# Roycroft

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For the surname, see [Roycroft (surname)](/source/Roycroft_(surname)).

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United States historic place

Roycroft Campus U.S. National Register of Historic Places U.S. National Historic Landmark The Copper Shop, first building of the Roycroft Campus to be restored Location Main and South Grove St., East Aurora, New York Nearest city Buffalo Coordinates 42°46′04″N 78°37′04″W / 42.76778°N 78.61778°W / 42.76778; -78.61778 Built 1895 NRHP reference No. 74001236 Significant dates Added to NRHP November 8, 1974[1] Designated NHL February 26, 1986[2]

**Roycroft** was a reformist community of [craft](/source/Craft) workers and artists which formed part of the [Arts and Crafts movement](/source/Arts_and_Crafts_movement) in the United States. [Elbert Hubbard](/source/Elbert_Hubbard) founded the community in 1895, in the village of [East Aurora, New York](/source/East_Aurora%2C_New_York), near [Buffalo](/source/Buffalo%2C_New_York). Participants were known as **Roycrofters**. The work and philosophy of the group, often referred to as the **Roycroft movement**, had a strong influence on the development of American architecture and design in the early 20th century.

## History

[Golding Pearl](/source/Golding_Pearl) letterpress used by the Roycrofters

The name "Roycroft" was chosen after the printers, Samuel and Thomas Roycroft, who made books in [London](/source/London) from about 1650–1690. The word *roycroft* had a special significance to Elbert Hubbard. Hubbard believed "*roycroft"* meant "*king's craft"* in French.[3] In [guilds](/source/Guild) of early modern Europe, king's craftsmen were guild members who had achieved a high degree of skill and therefore made things for the King. The Roycroft insignia was borrowed from the monk [Cassiodorus](/source/Cassiodorus), a 13th-century bookbinder and illuminator.

Elbert Hubbard had been influenced by the ideas of [William Morris](/source/William_Morris) on a visit to England.[4] He was unable to find a publisher for his book *Little Journeys* so, inspired by Morris's [Kelmscott Press](/source/Kelmscott_Press), decided to set up his own [private press](/source/Private_press) to print the book himself, founding **Roycroft Press**.

His championing of the Arts and Crafts approach attracted a number of visiting craftspeople to East Aurora, and they formed a community of printers, furniture makers, metalsmiths, leathersmiths, and bookbinders. A quotation from [John Ruskin](/source/John_Ruskin) formed the Roycroft "creed":

A belief in working with the head, hand and heart and mixing enough play with the work so that every task is pleasurable and makes for health and happiness.

The inspirational leadership of Hubbard attracted a group of almost 500 people by 1910, and millions more knew of him through his essay *[A Message to Garcia](/source/A_Message_to_Garcia)*.

A door of the Chapel (not a religious building but a guild hall)

The Roycroft Press is also credited for publishing partner publications, such as Carl Lothar Bredemeier's *The Buffalo Magazine for Arts* in 1920.[5]

In 1915 Hubbard and his wife, noted [suffragist](/source/Suffragist) [Alice Moore Hubbard](/source/Alice_Moore_Hubbard), died in the sinking of [RMS *Lusitania*](/source/RMS_Lusitania), and the Roycroft community went into a gradual decline. Following Elbert's death, his son Bert took over the business. In attempts to keep his father's business afloat, Bert proposed selling Roycroft's furniture through major retailers. Sears & Roebuck eventually agreed to carry the furniture, but this was only a short-lived success.[6]

Fourteen original Roycroft buildings are located in the area of South Grove and Main Street in East Aurora. Known as the "Roycroft Campus", this rare survival of an [art colony](/source/Art_colony) was awarded [National Historic Landmark](/source/National_Historic_Landmark) status in 1986.[2][7][8]

The Elbert Hubbard Roycroft Museum, housed in the [George and Gladys Scheidemantel House](/source/George_and_Gladys_Scheidemantel_House) in [East Aurora](/source/East_Aurora%2C_New_York) is the main collection and research centre for the work of the Roycrofters.

