# SeatGeek

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{{Short description|Ticket platform}}
{{Infobox website
| name = SeatGeek
| logo = Seatgeek_logo.svg
| logo_size = 
| company_type = [Private](/source/Private_company)
| foundation = [New York City](/source/New_York_City), New York, United States
| creators = {{bulleted list|Jack Groetzinger ([CEO](/source/Chief_executive_officer)) | Russell D'Souza ([President](/source/President_(corporate_title)), Supply) | Eric Waller ([CPO](/source/Chief_product_officer))  }}
| key_people = {{bulleted list | Brian Murphy ([CTO](/source/Chief_technology_officer)) | Brad Tacy ([CFO](/source/Chief_financial_officer)) | Taylor Lamme ([CPO](/source/Chief_people_officer))}}
| area_served = Worldwide
| location_city = New York City, New York
| location_country = United States
| revenue = 
| homepage = {{URL|seatgeek.com}}
| screenshot = 
| caption = 
| num_employees = 800+
| registration = 
| launch_date = September 14, 2009
| current_status = Active
| language = English
| advertising = 
| alexa = 
| website_type = Live entertainment
}}

'''SeatGeek''' is a ticketing platform headquartered in New York City that enables users to [buy and sell tickets](/source/Ticket_exchange) for live sports, concerts, and theater events through its website and [mobile app](/source/mobile_app).<ref>{{Cite web |title=SeatGeek 2025 Company Profile: Valuation, Funding & Investors {{!}} PitchBook |url=https://pitchbook.com/profiles/company/46779-22 |access-date=2025-08-27 |website=pitchbook.com |language=en}}</ref> Originally launched as an aggregator of listings on the [secondary ticketing market](/source/Ticket_resale), the company now operates as both a secondary marketplace and a primary ticketing provider for sports teams and live event venues, and has emerged as a competitor to [Ticketmaster](/source/Ticketmaster) in selling tickets directly on behalf of teams.<ref name=paulson>{{cite news |last1=Paulson |first1=Michael |last2=Sisario |first2=Ben |title=A Broadway Theater Owner Rethinks Post-Pandemic Ticket Selling |url=https://www.nytimes.com/2021/01/29/theater/broadway-tickets-jujamcyn-seatgeek-ticketmaster.html |date=2021-01-29 |access-date=29 January 2021 |work=The New York Times |issn=0362-4331}}</ref><ref>{{Cite web |last=Sawers |first=Paul |date=2016-08-11 |title=SeatGeek takes on Ticketmaster with primary ticketing platform that can be integrated into any app |url=https://venturebeat.com/business/seatgeek-takes-on-ticketmaster-with-primary-ticketing-platform-that-can-be-integrated-into-any-app/ |access-date=2025-08-27 |website=VentureBeat |language=en-US}}</ref>

Its box office clients include several major professional sports teams such as the [Dallas Cowboys](/source/Dallas_Cowboys), [Arizona Cardinals](/source/Arizona_Cardinals), [New Orleans Saints](/source/New_Orleans_Saints), [Baltimore Ravens](/source/Baltimore_Ravens), [Cleveland Cavaliers](/source/Cleveland_Cavaliers), [New Orleans Pelicans](/source/New_Orleans_Pelicans), [Florida Panthers](/source/Florida_Panthers) and the majority of clubs across the [English Premier League](/source/English_Premier_League), including [Liverpool F.C.](/source/Liverpool_F.C.) and [Manchester City F.C.](/source/Manchester_City_F.C.){{r|paulson}}<ref>{{cite news |last1=Cohen |first1=Andrew |title=SeatGeek Partners With Project Admission to Gain Data on Ticket Buyers |url=https://sporttechie.com/seatgeek-partners-with-project-admission-to-gain-data-on-ticket-buyers# |access-date=16 June 2021 |publisher=SportTechie}}</ref><ref>{{cite news |last1=Long |first1=Michael |title=SeatGeek just the ticket for New Orleans' Saints and Pelicans |url=https://www.sportspromedia.com/news/seatgeek-just-the-ticket-for-new-orleans-saints-and-pelicans |access-date=20 November 2017}}</ref><ref>{{cite news |title=Liverpool to 'overhaul' ticketing via SeatGeek deal |url=https://www.theticketingbusiness.com/2020/03/05/liverpool-overhaul-ticketing-via-seatgeek-deal/ |access-date=5 March 2020}}</ref><ref name="Young">{{Cite web |last=Young |first=Jabari |date=2021-07-14 |title=Software company SeatGeek boosts NBA ticketing partnerships with Brooklyn Nets deal |url=https://www.cnbc.com/2021/07/14/seatgeek-boosts-nba-ticketing-partnerships-with-brooklyn-nets-deal.html |access-date=2022-03-21 |website=CNBC |language=en}}</ref><ref>{{Cite web |title=Panthers & FLA Live Arena Kick Off Multi-Year Partnership with SeatGeek |url=https://www.nhl.com/panthers/news/panthers--fla-live-arena-kick-off-multi-year-partnership-with-seatgeek-as-official-primary-ticket-partner/c-345227284 |access-date=2023-07-17 |website=NHL.com |date=5 July 2023 |language=en-US}}</ref> The platform also handles all of ticketing, including concerts, for large venues like [AT&T Stadium](/source/AT%26T_Stadium) and [Rocket Arena](/source/Rocket_Mortgage_FieldHouse).<ref>{{Cite web |date=2018-04-03 |title=SeatGeek, Dallas Cowboys Formally Announce Ticketing Partnership |url=https://www.ticketnews.com/2018/04/seatgeek-dallas-cowboys-ticketing-partnership/ |access-date=2022-03-24 |website=TicketNews |language=en-US}}</ref><ref>{{Cite web |date=2021-07-15 |title=SeatGeek takes on Barclays Center ticketing |url=https://www.thestadiumbusiness.com/2021/07/15/seatgeek-takes-on-barclays-center-ticketing/ |access-date=2022-03-24 |website=The Stadium Business |language=en-GB}}</ref><ref>{{Cite web |title=Cleveland Cavaliers and Rocket Mortgage FieldHouse Partner with SeatGeek to Create Next Generation {{!}} IAVM |url=https://www.iavm.org/blogs/cleveland-cavaliers-and-rocket-mortgage-fieldhouse-partner-seatgeek-create-next-generation |access-date=2022-03-24 |website=www.iavm.org }}{{Dead link|date=December 2025 |bot=InternetArchiveBot }}</ref> Theater clients include [Jujamcyn Theaters](/source/Jujamcyn_Theaters), which operates five of the 41 [Broadway theatres](/source/Broadway_theatre) in [New York City](/source/New_York_City), and Lloyd Webber Theatre Group in [London](/source/London).{{r|paulson}}<ref>{{Cite web |date=2022-02-07 |title=Leeds United announces new ticketing partnership with SeatGeek |url=https://www.leedsunited.com/news/ticketing/29450/leeds-united-announces-new-ticketing-partnership-with-seatgeek |archive-url=https://web.archive.org/web/20220208121057/https://www.leedsunited.com/news/ticketing/29450/leeds-united-announces-new-ticketing-partnership-with-seatgeek |url-status=dead |archive-date=February 8, 2022 |access-date=2022-03-24 |website=www.leedsunited.com |language=en}}</ref>

