# Savanta

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{{Short description|British market research consultancy}}
{{Use dmy dates|date=August 2025}}
{{Infobox company
| name                     = Savanta Ltd.
| logo                     = Savanta ComRes Logo.png
| type                     = [Private limited company](/source/Private_limited_company)
| traded_as                = 
| location                = [London](/source/London), England, UK
| area_served              = Worldwide
| industry                 = [Market research](/source/Market_research)<br />[Opinion polling](/source/Opinion_polling)<br />[Corporate Communication](/source/Corporate_Communication)<br />[Reputation management](/source/Reputation_management)<br />[public policy](/source/public_policy)
| revenue                  = 
| operating_income         = 
| net_income               =  
| num_employees            = 
| parent                   =
| subsid                   =   
| homepage                 =  {{URL|https://savanta.com/}}
| footnotes                =
| foundation               = 2003
| founders                  = Andrew Hawkins
}}

'''Savanta''' is a [market research](/source/market_research) consultancy based in [London](/source/London), England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of the [British Polling Council](/source/British_Polling_Council) in 2004, and, by 2016, it was described one of the UK's "most respected" polling companies.<ref>{{cite web |url=http://www.britishpollingcouncil.org/officers.html |title=(BPC) - Officers / Members |publisher=British Polling Council |accessdate=2015-07-08 |archive-url=https://web.archive.org/web/20121125061549/http://www.britishpollingcouncil.org/officers.html |archive-date=2012-11-25 |url-status=dead }}</ref><ref>{{cite web|url=http://www.politico.eu/article/brexit-special-report-uk-will-remain-eu-referendum-polling-turnout/|title=Breathe easy Brussels, UK will stay in EU|publisher=Politico|date=2016-05-04|accessdate=2016-05-11}}</ref> In 2022, it became known as Savanta.<ref>{{Cite web |title=Savanta drops ComRes, MSI, YouthSight and MindSpark brand names {{!}} News |url=http://www.research-live.com/article/news/savanta-drops-comres-msi-youthsight-and-mindspark-brand-names/id/5106032 |access-date=2024-02-13 |website=Research Live |language=en}}</ref><ref>{{Cite web |title=How to pick the right wealth manager for the 2020s |url=https://www.ft.com/content/14d0287f-d33d-427c-9d29-84aa38431cb2 |access-date=2024-02-13 |website=www.ft.com|date=24 June 2022 |last1=Wagstyl |first1=Stefan }}</ref>

The company is prominent in the British media through its regular voting intention polls for [ITV News](/source/ITV_News), the ''[Daily Mail](/source/Daily_Mail)'', and for its surveys of legislators in [Westminster](/source/Westminster) and [Brussels](/source/Brussels).<ref>{{cite web|url=http://www.itv.com/news/topic/comres/|title=ITV News ComRes subpage|publisher=ITV News|date=|accessdate=2016-05-11}}</ref><ref>{{Cite news |last=Bruce |first=Andy |date=2016-04-21 |title='In' camp bolsters lead ahead of Britain's EU referendum |url=https://www.reuters.com/article/world/in-camp-bolsters-lead-ahead-of-britains-eu-referendum-idUSKCN0XH2S2/ |access-date=2025-08-31 |work=Reuters |language=en-US}}</ref><ref>{{cite web|url=http://www.comres.co.uk/services/audiences/policy-makers/|title=Policy Maker Research|publisher=ComRes|date=|accessdate=2016-05-11}}</ref> Other media outlets such as [The Independent](/source/The_Independent), the [BBC](/source/BBC), and [Sky News](/source/Sky_News) also commission Savanta ComRes research.<ref>{{cite web|url=https://www.independent.co.uk/news/uk/politics/tories-take-14-point-lead-over-labour-party-in-latest-comres-poll-a6872481.html|title=Tories take 14-point lead over Labour Party in latest ComRes poll|work=The Independent|date=2016-02-13|accessdate=2016-05-11}}</ref><ref>{{cite web|url=https://www.bbc.co.uk/mediacentre/latestnews/2016/newsround-survey-social-media|title=Newsround survey reveals majority of 10 to 12 year-olds are on social media|date=2016-02-09|accessdate=2016-05-11}}</ref>

It has offices in [Westminster](/source/Westminster) and [Brussels](/source/Brussels) among other locations and works with clients across business, government, and the voluntary sector.<ref>{{cite web | url=https://savanta.com/contact-us/ | title=Contact us - Savanta | date=20 June 2022 }}</ref>