### Roycroft Inn

Roycroft Inn, Lobby bar, Roycroft Campus

Part of the Roycroft Campus, the Inn is a hotel with a restaurant and lobby bar across the street from the primary buildings. It first opened for visitors in 1905 and in 1986, as part of the Roycroft Campus, became a [National Historic Landmark](/source/National_Historic_Landmark).[9] A nine-year restoration was completed in 1995, with funding from the Margaret L. Wendt Foundation; the total cost was $8 million.[10] At that time, the facility re-opened. The Salon area contains restored murals by Roycroft artist [Alexis Jean Fournier](/source/Alexis_Jean_Fournier).[11]

The inn also hosted a [training camp](/source/Training_camp) for the [Buffalo Bills](/source/Buffalo_Bills) from 1960 until 1962.[12]

## Gallery

		- Visitor Center, June 2019

		- Front of the Chapel

		- Roycroft Inn

		- Side of the Chapel

		- The Roycroft Renaissance Logo

		- Roycroft Campus welcome sign from the 1990s

		- Sign about Elbert Hubbard

		- Sign with Roycroft crest and lettering

		- Portrait of Elbert Hubbard at the Visitor Center

## Famous Roycrofters

- Arthur H. Cole (1899–?), coppersmith

- [Jerome Connor](/source/Jerome_Connor) (1874–1943), sculptor of Elbert Hubbard statue, North Wind on the Roycroft Chapel, and others.

- [William Wallace Denslow](/source/William_Wallace_Denslow) (1856–1915), illustrator of *[The Wonderful Wizard of Oz](/source/The_Wonderful_Wizard_of_Oz)*.

- [Alexis Jean Fournier](/source/Alexis_Jean_Fournier) (1865–1948), American painter, including 20 murals at the Roycroft Inn.

- [William Joseph "Dard" Hunter](/source/Dard_Hunter) (1883–1966), American authority on making paper by hand, as well as printing using handmade type. He published a number of books on traditional, pre-industrial, techniques for making paper.

- Walter Jennings, coppersmith and jeweler

- Karl Kipp (1882–1954), worked in the bindery in 1908 and later established the Roycroft Copper Shop.

- Fredrick Kranz, created find leather goods.

- Victor Toothaker (1882–1932), coppersmith

- Samuel Warner (1871–1947), book designer, artist and illustrator for many Roycroft books.

## See also

- [American craft](/source/American_craft)

- [Arden, Delaware](/source/Arden%2C_Delaware)

- [Byrdcliffe Colony](/source/Byrdcliffe_Colony)

- [Elbert Hubbard](/source/Elbert_Hubbard)

- [Frank Lloyd Wright](/source/Frank_Lloyd_Wright)

- [Gustav Stickley](/source/Gustav_Stickley)

- [Rose Valley, Pennsylvania](/source/Rose_Valley%2C_Pennsylvania)

- [Roy Croft](/source/Roy_Croft)

## References

1. **[^](#cite_ref-nris_1-0)** ["National Register Information System"](https://npgallery.nps.gov/NRHP). *[National Register of Historic Places](/source/National_Register_of_Historic_Places)*. [National Park Service](/source/National_Park_Service). January 23, 2007.

1. ^ [***a***](#cite_ref-nhlsum_2-0) [***b***](#cite_ref-nhlsum_2-1) ["Roycroft Campus"](https://web.archive.org/web/20090911042746/http://tps.cr.nps.gov/nhl/detail.cfm?ResourceId=1460&ResourceType=District). *National Historic Landmark summary listing*. National Park Service. September 18, 2007. Archived from [the original](http://tps.cr.nps.gov/nhl/detail.cfm?ResourceId=1460&ResourceType=District) on September 11, 2009.

1. **[^](#cite_ref-3)** ["Elbert G. Hubbard: Roycroft Arts and Crafts by John H. Martin"](https://www.crookedlakereview.com/books/saints_sinners/martin15.html). *www.crookedlakereview.com*. Retrieved April 3, 2022.

