# Shift72

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{{short description|Video streaming platform}}
{{Use New Zealand English|date=November 2024}}
{{Primary sources|date=August 2022}}
{{Use dmy dates|date=April 2022}}
'''Shift72''' is a [New Zealand](/source/New_Zealand)-based company that facilitates [white-label](/source/White-label_product) [video streaming](/source/video_streaming) platforms. It was founded in 2008 by David White.

Shift72 is best known for facilitating online film festivals during the [COVID-19 pandemic](/source/COVID-19_pandemic) which prevented physical screenings. It hosted festivals for [TIFF](/source/Toronto_International_Film_Festival), [Sundance Film Festival](/source/Sundance_Film_Festival), [Cannes Film Festival](/source/Cannes_Film_Festival), and [SXSW](/source/SXSW).<ref>{{Cite web|url=https://www.rnz.co.nz/national/programmes/standing-room-only/audio/2018751577/film-festival-going-virtual-call-hamilton-s-shift-72|title=Film Festival going virtual? Call Hamilton's Shift 72|date=June 21, 2020|website=[RNZ](/source/RNZ) }}</ref><ref>{{Cite web|url=https://deadline.com/2020/08/why-everyone-wants-piece-shift72-which-has-grown-400-during-the-pandemic-1203008323/|title=Why Everyone Wants A Piece Of Shift72, Which Has Grown By 400% During The Pandemic|first1=Andreas|last1=Wiseman|date=August 10, 2020}}</ref><ref>{{Cite web|url=https://www.screendaily.com/news/festival-scope-shift72-join-forces-as-online-film-festivals-proliferate/5148899.article|title=Festival Scope, Shift72 join forces as online film festivals proliferate|first=Melanie|last=Goodfellow|date=2020-04-08|website=Screen}}</ref> According to ''[Indiewire](/source/Indiewire)'', the company has hosted more than 100 virtual festivals since March 2020.<ref>{{Cite web|url=https://www.indiewire.com/2020/08/shift-72-film-festival-platforms-1234579738/|title=As Film Festivals Go Online, a Competitive New Business Takes Shape to Support Them|first1=Eric|last1=Kohn|date=August 13, 2020}}</ref>

==See also==
* [Online film festivals](/source/Online_film_festivals)

==References==
{{reflist}}

== External links ==
* [https://www.shift72.com/ Official website]

Category:Streaming media systems
Category:New Zealand companies established in 2008

{{NewZealand-company-stub}}

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Adapted from the Wikipedia article [Shift72](https://en.wikipedia.org/wiki/Shift72) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Shift72?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.