# Seres Auto (Hubei) > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Seres_Auto_(Hubei) > Markdown URL: https://mediated.wiki/source/Seres_Auto_(Hubei).md > Source: https://en.wikipedia.org/wiki/Seres_Auto_(Hubei) > Source revision: 1352128503 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) Chinese vehicle manufacturer Seres Auto (Hubei) Co., Ltd. Native name 赛力斯汽车（湖北）有限公司 Formerly Dongfeng Sokon Automobile (DFSK) Industry Automotive Founded 27 June 2003; 23 years ago (2003-06-27) Founders Seres Group Products Automobiles, commercial vehicles, auto parts Brands DFSK Fengon (DFSK Glory) Parent Seres Group ‹See RfD› Chinese name Simplified Chinese 赛力斯（湖北） Traditional Chinese 賽力斯（湖北） Transcriptions Website https://www.dfdongfeng.com.cn/ Logo of DFSK brand **Seres Auto (Hubei) Co., Ltd.**[1] ([Chinese](/source/Simplified_Chinese_characters): 赛力斯汽车（湖北）有限公司), previously named as **Dongfeng Sokon Automobile** ([Chinese](/source/Simplified_Chinese_characters): 东风小康; [pinyin](/source/Pinyin): *Dōngfēng Xiǎokāng*) and known internationally as **DFSK Motor**, is a Chinese automotive company formed as a joint venture between [Seres Group](/source/Seres_Group) (formerly Sokon Group) and [Dongfeng](/source/Dongfeng_Motor_Corporation). It was established on June 27, 2003.[2] Nowadays it is fully owned by Seres. Seres Hubei produces [microvans](/source/Microvan), flat-bed commercial trucks and passenger vehicles under the **DFSK/Dongfeng Sokon** brand and budget passenger vehicles under the **Fengon (DFSK Glory)** brand.[3] Manufacturing takes place in four different facilities, two of which are located in [Hubei](/source/Hubei) [Shiyan](/source/Shiyan) and two in [Chongqing](/source/Chongqing).[4] ## History At the beginning of 2000, [Chongqing Yu'an Innovation Technology (Group)](/source/Sokon), a manufacturer of [motorcycles](/source/Motorcycles) and [automotive components](/source/Automotive_component), and [Dongfeng Motor](/source/Dongfeng_Motor) evaluated the possibility of manufacturing [microvans](/source/Microvans) intended for small Chinese businesses. Dongfeng had experience producing cars for [PSA](/source/Groupe_PSA), but had not yet produced vehicles in the light commercial segment, and approved the project. In 2003 the [joint venture](/source/Joint_venture) *Dongfeng Yu'an Automobile*, headquartered in [Chongqing](/source/Chongqing), was formed and work began on the construction of a new factory. Yu'an Group provided the design for the microvans, and acquired licensing for the production of [chassis](/source/Chassis), [engines](/source/Internal_combustion_engines), and components for microvans from [Suzuki](/source/Suzuki). Dongfeng was responsible for the engineering and testing of the vehicles. In 2005, they debuted their first small van, called the C-Series. It was offered in multiple configurations (paneled, passenger minibus and pick-up) with Suzuki engines and [rear-wheel drive](/source/Rear-wheel_drive). At its debut, the Yu'an Group changed its name to [Chongquin Sokon Industry Group](/source/Sokon) (abbreviated to *Sokon* in English or *Sokon* in Chinese) and the joint venture consequently became Dongfeng Sokon Automobile (abbreviated to DFSK). In the Chinese market the vehicles are sold as Dongfeng Sokon while in the export markets the name DFSK is used. In both cases, the brand on the grille is Dongfeng's “Dual Wings”. Subsequently, DFSK presents numerous other models of minivans and starts exporting them also in [Europe](/source/Europe); in the [UK](/source/UK) they will be distributed by subsidiary Sokon Automobile while in [Italy](/source/Italy) by [Giotti Victoria](/source/Giottiline).