# Shoyoroll

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{{short description|American clothing brand}}
{{Infobox company
| name             = Shoyoroll
| type             = [Corporation](/source/Corporation)
| traded_as        = 
| logo             = 
| logo_size        = 
| founded          = {{Start date and age|2006}}
| location         = [Los Alamitos, California](/source/Los_Alamitos%2C_California),<br>United States
| area_served      = Worldwide
| founder          = Vince “Bear” Quitugua
| parent           = 
| num_employees    = 
| products         = [Clothing](/source/Clothing), [Brazilian jiu-jitsu gi](/source/Brazilian_jiu-jitsu_gi)
| revenue          = 
| operating_income = 
| net_income       = 
| assets           = 
| equity           = 
| website          = {{URL|http://www.shoyoroll.com/|www.shoyoroll.com}}
}}

'''Shoyoroll''' is an American jiu-jitsu lifestyle brand that designs and manufactures [Brazilian jiu-jitsu gi](/source/Brazilian_jiu-jitsu_gi), casual apparel, and accessories headquartered in [Los Alamitos, California](/source/Los_Alamitos%2C_California). It is one of the most popular jiu-jitsu brands in the world.<ref>{{cite web |last1=Reid |first1=Kris |title=3 Reasons Shoyoroll Became so Popular |url=https://www.jiujitsutimes.com/3-reasons-shoyoroll-became-popular/ |website=www.jiujitsutimes.com |date=23 April 2016}}</ref>

==History==

Shoyoroll was founded by Vince “Bear” Quitugua in 2006. Bear started making t-shirts and caps to show off his creative side inside his garage in Guam. Budo Videos, a martial arts online retailer, started to exclusively sell Shoyoroll gis in North America in 2009.<ref>{{cite web |title=The Success Story Behind Shoyoroll Brand |url=https://www.bjjee.com/articles/the-success-story-behind-shoyoroll-brand/ |website=www.bjjee.com |date=3 April 2013}}</ref>

Shoyoroll announced a collaboration with the [IBJJF](/source/IBJJF) for an exclusive line of gis in 2023.<ref>{{cite web |last1=Blackett |first1=Todd |title=Shoyoroll Announces Collaboration With IBJJF For New Gi |url=https://jitsmagazine.com/shoyoroll-announces-collaboration-with-ibjjf-for-new-gi/ |website=Jitsmagazine |access-date=2 January 2024}}</ref> In 2023, Shoyoroll won 'Brand of the Year' at the JitsMagazine BJJ Awards.<ref>{{cite web |title=The JitsMagazine 2023 BJJ Awards |url=https://jitsmagazine.com/the-jitsmagazine-2023-bjj-awards/ |website=Jitsmagazine |access-date=2 January 2024}}</ref>

==Partnerships==
Shoyoroll have made collaborations with other brands and companies such as Illest, [EA Sports](/source/EA_Sports), Undefeated,<ref>{{cite web |title=UNDEFEATED Continues Its Partnership With Shoyoroll for a New Capsule of Gis and Streetwear Staples |url=https://hypebeast.com/2016/11/undefeated-dualforces-shoyoroll-catherine-opie |website=hypebeast.com}}</ref> Albino and Preto<ref>{{cite web |title=Shoyoroll Gis Will Be Sold at 2018 IBJJF Europeans in Portugal |url=https://www.bjjee.com/bjj-news/shoyoroll-gis-will-sold-2018-ibjjf-europeans-portugal/ |website=Bjjee.com |date=7 January 2018}}</ref> and [RVCA](/source/RVCA).<ref>{{cite web |title=Shoyoroll x RVCA Collection |url=https://rvca.com/blog/sport/shoyoroll-x-rvca-collection-black-friday.html |website=rvca.com}}</ref><ref>{{cite web |title=Pictures of every Shoyoroll Gi |url=https://gireviews.net/pictures-of-every-shoyoroll-gi/#Shoyoroll_Pedro_Sauer_Special_Edition |website=gireviews.net |date=4 May 2018}}</ref> They have also collaborated with [ONE Championship](/source/ONE_Championship) to produce the official kit for their submission grappling division.<ref>{{cite web |last1=Rogers |first1=Kian |title=ONE Championship And Shoyoroll Announce No Gi Collaboration |url=https://jitsmagazine.com/one-championship-and-shoyoroll-announce-no-gi-collaboration/ |website=Jits Magazine |access-date=27 September 2024}}</ref>

==See also==
* [Mixed martial arts clothing](/source/Mixed_martial_arts_clothing)

==References==
{{Reflist}}

==External links==
* {{Official website|http://www.shoyoroll.com/}}

{{Sports equipment brands}}

Category:Sporting goods manufacturers of the United States
Category:Sportswear brands
Category:Companies based in California
Category:Clothing companies established in 2006
Category:2006 establishments in California
Category:Companies based in Orange County, California

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Adapted from the Wikipedia article [Shoyoroll](https://en.wikipedia.org/wiki/Shoyoroll) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Shoyoroll?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.