# Scion Audio/Visual > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Scion_Audio%2FVisual > Markdown URL: https://mediated.wiki/source/Scion_Audio%2FVisual.md > Source: https://en.wikipedia.org/wiki/Scion_Audio%2FVisual > Source revision: 1319701815 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Use mdy dates|date=February 2021}} {{multiple issues| {{COI|date=December 2016}} {{refimprove|date=December 2016}} {{unreliable sources|date=December 2016}} }} {{Infobox record label | name = Scion Audio/Visual | image = Scion AV Logo.jpg | founded = | defunct = August 15, 2016 | founder = [Scion](/source/Scion_(automobile)), [Toyota](/source/Toyota) | country = United States | location = [Los Angeles](/source/Los_Angeles), [California](/source/California) | genre = [Hip hop](/source/Hip_hop_music), [rock](/source/Rock_music), [electronic](/source/Electronic_music), [reggae](/source/reggae) | url = {{url|scionav.com}} }} '''Scion Audio/Visual''', also known as '''Scion AV''', '''Scion A/V''' or '''SA/V''', was an in-house [record label](/source/record_label) and "lifestyle marketing" division of the [Scion](/source/Scion_(automobile)) [marque](/source/marque) produced by [Toyota Motor Corporation](/source/Toyota_Motor_Corporation) for the North American market. Along with the rest of the Scion brand, Scion A/V was absorbed into Toyota in August 2016.{{cite press release |url=http://pressroom.toyota.com/releases/scion+transition+toyota.htm |title=Scion Brand to Transition to Toyota |publisher=Toyota |location=US |date=February 3, 2016 |access-date=October 5, 2016 |archive-date=October 24, 2016 |archive-url=https://web.archive.org/web/20161024045631/http://pressroom.toyota.com/releases/scion+transition+toyota.htm |url-status=dead }} ==Marketing== Scion Audio/Visual sought to market the [Scion](/source/Scion_(automobile)) automotive brand to younger customers by promoting various music, art, and film projects.{{Cite news|title=Backing Indie Bands to Sell Cars|work=[The New York Times](/source/The_New_York_Times)|date=September 27, 2011|url=https://www.nytimes.com/2011/09/28/business/media/toyota-scion-is-backing-indie-bands-to-sell-cars.html?_r=0|accessdate=September 27, 2011|last1=Sisario|first1=Ben}} From 2003, Scion paid for dozens of artists to make recordings and videos that were distributed digitally through the [Scion AV](/source/Scion_AV) website, and they also put on hundreds of music and art events around the United States. Scion did not make a profit from Scion AV projects, and the artists involved retained all ownership of the creative content.{{Cite web|title=Scion brand enters the music business|work=autonews.com|date=December 14, 2005|url=http://www.autonews.com/article/20050404/SUB/504040712|accessdate=January 27, 2010}} Scion covered all production, licensing and distribution costs for the projects with any proceeds going directly back to the artist. ==Music== Scion AV produced records, music videos, and events in several genres of music including [metal](/source/Heavy_metal_music), [dance](/source/Electronic_dance_music), [hip hop](/source/Hip_hop_music), and [garage rock](/source/garage_rock). As of February 6, 2013, Scion AV had released 143 records that include [EP](/source/Extended_Play)'s, full-length albums, and singles. They worked with over 1,500 artists, including [ASAP Rocky](/source/ASAP_Rocky), [Chromeo](/source/Chromeo), [Justice](/source/Justice_(band)), [Pro Era](/source/Pro_Era), [Dâm-Funk](/source/D%C3%A2m-Funk), [Melvins](/source/Melvins), [A-Trak](/source/A-Trak), [Meshuggah](/source/Meshuggah), [Immolation](/source/Immolation_(band)), [Danny Brown](/source/Danny_Brown_(rapper)), [Harry Fraud](/source/Harry_Fraud), [Red Fang](/source/Red_Fang), [Revocation](/source/Revocation_(band)), and the [Black Lips](/source/Black_Lips).{{Cite web|url=http://www.scionav.com/artist/|title=Featured Artists |archive-url=https://web.archive.org/web/20130421061552/http://www.scionav.com/artist/ |archive-date=21 April 2013 |url-status=usurped}} Scion AV Streaming Radio (formerly Scion Radio 17) was a collection of 17 [internet radio](/source/internet_radio) channels that streamed from the company's website, [iTunes](/source/iTunes), [Live365](/source/Live365), and various [mobile apps](/source/mobile_apps). Each channel was updated monthly and featured three hours of music on a loop that streamed 24 hours a day. Notable DJs and musicians, such as [45 King](/source/DJ_Mark_the_45_King), [Roy Davis Jr.](/source/Roy_Davis_Jr.), and [Rob Swift](/source/Rob_Swift), hosted each channel and curated the musical content.{{cite magazine|title=Your New Car Radio: Auto Manufacturers Enter The Internet Radio Race|magazine=Billboard|date=August 25, 2007|pages=18|url=https://books.google.com/books?id=5A4EAAAAMBAJ&q=Scion+Radio+17+and+the+entire+Scion+Broadband+site+--+which+also+includes+comedy+shorts+and+celebrity+interviews+--+is+simply+a+marketing+effort+disguised+as+a%5C&pg=PA18}} Beginning in 2009, Scion AV produced an annual heavy metal music festival called [Scion Rock Fest](/source/Scion_Rock_Fest) that took place in different U.S. cities each year.