==History==

=== 2009 - 2015: Founding ===
SeatGeek was founded in 2009 by Russell D’Souza and Jack Groetzinger while participating in DreamIt Ventures, a startup accelerator program in [Philadelphia](/source/Philadelphia). The company launched publicly in September of that year at the TechCrunch50 conference, where it was recognized by ''[VentureBeat](/source/VentureBeat)'' and [CNET](/source/CNET) as one of the top startups of the event.<ref>{{cite news|first=Anthony |last=Ha |date=September 15, 2009 |url=https://venturebeat.com/2009/09/15/tc50-the-five-companies-to-watch/ |title=TC50: The five companies to watch |publisher=VentureBeat |access-date=2016-08-08}}</ref> In May, the company had received $20,000 in seed funding from DreamIT Ventures.<ref>{{cite web|url=https://www.dreamit.com/|title=Dreamit Ventures|website=Dreamit Ventures}}</ref> Later, Eric Waller joined as SeatGeek's first employee and third co-founder.<ref>{{Cite web |title=Eric Waller, 29 - 2016-10-18 - 2016 30 Under 30: Sports |url=https://www.forbes.com/pictures/hhml45igd/eric-waller-29/ |access-date=2025-08-29 |website=Forbes |language=en}}</ref>

Initially focused on aggregating ticket listings from the secondary market, SeatGeek raised several rounds of seed and [Series A](/source/Series_A_round) financing during 2010 and 2011 to expand its platform.<ref>{{Cite web |last=Wauters |first=Robin |date=2010-01-08 |title=TC50 Finalist SeatGeek Raises Seed Funding, Revamps Website |url=https://techcrunch.com/2010/01/08/seatgeek-series-a-funding/ |access-date=2025-08-29 |website=TechCrunch |language=en-US}}</ref> The company later announced an investment from [Ashton Kutcher](/source/Ashton_Kutcher) and [Guy Oseary](/source/Guy_Oseary)’s [A-Grade Investments](/source/A-Grade_Investments).<ref>{{Cite web |last=Staff |first=V. C. J. |date=2011-02-23 |title=Ashton Kutcher Backs Ticket Co. SeekGeek |url=https://www.venturecapitaljournal.com/ashton-kutcher-backs-ticket-co-seekgeek/ |access-date=2025-08-29 |website=Venture Capital Journal |language=en-US}}</ref> During this early period, SeatGeek's co-founders, D’Souza and Groetzinger, were named among ''Bloomberg BusinessWeek''’s “America’s Best Young Entrepreneurs” and featured in ''Business Insider''’s “Silicon Alley 100: New York’s Coolest Tech People.”<ref>{{Cite web |title=The Silicon Alley 100: New York's Coolest Tech People In 2010 |url=https://www.businessinsider.com/sa100-2010 |access-date=2025-08-29 |website=Business Insider |language=en-US}}</ref><ref>{{Cite web |title=BusinessWeek's Top Young Entrepreneurs for 2010 |url=https://enterpriseresilienceblog.typepad.com/enterprise_resilience_man/2010/12/businessweeks-top-young-entrepreneurs-for-2010.html |access-date=2025-08-29 |website=Enterra Insights}}</ref>

In 2013, SeatGeek announced the acquisition of [FanSnap](/source/FanSnap), a competing ticket search engine. SeatGeek discontinued the FanSnap search engine and rolled it into their existing ticket search platform.<ref>{{cite web|url=https://gigaom.com/2011/02/22/seatgeek-grabs-new-ashton-kutcher-investment/|archive-url=https://web.archive.org/web/20110225025157/http://gigaom.com/2011/02/22/seatgeek-grabs-new-ashton-kutcher-investment/|url-status=dead|archive-date=February 25, 2011|title=SeatGeek Grabs New Ashton Kutcher Investment|first=Ryan|last=Kim|date=22 February 2011|website=gigaom.com}}</ref> Later that year it announced a partnership with [Telecharge](/source/Telecharge), a Broadway ticketing service.<ref>{{cite web|url = https://seatgeek.com/press/seatgeek-and-telecharge-announce-ticketing-integration|title = SeatGeek and Telecharge Announce Ticketing Integration|date = November 11, 2014|access-date = |website = |publisher = |last = |first = }}</ref><ref>{{cite web|url = https://www.forbes.com/sites/karstenstrauss/2014/11/11/broadway-bound-telecharge-and-seatgeek-ink-a-deal/|title = Broadway Bound: Telecharge and SeatGeek Ink A Deal|date = November 11, 2014|access-date = |website = Forbes|publisher = |last = |first = }}</ref>

