# Scotland in Union

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Scottish unionist campaign group

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Scotland in Union (SIU) Abbreviation SIU Founded 6 March 2015; 11 years ago (2015-03-06) Type Campaign group Headquarters Glasgow Members 37,000 (2025) Founder Alastair Cameron Website www.scotlandinunion.co.uk

**Scotland in Union** (**SIU**) is a campaign group which aims to keep Scotland within the [United Kingdom](/source/United_Kingdom). It was set up in 2015, and has 37,000 signed-up supporters as of 2025[\[update\]](https://en.wikipedia.org/w/index.php?title=Scotland_in_Union&action=edit).[1]

## History

Scotland in Union launched on 6 March 2015,[2] with the aim of promoting Scotland's place within the UK. It is a not-for-profit [private company limited by guarantee](/source/Private_company_limited_by_guarantee), registered in Scotland.[3]

The organisation was initially led by its founder, Alastair Cameron. In January 2017, [Scottish Labour](/source/Scottish_Labour)'s former Justice spokesperson [Graeme Pearson](/source/Graeme_Pearson) was announced as Chief Executive.[4] In August 2017, former Labour MP [Pamela Nash](/source/Pamela_Nash) took over the role[5] until 2024,[6][7] following which Cameron returned as chair of the group.[8]

In 2016, [Scottish National Party](/source/Scottish_National_Party) MP [Natalie McGarry](/source/Natalie_McGarry) apologised and paid compensation, after sending a tweet about the leadership of SIU. McGarry later described the tweet as 'a serious mistake'.[9] SIU's founder, Alastair Cameron, announced that the compensation money would be distributed to three charities: mental health charity [Combat Stress](/source/Combat_Stress), genocide awareness charity [Aegis Trust](/source/Aegis_Trust) and children's charity [Lumos](/source/Lumos_(charity)).[10]

In late 2017, a new campaign group called UK Unity separated from Scotland in Union. The new organisation supported [Brexit](/source/Brexit) and was critical of Scotland in Union's "agnostic" stance on the issue. Cameron distanced himself from UK Unity, comparing the new organisation to individuals "working for a medium-sized company going and setting up their own venture".[11]

In December 2017, SIU informed the police and the [Information Commissioner's Office](/source/Information_Commissioner's_Office) that they had suffered a data theft.[12] Subsequent to this incident, the [Electoral Commission](/source/Electoral_Commission_(United_Kingdom)) carried out an investigation of SIU's donations. Following the investigation, the Commission said it was "satisfied" that SIU had complied with its requirements.[13]

## Campaigns and activities

### Polling

SIU regularly commissions [opinion polling on Scottish independence](/source/Opinion_polling_on_Scottish_independence), with most being phrased similarly to the [2016 EU membership referendum](/source/2016_United_Kingdom_European_Union_membership_referendum), with "Remain" and "Leave" as possible answers, as opposed to the [2014 independence referendum](/source/2014_Scottish_independence_referendum)'s "Yes" and "No" options.[14] In 2021, political academics at the [London School of Economics](/source/London_School_of_Economics) carried out a study which demonstrated a statistically significant increase in support for the union when asked using the former formation.[15] This was also demonstrated by a [YouGov](/source/YouGov) poll in March 2022, in which the sample was split and half were asked a yes/no question and half were asked a remain/leave question.[16] In 2019, the SNP depute leader [Keith Brown](/source/Keith_Brown_(Scottish_politician)) claimed that the remain/leave forumulation was "a deliberate bid to confuse independence with Brexit".[14][17] In March 2026, a poll using this formulation indicated that 60% of people in Scotland would vote for Scotland to remain part of the UK.[18][19]

Polling commissioned by SIU has also asked when people think another referendum on Scotland leaving the UK should be held, if at all; and has asked people about priorities for the [Scottish Government](/source/Scottish_Government). One example of the referendum timing question was in May 2022, when the polling found that only 29% of Scots wanted another referendum before the end of 2023.[20] Another poll in September 2022 found that only 7 per cent of Scots think independence is among the most important issues for the Scottish Government,[21] a result which was repeated in September 2024.[22]

Other areas often covered by SIU-commissioned polling include people's views on what the [Scottish Government](/source/Scottish_Government)'s priorities should be; and people's views on the performance of the Scottish Government in various devolved areas. In September 2025, the latest time that these questions were asked, train services was the only area in which people were more positive than negative about Scottish Government performance.[23][24][25]

