# Roxy Jacenko

> Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Roxy_Jacenko
> Markdown URL: https://mediated.wiki/source/Roxy_Jacenko.md
> Source: https://en.wikipedia.org/wiki/Roxy_Jacenko
> Source revision: 1343571842
> License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/)

**Roxanne Jacenko** (born 8 June 1980)[1] is an Australian businesswoman and socialite who was one of the runners up on the [third season](/source/The_Celebrity_Apprentice_Australia_(season_3)) of *[The Celebrity Apprentice Australia](/source/The_Celebrity_Apprentice_Australia)*.[2]

## Career

Jacenko is the director of [Sydney](/source/Sydney)-based [public relations](/source/Public_relations) firm, Sweaty Betty PR, taking its name from the London clothing firm, [Sweaty Betty](/source/Sweaty_Betty),[3] founded in 2004 when Jacenko was 24 years old. The company once boasted more than 70 clients including brands [Peugeot](/source/Peugeot), [Coles Supermarkets](/source/Coles_Supermarkets), [Oliver Peoples](/source/Oliver_Peoples) and [Harris Scarfe](/source/Harris_Scarfe).[4] and celebrities [Maude Garrett](/source/Maude_Garrett) and [MasterChef Australia](/source/MasterChef_Australia_(series_3)) contestant [Hayden Quinn](/source/Hayden_Quinn).[5]

### Television

In early 2010, Jacenko signed a deal with the [Seven Network](/source/Seven_Network) to star in a semi-scripted reality television show called *The Sweat Box* (a play on the name of her PR agency). It was announced that the show would be similar to the US television show, *[The Hills](/source/The_Hills_(TV_series))*, but would focus on Sydney's affluent [Eastern Suburbs](/source/Eastern_Suburbs_(Sydney)).[6] Later in 2010, Channel Seven cancelled production of the show.

In 2013, Jacenko appeared on the Australian version of *[The Celebrity Apprentice](/source/The_Celebrity_Apprentice)*. Her appearance was characterised by conflicts with [Prue MacSween](/source/Prue_MacSween)[7] and swimmer [Stephanie Rice](/source/Stephanie_Rice)[8] and by accusations she favoured some team-mates over others.[9] In the season final, Jacenko, [John Steffensen](/source/John_Steffensen) and [Jeff Fenech](/source/Jeff_Fenech) were named as runners-up to Rice who was named Celebrity Apprentice.

In 2020, it was announced Jacenko would be participating in the [Seven Network](/source/Seven_Network)'s reality program *[SAS Australia](/source/SAS_Australia:_Who_Dares_Wins)*.[10] Jacenko was the first to exit the show.

### Publishing

In 2012, Jacenko published her first book, *Strictly Confidential: A Jazzy Lou Novel*.[11] It was published by [Allen & Unwin](/source/Allen_%26_Unwin) and is a [semi-fiction](/source/Fiction#Semi-Fiction) "behind-the-scenes" view of the [public relations](/source/Public_relations) and fashion industries.[12] Reviewing the book before its official release, columnist Ros Reines suggested many of the characters were "so thinly disguised as to almost be see-through"—that many were, in fact, [caricatures](/source/Caricatures) of real and well-known [Sydney](/source/Sydney) socialites.[13] In a 2013 [Good Weekend](/source/Good_Weekend) feature, Jacenko admitted she shared several significant character traits with the novel's main character including an "extreme" dedication to her career, a passing addiction to [Nurofen](/source/Nurofen) and "strict" dieting.[14] In 2017, Jacenko has also admitted to battling depression while her husband was in jail.[15][16]

Jacenko's second book, which was to be titled *The Insider*, was due to be released in December 2013.[3] Instead, in November 2013, Jacenko released *The Rumour Mill: A Jazzy Lou Novel*, the second novel in her "Jazzy Lou" series.

## Personal life

Jacenko has one daughter and one son.[1] Her daughter, Pixie, has started two companies: Pixie's Fidgets, a toy company, and Pixie's Bows, a hair accessory company.[17] Her husband is former investment banker Oliver Curtis, who was convicted and imprisoned for [insider trading](/source/Insider_trading) in 2016. He was released in 2017.[18][19][20] They previously lived in [Vaucluse, New South Wales](/source/Vaucluse,_New_South_Wales).[21]

## Filmography

Year Title Role Notes 2013 The Celebrity Apprentice Australia Herself TV series (runner-up) 2019 I Am...Roxy Herself Pilot episode 2020 SAS Australia Herself TV series[22]

## References

1. Naughton, Julia (2017-06-08). ["Roxy Jacenko celebrates 37th birthday with sombre post dedicated to her kids"](http://thefix.nine.com.au/2017/06/08/13/13/roxy-jacenko-shares-reflective-birthday-post-with-kids). [9Honey](/source/Nine.com.au). [Archived](https://web.archive.org/web/20170611071208/http://thefix.nine.com.au/2017/06/08/13/13/roxy-jacenko-shares-reflective-birthday-post-with-kids) 11 June 2017 at the Wayback Machine. Retrieved 2017-06-09.

