# Rubika

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Rubika
> Markdown URL: https://mediated.wiki/source/Rubika.md
> Source: https://en.wikipedia.org/wiki/Rubika
> Source revision: 1349191195
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

Iranian social media, instant messenger and video on-demand service

For the school, see [ISD Rubika](/source/ISD_Rubika).

Rubika Other names پیام‌رسان روبیکا Developer Tusca Operating system Android, iOS, Web Size 78 MB (Android)[1] Available in 9 languages List of languages Persian, English, Arabic, German, Spanish, Italian, Dutch, Portuguese (Brazil), Korean Type Social media, instant messaging, video on demand License Proprietary Website rubika.ir

**Rubika** ([Persian](/source/Persian_language): پیام‌رسان روبیکا) is an Iranian [social media](/source/Social_media) platform, [instant messaging](/source/Instant_messaging) (IM), [VoIP](/source/Voice_over_IP) and [video-on-demand](/source/Video_on_demand) service developed by Tusca holding, [MCI](/source/Mobile_Communication_Company_of_Iran), and [MTN Irancell](/source/MTN_Irancell). It is one of the most widely used [social media](/source/Social_media) platforms in [Iran](/source/Iran), with more than 50 million users, and the largest social media app based in [Western Asia](/source/Western_Asia).[2][3][4] It is available on [Android](/source/Android_(operating_system)), [iOS](/source/IOS) and the web. Registration requires a mobile telephone number.[3][5][6][7]

## History

Rubika was launched as part of efforts to provide a [communication](/source/Communication) and [social media](/source/Social_media) platform developed by [Iran](/source/Iran). Over time, it has grown to be a widely recognized platform with a large user base with the support of major organizations like [MCI](/source/Mobile_Communication_Company_of_Iran) and [MTN Irancell](/source/MTN_Irancell). Rubika's success is reflected in its prominence as one of the most used social media apps in Iran, with an increasing focus on expanding to international markets.[8][9][7][10] It was removed by [Google Play](/source/Google_Play) in 2022 along with many other Iranian platforms.[11][12][13][14] It is surveilled in part through MCI Digital platform monitoring center.[15]

## Features

The platform includes [AI](/source/AI)-driven tools and video calling with [end-to-end encryption](/source/End-to-end_encryption). For businesses, Rubika offers tools for advertising and customer engagement, including business pages and shopping channels. The platform includes entertainment options such as live broadcasts, [TV](/source/Television), and video streaming, alongside a photo-sharing feature. Additionally, Rubika integrates [financial services](/source/Financial_services), including a built-in payment system, digital wallet and access to health insurance. Features also include dark mode and location services.[9][7][3]

## Message Exchange Bus (MXB)

Rubika is part of the [Message Exchange Bus (MXB)](/source/Message_Exchange_Bus_(MXB)) system, which allows seamless communication between various Iranian messaging platforms, including [Bale](/source/Bale_Messenger), [Soroush](/source/Soroush_(messenger)), and [Eitaa](/source/Eitaa_Messenger). [MXB](/source/Message_Exchange_Bus_(MXB)) enables users send messages and files and ext. between these apps without needing a separate account for each one. This system has been made by [Iran](/source/Iran) for the first time and is instrumental in creating a unified messaging ecosystem in [Iran](/source/Iran).[16][17][18][19]

## Social networking services

Rubika integrates traditional [social media](/source/Social_media) functions with [messaging features](/source/Instant_messaging), offering an all-in-one solution for users. Businesses leverage the platform for direct engagement, advertising, and e-commerce, while individuals enjoy community interactions, photo sharing, and livestreams.[6][7][3]

## Video on demand

The platform includes a robust [video on demand](/source/Video_on_demand) feature, providing access to movies, series, and live TV channels. Users can enjoy personalized recommendations based on viewing habits.[20][3]

## See also

- [Bale](/source/Bale_Messenger)

- [Eitaa](/source/Eitaa_Messenger)

- [Filimo](/source/Filimo)

- [Messaging apps](/source/Messaging_apps)

## References

[https://www.opentech.fund/security-safety-audits/iranian-messaging-apps-security-audit/](https://www.opentech.fund/security-safety-audits/iranian-messaging-apps-security-audit/)

1. **[^](#cite_ref-1)** ["Rubika"](https://cafebazaar.ir/app/app.rbmain.a). Retrieved 26 December 2024.