[5] In September 2003, Chongqing Ruichi Automobiles (瑞驰新能源公司), a fully funded subsidiary of Chongqing Sokon Group was established. As an enterprise for the manufacturing, sales and services for the pure electric commercial vehicles, Ruichi is one of the earliest enterprises in China with qualifications for the production of pure electric commercial vehicles.[6] Chongqing Ruichi Automobiles is now a fully funded subsidiary of [Seres](/source/Seres_(automobiles)), with products being rebadged electrified versions of DFSK's microvans and trucks.[7] In 2013, DFSK decided to enter the lucrative [SUV](/source/Sport_Utility_Vehicle) market by starting the design of a seven-seater mid-size vehicle using Dongfeng technologies; this vehicle was designed so that it could have an aggressive price classifying itself as a low-cost family car and had to be sold both in China and abroad. The project debuted in 2016 called [Dongfeng Fengguang 580](/source/Dongfeng_Fengguang_580), a five and seven-seater front-wheel or four-wheel drive SUV with [Mitsubishi](/source/Mitsubishi_Motors) engines. The brand name Fengguang (translated into Fengon in English) is used to distinguish them from the production of minivans called Sokon. On foreign markets, this vehicle will be renamed DFSK Glory (easier to pronounce) using the Dongfeng Dual Wings emblem on the grille, interior and rear.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] In the same years, the production of the minivan range was started in Indonesia and Thailand and exports also to South America and Eastern Europe. DFSK began to assemble and market products in Indonesia in 2015.[8] Plans at the time of launch included an expected production of 50,000 units/year.[8] In 2017, joint venture of DFSK and [Regal Automobile](https://dfskpakistan.com) began assembly in [Pakistan](/source/Pakistan). Plant in [Lahore](/source/Lahore) producing SUV [Glory 580](https://dfskpakistan.com/glory-580-pro/) variants, C-37 Van, [Humsafar](https://dfskpakistan.com/humsafar-van/) MPV, K01 Pickup truck etc. Total sales in 2017 reached 402,000 vehicles and in November 2018 Chongqing Sokon Group attempted to acquire the remaining 50% of the DFSK joint venture from Dongfeng for 621 million euros, becoming 100% owner. The deal was abandoned in July 2019[9] In September 2019, Sokon acquired the remaining 50% of the DFSK joint venture from Dongfeng. Seres continued to produce vehicles using the Dongfeng logo and under the DFSK brand while phasing out the Dongfeng logo on the Fengguang brand after it was renamed to Fengon.[10] In April 2020, Chongqing Sokon Industrial Group purchased 50% of DFSK's equity from Dongfeng Motor Group, making DFSK a wholly owned subsidiary of Sokon Group.[11] As of 2021, DFSK has a total of 4 production bases in China, two of which are located in Shiyan, Hubei and two in Chongqing.[12] In October 2023, Dongfeng Sokon Automobile was renamed to Seres Auto (Hubei).[13] ## Products ### Fengon **Fengon** (or **DFSK Glory** for foreign markets) formerly known as **Dongfeng Fengguang** ([Chinese](/source/Simplified_Chinese_characters): 东风风光; lit. 