# Stadium Goods

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**Stadium Goods** is a [retailer](/source/Retail) specialised in the resale of aftermarket sneakers. Based in New York City, it operates a shop and a drop-off center in [SoHo, Manhattan](/source/SoHo,_Manhattan)[1] as well as an [online store](/source/Online_shopping).[2] The store sells [sneakers](/source/Sneakers) and [streetwear](/source/Streetwear), including rare and limited edition sneakers.[3]

## History

Stadium Goods was founded in 2015 by John McPheters and Jed Stiller, who shared the role of [CEO](/source/Chief_executive_officer).[4][5] In August 2016, Stadium Goods entered the Chinese market through partnership with [Alibaba's](/source/Alibaba_Group) [Tmall](/source/Tmall), a platform for businesses to sell brand name goods to consumers based in [China](/source/China).[6] In November 2017, during the [Single's Day](/source/Singles'_Day) promotion on Alibaba, Stadium Goods reached $3m in sales during a 24-hour period.[3]

In 2018 the company received backing from [LVMH](/source/LVMH) Luxury Ventures, and in January 2019 it was acquired by the [London](/source/London)-based online retail company [Farfetch](/source/Farfetch) for $250m.[2][7]

In 2018, McPheters and Stiller were selected for the Business of Fashion 500 list, the WWD 40 of Tomorrow, and the [Footwear News](/source/Footwear_News) Power 150.[8][9][10]

In December 2019, plans were announced for a second store in the U.S., located in [Chicago](/source/Chicago).[11][12] The store and its associated Intake Center opened with great celebration in October 2020[13][14] and closed fairly quietly in 2023.

In July 2022, Laura Sartor took over as Chief Executive Officer, while Jed Stiller and John McPheters moved into advisory roles.

## Concept

The company runs a sneaker and streetwear resale marketplace specialising in unworn rare and collectable items as well as game-worn sneakers.[15] It operates a consignment model which means that, unlike peer-to-peer marketplaces, the company authenticates products from resellers before taking orders from customers.[16][17] The model differs from those of many circular fashion retailers in that this step takes place before purchase rather than once a buyer has been found. Sellers don’t list items themselves, but send them to Stadium Goods or drop them off at the company’s NYC Intake Center for inspection and verification.[18] The brand maintains warehouses where they store their inventory and ship directly as soon as an item has sold.[19]

Stadium Goods were selling branded merchandise like logo t-shirts, hoodies, and socks from the beginning, and in May 2021 they added a second in-house apparel line, STADIUM.[20] Initially a premium capsule collection of 11 high-end basics like a varsity jacket and a rugby sweater, STADIUM is designed by Greig Bennett, founder of Orchard Street clothing and planned to be kept fresh via regular drops and collaborations.[21][22]

## In popular culture

Stadium Goods’ New York store has been the location for numerous episodes of Complex’s web series *Sneaker Shopping*, including episodes featuring [Will Smith](/source/Will_Smith) and [Martin Lawrence](/source/Martin_Lawrence),[23] [Billie Eilish](/source/Billie_Eilish),[24] [Roger Federer](/source/Roger_Federer),[25] [Cody Rhodes](/source/Cody_Rhodes),[26] and [Alicia Keys](/source/Alicia_Keys).[27] In 2016, the New York store hosted DJ Khaled and thousands of his friends for his “We the Best” pop-up shop.[28] In 2019 Stadium Goods hosted thousands of fans for a pop-up shop from the gamer group FaZe Clan.[29]

## Controversy and allegations

### Allegations of systemic failures

In January 2026, an investigative report alleged systemic failures at Stadium Goods related to its authentication, [customer service](/source/Customer_service), and business practices, particularly during its bankruptcy proceedings.[30] The report compiled customer and consignor accounts alleging the sale of inauthentic sneakers despite a guarantee of authenticity, unresponsive customer service regarding disputes and refunds, and a breach of a [consignor's](/source/Consignor) account.[30] The report further cited an anonymous source who claimed the company, under financial pressure, intentionally sold lower-quality goods as authentic. The allegations were presented to a contact at the [Federal Trade Commission](/source/Federal_Trade_Commission), which suggested such practices could violate prohibitions on deceptive trade. Stadium Goods had not publicly responded to the specific allegations at the time of the report's publication.[31]