==History==

Founded by current Chairman Andrew Hawkins in 2003, ComRes originally focused on research in the political sphere. In 2010, it was named Pollster of the Year at the Public Affairs Awards.<ref>{{cite web|url=http://www.londonchamber.co.uk/lcc_public/article.asp?id=0&did=47&aid=4895&st=&oaid=-1|title=London Chamber of Commerce Press Release|publisher=London Chamber of Commerce|date=2011-03-24|accessdate=2016-05-11|archive-date=3 June 2016|archive-url=https://web.archive.org/web/20160603093021/http://www.londonchamber.co.uk/lcc_public/article.asp?id=0&did=47&aid=4895&st=&oaid=-1|url-status=dead}}</ref>

In recent years, the business has expanded to develop expertise in a wider range of sectors, including [financial services](/source/financial_services), [education](/source/education), [health care](/source/health_care), [transport](/source/transport), and the [voluntary sector](/source/voluntary_sector).<ref>{{cite web|url=http://www.comres.co.uk/poll-category/financial-services/|title=Financial Services|publisher=ComRes|date=|accessdate=2016-05-11}}</ref><ref>{{cite web|url=http://www.comres.co.uk/poll-category/education/|title=Education|publisher=ComRes|date=|accessdate=2016-05-11}}</ref><ref>{{cite web|url=http://www.comres.co.uk/poll-category/health/|title=Health|publisher=ComRes|date=|accessdate=2016-05-11}}</ref><ref>{{cite web|url=http://www.comres.co.uk/poll-category/transport/|title=Transport|publisher=ComRes|date=|accessdate=2016-05-11}}</ref><ref>{{cite web|url=http://www.comres.co.uk/poll-category/third-sector/|title=Transport|publisher=ComRes|date=|accessdate=2016-05-11}}</ref>

It won the [Market Research Society](/source/Market_Research_Society)'s Public Policy & Social Research Award in 2014, for its research on behalf of the [Grantham Research Institute on Climate Change and the Environment](/source/Grantham_Research_Institute_on_Climate_Change_and_the_Environment).<ref>{{cite web|url=https://www.mrs.org.uk/awards/mrs_awards|title=MRS Awards|publisher=Market Research Society|date=|accessdate=2016-05-11}}</ref>

The company rebranded as Savanta ComRes in 2019 when it was sold to Savanta for an undisclosed amount.<ref>{{Cite web |title=ComRes rebrands to Savanta ComRes &#124; News |url=http://www.research-live.com/article/news/comres-rebrands-to-savanta-comres/id/5061492 |website=Research Live}}</ref>

==Methodology==

Savanta ComRes uses a range of methodologies to conduct quantitative and qualitative research. These include telephone, face-to-face, and online [survey](/source/survey_(human_research))s, [focus group](/source/focus_group)s, [consultation](/source/Public_consultation)s, and [social media](/source/social_media) monitoring.<ref>{{cite web|url=http://www.comres.co.uk/services/tools/|title=ComRes Research Tools|publisher=ComRes|date=|accessdate=2016-05-11}}</ref>

As a registered market research agency, Savanta ComRes is exempt from the UK's [Telephone Preference Service](/source/Telephone_Preference_Service), and can therefore conduct [computer-assisted telephone interviewing](/source/computer-assisted_telephone_interviewing) (CATI) across the country.<ref>{{cite web|url=http://www.tpsonline.org.uk/tps/faq.html#17|title=Will registering on the TPS stop market research calls?|publisher=Telephone Preference Service|date=|accessdate=2016-05-11}}</ref> It continues to conduct its national voting intention surveys via this methodology.<ref>{{cite web|url=http://www.itv.com/news/2016-04-20/how-do-the-itv-news-comres-polls-reach-their-results/|title=How do the ITV News/ComRes polls reach their results?|publisher=ITV News|date=2016-04-16|accessdate=2016-05-11}}</ref>

The company also provides data analytics such as [market segmentation](/source/market_segmentation), [regression analysis](/source/regression_analysis), [MaxDiff](/source/MaxDiff), and [conjoint analysis](/source/conjoint_analysis).<ref>{{cite web|url=http://www.comres.co.uk/services/tools/advanced-analytics/|title=Advanced Analytics|publisher=ComRes|date=|accessdate=2016-05-11}}</ref>

==Poll archive==
The company makes freely available its political voting intention polls on its website along with results from regular surveys.<ref>{{cite web|url=http://www.comres.co.uk/our-work/poll-archive |title=Published Polls |publisher=ComRes |date= |accessdate=2015-07-08}}</ref>

==References==
{{Reflist}}

{{Authority control}}

{{DEFAULTSORT:Comres}}
Category:Market research companies of the United Kingdom
Category:Companies based in the City of Westminster
Category:Polling organisations in the United Kingdom

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Adapted from the Wikipedia article [Savanta](https://en.wikipedia.org/wiki/Savanta) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Savanta?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.