# Russ Klein > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Russ_Klein > Markdown URL: https://mediated.wiki/source/Russ_Klein.md > Source: https://en.wikipedia.org/wiki/Russ_Klein > Source revision: 1323868123 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American business executive}} '''Russell "Russ" Klein''' is an American business executive. He was the CEO of the [American Marketing Association](/source/American_Marketing_Association) from 2014 to 2021. He has also directed the marketing operations of brands such as [Burger King](/source/Burger_King), [7-Eleven](/source/7-Eleven), [Arby's](/source/Arby's),{{Cite web |last=Vranica |first=Suzanne |date=2022-01-12 |title=Arby's Names Marketing Chief |url=http://online.wsj.com/article/SB10001424052970204257504577154842970128490.html |access-date=2023-04-25 |website=WSJ |language=en-US}} and [Dr. Pepper/7UP](/source/Dr_Pepper%2FSeven_Up). == Education == Klein attended [The Ohio State University](/source/Ohio_State_University) [Fisher College of Business](/source/Fisher_College_of_Business) and graduated in 1979 with a degree in [business administration](/source/business_administration).{{Cite web |date=2019-04-16 |title=Klein honored for excellence in marketing |url=https://fisher.osu.edu/news/klein-honored-excellence-marketing |access-date=2022-12-19 |website=Fisher College of Business |language=en}} He later graduated from the [Harvard Business School](/source/Harvard_Business_School) Advanced Management Program in 1998.{{Cite web |last= |date=2018-09-01 |title=How to become a CEO of the American Marketing Association |url=https://howigotjob.com/learn-from-leaders/write-ceos-not-hr-managers-says-russ-klein-ceo-american-marketing-association/ |access-date=2023-04-25 |website=How I Got The Job |language=en}} Klein is a recipient of [Ohio State University](/source/Ohio_State_University)'s Fisher College of Business Distinguished Alumnus Award.{{Cite book |last1=Vaidya |first1=Nick |url=https://books.google.com/books?id=T7I7CwAAQBAJ&q=%22liggett+stashower%… |title=Cultural Transformations: Lessons of Leadership and Corporate Reinvention |last2=Mattone |first2=John |date=2016-01-04 |publisher=John Wiley & Sons |isbn=978-1-119-05576-1 |language=en}} == Career == After graduation, Klein was hired by ''Liggett Stashower'', a [Cleveland](/source/Cleveland)-based [advertising agency](/source/advertising_agency).{{Cite web |date=2014-07-28 |title=Russ Klein |url=https://www.chicagobusiness.com/section/people-on-the-move/3189126 |access-date=2022-12-19 |website=Crain's Chicago Business |language=en-US}} He went on to join advertising companies [Leo Burnett](/source/Leo_Burnett_Worldwide) and ''Foote, Cone & Belding'', where he supervised accounts including [United Airlines](/source/United_Airlines), Gatorade, [Maytag](/source/Maytag)[Kimberly-Clark](/source/Kimberly-Clark), and McDonald’s.{{Cite web |title=7-Eleven's Klein Is New BK CMO |url=https://www.adweek.com/brand-marketing/7-elevens-klein-new-bk-cmo-64411/ |access-date=2022-12-19 |website=Adweek |date=26 May 2003 |language=en-US}} In 1987, Klein was named head of marketing for [Seven-Up](/source/7_Up) USA at age 29. He helped develop and introduce [Cherry 7UP](/source/Cherry_7Up).{{Cite news |last=McGill |first=Douglas C. |date=1989-02-11 |title=7-UP GOLD: THE FAILURE OF A CAN'T-LOSE PLAN |language=en-US |work=The New York Times |url=https://www.nytimes.com/1989/02/11/business/7-up-gold-the-failure-of-a-can-t-lose-plan.html |access-date=2022-12-19 |issn=0362-4331}} In 2002, Klein became Chief Marketing Officer at [7-Eleven](/source/7-Eleven){{Cite web |title=RUSS KLEIN: 7-Eleven |url=https://www.mediapost.com/publications/article/24595/russ-klein-7-eleven.html |access-date=2023-08-15 |website=www.mediapost.com |language=en}} before joining [Burger King](/source/Burger_King) the following year.