# Stoner Sloth

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Australian anti-cannabis public service announcement

Stoner Sloth Agency Saatchi & Saatchi Client New South Wales Department of Premier and Cabinet Language English Media Television Release date 2015 Country Australia Budget $500,000

"**Stoner Sloth**" was an anti-[cannabis](/source/Cannabis) [public service announcement](/source/Public_service_announcement) series of three videos, created by [Australia](/source/Australia)'s [New South Wales Department of Premier and Cabinet](/source/New_South_Wales_Department_of_Premier_and_Cabinet) in 2015.[1][2]

## Content

Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.

## Reception

The creative firm [Saatchi & Saatchi](/source/Saatchi_%26_Saatchi) created the ads which "backfired miserably" and were an "instant and classic fail",[1] according to trade publication *[Adweek](/source/Adweek)*.[3] The agency defended its ads, which cost $500,000.[4] The [National Cannabis Prevention and Information Centre](/source/National_Cannabis_Prevention_and_Information_Centre) distanced itself from the campaign.[5]

## See also

- [Substance abuse prevention](/source/Substance_abuse_prevention)

## References

1. ^ [***a***](#cite_ref-Nudd_1-0) [***b***](#cite_ref-Nudd_1-1) Nudd, Tim (December 20, 2015). ["Australia's 'Stoner Sloth' Anti-Marijuana Campaign Is an Instant and Classic Fail"](http://www.adweek.com/creativity/australias-stoner-sloth-anti-marijuana-campaign-instant-and-classic-fail-168702/). *AdWeek*. Retrieved April 26, 2017.

1. **[^](#cite_ref-Hanson_2-0)** Hanson, Hilary (December 18, 2015). ["'Stoner Sloth' Campaign Is Peak Anti-Marijuana Absurdity"](http://www.huffingtonpost.com/entry/stoner-sloth-seems-like-a-joke_us_567424d6e4b06fa6887d0234). *[The Huffington Post](/source/The_Huffington_Post)*. Retrieved April 26, 2017.

1. **[^](#cite_ref-3)** Erik Oster (December 21, 2015), ["Saatchi & Saatchi's 'Stoner Sloth' Effort for New South Wales Backfired Miserably"](http://www.adweek.com/agencyspy/saatchi-saatchis-stoner-sloth-effort-for-new-south-wales-backfired-miserably/99365), *Adweek*

1. **[^](#cite_ref-Duff_4-0)** Duff, Eamonn (December 27, 2015). ["Saatchi & Saatchi defends $500,000 'Stoner Sloth' anti-marijuana campaign"](http://www.smh.com.au/nsw/saachi--saachi-defends-500000-stoner-sloth-anti-marijuana-campaign-20151225-gluwrv.html). *[The Sydney Morning Herald](/source/The_Sydney_Morning_Herald)*. Retrieved 26 April 2017.

1. **[^](#cite_ref-Wahlquist_5-0)** Wahlquist, Calla (December 19, 2015). ["'Stoner sloth' anti-drug campaign gets reality check as medical experts walk away"](https://www.theguardian.com/society/2015/dec/20/stoner-sloth-anti-drug-campaign-gets-reality-check-as-medical-experts-walk-away). *[The Guardian](/source/The_Guardian)*. Retrieved April 26, 2017.

## External links

- [Australia portal](https://en.wikipedia.org/wiki/Portal:Australia)
- [Cannabis portal](https://en.wikipedia.org/wiki/Portal:Cannabis)

- ["'Stoner Sloth' ad campaign lights up the Internet"](http://www.cnn.com/videos/world/2015/12/27/stoner-sloth-lights-up-internet-cnni-walker-pkg.cnn/video/playlists/internet-freakouts/). [CNN](/source/CNN). December 2015.

v t e Anti-drug ad campaigns Slogans Above the Influence Just Say No Winners Don't Use Drugs Public service announcements Addicted to Life Anti-420 Dog's View I learned it by watching you! McGruff the Crime Dog Note from Mom Nothing Happens Stoner Sloth Stop it. Get some help. This Is Your Brain on Drugs Washington State PSAs WeGotYou Organizations and programs Drug Abuse Resistance Education FRANK National Youth Anti-Drug Media Campaign Partnership to End Addiction

v t e Cannabis in Australia By location Australian Capital Territory New South Wales Hunter Valley cannabis infestation Nimbin, New South Wales Victoria Organisations Australian Marijuana Party Australian National Task Force on Cannabis Legalise Cannabis Australia MardiGrass National Cannabis Prevention and Information Centre People Politicians Schapelle Corby Richard Friar Donald Mackay Nick Paltos Fiona Patten Reg Spiers Robert Trimbole Works The Crop Ganja Queen Stoner Sloth Category

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Adapted from the Wikipedia article [Stoner Sloth](https://en.wikipedia.org/wiki/Stoner_Sloth) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Stoner_Sloth?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.