-02 |website=FashionUnited |language=en}}</ref>

== References ==
{{reflist|2}}

Category:Clothing brands of the Netherlands
Category:2000 establishments in the Netherlands
Category:2000s fashion
Category:2010s fashion
Category:Suit makers

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Adapted from the Wikipedia article [Suitsupply](https://en.wikipedia.org/wiki/Suitsupply) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Suitsupply?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.