# Shamoon Sultan

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{{Short description|Pakistani business leader}}
{{Advert|date=January 2023}}
{{Use Pakistani English|date=December 2024}}
{{Use dmy dates|date=December 2024}}
{{Infobox person
| name               = Shamoon Sultan
| image              = 
| birth_date         = 
| birth_place        = [Karachi](/source/Karachi), [Sindh](/source/Sindh_(Pakistan)), Pakistan
| occupation         = Businessman
| years_active       = 1998–present
| spouse             = 
| known_for          = [Khaadi](/source/Khaadi)
}}
'''Shamoon Sultan''' is a Pakistani businessman. He is the founder and [chief executive officer](/source/chief_executive_officer) of [Khaadi](/source/Khaadi), a fashion retail company. He has received numerous industry accolades, including the [Lux Style Awards](/source/Lux_Style_Awards) for [High Street Band](/source/Lux_Style_Awards) three times, and the [Achievement in Fashion Design – Prèt](/source/Lux_Style_Awards) – Prêt award. Additionally, he has been nominated in various categories at the Lux Style Awards.<ref>{{cite web|title=Nominees announced for 2014 Lux Style Awards|url=http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|publisher=[Daily Times](/source/Daily_Times_(Pakistan))|date=12 August 2014|accessdate=19 August 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140819125919/http://www.dailytimes.com.pk/entertainment/12-Aug-2014/nominees-announced-for-2014-lux-style-awards|archivedate=19 August 2014}}</ref>

== Early life and education ==
Sultan earned his undergraduate degree in Textile Design from the [Indus Valley School of Art and Architecture](/source/Indus_Valley_School_of_Art_and_Architecture), specialising in handloom and the weaving process.<ref>{{Citation |last=Rehman |first=Maliva |title=The man who made handloom savvy |date=16 May 2010 |url=http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |publisher=Instep Magazine |url-status=dead |archiveurl=https://web.archive.org/web/20151222155332/http://jang.com.pk/thenews/may2010-weekly/nos-16-05-2010/instep/mainissue.htm |archivedate=22 December 2015}}</ref>

==Career==

===Khaadi===
In December 1997, Sultan opened his first shop in [Karachi](/source/Karachi)'s [Zamzama](/source/Zamzama_Park). He told ''[Dawn News](/source/Dawn_News)'': "We started getting feedback from day one. We were stocked out in two weeks and we had to shut down the store."<ref name="SS-Khaadi">{{cite web|title=Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.|url=https://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions|work=Marylou Andrew |publisher=[Dawn News](/source/Dawn_News)|date=1 September 2015|access-date=28 November 2015}}</ref>

In 2010, Khaadi opened stores in the UAE, first in [Dubai](/source/Dubai) and later in [Abu Dhabi](/source/Abu_Dhabi). In 2013, stores were planned in the UK.<ref name=aurora>{{cite news |last1=McCormack |first1=Marylou |title=The Reinvention of Khaadi |url=https://aurora.dawn.com/news/1144325 |access-date=28 May 2024 |work=[Aurora Magazine](/source/Aurora_(magazine)) |date=18 January 2022 |language=en}}</ref>

In December 2021, a 32,000-square-foot store called The Experience Hub opened in Karachi's Dolmen Mall Clifton.<ref name=aurora/>

In addition to his role as CEO of Khaadi, Sultan has served on the Government of Pakistan's Advisory Committees on Heritage and the [Expo 2020](/source/Expo_2020).<ref>{{cite news |last1=Zahid |first1=Anusha |title="We have changed opinions about Pakistan. That is the cherry on the cake" |url=https://aurora.dawn.com/news/1144207 |access-date=28 May 2024 |work=Aurora Magazine |date=14 October 2021 |language=en}}</ref>

=== Sustainability ===
In 2022, Sultan founded Kreate Your Mark, a non-profit platform that aims to accelerate economic empowerment for women entrepreneurs in Pakistan.<ref name=kreate>{{cite news |last1=Saleem |first1=Shahjehan |title=Kreate Your Mark: Khaadi introduces initiative for women entrepreneurs |url=https://www.thenews.com.pk/tns/detail/1011617-kreate-your-mark-khaadi-introduces-initiative-for-women-entrepreneurs |access-date=28 May 2024 |work=[The News International](/source/The_News_International) |date=20 November 2022 |language=en}}</ref>

==References==
{{reflist}}

{{Portal bar|biography|fashion|companies}}
{{Pakistani fashion}}

{{Authority control}}

{{DEFAULTSORT:Sultan, Shamoon}}
Category:Khaadi
Category:Pakistani fashion designers
Category:Pakistani businesspeople in fashion
Category:Pakistani costume designers
Category:Muhajir people
Category:Living people
Category:Indus Valley School of Art and Architecture alumni
Category:Businesspeople from Karachi
Category:Lux Style Award winners
Category:Year of birth missing (living people)

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Adapted from the Wikipedia article [Shamoon Sultan](https://en.wikipedia.org/wiki/Shamoon_Sultan) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Shamoon_Sultan?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.