## References

1. Bacelar, Liz (2019-09-19). ["Stadium Goods: Riding the sneaker culture boom"](https://thecurrentdaily.com/2019/09/19/stadium-goods-sneaker-culture-booming/). *Current Daily*. Retrieved 2020-02-19.

1. ["Farfetch bets on sneakers with $250M Stadium Goods acquisition"](https://techcrunch.com/2018/12/12/farfetch-bets-on-sneakers-with-250m-stadium-goods-acquisition/). *TechCrunch*. 12 December 2018. Retrieved 2020-02-19.

1. Shapiro, Bee (2018-05-12). ["How Much Is That Sneaker in the Window?"](https://www.nytimes.com/2018/05/12/business/how-much-is-that-sneaker-in-the-window.html). *The New York Times*. [ISSN 0362-4331](https://www.worldcat.org/issn/0362-4331). Retrieved 2020-02-19.

1. ["Stadium Goods co-CEO John McPheters's big idea is still all about sneakers"](https://finance.yahoo.com/news/stadium-goods-co-ceo-john-mc-pheterss-big-idea-is-still-all-about-sneakers-143705635.html). *finance.yahoo.com*. Retrieved 2020-02-19.

1. Wolf, Cam (12 December 2018). ["Why a Massive Luxury Retailer Is Betting Big on Sneakers"](https://www.gq.com/story/farfetch-buying-stadium-goods). *GQ*. Retrieved 2020-02-19.

1. ["WWD Apparel and Retail CEO Summit 2019 Takeaways China"](https://jingdaily.com/wwd-apparel-retail-ceo-summit-2019-tiffany-ralphlauren-stadiumgoods-vetements/). *Jing Daily*. 2019-11-01. Retrieved 2020-02-19.

1. ["How Stadium Goods is preparing for physical retail expansion"](https://www.glossy.co/fashion/how-stadium-goods-is-preparing-for-physical-retail-expansion). *Glossy*. 2019-10-15. Retrieved 2020-02-19.

1. ["John McPheters & Jed Stiller is part of the BoF 500"](https://www.businessoffashion.com/community/people/john-mcpheters-jed-stiller). *The Business of Fashion*. Retrieved 2020-02-19.

1. Hughes, Aria (2018-11-29). ["40 of Tomorrow: Jed Stiller and John McPheters of Stadium Goods"](https://wwd.com/fashion-news/fashion-features/40-of-tomorrow-jed-stiller-and-john-mcpheters-of-stadium-goods-1202914500/). *WWD*. Retrieved 2020-02-19.

1. Staff, F. N. (2018-10-30). ["Footwear News Power List: The Nordstroms, Virgil Abloh, Helena Foulkes + 147 More Big Names"](https://footwearnews.com/2018/influencers/awards/power-150-list-2018-footwear-news-1202699494/). *Footwear News*. Retrieved 2020-02-19.

1. ["Stadium Goods Announces Second Location Opening in Chicago"](https://solecollector.com/news/2019/12/stadium-goods-chicago). *Sole Collector*. Retrieved 2020-02-19.

1. Anyanwu, Obi (2019-12-03). ["Stadium Goods to Open Second Store in Chicago"](https://wwd.com/menswear-news/mens-sportswear/stadium-goods-to-open-second-store-in-chicago-1203382907/). *WWD*. Retrieved 2020-02-19.

1. Gottsegen, Gordon (December 4, 2019). ["Streetwear E-Commerce Startup Stadium Goods Is Opening a Store in Chicago"](https://www.builtinchicago.org/2019/12/04/stadium-goods-chicago-store). *Built In Chicago*. Retrieved 2020-02-19.