By 2015, SeatGeek had attracted significant venture backing, including a $62 million Series C funding round led by [Technology Crossover Ventures](/source/Technology_Crossover_Ventures).<ref>{{Cite web |last=Buhr |first=Sarah |date=2015-04-03 |title=SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures |url=https://techcrunch.com/2015/04/02/seatgeek-raises-62-million-in-a-series-c-led-by-technology-crossover-ventures/ |access-date=2025-08-29 |website=TechCrunch |language=en-US}}</ref> The investment supported the company’s expansion beyond its original role as a ticket aggregator and positioned it to compete directly with [StubHub](/source/StubHub) as a resale ticket marketplace.<ref>{{Cite news |title=The Kayak of Tickets Thinks Bigger |url=https://www.bloomberg.com/news/articles/2015-12-17/ticket-aggregator-seatgeek-moves-into-reselling-takes-on-stubhub |archive-url=https://web.archive.org/web/20210628035820/https://www.bloomberg.com/news/articles/2015-12-17/ticket-aggregator-seatgeek-moves-into-reselling-takes-on-stubhub |archive-date=2021-06-28 |access-date=2025-08-29 |work=Bloomberg.com |language=en |url-status=live }}</ref>

=== 2016–2017: Entrance into Primary Ticketing ===
In 2016, SeatGeek entered the primary ticketing market, positioning itself as a competitor to Ticketmaster.<ref>{{Cite web |title=Harvard Business Publishing Education |url=https://hbsp.harvard.edu/product/819013-PDF-ENG |access-date=2025-08-29 |website=hbsp.harvard.edu}}</ref> That July, the company signed a league-wide agreement with [Major League Soccer](/source/Major_League_Soccer) to create an open ticketing network that allowed third-party websites to sell tickets to MLS matches.<ref>{{cite news |last=Novy-Williams |first=Eben |date=July 27, 2016 |title=MLS Moves to Open Its Ticket Markets, Unlike the Rest of Sports |url=https://www.bloomberg.com/news/articles/2016-07-27/mls-moves-to-open-its-ticket-markets-unlike-the-rest-of-sports |access-date=August 7, 2016 |work=Bloomberg News}}</ref> As part of the deal, SeatGeek became the official ticketing provider for [Sporting Kansas City](/source/Sporting_Kansas_City), making the club its first primary box office partner.<ref>{{Cite web |last=Fisher |first=Eric |date=2021-01-13 |title=SeatGeek renews ticketing pact with Sporting Kansas City |url=https://www.sportbusiness.com/news/seatgeek-renews-ticketing-pact-with-sporting-kansas-city/ |access-date=2025-08-29 |website=SportBusiness |language=en-GB}}</ref><ref>{{Cite web |date=2024-08-13 |title=Sporting KC Extends Partnership with SeatGeek |url=https://www.oursportscentral.com/services/releases/sporting-kc-extends-partnership-with-seatgeek/n-6135669 |access-date=2025-08-29 |website=OurSports Central |language=en}}</ref>

The company expanded its primary ticketing business in 2017. [Seattle Sounders FC](/source/Seattle_Sounders_FC) announced that SeatGeek would become its official ticketing partner, and later that year the company was selected as the primary ticketing provider for the [New Orleans Saints](/source/New_Orleans_Saints) and [New Orleans Pelicans](/source/New_Orleans_Pelicans).<ref>{{Cite news |date=2017-09-20 |title=Sounders FC announces industry leader SeatGeek as club's new official ticketing partner |url=https://www.soundersfc.com/post/2017/09/18/sounders-fc-announces-industry-leader-seatgeek-club-s-new-official-ticketing-partner |access-date=2017-09-20 |work=Seattle Sounders FC |language=en}}</ref><ref>{{Cite web |date=2017-11-17 |title=New Orleans Saints, Pelicans making switch to SeatGeek as primary ticketing platform |url=https://www.theadvocate.com/new_orleans/sports/saints/article_008316d6-cbcb-11e7-b678-8f16db4e4d16.html |publisher=The Advocate}}</ref> SeatGeek also acquired Toptix, an Israeli ticketing software company founded by Eli Dagan and Yehuda Yuval, to strengthen its box office technology capabilities.<ref>{{cite web |date=18 April 2017 |title=SeatGeek raises $57M to acquire ticketing software company TopTix |url=https://techcrunch.com/2017/04/18/seatgeek-acquires-toptix/ |publisher=TechCrunch}}</ref> 

=== 2018–2019: International Expansion and Innovation Awards ===
In 2018, SeatGeek became a distribution partner of the [National Football League](/source/National_Football_League) (NFL), allowing the company to sell verified tickets through its marketplace.<ref name="eben">{{cite news |last1=Novy-Williams |first1=Eben |date=March 5, 2018 |title=SeatGeek Partners With NFL in League's New Approach to Ticketing |url=https://www.bloomberg.com/news/articles/2018-03-05/seatgeek-partners-with-nfl-in-league-s-new-approach-to-ticketing}}</ref> A month later, the company announced that it replaced Ticketmaster as the primary box office partner of the [Dallas Cowboys](/source/Dallas_Cowboys).<ref>{{cite news |last1=Rovell |first1=Darren |date=April 3, 2018 |title=Cowboys dump Ticketmaster in favor of deal with SeatGeek |url=https://www.espn.com/nfl/story/_/id/23013935/dallas-cowboys-dump-ticketmaster-favor-seatgeek}}</ref> That same year, SeatGeek reached a naming rights agreement with the [Chicago Fire](/source/Chicago_Fire_FC)’s stadium in [Bridgeview, Illinois](/source/Bridgeview%2C_Illinois), which was renamed [SeatGeek Stadium](/source/SeatGeek_Stadium).<ref>{{cite news |last1=Knowles |first1=Joe |date=April 19, 2018 |title=Toyota Park to be renamed SeatGeek Stadium after 2018 Fire season |url=https://www.chicagotribune.com/sports/soccer/ct-spt-fire-toyota-park-seat-geek-stadium-20180419-story.html}}</ref> In the United Kingdom, [Premier League](/source/Premier_League) club [Manchester City](/source/Manchester_City_F.C.) selected SeatGeek as its exclusive ticketing provider for both men’s and women’s matches.<ref>{{cite news |last1=Greer |first1=Stuart |date=May 7, 2018 |title=Manchester City to sell tickets through SeatGeek |url=https://www.manchestereveningnews.co.uk/business/business-news/manchester-city-match-tickets-seatgeek-14624512}}</ref> In 2019, it was also appointed the official ticketing partner of [Lord's Cricket Ground](/source/Lord's_Cricket_Ground) in London, marking its entry into the cricket market.<ref>{{cite news |title=SeatGeek signs up as Lord's ticketing partner |url=https://www.theticketingbusiness.com/2019/11/21/seatgeek-signs-lords-ticketing-partner/ |publisher=TheTicketingBusiness |issue=November 21, 2019}}</ref>

