# Showself > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Showself > Markdown URL: https://mediated.wiki/source/Showself.md > Source: https://en.wikipedia.org/wiki/Showself > Source revision: 1280548861 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) **Showself** (秀色娱乐) is a live [streaming video](/source/Streaming_video) entertainment social platform in [China](/source/China) that is growing rapidly.[1] Broadcasters setup [real-time](/source/Streaming_media) streaming video channels for self-expression of interests such as singing, [disc jockeying](/source/Disc_jockey), live talk shows, dating, games, education and others. It is available through [web browser](/source/Web_browser) and the [App Store](/source/App_Store_(iOS)) for [iPhone](/source/IPhone),[2] [iPad](/source/IPad)[3] and [Google Play](/source/Google_Play) for [Android](/source/Android_(operating_system)).[4] Showself also works with mobile gaming companies, modeling and casting agencies, TV stations, advertising agencies, media groups, and online video websites to create both [online and offline](/source/Online_and_offline)[5] events in order to [engage users](/source/Customer_engagement) and promote [virtual goods](/source/Virtual_goods). Showself was launched by Shanghai Beijing Showself Technology Co., Ltd in March 2010 and [NQ Mobile](/source/NQ_Mobile) took a controlling stake in 2014. Tongfang Investment Fund Series SPC, an affiliate of [Tsinghua Tongfang](/source/Tsinghua_Tongfang) acquired Showself from NQ Mobile in December 2017.[6] ## Features Showself allows users to view and interact with broadcasters with [online chat](/source/Online_chat), virtual items and playing [games](/source/Online_game). Showself gaming is about easy fun games like what has the ball under it or spin the wheel and see what number comes up. They enhance the [user engagement](/source/Customer_engagement) within the live broadcast and facilitate [virtual currency](/source/Virtual_currency) and [virtual goods](/source/Virtual_goods). Users pay to play games for a chance to hit a jackpot or win a pretty flower that they can then send to the host which can then be turned back into money.[7] Showself Live Wallpaper,[8] also known as vLife, is a promotional tool in the Chinese market used by film studios in major motion picture releases, magazine ads and other types of [advertising campaigns](/source/Advertising_campaign).[9] The [mobile app](/source/Mobile_app) presents dynamic content to the [lock screen](/source/Lock_screen) or [home screen](/source/Home_screen) and enables users to click through to various websites in order to buy products such as movie tickets.[10] Showself Launcher is an [Android launcher](/source/List_of_Android_launchers) that can be used to replace the existing [home screen](/source/Home_screen), start other applications, and host [widgets](/source/Software_widget).[11] The application enables the user to personalize settings with [themes](/source/Theme_(computing)), [live wallpapers](/source/Wallpaper_(computing)), [lock screens](/source/Lock_screen), and [fonts](/source/Font).[12] ## History Showself started in 2010. In May 2015 [NQ Mobile](/source/NQ_Mobile) announced its new Showself Brand[13] which includes Showself Live Broadcast (秀色秀场), Showself Live Wallpaper (秀色锁屏), [Showself Music Radar](/source/Doreso) (秀色音乐雷达) and Showself Launcher (秀色桌面).[14] As of September 30, 2015, Showself's live mobile social video platform reached almost 5 million [monthly active users](/source/Monthly_active_users), up around 240% from year-ago levels and up around 17% sequentially. Showself Live Wallpaper had shipped on more than 200 million devices, achieved more than 93 million [monthly active users](/source/Monthly_active_users) up 300% year over year, and had more than 62 million [daily active users](/source/Daily_active_users) up 475% year over year.