A poll conducted by [Survation](/source/Survation) in March 2025, commissioned by Scotland in Union, surveyed people in Scotland about their views regarding security, nuclear deterrence, and international alliances. The results indicated that 47% of respondents felt Scotland is more secure as part of the United Kingdom, compared to 35% who believed security would be maintained if the UK were dissolved. On the issue of [Trident](/source/Trident_(UK_nuclear_programme)), the UK’s nuclear deterrent, 56% supported its retention, while 22% opposed it. The poll also found strong support for the UK’s international memberships, with 80% valuing [Nato](/source/Nato), 76% backing [UN Security Council](/source/UN_Security_Council) membership, and 74% favouring [G7](/source/G7) participation. Scotland in Union highlighted these findings amid ongoing debates over Scottish independence and the SNP’s opposition to nuclear weapons.[26][27][28][29]

In May 2026, SIU commissioned polling from Survation on tactical voting and Scottish Government priorities following the [2026 Scottish Parliament election](/source/2026_Scottish_Parliament_election).[30] The polling found that among voters who said they had voted tactically, the most common reason given was to prevent an SNP victory, while just 10% of respondents said another independence referendum should be the Scottish Government's top priority.[31]

### Economics-focused campaigns

To coincide with the annual publication of the [Government Expenditure and Revenue Scotland](/source/Government_Expenditure_and_Revenue_Scotland) figures, known as GERS, SIU introduced a new method to break down the 'UK dividend' from which Scotland benefits,[32] for local communities across Scotland.[33] In addition, Pamela Nash – a former chief executive of the organisation – has written articles in *[The Scotsman](/source/The_Scotsman)* to highlight the benefits to Scottish public spending which come from sharing across the UK.[34][35]

SIU has also highlighted the Scottish Government's Export Statistics Scotland publication,[36] to increase awareness of the proportion of Scotland's trade with the rest of the UK and to call for more open acknowledgement of Scotland's trade situation.[37]

In late 2022, after the [UK Supreme Court](/source/UK_Supreme_Court) had ruled that the Scottish Parliament does not have the power to legislate for a referendum on Scottish independence,[38] SIU launched a campaign to demonstrate alternative uses for the £20m the SNP administration was still apparently allocating to a referendum in 2023.[39] After the SNP announced that the £20m was in fact being diverted to the fuel insecurity fund, which was one of the suggestions SIU had made, this change was welcomed by Nash.[40]

In 2023, SIU launched the 'End The Spend' campaign in response to the Scottish Government's expenditure on activities relating to independence.[41]

### Tactical voting campaigns

SIU's first campaign was to encourage [tactical voting](/source/Tactical_voting) against the [Scottish National Party](/source/Scottish_National_Party) during the [2015 UK general election](/source/2015_United_Kingdom_general_election).[2] It has carried out similar campaigns during Scottish and UK general election periods throughout its existence, including the [2019](/source/2019_United_Kingdom_general_election)[42] and [2024 UK general elections](/source/2024_United_Kingdom_general_election).[43]

Following the [2021 Scottish Parliament election](/source/2021_Scottish_Parliament_election), Sir [John Curtice](/source/John_Curtice) commented that tactical voting probably played a part in the SNP's failure to gain a majority.[44] According to a Scottish Election Study by academics across the UK, released in May 2022, "significant numbers of people voted for both the Conservatives and Labour as part of efforts to defeat the SNP and strengthen the Union".[45]

Ahead of the [2026 Scottish Parliament election](/source/2026_Scottish_Parliament_election), SIU launched a tactical voting campaign aimed at encouraging pro-UK voters to support the candidate considered most likely to defeat the SNP in individual constituencies.[46] The campaign included a tactical voting website, billboard advertising, digital advertising, campaign videos and leaflet distribution across Scotland. The organisation later stated that its tactical voting website had been used more than 100,000 times during the campaign.

### Devolved functions campaigns

SIU has run a series of campaigns to highlight poor performance by nationalist administrations. These have mostly used data obtained via [Freedom of Information (Scotland) Act 2002](/source/Freedom_of_Information_(Scotland)_Act_2002) requests, and have included items covering health and income inequalities[47][48] and cancer waiting times.[49]

In December 2022, SIU worked with Survation on a poll in which respondents from Scotland expressed that the SNP was performing poorly on healthcare, education and the economy.[50]

In September 2024, another FOI request from SIU revealed that [NHS Scotland](/source/NHS_Scotland) has paid out over £11 million in compensation to cancer patients whose treatment was delayed.[51]

### Billboards, advertising and print media

SIU has used billboards on several occasions, including in 2016, when SIU paid for a large billboard advert near the SNP conference in Glasgow, urging Nicola Sturgeon to "change the record" on independence and rule out another vote.[52] In 2017 in Aberdeen, again outside the SNP conference, SIU organised an advertising van with the message 'Referendumb' that was unveiled to awaiting press as SNP members gathered for the conference.[53] A billboard campaign was launched again in 2021 in the run up to the [2021 Scottish Parliament election](/source/2021_Scottish_Parliament_election).[54]