SeatGeek was also named one of [Fast Company](/source/Fast_Company)’s “Most Innovative Companies” in the live events category in both 2018 and 2019.<ref>{{Cite news |title=The World's Most Innovative Companies 2018: Live Events Honorees {{!}} Fast Company |url=https://www.fastcompany.com/most-innovative-companies/2018/sectors/live-events |archive-url=https://web.archive.org/web/20250820002949/https://www.fastcompany.com/most-innovative-companies/2018/sectors/live-events |archive-date=2025-08-20 |access-date=2025-08-29 |work=Fast Company |language=en-US |url-status=live }}</ref><ref>{{Cite web |date=2019 |title=The World's Most Innovative Companies Honored by Sector |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/live-events |website=FastCompany}}</ref>

=== 2020–2021: Pandemic and Series E Funding ===
In March 2020, [Liverpool F.C](/source/Liverpool_F.C.). announced a primary ticketing partnership with SeatGeek.<ref>{{cite news |date=March 5, 2020 |title=Liverpool to 'overhaul' ticketing via SeatGeek deal |url=https://www.theticketingbusiness.com/2020/03/05/liverpool-overhaul-ticketing-via-seatgeek-deal/ |publisher=TheTicketingBusiness}}</ref> The following month, the company faced a class action lawsuit over refunds for events canceled during the [COVID-19 pandemic](/source/COVID-19_pandemic).<ref>{{Cite web |last=Rosenberg |first=Rebecca |date=2020-04-24 |title=SeatGeek sued for refusing to give refunds over coronavirus cancelations |url=https://nypost.com/2020/04/24/seatgeek-sued-for-refusing-to-give-refunds-over-coronavirus-cancelations/ |access-date=2024-10-06 |language=en-US}}</ref> Plaintiffs alleged that SeatGeek had refused to issue cash refunds, but the company denied wrongdoing, maintaining that it acted in accordance with its published terms of use and had provided customers with the option of receiving cash.<ref>{{Cite web |last=Actions |first=Top Class |date=2023-05-22 |title=SeatGeek COVID-19 event ticket refunds class action settlement |url=https://topclassactions.com/lawsuit-settlements/open-lawsuit-settlements/seatgeek-covid-19-event-ticket-refunds-class-action-settlement/ |access-date=2025-08-29 |website=Top Class Actions |language=en}}</ref> The case was later settled and closed. Later that year, it introduced “SeatGeek Adapt,” a suite of products designed to support social distancing, timed entry, and mobile concessions ordering at reduced-capacity venues.<ref name="sbj">{{cite news |last1=Dhingra |first1=Karn |date=June 22, 2020 |title=SeatGeek launches products to guide venues with reopening |url=https://www.sportsbusinessjournal.com/Journal/Issues/2020/06/22/Facilities/SeatGeek.aspx |publisher=Sports Business Journal}}</ref> 

In 2021, [Jujamcyn Theaters](/source/Jujamcyn_Theaters) selected SeatGeek as its primary ticketing provider, marking the company’s first Broadway partnership.{{r|paulson}} Former [Women's National Basketball Association](/source/Women's_National_Basketball_Association) president [Laurel J. Richie](/source/Laurel_J._Richie) also joined its board of directors.<ref>{{cite news |last1=McCormick |first1=Bret |date=March 22, 2021 |title=SeatGeek adds former WNBA President to BOD |url=https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2021/03/22/SeatGeek.aspx |publisher=Sports Business}}</ref> That year SeatGeek launched “Rally,” an in-app platform that allowed fans to order concessions, book [rideshares](/source/Carpool), and access stadium guides.<ref name="shlomosprung">{{cite news |last1=Sprung |first1=Shlomo |date=April 21, 2021 |title=Cleveland Cavaliers, SeatGeek Bring Mobile Contactless Food Ordering To Rocket Mortgage Fieldhouse |url=https://www.forbes.com/sites/shlomosprung/2021/04/21/cleveland-cavaliers-seatgeek-bring-mobile-contactless-food-ordering-to-rocket-mortgage-fieldhouse/?sh=7a7046e96338 |work=Forbes}}</ref> Rally debuted with the [Cleveland Cavaliers](/source/Cleveland_Cavaliers) at [Rocket Arena](/source/Rocket_Arena) and was later adopted by [Austin FC](/source/Austin_FC) at [Q2 Stadium](/source/Q2_Stadium).<ref>{{cite news |last1=Burns |first1=Mark |date=June 17, 2021 |title=Austin FC first in MLS to adopt SeatGeek's Rally |url=https://www.sportsbusinessjournal.com/Daily/Morning%20Buzz/2021/06/17/Austin%20FC.aspx |publisher=Sports Business Journal}}</ref> That year the company became the primary ticketing partner of the [Brooklyn Nets](/source/Brooklyn_Nets) and supplied the primary ticketing technology used for all events at [Barclays Center](/source/Barclays_Center).<ref>{{Cite web |date=2021-07-15 |title=SeatGeek takes on Barclays Center ticketing |url=https://www.thestadiumbusiness.com/2021/07/15/seatgeek-takes-on-barclays-center-ticketing/ |access-date=2022-03-21 |website=The Stadium Business |language=en-GB}}</ref>  That fall, it introduced “SeatGeek Swaps,” a feature allowing ticket holders to return tickets for credit up to 72 hours before an event.<ref>{{Cite news |last=Alcántara |first=Ann-Marie |date=2021-10-04 |title=SeatGeek Gives Ticket Holders the Option to Return Their Tickets for a Credit |url=https://www.wsj.com/articles/seatgeek-gives-ticket-holders-the-option-to-return-their-tickets-for-a-credit-11633341601 |access-date=2022-03-24 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref>  