1. **[^](#cite_ref-4)** Koch, Robert (January 1967). ["Elbert Hubbard's Roycrofters as Artist-Craftsmen"](https://dx.doi.org/10.1086/495764). *Winterthur Portfolio*. **3**: 67–82. [doi](/source/Doi_(identifier)):[10.1086/495764](https://doi.org/10.1086%2F495764). [ISSN](/source/ISSN_(identifier)) [0084-0416](https://search.worldcat.org/issn/0084-0416). [S2CID](/source/S2CID_(identifier)) [162706305](https://api.semanticscholar.org/CorpusID:162706305).

1. **[^](#cite_ref-5)** *Publications, Volume 24*. Buffalo, NY: Buffalo Historical Society. 1920. p. 384.

1. **[^](#cite_ref-Roycroft_Hubbard_6-0)** ["Elbert Hubbard - The Man"](https://web.archive.org/web/20140729162105/http://roycroft.org/elbert-hubbard.html). *Roycroft.org*. Archived from [the original](http://roycroft.org/elbert-hubbard.html) on July 29, 2014. Retrieved December 17, 2015.

1. **[^](#cite_ref-nrhpinv_7-0)** [""Roycroft Campus", July 1985, by Carolyn Pitts (National Register of Historic Places Inventory-Nomination)"](https://npgallery.nps.gov/NRHP/GetAsset/NHLS/74001236_text) (pdf). National Park Service. July 1985.

1. **[^](#cite_ref-nrhpphotos_8-0)** ["Roycroft Campus--Accompanying 3 photos, exterior, from 1973. (National Register of Historic Places Inventory-Nomination)"](https://npgallery.nps.gov/NRHP/GetAsset/NHLS/74001236_photos) (pdf). National Park Service. July 1985.

1. **[^](#cite_ref-nrhpdoc_9-0)** Carolyn Pitts (July 1985). [National Register of Historic Places Registration: New York NHL Roycroft Campus](https://catalog.archives.gov/id/75315730). National Archives and Records Administration. Retrieved October 21, 2025. (Downloading may be slow.)

1. **[^](#cite_ref-10)** SCHULMAN, JAMES HEANEY AND PAUL CARROLL, PAUL CARROLL, PAUL CARROLL AND GENE WARNER, PAUL CARROLL AND SUSAN (April 30, 1995). ["RESTORED ROYCROFT INN TO REOPEN E. AURORA LANDMARK REBORN IN $8 MILLION RENOVATION"](https://buffalonews.com/news/restored-roycroft-inn-to-reopen-e-aurora-landmark-reborn-in-8-million-renovation/article_bddc59c5-6179-5967-994d-c869f3ec5423.html). *Buffalo News*. Retrieved April 3, 2022.{{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: CS1 maint: multiple names: authors list ([link](https://en.wikipedia.org/wiki/Category:CS1_maint:_multiple_names:_authors_list))

1. **[^](#cite_ref-11)** [https://roycroftinn.com/our-history/](https://roycroftinn.com/our-history/), Our History

1. **[^](#cite_ref-train_12-0)** ["Throwback Thursday: Bills Training Camp history"](https://www.buffalobills.com/news/throwback-thursday-bills-training-camp-history-10537441). *BuffaloBills.com*. NFL Enterprises. [Archived](https://web.archive.org/web/20190701040406/https://www.buffalobills.com/news/throwback-thursday-bills-training-camp-history-10537441) from the original on July 1, 2019. Retrieved June 30, 2019.

## Further reading

- Beyer, Rachael A. (June 21, 2013). ["'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915"](https://lib.dr.iastate.edu/etd/13025). *Iowa State University Digital Repository*. [OCLC](/source/OCLC_(identifier)) [880379261](https://search.worldcat.org/oclc/880379261). Retrieved March 20, 2018.

