# Step and repeat

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> Source: https://en.wikipedia.org/wiki/Step_and_repeat
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{{Short description|Publicity backdrop}}
{{refimprove|date=November 2025}}
{{for|the [nanolithography](/source/nanolithography) process|Nanoimprint lithography#Step and repeat nanoimprint}}

[[File:Eva Longoria Parker and Victoria Beckham.jpg|thumb|[Eva Longoria](/source/Eva_Longoria) and [Victoria Beckham](/source/Victoria_Beckham) step in front of a step and repeat.]]
A '''step and repeat''' banner (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs or [selfie](/source/selfie)s of the individuals standing in front of it. Step and repeat banners are common fixtures of [red carpet](/source/red_carpet) or fashion events.

The prototype is from the [Academy Awards](/source/Academy_Awards) (Oscars) ceremony, where film stars step onto a red carpet, in front of a banner emblazoned with an image of the Oscar statuette, which is repeated with the next celebrities.<ref>{{cite news|url=https://abc7news.com/post/oscar-red-carpet-celeb-photo-backdrop-brought-in-amid-ongoing-preps/1767119/|work=ABC 7 News |title=Oscar red carpet step-and-repeat photo backdrop brought in amid ongoing preps|date=February 23, 2017|access-date=November 2, 2025}}</ref>

[[File:WCNA step and repeat backdrop.jpg|thumb|A step and repeat backdrop at [WikiConference North America](/source/WikiConference_North_America)]]

Another version of the press wall is often seen in conventions and sports, where the same type of background with sponsor or team logos are utilized as the background for a [press conference](/source/press_conference).

Like all design elements, a step and repeat can be unattractive. The [2023 Emmys](/source/2023_Emmys) had a notoriously ugly step and repeat, according to model [Chrissy Teigen](/source/Chrissy_Teigen); a photographer agreed: "The backdrop was ugly ... I understand Fox and the Emmys want their signage, but [less is more](/source/less_is_more) on the carpet."<ref>{{cite news|url=https://www.hollywoodreporter.com/news/general-news/2023-emmy-chrissy-teigen-photographer-criticize-red-carpet-1235790988/|work=Hollywood Reporter|title=Criticism of 2023 Emmys “Red” Carpet Continues: Following Chrissy Teigen’s Comments Teigen and others expressed disapproval of the carpet and backdrop design at the Emmy Awards on Monday night|first=Zoe G.|last=Phillips|date=January 17, 2024|access-date=November 2, 2025}}</ref>

The step and repeat has become a phenomenon, a "flex" and "a spectacle": "the backdrop for our memories."<ref>{{cite news|url=https://www.latimes.com/lifestyle/image/story/2023-12-12/schiaparelli-x-step-and-repeats|work=Los Angeles Times|title=We live to flex in front of the step-and-repeat|first=Julissa |last=James|date=December 12, 2023|access-date=November 2, 2025}}</ref>

== References ==
{{Reflist}}

Category:Collage
Category:Composition in visual art
Category:Promotion and marketing communications

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Adapted from the Wikipedia article [Step and repeat](https://en.wikipedia.org/wiki/Step_and_repeat) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Step_and_repeat?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.