1. ["A day in the life of Roxy Jacenko"](http://www.dailytelegraph.com.au/entertainment/sydney-confidential/a-day-in-the-life-of-roxy-jacenko/story-e6frewz0-1226582218839) by Ros Reines (*[The Daily Telegraph](/source/The_Daily_Telegraph_(Sydney))*, 21 February 2013)

1. [*At home with Roxy Jacenko*](http://www.okmagazine.com.au/insider/at-home-with-roxy-jacenko.htm) [Archived](https://web.archive.org/web/20130629004135/http://www.okmagazine.com.au/insider/at-home-with-roxy-jacenko.htm) 29 June 2013 at the Wayback Machine ([OK! magazine](/source/OK!_magazine), 20 May 2013)

1. ["Roxy Jacenko's spin: is it genuine?"](http://www.smh.com.au/small-business/startup/roxy-jacenkos-spin-is-it-genuine-20130425-2igfy.html) [Archived](https://web.archive.org/web/20130527010059/http://www.smh.com.au/small-business/startup/roxy-jacenkos-spin-is-it-genuine-20130425-2igfy.html) 27 May 2013 at the Wayback Machine by Adam Courtenay (*[Sydney Morning Herald](/source/Sydney_Morning_Herald)*, 25 April 2013)

1. [Sweaty Betty PR](http://www.sweatybettypr.com/) – Who we work with.

1. ["Music to the ears of Roxy Jacenko"](http://www.dailytelegraph.com.au/entertainment/music-to-the-ears-of-roxy-jacenko/story-e6frewt9-1225846348168) by Richard Clune (*[The Daily Telegraph](/source/The_Daily_Telegraph_(Sydney))*, 28 March 2010)

1. ["Roxy Jacenko claws back in Celebrity Apprentice catfight"](http://www.dailytelegraph.com.au/newslocal/city-east/roxy-jacenko-claws-back-in-celebrity-apprentice-catfight/story-fngr8h22-1226647750071) by Zilka Grogan (*[The Daily Telegraph](/source/The_Daily_Telegraph_(Sydney))*, 22 May 2013)

1. [*Roxy Jacenko shows she's no apprentice when it comes to airing her views on Steph Rice*](http://www.adelaidenow.com.au/entertainment/television/roxy-jacenko-shows-shes-no-apprentice-when-it-comes-to-airing-her-views-on-steph-rice/story-e6freeul-1226636689181) [Archived](https://web.archive.org/web/20130509223212/http://www.adelaidenow.com.au/entertainment/television/roxy-jacenko-shows-shes-no-apprentice-when-it-comes-to-airing-her-views-on-steph-rice/story-e6freeul-1226636689181) 9 May 2013 at the Wayback Machine by Briana Domjen ([The Advertiser](/source/The_Advertiser_(Adelaide)), 7 May 2013)

1. ["Rob Mills' shock Celebrity Apprentice exit: 'Is Roxy Jacenko bribing contestants?'"](http://www.news.com.au/entertainment/television/rob-mills-shock-celebrity-apprentice-exit-is-roxy-jacenko-bribing-contestants/story-e6frfmyi-1226652978952) [Archived](https://web.archive.org/web/20130530081751/http://www.news.com.au/entertainment/television/rob-mills-shock-celebrity-apprentice-exit-is-roxy-jacenko-bribing-contestants/story-e6frfmyi-1226652978952) 30 May 2013 at the Wayback Machine by Charlotte Willis ([News.com.au](/source/News.com.au), 29 May 2013)

1. (2 October 2020) ["Media Release: SAS Australia's full line up and air date revealed"](https://tvblackbox.com.au/page/2020/10/02/sas-australias-full-line-up-and-air-date-revealed) [Archived](https://web.archive.org/web/20201010112751/https://tvblackbox.com.au/page/2020/10/02/sas-australias-full-line-up-and-air-date-revealed) 10 October 2020 at the Wayback Machine, *TV Blackbox*. Retrieved 2 October 2020.

1. [*Strictly Confidential: A Jazzy Lou Novel*](https://books.google.com/books?id=0Zk9Pr5hvNQC&) by Roxy Jacenko ([Allen & Unwin](/source/Allen_%26_Unwin), 2012)

1. ["Roxy Jacenko, author of Strictly Confidential: A Jazzy Lou Novel"](http://www.stylezilla.com.au/article/roxy-jacenko-author-of-strictly-confidential-a-jazzy-lou-novel-237) [Archived](https://web.archive.org/web/20130504234405/http://www.stylezilla.com.au/article/roxy-jacenko-author-of-strictly-confidential-a-jazzy-lou-novel-237) 4 May 2013 at the Wayback Machine by Mati Munoz (*StyleZilla*, 29 December 2011)

