# Showpo
> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Showpo
> Markdown URL: https://mediated.wiki/source/Showpo.md
> Source: https://en.wikipedia.org/wiki/Showpo
> Source revision: 1346314969
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)
{{Short description|Australian online fashion retailer}}
{{Use dmy dates|date=November 2019}}
{{Distinguish|SHOPO}}{{Infobox Company
| name = Showpo
| logo = Showpo-Wordmark-Black.svg
| logo_size = 250px
| location = Sydney, New South Wales, Australia
| key_people = [Jane Lu](/source/Jane_Lu) (CEO)
| products = Clothes, Shoes and Accessories
| revenue = US$ 30 million (2017)
| website = https://www.showpo.com
| industry = [Online Retail](/source/Online_Retail), [Fashion](/source/Fashion), [Clothing](/source/Clothing), [Shoes](/source/Shoes)
}}
'''Showpo''' is an Australian online [fashion](/source/fashion) retailer.[{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=[Business Insider](/source/Business_Insider)|access-date=October 12, 2017}}] Primarily aimed at young women.[{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=[Business Insider](/source/Business_Insider)|access-date=October 12, 2017}}] As of June 2017, Showpo's annual revenue was $30 million,[{{Cite web|url=https://www.insideretail.com.au/blog/2017/06/08/from-the-source-jane-lu-showpo/|title=From the source: Jane Lu, Showpo|website=www.insideretail.com.au|date=8 June 2017 |access-date=October 12, 2017}}] with 35% of sales occurring internationally.[{{Cite web|url=https://www.businessinsider.com.au/showpo-is-killing-it-2016-9|archive-url=https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9|url-status=dead|archive-date=8 September 2016|title=Showpo is killing it|website=[Business Insider](/source/Business_Insider)|access-date=October 12, 2017}}]
Showpo's CEO [Jane Lu](/source/Jane_Lu) has described the company's social media branding as its "biggest competitive advantage".[{{Cite web|url=https://www.lifehacker.com.au/2017/07/how-jane-lu-built-showpo-into-a-powerhouse-brand/|title=How Jane Lu Built Showpo Into a Powerhouse Brand|website=www.lifehacker.com.au|date=24 July 2017 |access-date=October 12, 2017}}] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.[{{Cite web|url=https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|archive-url=https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|url-status=dead|archive-date=31 May 2017|title=INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand|website=www.lifehacker.com.au|access-date=October 12, 2017}}]
== History ==
In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[{{Cite web|url=http://www.couriermail.com.au/news/queensland/u-on-sunday-jane-lu-millionaire-entrepreneur-reveals-one-piece-of-advice-for-success/news-story/9947d673b84e9b4180ecda429737a31b|title=Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success|website=www.couriermail.com.au|access-date=October 12, 2017}}] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[{{Cite web|url=https://internetretailing.com.au/showpos-pureplay-focus-pays-dividends/|title=Showpo's pureplay focus pays dividends|website=internetretailing.com.au|date=4 November 2015 |access-date=October 12, 2017}}] In 2012, Showpo had its first million-dollar month with just four staff.[{{Cite web|url=https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|archive-url=https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5|url-status=dead|archive-date=31 May 2017|title=INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand|website=[Business Insider](/source/Business_Insider)|access-date=October 12, 2017}}] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[{{Cite web|url=https://internetretailing.com.au/showpos-pureplay-focus-pays-dividends/|title=Showpo's pureplay focus pays dividends|website=internetretailing.com.au|date=4 November 2015 |access-date=October 12, 2017}}] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[{{Cite web|url=https://www.lifehacker.com.au/2017/07/how-jane-lu-built-showpo-into-a-powerhouse-brand/|title=Featured Workplace: Inside Showpo's Fashion HQ|website=www.lifehacker.com.au|date=24 July 2017 |access-date=October 12, 2017}}]
== Showpo International ==
In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[{{Cite web|url=http://www.powerretail.com.au/pureplay/showpo-launches-la/|title=Showpo Launches in LA|website=www.powerretail.com.au|access-date=October 12, 2017}}]
== References ==
{{reflist}}
Category:Clothing retailers of Australia
Category:Companies based in Sydney
Category:Clothing companies established in 2010
Category:Australian companies established in 2010
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Adapted from the Wikipedia article [Showpo](https://en.wikipedia.org/wiki/Showpo) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Showpo?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.