# SXM inc

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{{Infobox company
| name = SXM
| logo = SXM company logo.png
| type = Private company
| traded_as = 
| genre = 
| fate = 
| predecessor = 
| successor = 
| foundation = {{start date|2008}} ([New York City](/source/New_York_City) as SXM)
| founder = [Thomas Bannister](/source/Thomas_Bannister)
| defunct = 
| location_city = [New York, NY](/source/New_York%2C_NY)
| location_country = United States
| locations = 
| area_served = North America
| key_people = [Thomas Bannister](/source/Thomas_Bannister)<br>([Founder](/source/%3Awikt%3Afounder) and CEO)<br>Larry Laboe<br>(President of Production)
| industry = Branded Entertainment
| products = 
| services = 
| revenue = 
| operating_income = 
| net_income = 
| aum = 
| assets = 
| equity = 
| owner = 
| num_employees = 
| parent = 
| divisions = 
| subsid = 
| homepage = {{URL|http://www.sxm.co}}
| footnotes = 
| intl = 
}}
'''SXM''' is a digital studio and [marketing agency](/source/marketing_agency) which has worked with brands including [Disney](/source/The_Walt_Disney_Company), [NBC](/source/NBC), [CBS](/source/CBS), [Comedy Central](/source/Comedy_Central), [IKEA](/source/IKEA), [Samsung](/source/Samsung), [Coca-Cola](/source/The_Coca-Cola_Company) and [Smuckers](/source/The_J.M._Smucker_Company). SXM series have been viewed more than 500 million times, and have garnered multiple awards at the BANFF,<ref>[https://www.imdb.com/title/tt1688297/awards "FCU: Fact Checkers Unit" (2010) - Awards<!-- Bot generated title -->]</ref> [NATPE](/source/National_Association_of_Television_Program_Executives) and [Webbys](/source/Webby_Award). SXM has been profiled by publications such as ''[Fast Company](/source/Fast_Company)''.<ref>[http://www.fastcompany.com/1683373/tom-bannister-checks-branded-web-video Tom Bannister Checks In on Branded Web Video | Fast Company<!-- Bot generated title -->]</ref> Series include ''SOS Island'', ''CTRL'', ''Fact Checkers Unit'', ''[Easy to Assemble](/source/Easy_to_Assemble)'',<ref>[http://www.tvweek.com/news/2008/06/sxm_ikea_launch_new_illeana_do.php SXM, Ikea Launch Illeana Douglas Web Series - TVWeek - News<!-- Bot generated title -->]</ref> Matumbo Goldberg,<ref>[http://www.comedycentral.com/press/press_releases/2011/040511-atom-launches-matumbo-goldberg.jhtml 04.05.11 | Atom.com Launches Matumbo Goldberg | Comedy Central Press Release<!-- Bot generated title -->]</ref> ''Kitchen Jam'', ''Diagnosis Stories'' and ''Extreme Retreat''.

SXM has offices in [New York City](/source/New_York_City) and [Los Angeles](/source/Los_Angeles).

==Work==

=== Online series ===
SXM created the online series ''[Easy To Assemble](/source/Easy_to_Assemble)'' in 2008. The series was sponsored and set within IKEA, and starred actors including [Jeff Goldblum](/source/Jeff_Goldblum), [Jane Lynch](/source/Jane_Lynch), [Craig Bierko](/source/Craig_Bierko), [Robert Patrick](/source/Robert_Patrick) and [Tom Arnold](/source/Tom_Arnold_(actor)). The series was one of the first brand funded series on YouTube and the earliest example of celebrity participation.{{Citation needed|date=June 2019}}

Other branded entertainment work included the first network digital series - NBC's ''CTRL'', starring Tony Hale, and the Webby-nominated ''Fact Checkers Unit'', which ushered in the era of the Galaxy Phone line. More recent branded entertainment productions include SXM's ''SOS Island'', a social media survivor show sponsored by Samsung and filmed in the Caribbean.

SXM has done much work in the original digital content sphere, creating and producing VEVO's ''The Comment Show'', starring [Jimmy Tatro](/source/Jimmy_Tatro); [Dailymotion](/source/Dailymotion)'s first half-hour series ''Jump Outs''; ''Armed Response'' with Defy Media; and ''Matumbo Goldberg'', starring [Anthony Anderson](/source/Anthony_Anderson) and [Jenna Elfman](/source/Jenna_Elfman) and produced with [Comedy Central](/source/Comedy_Central).

==== Commercials ====
SXM created long form celebrity YouTube commercials with the [James Franco](/source/James_Franco)/Samsung spots for the [Galaxy Tab](/source/Galaxy_Tab) and camera.

=== Television ===
In 2011 SXM moved into television with the production of ''Matumbo Goldberg'' for Comedy Central. ''Fact Checkers Unit'' was broadcast on SYFY worldwide and ''SOS Island'' episodes on Xbox.

==References==
{{Reflist}}

==External links==
*{{Official website|http://www.sxm.co}}
*{{YouTube|user = SXMEntertainment|SXM Entertainment}}

Category:Marketing companies established in 2008
Category:Film distributors of the United States
Category:Film production companies of the United States
Category:Television production companies of the United States
Category:Companies based in New York City
Category:2008 establishments in New York City

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Adapted from the Wikipedia article [SXM inc](https://en.wikipedia.org/wiki/SXM_inc) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/SXM_inc?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.