In October, SeatGeek announced plans to go public through a [special-purpose acquisition company](/source/special-purpose_acquisition_company) (SPAC) merger valued at $1.35 billion.<ref>{{Cite news |date=2021-10-13 |title=SeatGeek to go public via $1.35 bln deal with Billy Beane-backed SPAC |url=https://www.reuters.com/business/seatgeek-go-public-via-135-bln-deal-with-billy-beane-backed-spac-2021-10-13/ |access-date=2021-10-14 |work=Reuters |language=en}}</ref> The deal was later terminated, and in 2022 SeatGeek instead raised $238 million in a Series E funding round led by [Accel](/source/Accel_(company)), with participation from [Wellington Management](/source/Wellington_Management_Company), [Arctos Partners](/source/Arctos_Partners), and [Qualtrics](/source/Qualtrics) founder [Ryan Smith](/source/Ryan_Smith_(businessman)), valuing the company at about $1 billion.<ref>{{Cite web |last=Forristal |first=Lauren |date=2022-08-31 |title=SeatGeek raises $238M privately after ditching going public via SPAC |url=https://techcrunch.com/2022/08/31/seatgeek-raises-238-million-privately-after-ditching-going-public-via-spac/ |access-date=2025-08-29 |website=TechCrunch |language=en-US}}</ref>

=== 2022–2024: Partnerships and Product Development ===
In 2022, SeatGeek added new primary ticketing partners, including the [Washington Commanders](/source/Washington_Commanders) and [Baltimore Ravens](/source/Baltimore_Ravens) of the NFL, the [Utah Jazz](/source/Utah_Jazz) of the [NBA](/source/NBA), and the [Florida Panthers](/source/Florida_Panthers) of the [NHL](/source/NHL).<ref>{{Cite web |last=Ozanian |first=Mike |title=The Washington Commanders Just Inked Their Richest Sponsorship Deal Ever |url=https://www.forbes.com/sites/mikeozanian/2022/08/15/washington-commanders-just-inked-their-richest-sponsorship-deal-ever/ |access-date=2025-08-29 |website=Forbes |language=en}}</ref><ref>{{Cite web |last=Scribner |first=Herb |date=2022-11-09 |title=SeatGeek strikes fifth deal with NFL team |url=https://www.axios.com/2022/11/09/seatgeek-nfl-deals-raven |access-date=2025-08-29 |website=Axios |language=en}}</ref><ref>{{Cite web |last=Novy-Williams |first=Eben |date=2022-11-10 |title=SeatGeek Adds Utah Jazz to Growing Stable of Primary Partners |url=https://www.sportico.com/business/sponsorship/2022/seatgeek-utah-jazz-1234694453/ |access-date=2025-08-29 |website=Sportico.com |language=en-US}}</ref><ref>{{Cite news |last=Shapiro |first=Sean |date=2022-05-17 |title=Panthers sign multiyear deal with SeatGeek as new official ticketing platform |url=https://www.nytimes.com/athletic/3315802/2022/05/17/florida-panthers-seatgeek/ |access-date=2025-08-29 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> That year, the company was also named one of ''Fast Company''’s “Most Innovative Companies” in the live events category for the third time, having previously received the recognition in 2018 and 2019. <ref>{{Cite web |last=Clark |first=Dave |date=2022-03-24 |title=SeatGeek Lands on Fast Company "Most Innovative" List Again |url=https://www.ticketnews.com/2022/03/seatgeek-lands-on-fast-company-most-innovative-list-again/ |access-date=2025-08-29 |website=TicketNews |language=en-US}}</ref>

In January 2023, [Billboard](/source/Billboard_(magazine)) reported that Brooklyn Sports Entertainment Global, the parent of Barclay's Center, ended its partnership with SeatGeek after technical issues led to disappointing concert ticket sales.<ref>{{Cite magazine |last=Brooks |first=Dave |date=2023-01-27 |title=Barclays Center Ditched SeatGeek for Ticketmaster After Recurring Tech Issues |url=https://www.billboard.com/pro/barclays-center-seatgeek-ticketmaster-change-tech-issues/ |access-date=2025-08-29 |magazine=Billboard |language=en-US}}</ref> Ticketmaster resumed ticketing at Barclays Center starting that year. During a [Senate Judiciary Committee](/source/Senate_Judiciary_Committee) hearing on ticketing competition, SeatGeek CEO Jack Groetzinger cited the decision as an example of [Live Nation](/source/Live_Nation_Entertainment)’s ability to pressure venues that partnered [Ticketmaster](/source/Ticketmaster) competitors.<ref>{{Cite web |title='Industrial-scale ticket scalping.' Senators grill Ticketmaster over Taylor Swift concert fiasco |url=https://www.usatoday.com/story/news/politics/2023/01/24/senate-judiciary-taylor-swift-ticketmaster/11091086002/ |access-date=2023-07-17 |website=USA TODAY |language=en-US}}</ref><ref>{{Cite news |last=Sisario |first=Ben |date=2023-01-13 |title=Barclays Center Drops a New Ticket Vendor for Its Old One: Ticketmaster |url=https://www.nytimes.com/2023/01/13/arts/music/barclays-center-ticketmaster-seatgeek.html |access-date=2023-07-17 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In February 2023, SeatGeek replaced StubHub as the official secondary marketplace for [Paciolan](/source/Learfield), the largest ticketing company in college athletics, and integrated its resale platform with Paciolan’s primary ticketing system.<ref>{{Cite web |last=Clark |first=Dave |date=2023-02-06 |title=Paciolan Brings SeatGeek on as Secondary Ticketing Partner |url=https://www.ticketnews.com/2023/02/paciolan-brings-seatgeek-on-as-secondary-ticketing-partner/ |access-date=2025-08-29 |website=TicketNews |language=en-US}}</ref> That same month, [Major League Baseball](/source/Major_League_Baseball) named SeatGeek its official ticket marketplace, giving the company partnerships across all major North American sports leagues and again displacing StubHub.<ref>{{Cite web |last=Young |first=Jabari |title=Exclusive: SeatGeek Wins $100 Million Deal To Resell MLB Tickets |url=https://www.forbes.com/sites/jabariyoung/2023/02/27/exclusive-seatgeek-wins-100-million-deal-to-resell-mlb-tickets/ |access-date=2025-08-29 |website=Forbes |language=en}}</ref> 

