# Sea-Doo

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> Source: https://en.wikipedia.org/wiki/Sea-Doo
> Source revision: 1310084452
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

{{Use dmy dates|date=June 2023}}
{{Short description|Canadian boats and personal watercrafts}}
{{tone|date=September 2018}}
{{Infobox brand
| name           = Sea-Doo
| logo           = 
| logo_upright   = 
| logo_alt       = 
| logo_caption   = 
| image          = Toronto Police Sea-Doo C10391ON.jpg
| image_upright  = 
| alt            = 
| caption        = [Toronto Police](/source/Toronto_Police) rescue unit.
| producttype    = [Personal watercraft](/source/Personal_watercraft)
| currentowner   = 
| producedby     = [Bombardier Recreational Products](/source/Bombardier_Recreational_Products)
| country        = Canada<!-- or: origin -->
| introduced     = {{start date and age|1968}}
| discontinued   = 
| related        = [Sea-Doo XP](/source/Sea-Doo_XP), [Ski-Doo](/source/Ski-Doo)
| markets        = Worldwide
| previousowners = 
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{URL|https://sea-doo.brp.com/}}
}}

'''Sea-Doo''' is a Canadian brand of [personal watercraft](/source/personal_watercraft) (PWC) and [boat](/source/boat)s manufactured by [Bombardier Recreational Products](/source/Bombardier_Recreational_Products) (BRP).<ref name="MacDonald2012">{{cite book|author=Larry MacDonald|title=The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse|url=https://books.google.com/books?id=92E3c0O9ioIC&pg=PA233|date=26 November 2012|publisher=John Wiley & Sons|isbn=978-1-118-48501-9|pages=233–}}</ref><ref name="Magazines1990">{{cite journal|author=Hearst Magazines|title=Popular Mechanics|journal=Popular Mechanics Magazine |url=https://books.google.com/books?id=OuMDAAAAMBAJ&pg=PA61|date=April 1990|publisher=Hearst Magazines|pages=61–|issn=0032-4558}}</ref> All Sea-Doo models are driven by an impeller-driven waterjet.<ref name="Magazines1968">{{cite journal|author=Hearst Magazines|title=Popular Mechanics|journal=Popular Mechanics Magazine |url=https://books.google.com/books?id=q9MDAAAAMBAJ&pg=PA91|date=August 1968|publisher=Hearst Magazines|pages=91–|issn=0032-4558}}</ref><ref>{{Cite web|url=https://www.statista.com/statistics/466717/personal-water-craft-us-market-share-by-brand/|title=Personal water craft (PWC) companies market share in the United States from 2012 to 2016*|website=Statistica}}</ref> All Sea-Doo PWC models are produced at BRP's plants in [Querétaro](/source/Quer%C3%A9taro) and [Juárez](/source/Ju%C3%A1rez%2C_Nuevo_Le%C3%B3n), [Mexico](/source/Mexico). Its [Rotax](/source/Rotax) engines are produced at BRP's plant in [Gunskirchen](/source/Gunskirchen), [Austria](/source/Austria).<ref>{{Cite web|url=https://www.brp.com/en/about-us/our-locations/manufacturing-facilities.html|title=Facilities|website=BRP|access-date=2019-02-19|archive-date=28 May 2023|archive-url=https://web.archive.org/web/20230528213149/https://www.brp.com/en/about-us/our-locations/manufacturing-facilities.html|url-status=dead}}</ref> In 2016, Sea-Doo had a 45.8% share of the PWC market in the US.<ref>{{Cite web|url=https://www.statista.com/statistics/466717/personal-water-craft-us-market-share-by-brand/|title=Personal water craft (PWC) companies market share in the United States from 2012 to 2016*|website=Statistica}}</ref>

