# Simplo

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Defunct American motor vehicle manufacturer

Simplo Cook Motor Vehicle Company 1908 Simplo Model C runabaout Industry Automotive Founded 1908; 118 years ago (1908) Defunct 1909; 117 years ago (1909) Fate converted to automobile dealership Headquarters St. Louis, Missouri, United States Products High wheeler Production output unknown (1908-1909) Brands Simplo

1909 Simplo Model L from article in Cycle and Automobile Trade Journal

The **Simplo** was an American [high wheeler](/source/High_wheeler) [automobile](/source/Automobile) manufactured from 1908 until 1909 by the **Cook Motor Vehicle Company** in [St. Louis, Missouri](/source/St._Louis%2C_Missouri).[1]

## History

**Cook Motor Vehicle Company** of St. Louis advertised the **Simplo** as *The biggest automobile value in America*. Several variations were offered; air or water-cooled [2-cylinder](/source/Straight-twin_engine) engines and both solid or [pneumatic tires](/source/Pneumatic_tires). The Simplo featured a [friction transmission](/source/Friction_drive), [double chain drive](/source/Chain_drive) and right-hand [wheel steering](/source/Steering_wheel) on the [runabout](/source/Runabout_(car)), priced at $600, equivalent to $12,696 in 2025.[1][2][3]

In 1909, [roadster](/source/Roadster_(automobile)) and [surrey](/source/Surrey_(carriage)) models were added, but after a year of trying, the Cook Motor Vehicle Company decided to become a multi-[marque](/source/Marque) [automobile dealership](/source/Car_dealership).[1]

## References

1. ^ [***a***](#cite_ref-:0_1-0) [***b***](#cite_ref-:0_1-1) [***c***](#cite_ref-:0_1-2) [Kimes, Beverly Rae](/source/Beverly_Rae_Kimes); Clark Jr., Henry Austin (1996). [*Standard Catalog of American Cars 1805-1942*](https://archive.org/details/standardcatalogo0000kime_b7b7_ed03/) (3rd ed.). Iola, WI: Krause Publications. [ISBN](/source/ISBN_(identifier)) [978-0-87341-428-9](https://en.wikipedia.org/wiki/Special:BookSources/978-0-87341-428-9).

1. **[^](#cite_ref-2)** [*Cycle and Automobile Trade Journal*](https://books.google.com/books?id=C6oyAQAAMAAJ&q=Simplo+cook). Chilton Company. 1908.

1. **[^](#cite_ref-3)** [*Spokesman of the Carriage and Associate Trades*](https://books.google.com/books?id=AVs-AQAAMAAJ&q=Simplo). Spokesman Publishing Company. 1908.

Wikimedia Commons has media related to [Simplo vehicles](https://commons.wikimedia.org/wiki/Category:Simplo_vehicles).

v t e Automobiles made in St. Louis ABC Astra Diana Dorris Dyke Eureka Gardner Moon American Mors Ruxton Simplo St Louis Standard Six Standard Steam Car Stanwood Success Windsor

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Adapted from the Wikipedia article [Simplo](https://en.wikipedia.org/wiki/Simplo) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Simplo?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.