The following month, SeatGeek signed a primary ticketing deal with the [Tennessee Titans](/source/Tennessee_Titans), its sixth NFL team, and later that year entered into a tour-wide ticketing partnership with the [LPGA](/source/LPGA), covering all U.S.-based tournaments.<ref>{{Cite web |last=Medow |first=Shawn |date=2023-03-28 |title=NFL's Titans switching from Ticketmaster to SeatGeek |url=https://www.sportbusiness.com/news/nfls-titans-switching-from-ticketmaster-to-seatgeek/ |access-date=2025-08-29 |website=SportBusiness |language=en-GB}}</ref><ref>{{Cite web |last=Caron |first=Emily |date=2023-04-25 |title=LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership |url=https://www.sportico.com/business/sponsorship/2023/lpga-seatgeek-ticketing-partnership-fan-data-1234720489/ |access-date=2025-08-29 |website=Sportico.com |language=en-US}}</ref> SeatGeek also reached an agreement with the [PGA of America](/source/Professional_Golfers'_Association_of_America) to become its official ticketing supplier for championship events including the [PGA Championship](/source/PGA_Championship), the [KPMG Women’s PGA Championship](/source/KPMG_Women's_PGA_Championship), and the [Ryder Cup](/source/Ryder_Cup).<ref>{{Cite web |date=2025-08-29 |title=SeatGeek becomes official ticketing partner of PGA of America |url=https://www.sportsbusinessjournal.com/Daily/Issues/2023/06/21/Events-and-Attractions/pga-of-america-seatgeek-ticket-partner/ |access-date=2025-08-29 |website=Sports Business Journal |language=en}}</ref>SeatGeek also received workplace recognition during this time. In May 2023, the company was named to ''Inc. Magazine''’s list of Best Workplaces for the second consecutive year.

The company continued to expand into new markets in 2024. In September, SeatGeek was announced as the official ticketing partner of the [Utah Mammoth](/source/Utah_Mammoth), the NHL’s newest franchise, which joined existing SeatGeek NHL client the [Florida Panthers](/source/Florida_Panthers).<ref>{{Cite web |last=Schram |first=Carol |title=The Utah Hockey Club Partners With SeatGeek For NHL Franchise Launch |url=https://www.forbes.com/sites/carolschram/2024/09/23/the-utah-hockey-club-partners-with-seatgeek-for-nhl-franchise-launch/ |access-date=2025-08-29 |website=Forbes |language=en}}</ref> During this period, SeatGeek also introduced several new product features. In February 2024, it launched Next Fan Up, which included an AI-powered “Smart Pricing” tool designed to help fans list and resell tickets more easily.<ref>{{Cite web |last=Forristal |first=Lauren |date=2024-02-27 |title=SeatGeek's new tools help fans resell tickets at the best price |url=https://techcrunch.com/2024/02/27/seatgeeks-new-tools-help-fans-resell-tickets-at-the-best-price/ |access-date=2025-08-29 |website=TechCrunch |language=en-US}}</ref> In August, it released Parties, a ticket-sharing feature intended to simplify group attendance at live events.<ref>{{Cite web |last=Joyce |first=Ethan |date=2025-08-29 |title=SeatGeek aims to streamline group ticket handling |url=https://www.sportsbusinessjournal.com/Articles/2024/08/21/seatgeek-parties/ |access-date=2025-08-29 |website=Sports Business Journal |language=en}}</ref> As of October 2024, the [Better Business Bureau](/source/Better_Business_Bureau) gave SeatGeek an “F” rating, with 1,866 consumer complaints filed against the company over the prior three years.<ref>{{Cite web |title=SeatGeek {{!}} Better Business Bureau® Profile |url=https://www.bbb.org/us/ny/new-york/profile/event-ticket-sales/seatgeek-0121-117089 |access-date=2024-10-06 |website=www.bbb.org |language=en}}</ref> At the same time, the company held a 4.5 out of 5 rating on [Trustpilot](/source/Trustpilot) based on more than 14,000 customer reviews.<ref>{{Cite web |date=2025-08-27 |title=SeatGeek is rated "Excellent" with 4.4 / 5 on Trustpilot |url=https://www.trustpilot.com/review/seatgeek.com |access-date=2025-08-29 |website=Trustpilot |language=en-US}}</ref>

=== 2025 - Present ===
In 2025, SeatGeek launched Concourse Maps, a venue navigation tool within its Rally platform that allows fans to locate concessions, merchandise, and other amenities.<ref>{{Cite web |last=Joyce |first=Ethan |date=2025-08-29 |title=SeatGeek tech maps out game-day experience |url=https://www.sportsbusinessjournal.com/Articles/2025/01/13/seatgeek-concourse-map/ |access-date=2025-08-29 |website=Sports Business Journal |language=en}}</ref> Later that year, it released Beyond the Seat, a feature designed to enhance ticket listings with richer visuals and details of premium experiences.<ref>{{Cite web |last=Perreault |first=Olivia |date=2025-06-25 |title=SeatGeek Unveils 'Beyond the Seat' to Boost Value Transparency, Premium Ticket Sales |url=https://www.ticketnews.com/2025/06/seatgeek-unveils-beyond-the-seat/ |access-date=2025-08-29 |website=TicketNews |language=en-US}}</ref>