{{Cite web |title=Burger King Ad Man Russ Klein Talks 'Tension in Advertising' |url=https://www.memphisdailynews.com/news/2015/apr/6/burger-king-ad-man-russ-klein-talks-tension-in-advertising |access-date=2022-12-19 |website=Memphis Daily News}} At Burger King, Klein served as President of Global Marketing, Strategy, and Innovation. Under Klein's leadership, the company was named by [Adweek](/source/Adweek) as “The Advertiser of the Decade” for the 2000s.{{Cite web |date=2009-04-07 |title=Burger King's 'Subservient Chicken' Marketing Campaign{{!}}Marketing{{!}}Case Study{{!}}Case Studies |url=https://www.icmrindia.org/casestudies/catalogue/marketing/Burger%20King%20Subservient%20Chicken%20Marketing%20Campaign.htm |access-date=2022-12-19 |website=www.icmrindia.org}}  Klein also oversaw the development of Burger King's "Subservient Chicken" campaign, which was recognized by several publications including ''[The New York Times](/source/The_New_York_Times)'',{{Cite news |last=Elliott |first=Stuart |date=2010-11-30 |title=The Best of the Best, Digitally Speaking |language=en-US |work=The New York Times |url=https://www.nytimes.com/2010/11/30/business/media/30adco.html |access-date=2022-12-19 |issn=0362-4331}} ''[The One Show](/source/The_One_Show),''{{Cite web |date=2014-04-28 |title=Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again |url=https://www.nbcnews.com/id/wbna55055204 |archive-url=https://web.archive.org/web/20221219052341/https://www.nbcnews.com/id/wbna55055204 |url-status=dead |archive-date=December 19, 2022 |access-date=2022-12-19 |website=NBC News |language=en}} and ''[The Wall Street Journal](/source/The_Wall_Street_Journal)''  as one of the best ads of  the 2000s. Klein was also responsible for Burger King's "[Whopper](/source/Whopper) Freakout" advertising campaign, which won a ''Grand Effie'', the top award for marketing effectiveness.{{Cite web |last=Mersch |first=Amy |title=Russ Klein |url=https://igniteama.com/2018-speakers/russ-klein/ |access-date=2022-12-19 |website=Ignite! 2022 |language=en-US}}{{Cite web |date=2009-06-04 |title='Whopper Freakout' Wins Grand Effie |url=https://adage.com/article/news/whopper-freakout-wins-grand-effie-burger-king-crispin/137066 |access-date=2022-12-19 |website=Ad Age |language=en}}{{Cite web |date=2009-11-10 |title=Global Marketing Chief Russ Klein Exits Burger King |url=https://adage.com/article/news/global-marketing-chief-russ-klein-exits-burger-king/140426 |access-date=2023-08-15 |website=Ad Age |language=en}} In 2012, Klein became Chief Marketing Officer at [Arby's](/source/Arby's).{{Cite web |date=2014-01-22 |title=Arby's calls Smokehouse Brisket most successful new product |url=https://www.nrn.com/archive/arbys-names-russ-klein-cmo |access-date=2022-12-19 |website=Nation's Restaurant News |language=en}}{{Cite web |date=2012-01-11 |title=Russ Klein Joins Arby's as CMO |url=https://adage.com/article/cmo-strategy/bk-marketing-chief-russ-klein-joins-arby-s-cmo/232048 |access-date=2023-08-15 |website=Ad Age |language=en}} Klein served as CEO of the [American Marketing Association](/source/American_Marketing_Association) in 2014 to 2021.{{Cite web |title=A Note From Karen Albritton, Chair, AMA Board of Directors |url=https://www.ama.org/a-note-from-karen-albritton-chair-ama-board-of-directors/ |access-date=2022-12-19 |website=American Marketing Association |language=en-US}} == References == {{reflist}} {{DEFAULTSORT:Klein, Russ}} Category:Living people Category:American corporate directors Category:American businesspeople in information technology Category:American marketing people Category:American marketing businesspeople Category:Year of birth missing (living people) --- Adapted from the Wikipedia article [Russ Klein](https://en.wikipedia.org/wiki/Russ_Klein) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Russ_Klein?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.