==History==
[[File:SeaDoo XP Generation 1.jpg|thumb|left|1992 SeaDoo XP generation one, the original high-performance runabout style [PWC](/source/personal_watercraft).]]
Bombardier introduced its first personal watercraft in 1968, called the Bombardier Sea-Doo. It was designed by [Clayton Jacobson II](/source/Clayton_Jacobson_II), who would later develop the more successful [Kawasaki](/source/Kawasaki_Heavy_Industries_Motorcycle_%26_Engine) [Jet Ski](/source/Jet_Ski) watercraft.<ref>{{Cite web|url=https://www.boatingmag.com/pwc-history-evolution-personal-watercraft#page-2|title=PWC History: The Evolution of Personal Watercraft|last=Hemmel|first=Jeff|date=8 January 2016|website=Boating Magazine}}</ref> Also heavily involved was Bombardier's [Laurent Beaudoin](/source/Laurent_Beaudoin), who was interested in expanding the success of the [Ski-Doo](/source/Ski-Doo) snowmobile to the PWC market. Advertised as the "Jet-powered Aqua Scooter",<ref name="Aqua">{{cite web|url=https://www.brp.com/en/about-brp/our-heritage.html#content-1960|title=About BRP: Heritage|publisher=Bombardier Recreational Products|access-date=16 September 2018|archive-date=3 November 2018|archive-url=https://web.archive.org/web/20181103012731/https://www.brp.com/en/about-brp/our-heritage.html#content-1960|url-status=dead}}</ref> the original yellow Sea-Doo was 5 feet wide and 7.5 feet long, somewhat resembling a flying saucer. In 1968, it was powered by an air-cooled, 320cc engine with a top speed of 25 mph. Following complaints of overheating and inefficiency, it was replaced in 1969 with a water-cooled 372cc engine.<ref>{{cite web |title=1969 Sea-Doo 372 Bombardier |url=https://www.grautogallery.com/vehicles/5984/1969-sea-doo-372-bombardier |website=www.grautogallery.com |access-date=17 June 2023 |archive-url=https://web.archive.org/web/20200923231842/https://www.grautogallery.com/vehicles/5984/1969-sea-doo-372-bombardier |archive-date=September 23, 2020 |language=en |url-status=live}}</ref> There were common complaints about discomfort from its flat seat and minimally-padded Ski-Doo supplied stainless steel handlebars. After only two years on the market, it was discontinued.<ref>{{Cite web|url=https://www.parkeryamaha.com/68seadoo/sdbirth.htm|title=INSIGHT: The birth and rebirth of Sea-Doo|last=Johnson|first=Joel|website=Parker Yamaha}}</ref>

The Sea-Doo was re-introduced in 1988 as its own brand under Bombardier. By 1995, annual sales for the Sea-Doo reached over 100,000 units, signaling a turnaround in the company's declining sales.<ref name="MacDonald2012"/> By 1997 the company had $212 million in sales, recapturing over half of the PWC market.<ref name="MacDonald2012"/><ref>{{cite book|title=Yachting|url=https://books.google.com/books?id=2iFWXodY4UcC&pg=PT76|date=December 1997|pages=76–|issn=0043-9940}}</ref><ref name="BoehBeamish2007">{{cite book|author1=Kevin K. Boeh|author2=Paul W. Beamish|title=Mergers and Acquisitions: Text and Cases|url=https://books.google.com/books?id=54-8blUw7F0C&pg=PA408|year=2007|publisher=SAGE|isbn=978-1-4129-4104-4|pages=408–}}</ref> In 2022, during the [Russian invasion of Ukraine](/source/Russian_invasion_of_Ukraine), Sea-Doo personal watercraft converted into explosive [unmanned surface vehicle](/source/unmanned_surface_vehicle)s were used to [attack Russian naval vessels](/source/2022_drone_attack_on_the_Sevastopol_Naval_Base){{Broken anchor|date=2024-06-27|bot=User:Cewbot/log/20201008/configuration|target_link=unmanned surface vehicle#Use in combat|reason= The anchor (Use in combat) has been deleted.}} at the [Sevastopol Naval Base](/source/Sevastopol_Naval_Base).<ref>{{Cite news |last=Sutton |first=H. I. |title=Moscow Cancels Black Sea Grain Deal After Large-Scale Drone Attack on Russian Warships |publisher=[USNI News](/source/USNI_News) |date=31 October 2022 |url=https://news.usni.org/2022/10/31/moscow-cancels-black-sea-grain-deal-after-large-scale-drone-attack-on-russian-warships |access-date=1 November 2022}}</ref>

