# Scion Audio/Visual

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**Scion Audio/Visual**, also known as **Scion AV**, **Scion A/V** or **SA/V**, was an in-house [record label](/source/Record_label) and "lifestyle marketing" division of the [Scion](/source/Scion_(automobile)) [marque](/source/Marque) produced by [Toyota Motor Corporation](/source/Toyota_Motor_Corporation) for the North American market.

Along with the rest of the Scion brand, Scion A/V was absorbed into Toyota in August 2016.[1]

## Marketing

Scion Audio/Visual sought to market the [Scion](/source/Scion_(automobile)) automotive brand to younger customers by promoting various music, art, and film projects.[2] From 2003, Scion paid for dozens of artists to make recordings and videos that were distributed digitally through the [Scion AV](/source/Scion_AV) website, and they also put on hundreds of music and art events around the United States.[2] Scion did not make a profit from Scion AV projects, and the artists involved retained all ownership of the creative content.[3] Scion covered all production, licensing and distribution costs for the projects with any proceeds going directly back to the artist.[3]

## Music

Scion AV produced records, music videos, and events in several genres of music including [metal](/source/Heavy_metal_music), [dance](/source/Electronic_dance_music), [hip hop](/source/Hip_hop_music), and [garage rock](/source/Garage_rock).[2] As of February 6, 2013, Scion AV had released 143 records that include [EP](/source/Extended_Play)'s, full-length albums, and singles. They worked with over 1,500 artists, including [ASAP Rocky](/source/ASAP_Rocky), [Chromeo](/source/Chromeo), [Justice](/source/Justice_(band)), [Pro Era](/source/Pro_Era), [Dâm-Funk](/source/D%C3%A2m-Funk), [Melvins](/source/Melvins), [A-Trak](/source/A-Trak), [Meshuggah](/source/Meshuggah), [Immolation](/source/Immolation_(band)), [Danny Brown](/source/Danny_Brown_(rapper)), [Harry Fraud](/source/Harry_Fraud), [Red Fang](/source/Red_Fang), [Revocation](/source/Revocation_(band)), and the [Black Lips](/source/Black_Lips).[4]

Scion AV Streaming Radio (formerly Scion Radio 17) was a collection of 17 [internet radio](/source/Internet_radio) channels that streamed from the company's website, [iTunes](/source/ITunes), [Live365](/source/Live365), and various [mobile apps](/source/Mobile_apps). Each channel was updated monthly and featured three hours of music on a loop that streamed 24 hours a day. Notable DJs and musicians, such as [45 King](/source/DJ_Mark_the_45_King), [Roy Davis Jr.](/source/Roy_Davis_Jr.), and [Rob Swift](/source/Rob_Swift), hosted each channel and curated the musical content.[5]

Beginning in 2009, Scion AV produced an annual heavy metal music festival called [Scion Rock Fest](/source/Scion_Rock_Fest) that took place in different U.S. cities each year.[6][7][8] Festival locations included [Atlanta](/source/Atlanta), [Columbus](/source/Columbus,_Ohio), [Pomona](/source/Pomona,_California), and [Tampa](/source/Tampa). Scion AV also formerly produced a garage rock festival called Scion Garage Fest that occurred in 2009 in [Portland, OR](/source/Portland,_OR) and 2010 in [Lawrence, KS](/source/Lawrence,_KS).[9][10]

Scion AV also produced an annual conference in Los Angeles called the Scion Music(less) Music Conference with panels that discussed issues facing the [music industry](/source/Music_industry).[2]

## Film

Scion AV produced several films and web series. Notable film projects include a [garage rock](/source/Garage_rock) documentary produced in 2010 in collaboration with [Vice](/source/Vice_(magazine)) titled *New Garage Explosion: In Love With These Times*[11][12][13] and an eight-part [web series](/source/Web_series) released in December 2012 titled *Young Americans* directed by [Lance Bangs](/source/Lance_Bangs).[14] Past projects also include the Scion Route project, which gathered 10 independent filmmakers to produce short films screened in Los Angeles in November 2007,[11][15] and the Scion Easy 10 project—another curation of 10 short films screened in New York and Los Angeles in January and February 2009.[16][17]

## References

1. ["Scion Brand to Transition to Toyota"](https://web.archive.org/web/20161024045631/http://pressroom.toyota.com/releases/scion+transition+toyota.htm). US: Toyota. February 3, 2016. Archived from [the original](http://pressroom.toyota.com/releases/scion+transition+toyota.htm) on October 24, 2016. Retrieved October 5, 2016.

