# Sounds True

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{{Short description|American multimedia publishing company}}
{{Advert|date=January 2020}}
{{Infobox company 
| name             = Sounds True 
| genre            = Spirituality, Self-help, Personal Growth 
| foundation       = {{Start date|1985}}
| founder          = Tami Simon
| location_city    = [Louisville, Colorado](/source/Louisville%2C_Colorado), U.S.<ref>[https://archive.today/20110105180310/http://www.soundstrue.com/aboutus/Contact_Us/ Contact us]</ref>
| industry         = Multimedia publishing
}}

'''Sounds True''' is an American multimedia publishing company founded in 1985 by Tami Simon. The company is based in [Louisville, Colorado](/source/Louisville%2C_Colorado).<ref>[http://personallifemedia.com/guests/2190-tami-simon Simon biographical sketch]</ref><ref>[http://findarticles.com/p/articles/mi_qa5430/is_200804/ai_n27899865/ "A Closer Look at a Business Renaissance Executive: An Interview with Tami Simon", ''Business Renaissance Quarterly'', spring 2008]</ref> The company has published over 800 spoken-word audio and music recordings, books, multimedia learning resources, and online educational programs from figures including [Michael A. Singer](/source/Michael_Alan_Singer), [Eckhart Tolle](/source/Eckhart_Tolle), [Pema Chödrön](/source/Pema_Ch%C3%B6dr%C3%B6n), Geneen Roth, and [Caroline Myss](/source/Caroline_Myss). The company organizes and hosts an annual event dedicated to personal growth and spiritual transformation called The Wake Up Festival, held in August each year in [Estes Park, Colorado](/source/Estes_Park%2C_Colorado).<ref>[https://archive.today/20100619085412/http://www.soundstrue.com/aboutus/Our_Vision/ Company information at the Sounds True website]</ref><ref>[http://www.patheos.com/blogs/faithforward/2012/08/a-pilgrim-at-the-wake-up-festival/ A Pilgrim Christian at The Wake Up Festival]</ref>

The company was listed in ''[Inc.](/source/Inc._(magazine))'' magazine's 1995 and 1996 lists of fastest-growing, privately held companies.<ref>[http://www.inc.com/magazine/19950601/2322.html "Benchmark: When Voice Mail Answers the Phones", Inc., June 1, 1995]</ref><ref>[http://nl.newsbank.com/nl-search/we/Archives?p_product=RM&p_theme=rm&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB4E3DB9034AF58&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM "Colorado Women Make Mark in INC.: Nine State Companies on Magazine's List of Fastest Growing Companies", ''Rocky Mountain News'', Oct. 12, 1995]</ref><ref>[http://nl.newsbank.com/nl-search/we/Archives?p_product=RM&p_theme=rm&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB4DF39EA20D081&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM "Spiritual Quest Inspires Creation of a Sound Business: Boulder Company's Tape Catalog Reads Like 'Who's Who' For New Age", ''Rocky Mountain News'', Nov. 20, 1994]</ref>

==Spoken word==
The company was started in 1985 by Tami Simon, with a tape recorder and a small studio in Boulder, Colorado.<ref>{{cite news |title=Sounds True |url=https://news.google.com/newspapers?id=ocsxAAAAIBAJ&pg=1430,2183805&dq=sounds-true+audio&hl=en |publisher=Northwest Columbus News|date=Apr 16, 2003}}</ref> Sounds True has released spoken word recordings by authors and lecturers such as [Andrew Weil](/source/Andrew_Weil), [Pema Chödrön](/source/Pema_Ch%C3%B6dr%C3%B6n), and [Jon Kabat-Zinn](/source/Jon_Kabat-Zinn), among others.<ref>[http://authors.simonandschuster.com/Caroline-Myss/1499836 Myss biography at Simon & Schuster website]</ref> In 1990, their release of [Clarissa Pinkola Estés](/source/Clarissa_Pinkola_Est%C3%A9s)' ''Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype'' audiotape led to the [Ballantine Books](/source/Ballantine_Books) publication of her book by the same name.<ref name="story1">[https://archive.today/20100619085412/http://www.soundstrue.com/aboutus/Our_Vision/ "About Us" page, Sounds True website]</ref> [Martha Beck](/source/Martha_Beck)'s CD ''Follow Your North Star'' was released by Sounds True.{{Citation needed|date=March 2012}}

==Music==
Sounds True produces music CDs and digital music files of spiritual and meditative music. Artists include [Krishna Das](/source/Krishna_Das_(singer)), [Jai Uttal](/source/Jai_Uttal), [Nawang Khechog](/source/Nawang_Khechog), and [Shri Anandi Ma](/source/Dhyanyogi_Madhusudandas), among others. Some Sounds True albums have been featured on [National Public Radio](/source/National_Public_Radio).<ref>[https://www.npr.org/programs/asc/archives/asc05/index.html Hamza El Din's ''A Wish'' at NPR website]</ref> In 2010, Sounds True entered a licensing partnership with The Relaxation Company and began distributing and marketing The Relaxation Company's products as of April 1, 2010.{{citation needed|date=June 2012}}

==Books==
In 2005, Sounds True began publishing books. Among them are [David Deida](/source/David_Deida)'s ''The Way of the Superior Man''<ref name="story1"/> and ''The Rational Psychic'' by Jack Rourke.<ref>{{Cite web|url=https://www.soundstrue.com/store/the-rational-psychic-2868.html|title=The Rational Psychic|website=Sounds True|language=en|access-date=2019-01-11}}</ref> The publisher has issued numerous books and book/audio CD packages since then.

==References==
{{reflist|2}}

{{Authority control}}

Category:1985 establishments in Colorado
Category:American independent record labels
Category:Book publishing companies based in Colorado
Category:Companies based in Boulder, Colorado
Category:New-age music record labels
Category:Publishing companies established in 1985
Category:Spoken word record labels
Category:World music record labels

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Adapted from the Wikipedia article [Sounds True](https://en.wikipedia.org/wiki/Sounds_True) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Sounds_True?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
