# Secret London

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{{Use dmy dates|date=April 2022}}
'''Secret London''' is a [Facebook](/source/Facebook) group started by 21-year-old [Bristol University](/source/Bristol_University) graduate, Tiffany Philippou, on 19 January 2010 in response to a [Saatchi & Saatchi](/source/Saatchi_%26_Saatchi) competition.<ref>[http://www.corpcommsmagazine.co.uk/news/608-graduate-recruiter-employs-social-media "Graduate recruiter employs social media"]. CorpComms magazine. Retrieved 2010-2-8.</ref> The group grew rapidly (180,000 members as of 8 February 2010<ref>[https://techcrunch.com/2010/02/07/startup-to-launch-after-secret-london-facebook-group-amasses-180000/ "Startup to launch after Secret London Facebook group amasses 180,000"]. [Techcrunch](/source/Techcrunch). Retrieved 2010-2-8.</ref>) and is composed mostly of Londoners who use the site to share suggestions and photos of [London](/source/London). After the group's early success, the founder announced her intention to launch a website of the same name by [crowdsourcing](/source/crowdsourcing) the design and development.<ref>[https://techcrunch.com/2010/02/16/guest-post-how-we-built-secret-london-in-a-weekend/ "How we build secret London in a weekend"]. [Techcrunch](/source/Techcrunch). Retrieved 2010-2-19.</ref> The website was launched on 16 February 2010.<ref>[https://www.standard.co.uk/hp/front/londoners-share-their-secrets-on-hidden-gems-website-6753191.html "Londoners share their secrets on hidden gems website"] . [Evening Standard](/source/Evening_Standard) Retrieved 2010-2-19.</ref><ref>[https://web.archive.org/web/20110510075822/http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article7026146.ece "Tiffany turns her Facebook challenge into instant success"]. [Sunday Times](/source/Sunday_Times). Retrieved 2010-2-19.</ref><ref>[http://www.prospectmagazine.co.uk/2010/02/the-secret-of-online-success-keeping-it-real/ "The secret of online success: don’t keep secrets"] {{Webarchive|url=https://web.archive.org/web/20120223210703/http://www.prospectmagazine.co.uk/2010/02/the-secret-of-online-success-keeping-it-real/ |date=23 February 2012 }}. [Prospect Magazine](/source/Prospect_Magazine). Retrieved 2010-2-19.</ref><ref>[http://econsultancy.com/blog/5441-can-a-popular-facebook-group-become-a-real-startup "Can a popular Facebook group become a real 'startup'?"] Econsultancy. Retrieved 2010-2-19.</ref>

==Other secret cities==
Following the initial success of Secret London, a number of other secret groups were independently started around the world, some of which already have over 100,000 users. As of 19 February 2010, the list of other groups includes: Secret Frankfurt, Secret Tel Aviv, Secret Paris, Secret New York, Secret Tokyo, Secret Toronto, Secret Los Angeles, Secret Exeter, Secret Boston, Secret Norwich, Secret Singapore, Secret Brighton, Secret Minneapolis, Secret Sydney, Secret Canberra, Secret Brisbane, Secret Wellington, Secret Christchurch, Secret Madeira, Secret Funchal, Secret Bristol and Secret Cardiff.{{citation needed|date=October 2019}}

==Controversy==
Some commentators have questioned whether it possible to share secrets without compromising them, and whether sharing tips publicly will lead to over-exposure of the businesses who are recommended.<ref>[http://thethirdestate.net/2010/02/why-secret-london-might-ruin-our-city/ "Why Secret London might ruin our city"] {{webarchive|url=https://web.archive.org/web/20100212213429/http://thethirdestate.net/2010/02/why-secret-london-might-ruin-our-city/ |date=2010-02-12 }}. The Third Estate. Retrieved 2010-2-7.</ref><ref>[http://lecool.com/cities/london/newsletters/current.html "Can you keep a secret?"] {{webarchive|url=https://web.archive.org/web/20100201045223/http://lecool.com/cities/london/newsletters/current.html |date=2010-02-01 }} LeCool [Le cool](/source/Le_cool). [Le cool](/source/Le_cool). Retrieved 2010-2-6.</ref><ref>[https://web.archive.org/web/20110510075822/http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article7026146.ece "Tiffany turns her Facebook challenge into instant success"]. [Sunday Times](/source/Sunday_Times). Retrieved 2010-2-19.</ref><ref>[http://www.prospectmagazine.co.uk/2010/02/the-secret-of-online-success-keeping-it-real/ "The secret of online success: don’t keep secrets"] {{Webarchive|url=https://web.archive.org/web/20120223210703/http://www.prospectmagazine.co.uk/2010/02/the-secret-of-online-success-keeping-it-real/ |date=23 February 2012 }}. [Prospect Magazine](/source/Prospect_Magazine). Retrieved 2010-2-19.</ref><ref>[http://www.irishtimes.com/newspaper/features/2010/0301/1224265368155.html "Is it an insider secret if everyone knows?"]. [The Irish Times](/source/The_Irish_Times). Retrieved 2010-3-18.</ref>

==References==
{{Reflist}}

==External links==
* {{webarchive |url=https://web.archive.org/web/20110628233450/http://secretcities.com/london |date=28 June 2011 |title=Secret London site}}

Category:2010 establishments in England
Category:2010 in London
Category:English websites
Category:Clubs and societies in London
Category:British social networking websites
Category:Facebook groups
Category:Internet properties established in 2010
Category:Social media
Category:Mass media in London

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Adapted from the Wikipedia article [Secret London](https://en.wikipedia.org/wiki/Secret_London) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Secret_London?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.