1. **[^](#cite_ref-2)** محمودی, مهرک; حنارود, لیلا (11 December 2022). ["وزیرارتباطات اعلام کرد: روبیکا با ۱۵.۲ میلیون کاربر روزانه پر طرفدارترین پیام‌رسان داخلی"](https://peivast.com/p/148737). *پیوست* (in Persian). [Archived](https://web.archive.org/web/20230202201649/https://peivast.com/p/148737) from the original on 2 February 2023. Retrieved 4 March 2023.

1. ^ [***a***](#cite_ref-:13_3-0) [***b***](#cite_ref-:13_3-1) [***c***](#cite_ref-:13_3-2) [***d***](#cite_ref-:13_3-3) [***e***](#cite_ref-:13_3-4) ["Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows"](https://farsroid.io/eitaa-messenger-android/). *Farsroid.io*. 30 June 2020. Retrieved 31 December 2024.

1. **[^](#cite_ref-4)** ["Rubika bazaar"](https://cafebazaar.ir/app/app.rbmain.a?l=en).

1. **[^](#cite_ref-:02_5-0)** ["Eitaa"](https://cafebazaar.ir/app/ir.eitaa.messenger?l=en).

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1. ^ [***a***](#cite_ref-:24_7-0) [***b***](#cite_ref-:24_7-1) [***c***](#cite_ref-:24_7-2) [***d***](#cite_ref-:24_7-3) ["Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated"](https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated). *Tehran Times*. 9 March 2021. [Archived](https://web.archive.org/web/20210926132732/https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated) from the original on 26 September 2021. Retrieved 4 March 2023.

1. **[^](#cite_ref-8)** ["Social_Media_in_the_Middle_East_2022"](https://www.researchgate.net/publication/369824417).

1. ^ [***a***](#cite_ref-:4_9-0) [***b***](#cite_ref-:4_9-1) [""ایتا" و "روبیکا" بیشترین اقبال را در میان ۵ پیام رسان داخلی دارند"](https://www.irna.ir/news/85020345/%D8%A7%DB%8C%D8%AA%D8%A7-%D9%88-%D8%B1%D9%88%D8%A8%DB%8C%DA%A9%D8%A7-%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D9%82%D8%A8%D8%A7%D9%84-%D8%B1%D8%A7-%D8%AF%D8%B1-%D9%85%DB%8C%D8%A7%D9%86-%DB%95-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C). 6 February 2023. [Archived](https://web.archive.org/web/20230207065708/https://www.irna.ir/news/85020345/%D8%A7%DB%8C%D8%AA%D8%A7-%D9%88-%D8%B1%D9%88%D8%A8%DB%8C%DA%A9%D8%A7-%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D9%82%D8%A8%D8%A7%D9%84-%D8%B1%D8%A7-%D8%AF%D8%B1-%D9%85%DB%8C%D8%A7%D9%86-%DB%B5-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C) from the original on 7 February 2023. Retrieved 10 February 2023.

1. **[^](#cite_ref-10)** ["tracking-the-use-of-social-media-networks-in-iran"](https://epc.ae/en/details/iranian-perspectives/tracking-the-use-of-social-media-networks-in-iran).

1. **[^](#cite_ref-:0_11-0)** ["هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا"](https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html). *صدای آمریکا* (in Persian). 29 October 2022. [Archived](https://web.archive.org/web/20221208064055/https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html) from the original on 8 December 2022. Retrieved 4 March 2023.

1. **[^](#cite_ref-:5_12-0)** ["SATRA calls for explanation after Google Play removes Iranian apps"](https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian). *Tehran Times*. 15 September 2021. [Archived](https://web.archive.org/web/20210920044853/https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian) from the original on 20 September 2021. Retrieved 4 March 2023.