1. Sisario, Ben (September 27, 2011). ["Backing Indie Bands to Sell Cars"](https://www.nytimes.com/2011/09/28/business/media/toyota-scion-is-backing-indie-bands-to-sell-cars.html?_r=0). *[The New York Times](/source/The_New_York_Times)*. Retrieved September 27, 2011.

1. ["Scion brand enters the music business"](http://www.autonews.com/article/20050404/SUB/504040712). *autonews.com*. December 14, 2005. Retrieved January 27, 2010.

1. ["Featured Artists"](https://web.archive.org/web/20130421061552/http://www.scionav.com/artist/). Archived from [the original](http://www.scionav.com/artist/) on 21 April 2013.

1. ["Your New Car Radio: Auto Manufacturers Enter The Internet Radio Race"](https://books.google.com/books?id=5A4EAAAAMBAJ&q=Scion+Radio+17+and+the+entire+Scion+Broadband+site+--+which+also+includes+comedy+shorts+and+celebrity+interviews+--+is+simply+a+marketing+effort+disguised+as+a%5C&pg=PA18). *Billboard*. August 25, 2007. p. 18.

1. Ratliff, Ben (June 3, 2012). ["26 Metal Bands at Scion Rock Fest in Tampa, Fla."](https://www.nytimes.com/2012/06/04/arts/music/26-metal-bands-at-scion-rock-fest-in-tampa-fla.html). *New York Times*. Retrieved June 3, 2012.

1. Ratliff, Ben (March 14, 2010). ["Metal Variety: Death, Doom, Black and Cars"](https://www.nytimes.com/2010/03/15/arts/music/15scion.html). *New York Times*. Retrieved March 14, 2010.

1. ["Scion Rock Fest 2011 to Be Held in Pomona, Metal Legends Morbid Angel (Featuring "the Greatest Death Metal Guitarist Ever") to Headline"](http://blogs.laweekly.com/westcoastsound/2011/01/scion_pomona_morbid_angel.php). LA Weekly. Retrieved January 12, 2011.

1. ["Jay Reatard, Black Lips, King Khan, Roky Erickson Play Scion Garage Fest"](https://pitchfork.com/news/36390-jay-reatard-black-lips-king-khan-roky-erickson-play-scion-garage-fest/). Pitchfork Media. September 2, 2009. Retrieved September 2, 2009.

1. ["CoS Giveaway: Scion Garage Fest 2010"](https://consequence.net/2010/08/cos-giveaway-scion-garage-fest-2010/). Consequence of Sound. August 16, 2010. Retrieved August 16, 2010.

1. ["Scion Music Film Goes Beyond Sponsorship"](http://www.mediapost.com/publications/article/140072/scion-music-film-goes-beyond-sponsorship.html#axzz2K9puNSx8). MediaPost Marketing Daily. Retrieved November 28, 2010.

1. ["New Garage Explosion -- Full Length Documentary"](https://archive.today/20130408012008/http://current.com/entertainment/music/93253464_new-garage-explosion-full-length-documentary.htm). Current TV. Archived from [the original](http://current.com/entertainment/music/93253464_new-garage-explosion-full-length-documentary.htm) on April 8, 2013. Retrieved May 29, 2011.

1. ["New Garage Explosion: In Love with These Times (2010)"](https://www.imdb.com/title/tt1852049/combined). IMDb. Retrieved February 6, 2013.

1. ["Watch First Episode of Scion AV's "Young Americans""](http://www.artistdirect.com/entertainment-news/article/watch-first-episode-of-scion-av-s-young-americans/10362482). Artist Direct. Retrieved December 19, 2012.

1. ["Scion Launches Film Series"](http://www.xlr8r.com/news/2007/11/scion-launches-film-series). XLR8R Magazine. November 2007. Retrieved November 1, 2007.

1. ["Film Makers to debut New Cinema at 2009 Scion Easy 10 Filmmaker Series"](http://blogs.automotive.com/film-makers-to-debut-new-cinema-at-2009-scion-easy-10-filmmaker-series-7299.html#axzz2K8r2P55a). Automotive.com. Retrieved December 17, 2008.[dead link]

1. ["Theme at Scion Easy 10 in NY & LA"](https://web.archive.org/web/20130912092551/http://www.thememagazine.com/blog/theme-at-scion-easy-10-in-ny-la/). Theme Magazine. Archived from [the original](http://www.thememagazine.com/blog/theme-at-scion-easy-10-in-ny-la/) on September 12, 2013.

## External links

- [Official website](http://www.scionav.com)

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Adapted from the Wikipedia article [Scion Audio/Visual](https://en.wikipedia.org/wiki/Scion_Audio%2FVisual) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Scion_Audio%2FVisual?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.