# Steven Alan

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**Steven Alan** (born *Steven Alan Grossman*) is an American [fashion designer](/source/Fashion_designer) from [New York City](/source/New_York_City).[1] His eponymous brand is [sold online](/source/E-commerce) and in physical retail stores in New York, Japan and South Korea. As a multi-brand retailer, Steven Alan was the first U.S. retailer to carry [Acne Studios](/source/Acne_Studios), [Maison Kitsuné](/source/Maison_Kitsun%C3%A9), [Engineered Garments](/source/Engineered_Garments) and Mansur Gavriel.

## History

Opening his first [New York City](/source/New_York_City) [retail](/source/Retail) store and showroom in 1994, the company produced and sold men’s and women’s wear.[2] The company also operated its own multi-brand retail stores, where it sold the works of other designers such as handbag designer [Gregory Herman](/source/Gregory_Herman) and others.[citation needed]

By 1999, Alan launched his own line of [ready-to-wear](/source/Ready-to-wear) standards, including his now-signature "Reverse Seam" [button-down](/source/Button-down), [chinos](/source/Chinos), and [cotton](/source/Cotton) dresses in colorful plaids, stripes, and [chambray](/source/Chambray_(fabric)).[3]

Having expanded to six eponymous New York locations, in 2008 the brand opened three shops in [Southern California](/source/Southern_California). On November 11, 2011, its first [San Francisco, CA](/source/San_Francisco,_CA) boutique opened in [Hayes Valley](/source/Hayes_Valley).[4] Alan has also designed collections for [Urban Outfitters](/source/Urban_Outfitters), [Uniqlo](/source/Uniqlo), [Keds](/source/Keds_(shoes)), and a collection of khakis and [sportswear](/source/Sportswear_(fashion)) for [Dockers](/source/Dockers_(brand)).[5][6][7]

On April 29, 2011, *[Women's Wear Daily](/source/Women's_Wear_Daily)* reported that Steven Alan had sold a minority share in his company to [Fossil, Inc.](/source/Fossil,_Inc.) and [Shinola Detroit](/source/Shinola_Detroit) founder [Tom Kartsotis](/source/Tom_Kartsotis).[8] Kartsotis and a group of investors are acquiring American-made [fashion](/source/Fashion) brands under the name Bedrock Manufacturing Corp.[9] In 2016, Steven Alan split from Bedrock.

In 2017, the brand had closed all but three [New York City](/source/New_York_City) stores, and focused on its [online](/source/E-commerce) presence.[10] Following the [COVID-19 pandemic](/source/COVID-19_pandemic), the brand did not have any physical stores.

In 2024, Steven Alan opened a new store on West 20th Street in [Chelsea, Manhattan](/source/Chelsea,_Manhattan).[11]

## Reception

Alan's designs and collections have gained critical attention from [British Vogue](/source/Vogue_(British_magazine)),[12] [Teen Vogue](/source/Teen_Vogue),[13] [Nylon](/source/Nylon_(magazine)),[14] *[New York](/source/New_York_Magazine)* magazine,[15] the *[New York Times](/source/New_York_Times)*,[16] *[Los Angeles Times](/source/Los_Angeles_Times)*,[17] and others. The fashion-industry trade journal [Women's Wear Daily](/source/Women's_Wear_Daily) reported "Steven Alan has become a household name for hip consumers, including actresses [Mary-Kate Olsen](/source/Mary-Kate_Olsen) and [Natalie Portman](/source/Natalie_Portman)."[18]

## Awards and honors

In 2008 Alan was nominated for the *GQ*/[CFDA](/source/Council_of_Fashion_Designers_of_America) menswear designer of the year award.[19]

## See also

- [Ralph Lauren](/source/Ralph_Lauren)
- [Bill Blass](/source/Bill_Blass)
- [Sid Mashburn](/source/Sid_Mashburn)
- [Billy Reid](/source/Billy_Reid_(fashion_designer))
- [Todd Snyder](/source/Todd_Snyder_(fashion_designer))

## References

1. Berlinger, Max (2016-10-03). ["Steven Alan's Goals: Subtlety and Quality"](https://www.nytimes.com/2016/10/07/fashion/mens-style/steven-alan-menswear-shopping.html). *The New York Times*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2022-12-22.