In September 2018, SIU launched a 'Yawn' campaign, using newspaper advertisements. This was a campaign aimed at people who are 'tired' of the constant constitutional debate. The campaign gained additional media attention when a [Police Scotland](/source/Police_Scotland) [Twitter](/source/Twitter) account tweeted in apparent support of the campaign, before deleting their tweet.[55]

### Events

SIU has held various political and social events, mostly in Scotland. The events have ranged from talks about [Scotland's economy](/source/Economy_of_Scotland), to [Burns Night](/source/Burns_Night) celebrations[56] and events to mark [St Andrew's Day](/source/St_Andrew's_Day), to a Parliamentary reception in at the [House of Commons](/source/House_of_Commons_of_the_United_Kingdom).[57]

Scotland in Union's events have been joined and supported by politicians from across the main pro-UK parties, including [Ruth Davidson](/source/Ruth_Davidson),[58] [Anas Sarwar](/source/Anas_Sarwar), [Christine Jardine](/source/Christine_Jardine),[59] [David Mundell](/source/David_Mundell),[60] [Andrew Bowie](/source/Andrew_Bowie_(politician)), [Mike Rumbles](/source/Mike_Rumbles),[61] [Jackie Baillie](/source/Jackie_Baillie),[62] [Murdo Fraser](/source/Murdo_Fraser), [Alistair Carmichael](/source/Alistair_Carmichael), [Johann Lamont](/source/Johann_Lamont),[63] [Ian Murray](/source/Ian_Murray_(Scottish_politician)),[57] [Alex Cole-Hamilton](/source/Alex_Cole-Hamilton),[64] [Willie Rennie](/source/Willie_Rennie),[65] [Wendy Chamberlain](/source/Wendy_Chamberlain), [Jamie Stone](/source/Jamie_Stone_(politician)), [Michael Shanks](/source/Michael_Shanks_(politician)), [Meghan Gallacher](/source/Meghan_Gallacher)[66] [Donald Cameron](/source/Donald_Cameron_(Scottish_politician)),[67] [Blair McDougall](/source/Blair_McDougall), [Jackson Carlaw](/source/Jackson_Carlaw), [Susan Murray](/source/Susan_Murray)[68] [Stephen Kerr](/source/Stephen_Kerr) and [Daniel Johnson](/source/Daniel_Johnson_(Scottish_politician)).[69]

## See also

- [Better Together](/source/Better_Together_(campaign))

## References

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1. **[^](#cite_ref-49)** Puttick, Helen (28 December 2022). ["Half of men miss target time for urgent prostate cancer treatment"](https://www.thetimes.com/uk/healthcare/article/half-of-men-miss-target-time-for-urgent-prostate-cancer-treatment-kwp9l82r6). *The Times*. London. Retrieved 22 March 2026.

1. **[^](#cite_ref-50)** McCall, Chris (9 January 2023). ["Majority of Scots losing faith in SNP record on key public services, poll finds"](https://www.dailyrecord.co.uk/news/politics/majority-scots-losing-faith-snp-28903379). *Daily Record*. Glasgow. Retrieved 22 March 2026.

1. **[^](#cite_ref-51)** Aitken, Vivienne (21 August 2024) [20 August 2024]. ["Scotland's NHS pays out huge £11.5m compensation due to cancer treatment delays"](https://www.dailyrecord.co.uk/news/scottish-news/nhs-scotland-pays-out-massive-33497897). *Daily Record*. Glasgow. Retrieved 22 March 2026.

1. **[^](#cite_ref-52)** Green, Chris (13 October 2016). ["Scottish independence rally planned outside SNP conference"](https://inews.co.uk/news/politics/scottish-independence-rally-planned-outside-snp-conference-25478). *The i Paper*. Retrieved 22 March 2026.

1. **[^](#cite_ref-53)** Clerkson, Tony (17 March 2017). ["'Referendumb' billboard unveiled by their activists as the SNP gathered for their party conference in Aberdeen"](https://www.dailyrecord.co.uk/news/scottish-news/referendumb-billboard-unveiled-pro-union-10046232). *Daily Record*. Glasgow. Retrieved 22 March 2026.

1. **[^](#cite_ref-54)** ["Vote for Scotland's priorities - not the SNP's"](https://www.scotlandinunion.co.uk/post/vote-for-scotland-s-priorities-not-the-snp-s). *Scotland in Union*. 27 April 2021. Retrieved 22 March 2026.

1. **[^](#cite_ref-55)** ["Police Scotland anti-independence tweet deleted"](https://www.bbc.co.uk/news/uk-scotland-45692102). *BBC News*. 29 September 2018. Retrieved 22 March 2026.