'East wind Scenery'), is the sub-brand of Seres that produces passenger vehicles. Established in 2008, Fengon brand targets at affordable compact MPVs and SUVs. It used to be a joint-venture brand with [Dongfeng Group](/source/Dongfeng_Motor_Group) but was fully acquired by Seres Group in 2022. The Fengon brand began to replace the former Dongfeng logo and replaced it with its own Fengon logo in models after the acquisition. #### Current model Source:[14][15][16] **Car** - [Fengon Mini EV](/source/Fengon_Mini_EV) (2022–present), city car **SUV** - [Fengon ix5](/source/Fengon_ix5) (2019–present), compact SUV - [Fengon 580](/source/Fengon_580) (2016–present), mid-size SUV - [Fengon 500](/source/Fengon_500) (2019–present), subcompact SUV - [Fengon S560](/source/Dongfeng_Fengguang_S560) (2017–present), compact SUV **MPV/Minivan** - [Fengon 380/E380](/source/Fengon_380) (2022–present), compact MPV - [Fengon 330S](/source/Dongfeng_Fengguang_330S) (2019–present), compact MPV - [Fengon 330](/source/Dongfeng_Fengguang_330) (2014–present), compact MPV - [Fengon ix5](/source/Fengon_ix5) - [Fengon 500](/source/Fengon_500) - [Fengon 580](/source/Fengon_580) - [Fengon S560](/source/Dongfeng_Fengguang_S560) - [Fengon 380](/source/Fengon_380) - [Fengon 330](/source/Dongfeng_Fengguang_330) - [Fengon 330S](/source/Dongfeng_Fengguang_330S) - [Fengon Mini EV](/source/Fengon_Mini_EV) #### Discontinued model **SUV** - [Fengon E1](/source/Renault_Kwid) (2020–2023), city car, rebadged Dongfeng Nano EX1 - [Fengon E3](/source/Fengon_500) (2019–2022), subcompact SUV, EREV variant of [Fengon 500](/source/Fengon_500) - [Fengon ix7](/source/Fengon_ix7) (2020–2023), mid-size SUV **MPV/Minivan** - [Fengon 370](/source/Dongfeng_Fengguang_370) (2016–2020), compact MPV - [Fengon 360](/source/Dongfeng_Fengguang_330) (2015–2017), compact MPV - [Fengon 350](/source/Dongfeng_Fengguang_330) (2016–2020), compact MPV - [Fengon ix7](/source/Fengon_ix7) - [Fengon 370](/source/Dongfeng_Fengguang_370) - [Fengon 360](/source/Dongfeng_Fengguang_330) - [Fengon 350](/source/Dongfeng_Fengguang_330) - [Fengon E3](/source/Fengon_500) ### DFSK The **DFSK** (Dongfeng Sokon, [Chinese](/source/Simplified_Chinese_characters): 东风小康) is a brand of Seres that produces light commercial vehicles. Currently[*[when?](https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items)*] available products include: - [C-Series](/source/DFSK_C-Series) - Sokon C37/C36 - Sokon C31/C32 - [Sokon EC75](/source/DFSK_EC75) - [K-Series](/source/DFSK_K-Series) - Sokon K05 - Sokon K07 - Sokon K09 - Sokon K05S - Sokon K07S - Sokon K01/K02 - [V-Series](https://en.wikipedia.org/w/index.php?title=DFSK_V-Series&action=edit&redlink=1) - Sokon V07S- microvan - Sokon V21- single cab pickup - Sokon V22- crew cab pickup - Sokon V25- microvan - Sokon V26- microvan - Sokon V27- microvan - Sokon V29- microvan/ pickup - E-Series - DFSK E5 - export version of [Fengon 580](/source/Fengon_580)[17] - Sokon C37 - Sokon K07S - Sokon K07/K17 - Sokon New K07 - Sokon V29 - Sokon V07S - Sokon V27 Cargo - Sokon V22 Crew Cab - Sokon V21 - Sokon V21 (2013) ## Joint venture ### Landian Landian ([Chinese](/source/Simplified_Chinese_characters): 蓝电) is a brand of Seres for budget electric vehicles which was established in March 2023. The word Landian literally means *blue electricity* in Chinese.[18] In February 2026, Seres announced to spin off the assets of Landian brand and establishing a new company, the government of Chongqin acquired 33.5% of the company's shares, becoming its largest shareholder. Seres' stake will be reduced to around 32%, resulting in a loss of control, and Landian will no longer be consolidated into Seres' financial statements. The board of the new company will consist of five members, with Seres holding only one seat.