{{cite news|title=26 Metal Bands at Scion Rock Fest in Tampa, Fla.|url=https://www.nytimes.com/2012/06/04/arts/music/26-metal-bands-at-scion-rock-fest-in-tampa-fla.html|work=New York Times|date=June 3, 2012|accessdate=June 3, 2012|last1=Ratliff|first1=Ben}}{{cite news|title=Metal Variety: Death, Doom, Black and Cars|url=https://www.nytimes.com/2010/03/15/arts/music/15scion.html|work=New York Times|date=March 14, 2010|accessdate=March 14, 2010|last1=Ratliff|first1=Ben}}{{cite web|title=Scion Rock Fest 2011 to Be Held in Pomona, Metal Legends Morbid Angel (Featuring "the Greatest Death Metal Guitarist Ever") to Headline|url=http://blogs.laweekly.com/westcoastsound/2011/01/scion_pomona_morbid_angel.php|publisher=LA Weekly|accessdate=January 12, 2011}} Festival locations included [Atlanta](/source/Atlanta), [Columbus](/source/Columbus%2C_Ohio), [Pomona](/source/Pomona%2C_California), and [Tampa](/source/Tampa). Scion AV also formerly produced a garage rock festival called Scion Garage Fest that occurred in 2009 in [Portland, OR](/source/Portland%2C_OR) and 2010 in [Lawrence, KS](/source/Lawrence%2C_KS).{{cite web|title=Jay Reatard, Black Lips, King Khan, Roky Erickson Play Scion Garage Fest|date=September 2, 2009|url=https://pitchfork.com/news/36390-jay-reatard-black-lips-king-khan-roky-erickson-play-scion-garage-fest/|publisher=Pitchfork Media|accessdate=September 2, 2009}}{{cite web|title=CoS Giveaway: Scion Garage Fest 2010|date=August 16, 2010|url=https://consequence.net/2010/08/cos-giveaway-scion-garage-fest-2010/|publisher=Consequence of Sound|access-date=August 16, 2010}} Scion AV also produced an annual conference in Los Angeles called the Scion Music(less) Music Conference with panels that discussed issues facing the [music industry](/source/music_industry). ==Film== Scion AV produced several films and web series. Notable film projects include a [garage rock](/source/garage_rock) documentary produced in 2010 in collaboration with [Vice](/source/Vice_(magazine)) titled ''New Garage Explosion: In Love With These Times''{{cite web|title=Scion Music Film Goes Beyond Sponsorship|url=http://www.mediapost.com/publications/article/140072/scion-music-film-goes-beyond-sponsorship.html#axzz2K9puNSx8|publisher=MediaPost Marketing Daily|accessdate=November 28, 2010}}{{cite web|title=New Garage Explosion -- Full Length Documentary|url=http://current.com/entertainment/music/93253464_new-garage-explosion-full-length-documentary.htm|publisher=Current TV|accessdate=May 29, 2011|archive-date=April 8, 2013|archive-url=https://archive.today/20130408012008/http://current.com/entertainment/music/93253464_new-garage-explosion-full-length-documentary.htm|url-status=dead}}{{cite web|title=New Garage Explosion: In Love with These Times (2010)|url=https://www.imdb.com/title/tt1852049/combined|publisher=IMDb|accessdate=February 6, 2013}} and an eight-part [web series](/source/web_series) released in December 2012 titled ''Young Americans'' directed by [Lance Bangs](/source/Lance_Bangs).{{cite web|title=Watch First Episode of Scion AV's "Young Americans"|url=http://www.artistdirect.com/entertainment-news/article/watch-first-episode-of-scion-av-s-young-americans/10362482|publisher=Artist Direct|accessdate=December 19, 2012}} Past projects also include the Scion Route project, which gathered 10 independent filmmakers to produce short films screened in Los Angeles in November 2007,{{cite web|title=Scion Launches Film Series|date=November 2007|url=http://www.xlr8r.com/news/2007/11/scion-launches-film-series|publisher=XLR8R Magazine|accessdate=November 1, 2007}} and the Scion Easy 10 project—another curation of 10 short films screened in New York and Los Angeles in January and February 2009.{{cite web|title=Film Makers to debut New Cinema at 2009 Scion Easy 10 Filmmaker Series|url=http://blogs.automotive.com/film-makers-to-debut-new-cinema-at-2009-scion-easy-10-filmmaker-series-7299.html#axzz2K8r2P55a|publisher=Automotive.com|accessdate=December 17, 2008}}{{Dead link|date=October 2025 |bot=InternetArchiveBot }}{{cite web|title=Theme at Scion Easy 10 in NY & LA|url=http://www.thememagazine.com/blog/theme-at-scion-easy-10-in-ny-la/|publisher=Theme Magazine|url-status=dead|archiveurl=https://web.archive.org/web/20130912092551/http://www.thememagazine.com/blog/theme-at-scion-easy-10-in-ny-la/|archivedate=September 12, 2013}} ==References== {{reflist}} ==External links== *{{official website | http://www.scionav.com }} {{DEFAULTSORT:Scion Audio Visual}} Category:Scion (automobile) Category:Toyota --- Adapted from the Wikipedia article [Scion Audio/Visual](https://en.wikipedia.org/wiki/Scion_Audio%2FVisual) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Scion_Audio%2FVisual?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.