# Sam Goi

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**Sam Goi Seng Hui** (Chinese: 魏成輝; pinyin: *Wèi Chénghuī*; born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of [Tee Yih Jia](/source/Tee_Yih_Jia), a food manufacturing company, well known for selling spring roll pastry, or locally known as "[popiah](/source/Popiah)" (薄饼) skins,[1][2]

In 2008, he was the largest single shareholder in Super Coffeemix.[3] In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, [The Business Times](/source/Business_Times_(Singapore)), and [DHL Express](/source/DHL).[4]

Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a [stroke](/source/Stroke).[5]

## References

1. National Library Board, Singapore. ["Goi Seng Hui"](http://eresources.nlb.gov.sg/infopedia/articles/SIP_1678_2010-06-25.html). Eresources.nlb.gov.sg. Retrieved December 7, 2014.

1. Woo, Jacqueline. ["Popiah King turns emotional at Singapore Business Awards"](https://web.archive.org/web/20150722060327/http://www.stjobs.sg/career-resources/personalities/popiah-king-turns-emotional-at-singapore-business-awards/a/159534). *ST Jobs*. STJobs. Archived from [the original](http://www.stjobs.sg/career-resources/personalities/popiah-king-turns-emotional-at-singapore-business-awards/a/159534) on July 22, 2015. Retrieved 8 June 2015.

1. ["Newspaper Article - This local 'king' is going places"](http://eresources.nlb.gov.sg/newspapers/Digitised/Article/today20080502-1.2.34.1.aspx). Eresources.nlb.gov.sg. Retrieved December 7, 2014.

1. migration (2014-04-03). [""Popiah King" Sam Goi wins 2013 Businessman of the Year award"](https://www.straitstimes.com/business/companies-markets/popiah-king-sam-goi-wins-2013-businessman-of-the-year-award). *The Straits Times*. Retrieved 2021-08-12.

1. ["'Goodbye hubby, let's meet in heaven': Wife of Popiah King's son Ben Goi"](https://www.straitstimes.com/singapore/over-100-friends-and-family-members-pay-last-respects-to-popiah-kings-son-ben-goi). *The Straits Times*. 2019-02-07. [ISSN 0585-3923](https://www.worldcat.org/issn/0585-3923). Retrieved 2025-05-08.

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