1. **[^](#cite_ref-56)** Elliards, Xander (10 January 2024). ["Scottish Labour MP Michael Shanks to speak at major pro-Union event"](https://www.thenational.scot/news/24039765.scottish-labour-mp-michael-shanks-speak-major-pro-union-event/). *The National*. Glasgow. Retrieved 25 November 2025.

1. ^ [***a***](#cite_ref-parliament_reception_2023_57-0) [***b***](#cite_ref-parliament_reception_2023_57-1) ["Scotland in Union's House of Commons Parliamentary Reception"](https://www.scotlandinunion.co.uk/post/scotland-in-union-s-house-of-commons-parliamentary-reception). *Scotland In Union*. 10 February 2023. Retrieved 22 March 2026.

1. **[^](#cite_ref-58)** Davidson, Ruth [@RuthDavidsonPC] (25 January 2022). ["A pleasure to give the Immortal Memory for the @scotlandinunion annual Burns Supper"](https://twitter.com/RuthDavidsonPC/status/1486092241110278147) ([Tweet](/source/Tweet_(social_media))). Retrieved 22 March 2026 – via [Twitter](/source/Twitter).

1. **[^](#cite_ref-59)** ["Scotland in Union's Glasgow Burns Supper 2020"](https://www.scotlandinunion.co.uk/post/scotland-in-union-s-glasgow-burns-supper-2020). *Scotland in Union*. 24 January 2020. Retrieved 22 March 2026.

1. **[^](#cite_ref-60)** ["Scotland in Union's London Burns Supper 2020"](https://www.scotlandinunion.co.uk/post/scotland-in-union-s-london-burns-supper-2020). *Scotland in Union*. 7 February 2020. Retrieved 22 March 2026.

1. **[^](#cite_ref-61)** ["Scotland in Union's Westhill Meeting"](https://www.scotlandinunion.co.uk/post/scotland-in-union-s-westhill-meeting). *Scotland in Union*. 2 October 2018. Retrieved 22 March 2026.

1. **[^](#cite_ref-62)** ["Helensburgh Scotland in Union"](https://www.scotlandinunion.co.uk/post/helensburgh-scotland-in-union). *Scotland in Union*. 11 September 2018. Retrieved 22 March 2026.

1. **[^](#cite_ref-63)** ["Burns Night"](https://www.scotlandinunion.co.uk/post/burns-night). *Scotland in Union*. 7 February 2018. Retrieved 22 March 2026.

1. **[^](#cite_ref-64)** Cole-Hamilton, Alex [@agcolehamilton] (16 January 2019). ["Delighted to be giving the Toast to the Lassies at this year's @scotlandinunion Burns supper in Glasgow"](https://twitter.com/agcolehamilton/status/1085563374744883200) ([Tweet](/source/Tweet_(social_media))). Retrieved 22 March 2026 – via [Twitter](/source/Twitter).

1. **[^](#cite_ref-65)** Willie Rennie [@willie_rennie] (4 May 2018). ["Thank you to @scotlandinunion for having me speak at your event"](https://twitter.com/willie_rennie/status/992478987250266113) ([Tweet](/source/Tweet_(social_media))) – via [Twitter](/source/Twitter).{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: url-status ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_url-status))

1. **[^](#cite_ref-66)** ["Scotland in Union Burns Night 2024"](https://www.scotlandinunion.co.uk/post/scotland-in-union-burns-night-2024). *Scotland in Union*. 26 January 2024. Retrieved 22 March 2026.

1. **[^](#cite_ref-67)** ["Scotland in Union's Burns Night 2023"](https://web.archive.org/web/20230127132432/https://www.scotlandinunion.co.uk/post/scotland-in-union-s-burns-night-2023). *Scotland in Union*. Archived from [the original](https://www.scotlandinunion.co.uk/post/scotland-in-union-s-burns-night-2023) on 27 January 2023.

1. **[^](#cite_ref-68)** ["Scotland in Union Burns Night 2025 in Glasgow"](https://www.scotlandinunion.co.uk/post/scotland-in-union-burns-night-2025-in-glasgow). *Scotland in Union*. 24 January 2026. Retrieved 22 March 2026.

1. **[^](#cite_ref-69)** ["Celebrating a decade of Scotland in Union"](https://www.scotlandinunion.co.uk/post/celebrating-a-decade-of-scotland-in-union-1-1). *Scotland in Union*. 27 March 2025. Retrieved 22 March 2026.

## External links

- [Official website](https://www.scotlandinunion.co.uk/)

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Adapted from the Wikipedia article [Scotland in Union](https://en.wikipedia.org/wiki/Scotland_in_Union) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Scotland_in_Union?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.