During the same period, [Premier League](/source/Premier_League) club [AFC Bournemouth](/source/AFC_Bournemouth) announced it would transition to SeatGeek’s ticketing system beginning with the 2025–26 season. The [United States Golf Association](/source/United_States_Golf_Association) selected the company as the official ticketing provider for its championships, including the [U.S. Open](/source/U.S._Open_(golf)), U.S. Women’s Open, and U.S. Senior Open, starting in 2026.<ref>{{Cite web |last=Clark |first=Dave |date=2025-05-08 |title=SeatGeek Named Official Ticketing Partner of USGA Championships |url=https://www.ticketnews.com/2025/05/seatgeek-named-official-ticketing-partner-of-usga-championships/ |access-date=2025-08-29 |website=TicketNews |language=en-US}}</ref> In [Major League Soccer](/source/Major_League_Soccer), the [Philadelphia Union](/source/Philadelphia_Union) entered into a multi-year partnership that will make SeatGeek its official ticketing partner beginning in 2026.<ref>{{Cite web |last=Union |first=Philadelphia |title=Philadelphia Union Announce Partnership With SeatGeek |url=https://www.philadelphiaunion.com/news/philadelphia-union-announce-announces-with-seatgeek |access-date=2025-08-29 |website=Philadelphia Union |language=en}}</ref>

SeatGeek also implemented all-in pricing across its platform, displaying ticket prices inclusive of fees in accordance with new Federal Trade Commission guidelines on price transparency.<ref>{{Cite news |last=Gangitano |first=Alex |date=2023-06-15 |title=Ticketmaster, SeatGeek pledge to show all-in pricing for customers up front: White House |url=https://thehill.com/homenews/administration/4051653-ticketmaster-seatgeek-pledge-to-show-all-in-pricing-for-customers-up-front-white-house/ |archive-url=https://web.archive.org/web/20231011095517/https://thehill.com/homenews/administration/4051653-ticketmaster-seatgeek-pledge-to-show-all-in-pricing-for-customers-up-front-white-house/ |archive-date=2023-10-11 |access-date=2025-08-29 |work=The Hill |language=en-US |url-status=live }}</ref>

===FanSnap===
{{Infobox company
| name = FanSnap
| owner = SeatGeek
| type = [Subsidiary](/source/Subsidiary)
| foundation = [Palo Alto, California](/source/Palo_Alto%2C_California) (2007)
| location_city = [New York](/source/New_York%2C_NY), [New York](/source/New_York_(state))
| location_country = <br /> United States
| area_served = Worldwide
| industry = [Internet](/source/Internet)
| products = FanSnap
| successors = SeatGeek
}}
'''FanSnap''' was an online [search engine](/source/search_engine) for live event tickets, based in [Palo Alto, California](/source/Palo_Alto%2C_California).<ref>{{cite web|url=http://gigaom.com/2008/10/14/meet-fansnap-search-engine-for-live-event-tickets/|archive-url=https://web.archive.org/web/20081018005624/http://gigaom.com/2008/10/14/meet-fansnap-search-engine-for-live-event-tickets/|url-status=dead|archive-date=October 18, 2008|title=Meet FanSnap, Search Engine for Live Event Tickets |publisher=GigaOm|accessdate=October 14, 2008}}</ref> Founded in 2007, FanSnap aggregated event-level ticket data from event ticket providers.  FanSnap's search engine combined results from ticket issuers and various providers in the [ticket resale](/source/ticket_resale) industry including ticket resale marketplaces such as RazorGator, [StubHub](/source/StubHub), TicketNetwork and [eBay](/source/eBay), as well as ticket brokers including Ace Ticket, AllShows.com, Barry's Tickets, Gold Coast Tickets and Las Vegas Tickets.<ref>{{cite news |url=https://money.cnn.com/2009/02/03/technology/tech_daily.fortune/ |title=Ticket Resellers: A Butt in Every Seat |publisher=Fortune Tech Daily |accessdate=February 3, 2009 |date=February 3, 2009 |first=Stephanie N. |last=Mehta |url-status=dead |archiveurl=https://web.archive.org/web/20090206120109/https://money.cnn.com/2009/02/03/technology/tech_daily.fortune/ |archivedate=February 6, 2009 }}</ref><ref>{{cite web|url=http://www.billboard.biz/bbbiz/content_display/magazine/features/e3ib52b2c5e694dca5aa56540caa96e7285/|archive-url=https://web.archive.org/web/20090304153924/http://www.billboard.biz/bbbiz/content_display/magazine/features/e3ib52b2c5e694dca5aa56540caa96e7285|url-status=dead|archive-date=March 4, 2009|title=Ticketonomics|publisher=Billboard|accessdate=March 4, 2009}}</ref>

FanSnap did not sell tickets directly to its end-users.  Instead, it aggregated event-level ticket data from ticket providers, presented that data in response to user searches and directed users to third-party ticket providers for purchase. FanSnap generated revenue through [cost per click](/source/cost_per_click) and [cost per action](/source/cost_per_action) advertising based upon its referral of users to such third-party ticket providers.

FanSnap was acquired by [NexTag](/source/NexTag) in December 2011.<ref>{{cite web|url=http://www.ticketnews.com/news/Nextag-acquires-ticket-search-engine-FanSnap120811473|title=Nextag acquires ticket search engine FanSnap|publisher=TicketNews|accessdate=December 8, 2011|archive-date=April 15, 2015|archive-url=https://web.archive.org/web/20150415222454/http://www.ticketnews.com/news/Nextag-acquires-ticket-search-engine-FanSnap120811473|url-status=dead}}</ref>

FanSnap was then acquired from Nextag/Wize Commerce by rival ticket search engine SeatGeek in November 2013 for an undisclosed sum. As part of the acquisition, the main FanSnap ticket search engine was discontinued and rolled into SeatGeek's existing ticket search offerings.<ref>{{cite web|url=https://techcrunch.com/2013/12/19/seatgeek-acquires-fansnap/|title=With $2.2M In New Funding, SeatGeek Acquires And Shuts Down Ticketing Competitor FanSnap |date=19 December 2013 |publisher=TechCrunch|accessdate=December 19, 2013}}</ref>