1. ["Roxy Jacenko's revealing read"](http://www.dailytelegraph.com.au/entertainment/roxy-jacenkos-revealing-read-by-ros-reines/story-e6frewt9-1226224802791) by Ros Reines (*[The Daily Telegraph](/source/The_Daily_Telegraph_(Sydney))*, 17 December 2011)

1. ["Blonde ambition"](http://www.smh.com.au/lifestyle/blonde-ambition-20130624-2orbw.html) [Archived](https://web.archive.org/web/20130703035300/http://www.smh.com.au/lifestyle/blonde-ambition-20130624-2orbw.html) 3 July 2013 at the Wayback Machine by Jane Cadzow (*[Good Weekend](/source/Good_Weekend)*, 29 June 2013)

1. ["'Five days I'd come to work with puffy eyes and miserable ... I lost it'"](http://www.news.com.au/lifestyle/relationships/marriage/pr-queen-roxy-jacenko-reveals-she-suffered-depression-while-her-husband-was-behind-bars/news-story/ade078b07ff30fb5a1342f1d08ad4ee1). 4 August 2017. [Archived](https://web.archive.org/web/20180209074513/http://www.news.com.au/lifestyle/relationships/marriage/pr-queen-roxy-jacenko-reveals-she-suffered-depression-while-her-husband-was-behind-bars/news-story/ade078b07ff30fb5a1342f1d08ad4ee1) 9 February 2018 at the Wayback Machine. Retrieved 9 February 2018.

1. ["Roxy's question: 'Do you want to be driving a Holden or a Ferrari?"](http://www.news.com.au/lifestyle/real-life/news-life/money-talks-roxy-jacenkos-relentless-pursuit-of-riches/news-story/fd7c627b383cf0ffd94eed45d3f0e820). 17 November 2016. [Archived](https://web.archive.org/web/20180209083218/http://www.news.com.au/lifestyle/real-life/news-life/money-talks-roxy-jacenkos-relentless-pursuit-of-riches/news-story/fd7c627b383cf0ffd94eed45d3f0e820) 9 February 2018 at the Wayback Machine. Retrieved 9 February 2018.

1. Rennolds, Andrea Núñez-Torrón Stock, Nathan. ["A 10-year-old girl already owns 2 companies, and could retire at 15 as a multimillionaire"](https://www.businessinsider.com/how-a-10-year-old-girl-could-retire-at-15-2022-1). *Business Insider*. [Archived](https://web.archive.org/web/20220114201336/https://www.businessinsider.com/how-a-10-year-old-girl-could-retire-at-15-2022-1) 14 January 2022 at the Wayback Machine. Retrieved 2022-01-14.

1. Michaela Whitbourn (10 May 2016) ["Oliver Curtis stands trial for insider trading with wife Roxy Jacenko at his side"](http://www.smh.com.au/nsw/oliver-curtis-stands-trial-for-insider-trading-with-wife-roxy-jacenko-at-his-side-20160511-gos6x9.html). *[Sydney Morning Herald](/source/Sydney_Morning_Herald)*, Retrieved 10 May 2016

1. Will Glasgow ["Oliver Curtis and Roxy Jacenko dine out during court break"](http://www.theaustralian.com.au/business/margin-call/oliver-curtis-and-roxy-jacenko-dine-out-during-court-break/news-story/e8657b13fdf0160464de63dbe978ae57) . *[The Australian](/source/The_Australian)*, Retrieved 10 May 2016

1. ["Oliver Curtis back to work already"](http://www.news.com.au/lifestyle/parenting/kids/oliver-curtis-heads-to-work-in-sydney-at-his-fathers-company-just-days-after-being-released-from-jail/news-story/be145d6074d7c013b2008dafce4138f5). 26 June 2017. [Archived](https://web.archive.org/web/20180209081520/http://www.news.com.au/lifestyle/parenting/kids/oliver-curtis-heads-to-work-in-sydney-at-his-fathers-company-just-days-after-being-released-from-jail/news-story/be145d6074d7c013b2008dafce4138f5) 9 February 2018 at the Wayback Machine. Retrieved 9 February 2018.

1. Brygel, Jackie (14 May 2023). ["'It's time': Inside Roxy Jacenko's $14 million Vaucluse home for sale"](https://www.domain.com.au/living/its-time-inside-roxy-jacenkos-14-million-vaucluse-home-for-sale-1212263/). *[Domain](/source/Domain_Group)*. Retrieved 15 May 2023.

1. ["The stars joining Schapelle Corby on SAS Australia"](https://7news.com.au/sunday-night/entertainment/the-stars-joining-schapelle-corby-on-sas-australia-c-1243577.amp). *7NEWS*. 16 August 2020. Retrieved 25 September 2020.

## External links

- [www.sweatybettypr.com](http://www.sweatybettypr.com/)

---
Adapted from the Wikipedia article [Roxy Jacenko](https://en.wikipedia.org/wiki/Roxy_Jacenko) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Roxy_Jacenko?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.