1. **[^](#cite_ref-13)** ["هشدار گوگل به کاربران اندروید در باره "جاسوسی" پیام‌رسان ایرانی روبیکا"](https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html). *صدای آمریکا* (in Persian). 29 October 2022. [Archived](https://web.archive.org/web/20221208064055/https://ir.voanews.com/a/detecting-rubika-spyware-google-play-protect/6809835.html) from the original on 8 December 2022. Retrieved 4 March 2023.

1. **[^](#cite_ref-14)** ["SATRA calls for explanation after Google Play removes Iranian apps"](https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian). *Tehran Times*. 15 September 2021. [Archived](https://web.archive.org/web/20210920044853/https://www.tehrantimes.com/news/465113/SATRA-calls-for-explanation-after-Google-Play-removes-Iranian) from the original on 20 September 2021. Retrieved 4 March 2023.

1. **[^](#cite_ref-15)** ["Hamrah-e Aval Digital Platforms Monitoring Center Inaugurated"](https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated). *Tehran Times*. 9 March 2021. [Archived](https://web.archive.org/web/20210926132732/https://www.tehrantimes.com/news/458966/Hamrah-e-Aval-Digital-Platforms-Monitoring-Center-Inaugurated) from the original on 26 September 2021. Retrieved 4 March 2023.

1. **[^](#cite_ref-16)** ["Fifth Iranian Domestic Messenger Joined the MXB"](https://en.ito.gov.ir/news/34/fifth-iranian-domestic-messenger-joined-the-mxb). *en.ito.gov.ir* (in Persian). Retrieved 31 December 2024.

1. **[^](#cite_ref-17)** ["چگونه اتصال متقابل بین پیام‌رسان‌ها را فعال کنیم؟/ پاسخ به چند شبهه"](https://www.irna.ir/news/85092542/%DA%86%DA%AF%D9%88%D9%86%D9%87-%D8%A7%D8%AA%D8%B5%D8%A7%D9%84-%D9%85%D8%AA%D9%82%D8%A7%D8%A8%D9%84-%D8%A8%DB%8C%D9%86-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D9%87%D8%A7-%D8%B1%D8%A7-%D9%81%D8%B9%D8%A7%D9%84-%DA%A9%D9%86%DB%8C%D9%85-%D9%BE%D8%A7%D8%B3%D8%AE-%D8%A8%D9%87-%DA%86%D9%86%D8%AF). *ایرنا* (in Persian). 25 April 2023. Retrieved 31 December 2024.

1. **[^](#cite_ref-18)** ["Digital Platforms and Services"](https://en.ito.gov.ir/news/10/digital-platforms-and-services). *en.ito.gov.ir* (in Persian). Retrieved 31 December 2024.

1. **[^](#cite_ref-19)** ["نحوه فعال سازی قابلیت اتصال متقابل در پیام‌رسان‌های داخلی + فیلم"](https://www.isna.ir/news/1402020401560/%D9%86%D8%AD%D9%88%D9%87-%D9%81%D8%B9%D8%A7%D9%84-%D8%B3%D8%A7%D8%B2%DB%8C-%D9%82%D8%A7%D8%A8%D9%84%DB%8C%D8%AA-%D8%A7%D8%AA%D8%B5%D8%A7%D9%84-%D9%85%D8%AA%D9%82%D8%A7%D8%A8%D9%84-%D8%AF%D8%B1-%D9%BE%DB%8C%D8%A7%D9%85-%D8%B1%D8%B3%D8%A7%D9%86-%D9%87%D8%A7%DB%8C-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C-%D9%81%DB%8C%D9%84%D9%85). *ایسنا* (in Persian). 25 April 2023. Retrieved 31 December 2024.

1. **[^](#cite_ref-20)** ["About Rubika | IranTalent"](https://www.irantalent.com/en/company/rubika/b99de54d-2779-46e0-99ac-3241f1248249/overview). *www.irantalent.com*. Retrieved 1 January 2025.

## External links

- [Official website](https://rubika.ir/)

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Adapted from the Wikipedia article [Rubika](https://en.wikipedia.org/wiki/Rubika) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rubika?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.