1. Palmieri, Jean E. (2018-04-25). ["Steven Alan Downsizing: Exits Wholesale, Closing Stores"](https://wwd.com/fashion-news/designer-luxury/steven-alan-downsizing-exits-wholesale-closing-stores-1202660365/). *WWD*. Retrieved 2022-12-22.

1. Kendall Herbst, [Steven Alan](http://nymag.com/listings/stores/steven-alan00/), *[New York Magazine](/source/New_York_Magazine)*

1. Katie Hintz-Zambrano, refinery29, November 10, 2011, [First Look: Steven Alan's First-Ever S.F. Shop!](http://www.refinery29.com/author/katie-hintz-zambrano)

1. Naomi Nevitt, March 18, 2009, [Ready, Set, Style! Uniqlo Launches Steven Alan and Opening Ceremony Designer Collections Tomorrow](http://www.teenvogue.com/style/blogs/fashion/2009/03/ready-set-style-uniqlo-launches-steven-alan-and-opening-ceremony-desinger-collections-tomorrow-1.html)

1. Nick Grant, July 26, 2011, [Steven Alan x Keds "Anchor" Collection](http://www.complex.com/style/2011/07/steven-alan-x-keds-anchor-collection) Complex magazine

1. Eric Wilson, September 1, 2010, [Fast Forward for Strides in Khaki](https://www.nytimes.com/2010/09/02/fashion/02ROW.html?_r=1&adxnnl=1&ref=fashion&adxnnlx=1324478244-CdFsvEEuM485dz70kgTPpw) New York Times

1. David Lipke, April 29, 2011, [Steven Alan Sells Minority Stake](http://www.wwd.com/retail-news/specialty-stores/kartsotis-takes-stake-in-steven-alan-3595720), *[Women's Wear Daily](/source/Women's_Wear_Daily)*

1. ["The Real History of America's Most Authentic Fake Brand"](http://www.inc.com/magazine/201604/stacy-perman/shinola-watch-history-manufacturing-heritage-brand.html). *Inc.com*. 2017-03-31. Retrieved 2017-01-24.

1. [Steven Alan Downsizing: Exits Wholesale, Closing Stores](http://wwd.com/fashion-news/designer-luxury/steven-alan-downsizing-exits-wholesale-closing-stores-1202660365/) [Women’s Wear Daily](/source/Women%E2%80%99s_Wear_Daily), Jean E. Palmieri, April 25, 2018

1. Berlinger, Max (September 26, 2024). ["A King of Cool Casual's Next Act"](https://www.nytimes.com/2024/09/26/style/steven-alan-chelsea-store.html). *New York Times*

1. ["Steven Alan Spring/Summer 2012"](http://www.vogue.co.uk/fashion/spring-summer-2012/mens/steven-alan). *Vogue UK*. British Vogue. Retrieved December 23, 2011.

1. Baume, Gloria (10 February 2011). ["editors' pick: steven alan's seventies trip"](http://www.teenvogue.com/style/blogs/fashionweek/2011/02/editors-pick-steven-alans-seventies-trip.html). Teen Vogue. Retrieved December 23, 2011.

1. Davis, Rebecca Willa. ["spring preview: steven alan"](http://www.nylonmag.com/?section=article&parid=2557). *NYLON Magazine*. Nylon. Retrieved December 23, 2011.

1. Kendall Herbst, [Steven Alan](http://nymag.com/listings/stores/steven-alan00/)

1. Eric Wilson, September 2, 2010, "[Fast Forward for Strides in Khaki](https://www.nytimes.com/2010/09/02/fashion/02ROW.html?_r=1&adxnnl=1&ref=fashion&adxnnlx=1324478244-CdFsvEEuM485dz70kgTPpw)

1. Magsaysay, Melissa (18 November 2009). ["Steven Alan's take on the perfect travel bag"](http://latimesblogs.latimes.com/alltherage/2009/11/steven-alans-take-on-the-perfect-travel-bag.html). *Los Angeles Times*. Retrieved December 23, 2011.

1. Otey, Anne-Marie. ["Retail Profile: Steven Alan"](http://www.wwd.com/footwear-news/markets/retail-profile-steven-alan-2442874). *review*. Women's Wear Daily. Retrieved December 23, 2011.

1. [About](https://stevenalan.com/pages/the-history-of-sa)

## External links

- [Official Website](http://www.stevenalan.com/)

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Adapted from the Wikipedia article [Steven Alan](https://en.wikipedia.org/wiki/Steven_Alan) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Steven_Alan?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