[19] - [Landian E5](/source/Fengon_580#Landian_E5) (2022–present), compact SUV, rebadged [PHEV](/source/Plug-in_hybrid) variant of [Fengon 580](/source/Fengon_580)[20] - [Landian E3](/source/Fengon_500#Landian_E3) (2023–present), subcompact SUV, rebadged [Fengon E3](/source/Fengon_500) - [Landian E5](/source/Fengon_580#Landian_E5) ## See also - [Automobile manufacturers and brands of China](/source/Automobile_manufacturers_and_brands_of_China) - [List of automobile manufacturers of China](/source/List_of_automobile_manufacturers_of_China) ## References 1. **[^](#cite_ref-1)** ["Application Proof of Seres Group Co., Ltd"](https://www1.hkexnews.hk/app/sehk/2025/107318/documents/sehk25042801538.pdf) (PDF). *HKEXnews*. [Archived](https://web.archive.org/web/20250429025057/https://www1.hkexnews.hk/app/sehk/2025/107318/documents/sehk25042801538.pdf) (PDF) from the original on 2025-04-29. Retrieved 2025-07-26. 1. **[^](#cite_ref-2)** Hong Kong newsroom (10 March 2017). ["BRIEF-Chongqing Sokon's sales of vehicles, engines up in Feb"](https://www.reuters.com/article/brief-chongqing-sokons-sales-of-vehicles-idUSL3N1GN3KB). *reuters.com*. Thomson Reuters. {{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: |last= has generic name ([help](https://en.wikipedia.org/wiki/Help:CS1_errors#generic_name)) 1. **[^](#cite_ref-dfsk-products_3-0)** ["Modelos"](https://web.archive.org/web/20180504085351/http://www.dfsk.com.pe/index.php/inicio/modelos). *dfsk.ch*. Archived from [the original](http://www.dfsk.com.pe/index.php/inicio/modelos) on 2018-05-04. Retrieved 2018-06-10. 1. **[^](#cite_ref-4)** Searles, Nathan. ["WELCOME TO DFSK"](https://web.archive.org/web/20180908202407/http://www.dfsk.com/index.php/Index/story). *www.dfsk.com*. Archived from [the original](http://www.dfsk.com/index.php/Index/story) on 2018-09-08. Retrieved 2018-09-08. 1. **[^](#cite_ref-5)** ["Giotti Victoria accordo al 2020 la Dongfeng"](https://2017.gonews.it/2017/10/04/giotti-victoria-accordo-al-2020-la-dongfeng/) (in Italian). 4 November 2017. Retrieved 15 October 2021. 1. **[^](#cite_ref-6)** ["Chongqing Ruichi Automobiles is committed to becoming a leading brand for the mini electric commercial vehicles"](https://web.archive.org/web/20230522061620/http://en.sokon.com/en/businesses/ruichi.html). Archived from [the original](http://en.sokon.com/en/businesses/ruichi.html) on 22 May 2023. Retrieved 17 February 2023. 1. **[^](#cite_ref-7)** ["瑞驰新能源公司简介"](https://www.rc-ev.com/cms/p/profile.html) (in Chinese). Retrieved 17 February 2023. 1. ^ [***a***](#cite_ref-indones_8-0) [***b***](#cite_ref-indones_8-1) Amianti, Grace (27 July 2015). ["Chinese car to be produced in Indonesia"](https://www.thejakartapost.com/news/2015/07/27/chinese-car-be-produced-indonesia.html). *thejakartapost.com*. The Jakarta Post. 1. **[^](#cite_ref-9)** ["Sokon to wholly own Dongfeng Sokon at expense of 26.01% stake offered to Dongfeng Motor Corporation"](http://autonews.gasgoo.com/m/70015386.html). 18 November 2018. Retrieved 16 October 2021. 1. **[^](#cite_ref-10)** ["东风小康成为小康股份全资子公司-Auto Thinker汽车智库平台"](https://www.autothinker.net/Home/Publicsentiment/daily_express_details/id/162888/date/2020-04-16.html). 1. **[^](#cite_ref-11)** ["小康股份全资控股东风小康获批"](https://auto.sina.com.cn/news/hy/2020-04-03/detail-iimxyqwa4906642.shtml?hpid=00041). *新浪汽车*. 