==Models==
There are five categories of Sea-Doo models: [Recreation](/source/Recreation), Tow Sports, Touring, [Sport Fishing](/source/Sport_Fishing), and Performance.<ref name="RefGuide">{{cite web|url=https://www.jetskiplus.com/seadoomodelref/|title=SeaDoo Model Reference History|publisher=Jetskiplus.com|accessdate=31 July 2020}}</ref>

The Sea-Doo jet-powered sport boats included a four-seater Sportster 150 with 155&nbsp;hp or 215&nbsp;hp, a four-seater Speedster 150 with 255&nbsp;hp, and a seven-seater Speedster 200 with 310&nbsp;hp, and a Speedster 230 with space for up to twelve people. The Wake 200 model was made for wakeboarding and the two Challenger models were less sporty and more luxurious: a smaller Challenger 180 and a larger Challenger 210. In 2012, BRP discontinued sport boat production, citing a decline in global sales in the marine industry. This meant the loss of 350 jobs, including most of those at a plant in [Benton, Illinois](/source/Benton%2C_Illinois).<ref>{{Cite web|url=https://www.boats.com/reviews/brp-to-exit-sport-boat-business-cease-production-of-sea-doo/|title=BRP to Shut Down Sea-Doo Sport Boat Line|last=Plueddeman|first=Chris|date=2012-09-14|website=Boats.com}}</ref>

The Sea-Doo Spark which was released in 2014 was aimed to attract new buyers to the decreasing PWC market. This model was in development for eight years and was code-named CAFE (clean, affordable, fun, and easy to use).<ref>{{Cite web|url=https://www.rideapart.com/articles/254642/2014-sea-doo-spark-review-rides-like-a-sportbike/|title=Sea-Doo Spark Review: Rides Like a Sport Bike|last=Macdonald|first=Sean|date=2013-09-18|website=Ride Apart}}</ref> It used a unique polytec hull and deck structure to cut costs and weight. The Spark quickly became the best-selling Sea-Doo model.<ref>{{Cite web|url=https://boatingindustry.com/top-stories/2018/05/01/ready-jet-go/|title=Personal watercraft sales continue market climb|last=Quandt|first=Adam|date=1 May 2018|website=Boating Industry}}</ref>

In August 2021 they released a [Pontoon boat](/source/Pontoon_boat) style boat called the Switch.<ref>{{cite web | url=https://www.boatblurb.com/post/sea-doo-switch-headed-to-dealers#:~:text=The%20Switch%20was%20launched%20in,than%20a%20conventional%20steering%20wheel | title=Sea-Doo 'Switch' Headed to Dealers | date=30 March 2022 }}</ref>

==See also==
*[Sea-Doo XP](/source/Sea-Doo_XP)
*[Sea-Doo Hydrocross](/source/Sea-Doo_Hydrocross) ([PlayStation](/source/PlayStation_(console)) video-game)
*[Ski-Doo](/source/Ski-Doo) (snowmobile)

==References==
{{reflist|30em}}

==External links==
*[https://sea-doo.brp.com/ Sea-Doo website]

{{Set index article}}

Category:Bombardier Recreational Products
Category:Vehicle manufacturing companies established in 1988
Category:Personal watercraft brands
Category:Canadian brands

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Adapted from the Wikipedia article [Sea-Doo](https://en.wikipedia.org/wiki/Sea-Doo) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Sea-Doo?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