==Technology and functioning==
Initially launched as a ticket search engine, SeatGeek has grown from an aggregator to a primary ticket seller, instituting a platform that allows artists, sports teams, and others to sell tickets directly through the site.<ref name="Most Innovative Companies">{{cite news |title=Most Innovative Companies |url=https://www.fastcompany.com/company/seatgeek |access-date=June 25, 2021 |publisher=Fast Company}}</ref> Tickets are sorted using the company's DealScore algorithm which finds the combination of best available price and seat location for a particular event. Historically, SeatGeek provided price forecast information in a similar manner to [Farecast](/source/Farecast), an airline ticket aggregation and forecasting site purchased by [Microsoft](/source/Microsoft) in 2008.<ref>{{cite news|last=Wauters |first=Robin |url=https://techcrunch.com/2009/09/14/tc50-seatgeek-is-the-farecast-for-sports-and-music-tickets/ |title=TC50: SeatGeek Is The Farecast For Sports And Music Tickets |publisher=TechCrunch |date=2009-09-14 |access-date=2016-08-08}}</ref> SeatGeek has seen success in the mobile space, adopting [Apple Pay](/source/Apple_Pay) to provide seamless purchase and payment.<ref>{{cite news|last=Solomon |first=Brian |date=January 21, 2015 |url=https://www.forbes.com/sites/briansolomon/2015/01/21/the-hottest-ticket-in-mobile-seatgeek-helps-you-scalp-the-scalpers/ |title=The Hottest Ticket In Mobile: SeatGeek Helps You Scalp The Scalpers |work=Forbes.com |access-date=2016-08-08}}</ref><ref>{{cite news|last=Solomon |first=Brian |date=January 22, 2015 |url=https://www.forbes.com/sites/briansolomon/2015/01/22/forget-stores-apple-pay-is-already-taking-over-mobile-shopping/ |title=Forget Stores: Apple Pay Is Already Taking Over Mobile Shopping |work=Forbes.com |access-date=2016-08-08}}</ref>

SeatGeek's app offers customizable widgets and integrations with [Lyft](/source/Lyft), [Snapchat](/source/Snapchat) and other services through its proprietary platform called Rally.<ref>{{cite news |last1=McCormick |first1=Bret |title=SeatGeek launches event experience platform Rally |url=https://www.sportsbusinessjournal.com/Daily/Issues/2021/04/21/Facilities/SeatGeek.aspx |access-date=June 25, 2021 |publisher=Sports Business Journal |date=April 21, 2021}}</ref> Features on Rally include an integration where fans can order mobile food and beverage from their seats, rideshares on Lyft, as well as see venue guides and weather reports before the event.<ref name="shlomosprung"/>

==Awards and recognition==
*[PC Magazine](/source/PC_Magazine)'s "The Top 100 Web Sites of 2010".<ref>{{cite web|url=https://www.pcmag.com/feature/253510/the-top-100-web-sites-of-2010|title=The Top 100 Web Sites of 2010|website=PCMAG|access-date=2019-03-05|archive-date=2018-09-28|archive-url=https://web.archive.org/web/20180928215750/https://www.pcmag.com/feature/253510/the-top-100-web-sites-of-2010|url-status=dead}}</ref>
*Founders Russell D'Souza and Jack Groetzinger were named in [Bloomberg BusinessWeek](/source/Bloomberg_BusinessWeek)'s "America's Best Young Entrepreneurs 2010."
*Founders Jack Groetzinger and Russ D'Souza named to [Business Insider](/source/Business_Insider)'s "The Silicon Alley 100: New York's Coolest Tech People In 2010"<ref>{{cite web|url=https://www.businessinsider.com/sa100-2010|title=The Silicon Alley 100: New York's Coolest Tech People In 2010|website=Business Insider}}</ref>
*SeatGeek was named one of [Fast Company](/source/Fast_Company)'s Most Innovative Companies for Live Events in 2018, 2019, and 2022.<ref name="Most Innovative Companies"/><ref>{{cite web |title=THE WORLD'S MOST INNOVATIVE COMPANIES 2018 HONOREES BY SECTOR |url=https://www.fastcompany.com/most-innovative-companies/2018/sectors/live-events |website=Fast Company |access-date=June 25, 2021}}</ref><ref>{{Cite web |last=Zara |first=Christopher |date=2022-03-08 |title=The top 10 most innovative live events companies of 2022 |url=https://www.fastcompany.com/90724430/most-innovative-companies-live-events-2022 |access-date=2022-03-24 |website=Fast Company |language=en-US}}</ref><ref>{{cite web |title=The World's Most Innovative Companies Honorees by Sector |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/live-events |website=Fast Company |access-date=June 25, 2021}}</ref>
*In 2019, SeatGeek was honored in the [Crain's New York Business](/source/Crain's_New_York_Business) Fast 50,<ref>{{cite news|url=https://www.crainsnewyork.com/awards/2019-fast-50|title=2019 FAST 50|publisher=Crain's New York Business|date=2019-11-08}}</ref> though it declined to disclose whether or not it was profitable.
*In 2020, SeatGeek was named one of the "hottest brands in influencer marketing" by [Insider.com](/source/Insider.com).<ref name=perelli>{{cite news |last1=Amanda |first1=Perelli |title=Top brands in influencer marketing list youtube, instagram, and tiktok |url=https://www.businessinsider.com/top-brands-in-influencer-marketing-list-youtube-instagram-tiktok-2020-1 |publisher=Insider |date=January 22, 2020}}</ref>
*SeatGeek Enterprise's Danielle Du Toit was named a 2020 GameChanger by [Sports Business Journal](/source/Sports_Business_Journal) in August 2020.<ref>{{Cite web|url=https://www.sportsbusinessdaily.com/Journal/Issues/2020/08/24/Game-Changers/2020-class.aspx|publisher=[Sports Business Journal](/source/Sports_Business_Journal)|title=Meet the 10th class of Game Changers|date=24 August 2020|access-date=17 October 2020}}</ref>

==References==
{{reflist}}

==External links==
* {{Official website|https://seatgeek.com}}

Category:Internet properties established in 2009
Category:Online retailers of the United States
Category:Privately held companies based in New York City
Category:Ticket sales companies

---
Adapted from the Wikipedia article [SeatGeek](https://en.wikipedia.org/wiki/SeatGeek) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/SeatGeek?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.