[15] ## See also - [Livestream](/source/Livestream) - [Streaming media](/source/Streaming_media) - [YY](/source/YY_(social_network)) ## References 1. ["NQ Mobile (NQ) PT Raised to $13 at Rosenblatt Amid 'Big Improvements'"](http://www.streetinsider.com/Analyst+Comments/NQ+Mobile+(NQ)+PT+Raised+to+$13+at+Rosenblatt+Amid+Big+Improvements/10848512.html). www.streetinsider.com. 1. ["秀色秀场-真人视频娱乐场！"](https://web.archive.org/web/20150218160733/https://itunes.apple.com/app/id733144873?ls=1&mt=8). [iTunes](/source/ITunes). Archived from [the original](https://itunes.apple.com/app/id733144873?ls=1&mt=8) on February 18, 2015. 1. ["秀色直播HD"](https://web.archive.org/web/20151212072617/https://itunes.apple.com/us/app/xiu-se-zhi-bohd/id945619973?mt=8). [iTunes](/source/ITunes). Archived from [the original](https://itunes.apple.com/us/app/xiu-se-zhi-bohd/id945619973?mt=8) on December 12, 2015. 1. ["秀色 - 美女视频直播"](https://play.google.com/store/apps/details?id=com.showself.ui) 1. ["弯道超车后，秀色秀场把触角伸向娱乐O2O"](https://web.archive.org/web/20151211070859/http://finance.chinanews.com/it/2015/08-04/7447451.shtml). finance.chinanews.com. Archived from [the original](http://finance.chinanews.com/it/2015/08-04/7447451.shtml) on 2015-12-11. Retrieved 2015-12-10. 1. ["NQ Mobile Inc. Completes the FL Mobile Divestment and the Sale of Showself's Live Social Video Business"](https://www.prnewswire.com/news-releases/nq-mobile-inc-completes-the-fl-mobile-divestment-and-the-sale-of-showselfs-live-social-video-business-300571571.html). prnewswire.com. 2017-12-14. 1. ["解读网秦Q3财报：以秀色秀场为代表的移动娱乐"](https://web.archive.org/web/20151222114606/http://www.cnsoftnews.com/news/201512/37473.html). www.cnsoftnews.com. Archived from [the original](http://www.cnsoftnews.com/news/201512/37473.html) on 2015-12-22. 1. ["NQ Mobile Inc Investor Presentation November 2015"](https://web.archive.org/web/20151223151939/http://slidepub.com/i4JUZDOHdUWYC4wijp4VTw/). slidepub.com. Archived from [the original](http://slidepub.com/i4JUZDOHdUWYC4wijp4VTw/) on 2015-12-23. 1. ["vLife Intro - Interactive Wallpaper"](https://www.youtube.com/watch?v=UM9XWtHS3B0). www.youtube.com. 22 November 2014. 1. ["Showself Live Wallpaper - Purchase Movie Tickets - The Third Way of Love"](https://www.youtube.com/watch?v=8EudsuQw-4Y). www.youtube.com. 20 September 2015. 1. ["Hands-On with Ninetology U9Z1T, The Company's First Ever LTE Smartphone"](http://www.lowyat.net/2014/27702/hands-on-ninetology-u9z1t-lte-smartphone/?cbg_tz=480). www.lowyat.net. 20 June 2014. 1. ["Showself Launcher"](https://www.youtube.com/watch?v=_kyKKXnRJ8o). www.youtube.com. 6 August 2015. 1. ["Showself Brand"](https://www.youtube.com/watch?v=dgdgY8v-VZA). www.youtube.com. 10 December 2015. 1. ["Showself Products"](https://web.archive.org/web/20150930205620/http://cn.nq.com/products/showself). cn.nq.com. Archived from [the original](http://cn.nq.com/products/showself) on 2015-09-30. Retrieved 2015-12-10. 1. ["NQ Mobile's (NQ) CEO Zemin Xu on Q3 2015 Results - Earnings Call Transcript"](http://seekingalpha.com/article/3722416-nq-mobiles-nq-ceo-zemin-xu-on-q3-2015-results-earnings-call-transcript?page=3). seekingalpha.com. December 2015. ## External links - [Official website](http://www.showself.com/) --- Adapted from the Wikipedia article [Showself](https://en.wikipedia.org/wiki/Showself) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Showself?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.