1. ["Stadium Goods' New Store in Chicago Has Officially Opened"](https://solecollector.com/news/2020/10/stadium-goods-chicago-store-opening). *Sole Collector*

1. ["The rarest sample and game-worn Jordan sneakers will be auctioned soon"](https://www.inputmag.com/style/stadium-goods-christies-game-worn-sample-air-jordan-shoes-sneakers-auction). *Input Magazine*. 3 June 2021.

1. Kahn, Howie (21 April 2020). ["Aftermarket Sneaker Phenom Stadium Goods Plans Expansion"](https://www.wsj.com/articles/aftermarket-sneaker-phenom-stadium-goods-plans-expansion-11587475544). *Wall Street Journal*

1. ["How Much Is That Sneaker in the Window?"](https://www.nytimes.com/2018/05/12/business/how-much-is-that-sneaker-in-the-window.html). *New York Times*. 12 May 2018.

1. ["Stadium Goods Set to Debut a 3,000-Square-Foot Space in NYC's SoHo District"](https://hypebeast.com/2015/10/stadium-goods-retail-location). *Hypebeast*. 14 October 2015.

1. ["Got Unworn Kicks and Closet Castoffs? Read This Pro's Top Tips Before You Sell Your Merch"](https://www.rollingstone.com/product-recommendations/lifestyle/how-to-sell-your-merch-clothing-shoes-online-1156029/). *Rolling Stone Magazine*. 19 May 2021.

1. ["Stadium Goods Debuts 'Stadium' Apparel Line"](https://wwd.com/menswear-news/mens-sportswear/stadium-goods-stadium-apparel-line-1234773135). *WWD*. 9 March 2021.

1. ["Cloth Talk: Stadium Goods Designer Greig Bennett"](https://cassiuslife.com/447796/stadium-goods-designer-greig-bennett/). *Cassius*. 24 May 2021.

1. ["STADIUM GOODS LAUNCHES ITS OWN APPAREL BRAND"](https://mr-mag.com/stadium-goods-launches-its-own-apparel-brand/). *mr Magazine*. 9 March 2021.

1. *Will Smith And Martin Lawrence Go Sneaker Shopping With Complex*. Complex.

1. *Billie Eilish Goes Sneaker Shopping With Complex*. Complex.

1. *Roger Federer Goes Sneaker Shopping With Complex*. Complex.

1. *Cody Rhodes Goes Sneaker Shopping With Complex*. Complex.

1. *Alicia Keys Goes Sneaker Shopping With Complex*. Complex.

1. ["Thousands Flock To Stadium Goods To Meet DJ Khaled"](https://footwearnews.com/2016/focus/athletic-outdoor/dj-khaled-stadium-goods-we-the-best-popup-shop-new-york-213422/). *Footwear News*

1. ["How the FaZe Pop-Up Store Got Shut Down: An Inside Account"](https://www.newsweek.com/faze-clan-pop-store-fortnite-tfue-1452227). *Newsweek*. August 2019.

1. admin (2026-01-06). ["Stadium Goods Under Fire for Consumer Trust Issues"](https://avalonadversaria.com/index.php/2026/01/06/investigative-report-broken-promises-the-systemic-failures-at-stadium-goods/). *Avalon Adversaria*. Retrieved 2026-01-12.

1. Hase, Michael (2026-01-10). ["Investigation Alleges Systemic Failures at Sneaker Reseller Stadium Goods"](https://caretakernewsnow.com/investigation-alleges-systemic-failures-at-sneaker-reseller-stadium-goods/). *CareTaker News Now*. Retrieved 2026-01-12.

## External links

- [Official website](https://www.stadiumgoods.com/)

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Adapted from the Wikipedia article [Stadium Goods](https://en.wikipedia.org/wiki/Stadium_Goods) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Stadium_Goods?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.