- Cathers, David M. (1981) *Furniture of the American Arts and Crafts Movement: Stickley and Roycroft Mission Oak* New American Library, New York, [ISBN](/source/ISBN_(identifier)) [0-453-00397-4](https://en.wikipedia.org/wiki/Special:BookSources/0-453-00397-4)

- Champney, Freeman (1968) *Art & glory; the story of Elbert Hubbard* Crown Publishers, New York, [OCLC 274494](http://worldcat.org/oclc/274494)

- Dirlam, H. Kenneth (1964) *Sinners, this is East Aurora; the story of Elbert Hubbard and the Roycroft Shops* Vantage Press, New York

- Guiler, Thomas A (2025) *The Handcrafted Utopia: Arts and Crafts Communities in America's Progressive Era* Richard W. Couper Press, Clinton, New York, [ISBN](/source/ISBN_(identifier)) [978-1-937370-43-5](https://en.wikipedia.org/wiki/Special:BookSources/978-1-937370-43-5)

- Hamilton, Charles Franklin (1973) *As Bees in Honey Drown: Elbert Hubbard and the Roycrofters* A.S. Barnes, South Brunswick, [ISBN](/source/ISBN_(identifier)) [0-498-01052-X](https://en.wikipedia.org/wiki/Special:BookSources/0-498-01052-X)

- Rust, Robert *et al.* (2000) *The Roycroft Campus* (*Images of America* series) Arcadia Publishing, Charleston, SC, [ISBN](/source/ISBN_(identifier)) [0-7524-1344-9](https://en.wikipedia.org/wiki/Special:BookSources/0-7524-1344-9)

- Turgeon, Kitty and Rust, Robert (1998) *The Arts and Crafts Home* Friedman/Fairfax Publishers, New York, [ISBN](/source/ISBN_(identifier)) [1-56799-455-5](https://en.wikipedia.org/wiki/Special:BookSources/1-56799-455-5)

- Via, Marie and Searl, Marjorie (eds.) (1994) *Head, Heart, and Hand: Elbert Hubbard and the Roycrofters* University of Rochester Press, Rochester, N.Y., [ISBN](/source/ISBN_(identifier)) [1-878822-43-8](https://en.wikipedia.org/wiki/Special:BookSources/1-878822-43-8)

## External links

Wikimedia Commons has media related to [Roycroft](https://commons.wikimedia.org/wiki/Category:Roycroft).

- [Roycroft Organization](https://www.roycroftcampuscorporation.com/)

- [Roycroft Inn, East Aurora](https://web.archive.org/web/20070312042831/http://www.roycroftinn.com/inn/inn_history.htm)

- [Roycroft shop marks and related historical furniture maker details](https://web.archive.org/web/20160319104038/http://www.stickleyera.info/AmericanMakersR-Ste.htm)

- [The Roycroft Community 1894–1938 by Hilary Davis](https://web.archive.org/web/20161109075520/http://www.arts-crafts.com/archive/hdavis.shtml)

- [The Arts & Crafts Movement: People: Elbert Hubbard](https://web.archive.org/web/20101124213821/http://www.arts-crafts.com/archive/ehubbard.shtml)

- [The Roycroft Campus](https://web.archive.org/web/20070210063221/http://freenet.buffalo.edu/bah/a/archsty/a-c/roy/hp/index.html)

- [Roycrofters At Large Association](http://www.ralaweb.com)

- [The Winterthur Library](http://findingaid.winterthur.org/html/HTML_Finding_Aids/COL0254.htm) Overview of an archival collection on the Roycrofters

- Roycrofters Collection: Books published at the Roycrofter colony founded by Elbert Hubbard, (97 items). From the [Rare Book and Special Collections Division at the Library of Congress](https://www.loc.gov/rr/rarebook/)

- [Furniture Items from the 1906 Roycroft Catalog](https://web.archive.org/web/20150707090929/http://www.trovestar.com/ac_antique/index.php?Manufacturer=Roycroft)

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Adapted from the Wikipedia article [Roycroft](https://en.wikipedia.org/wiki/Roycroft) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Roycroft?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.