2020-04-03. [Archived](https://web.archive.org/web/20230928010018/https://auto.sina.com.cn/news/hy/2020-04-03/detail-iimxyqwa4906642.shtml?hpid=00041) from the original on 2023-09-28. Retrieved 2023-09-28. 1. **[^](#cite_ref-12)** Searles, Nathan. ["WELCOME TO DFSK"](https://web.archive.org/web/20180908202407/http://www.dfsk.com/index.php/Index/story). *www.dfsk.com*. Archived from [the original](http://www.dfsk.com/index.php/Index/story) on 2018-09-08. Retrieved 2018-09-08. 1. **[^](#cite_ref-13)** Li, Na (2023-10-12). [注册资本8亿 东风小康公司更名赛力斯](https://www.autohome.com.cn/article?id=86btz_wP9HE=) [Dongfeng Sokon changed its name to Seres with registered capital of RMB 800 million]. *Autohome* (in Chinese). Retrieved 2024-10-05. 1. **[^](#cite_ref-14)** ["FENGON风光官网"](https://web.archive.org/web/20231130194344/https://www.dffengguang.com.cn/). *www.dffengguang.com.cn*. Archived from [the original](https://www.dffengguang.com.cn/) on 2023-11-30. Retrieved 2023-07-24. 1. **[^](#cite_ref-15)** ["Wayback Machine"](https://www.dfsk.cl/). *www.dfsk.cl*. [Archived](https://web.archive.org/web/20251014003625/https://www.dfsk.cl/) from the original on 2025-10-14. Retrieved 2025-10-22. {{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: Cite uses generic title ([help](https://en.wikipedia.org/wiki/Help:CS1_errors#generic_title)) 1. **[^](#cite_ref-16)** DFSK東風小康汽車有限公司. ["DFSK東風小康汽車有限公司"](http://www.dfsk.com.tw/). *DFSK東風小康汽車有限公司*. Retrieved 2025-10-22. 1. **[^](#cite_ref-17)** ["Wel bij de buren: deze auto's gaan aan onze neus voorbij"](https://www.autoweek.nl/autonieuws/artikel/wel-bij-de-buren-deze-autos-gaan-aan-onze-neus-voorbij/). 26 October 2024. 1. **[^](#cite_ref-18)** Kang/CnEVPost, Lei (2023-03-30). ["Seres unveils new NEV brand Landian and 1st model E5 with BYD, Huawei technology"](https://cnevpost.com/2023/03/30/seres-unveils-new-nev-brand-landian-1st-model-e5/). *CnEVPost*. Retrieved 2023-06-28. 1. **[^](#cite_ref-19)** ["砍掉蓝电汽车后，问界成赛力斯"唯一解"？-36氪"](https://36kr.com/p/3698378775753475). *36kr.com*. 2026-02-25. Retrieved 2026-02-25. 1. **[^](#cite_ref-20)** Suzan (2023-06-21). ["Dongfeng's All-new Electric SUV FENGON Landian E5 may be launched on March 1 | China Car News, Reviews and More"](https://www.chinapev.com/dongfeng/dongfeng-fengguang/dongfengs-all-new-electric-suv-fengon-landian-e5-may-be-launched-on-march-1/). Retrieved 2023-06-28. ## External links - [Official website](https://www.dfdongfeng.com.cn/) v t e Dongfeng Motor Corporation Dongfeng Motor Group (66.86%) Subsidiaries Dongfeng Liuzhou Motor Joint ventures Dongfeng Honda (50%) Dongfeng Nissan (50%) Dongfeng Automobile Company Zhengzhou Nissan Dongfeng Peugeot-Citroën (50%) Dongfeng Renault (50%) Dongvo (50%) Marques Aeolus Ciimo1 Lingxi1 Nammi Venucia2 Voyah Joint ventures Dongfeng Xiaokang (50%) Dongfeng Yueda Kia (25%) Dongfeng Yulon (50%) Current Dongfeng vehicles Cars E70 Yixuan Pickup trucks/Utilities C-Series Truck (C31/C32/C51/C52/EC31) K-Series Truck (K01/K02/K02L) Rich Supercab Z9 Z9 GE SUVs/Crossovers 580 E3 Fengon 500 iX5 S560 T5 X5 T5 Evo Vans 330 330S 350 360 370 S370 C-Series Van (C35/C36/C37/EC35/EC36) CM7 F600 Gelora K-Series Van (K05/K07/K05S/K07S) Lingzhi Yufeng Commercial trucks Captain Captain N300 Dolica EQ-Series 2102 240/2081 245/2100 Furuika Kingland Kingrun T-Lift Xiaobawang Buses EQ611HEV Golden Lotus Green 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