# Roundarch

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[\[1\]](https://successinnovationhub.com/2025/key-industry-trends-in-2025/)

**Roundarch** was a privately held company that designed and implemented digital experiences and web content. In February 2012, Aegis Group LLC acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form [Roundarch Isobar](/source/Roundarch_Isobar).[1] Roundarch delivered websites, [rich web applications](/source/Rich_web_applications), mobile applications for the [iPhone](/source/IPhone),[2] [iPad](/source/IPad) applications, [Android (operating system)](/source/Android_(operating_system)) applications, [social media](/source/Social_media) applications and [digital marketing](/source/Digital_marketing) campaigns for primarily Fortune 500 clients and large government organizations.

## History

Roundarch was founded in June 2000 by [Deloitte](/source/Deloitte) and [WPP](/source/WPP_Group). [3] The company initially focused on building websites and applications. Roundarch had offices in Boston, Chicago, Denver and New York. Roundarch was a privately owned company, operated by its senior management[4] until February 2012 when Aegis Group plc acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form [Roundarch Isobar](/source/Roundarch_Isobar).[1]

## Projects

In 2010, Roundarch was contracted by the [New York Jets](/source/New_York_Jets) to produce a touchscreen command center that provides real-time stadium and game data, which was operated by [Woody Johnson](/source/Woody_Johnson).[5]

**Decision Maker** In 2010, [Bloomberg](/source/Bloomberg_L.P.) Sports partnered with Roundarch to design and develop the [iPad](/source/IPad) and [iPhone](/source/IPhone) applications for its fantasy football tool Decision Maker.[6]

**Front office** In 2011, Bloomberg again partnered with Roundarch to create two iOS applications, including Front Office Draft Kit and focused on fantasy football and baseball.[7][8]

In 2009, Roundarch announced the recreation of the online experience for Avis Rent-a-Car, redesigning their website and creating an iOS application for the service.[9] A site extension for the service was also made.[10][11]

In 2010, [ClubCorp](/source/ClubCorp), owner of multiple private golf clubs, contracted Roundarch to redesign various websites, including those of ClubCorp's affiliate clubs.[12]

In 2010, Crowley Maritime Corporation contracted Roundarch to produce a website for them.[citation needed] Roundarch and Crowley Maritime Corporation were awarded a 2011 TMSA Compass Award.[citation needed]

In 2009, Roundarch worked in partnership with [Herff Jones](/source/Herff_Jones) and Nystrom to develop StrataLogica, a 3D map and globe viewer application.[13][14]

In April 2009, Roundarch announced its participation in designing the [Tesla Model S](/source/Tesla_Model_S) prototype sedan's touch-screen control panel.[15][16]

## References

1. Business Wire (2012-02-22). ["CORRECTING and REPLACING Aegis acquires leading US digital agency Roundarch"](http://www.businesswire.com/news/home/20120222006068/en/CORRECTING-REPLACING-Aegis-acquires-leading-digital-agency). Business Wire. [Archived](https://web.archive.org/web/20130224031359/http://www.businesswire.com/news/home/20120222006068/en/CORRECTING-REPLACING-Aegis-acquires-leading-digital-agency) 2013-02-24 at the Wayback Machine. Retrieved 2013-01-30.

1. McKay, Lauren (2009-03-01). ["CRM and the iPhone - CRM Magazine"](http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM-and-the-iPhone-53250.aspx). Destinationcrm.com. [Archived](https://web.archive.org/web/20130909220238/http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM-and-the-iPhone-53250.aspx) 2013-09-09 at the Wayback Machine. Retrieved 2012-12-27.

1. ["WPP, Deloitte Consulting and BroadVision launch Roundarch"](http://www.wpp.com/WPP/Investor/FinancialNews/Default.htm?guid=%7BDD3206EC-C938-4FAB-BD5B-EC12194E60AF%7D). WPP. 2000-05-09. [Archived](https://web.archive.org/web/20120229041348/http://www.wpp.com/WPP/Investor/FinancialNews/Default.htm?guid=%7BDD3206EC-C938-4FAB-BD5B-EC12194E60AF%7D) 2012-02-29 at the Wayback Machine. Retrieved 2012-12-27.

1. [HighBeam](http://www.highbeam.com/doc/1G1-137638651.html)[dead link]

1. [\[2\]](http://www.foxbusiness.com/markets/2010/09/17/nfl-tackles-real-time-sales-data/) [Archived](https://web.archive.org/web/20101004184620/http://www.foxbusiness.com/markets/2010/09/17/nfl-tackles-real-time-sales-data/) October 4, 2010 at the Wayback Machine

1. Butcher, Dan (2010-09-17). ["Bloomberg activates NFL partnership with fantasy football iPad app - Mobile Marketer - Content"](http://www.mobilemarketer.com/cms/news/content/7395.html). Mobile Marketer. [Archived](https://web.archive.org/web/20120614123814/http://www.mobilemarketer.com/cms/news/content/7395.html) 2012-06-14 at the Wayback Machine. Retrieved 2012-12-27.

1. ["Bloomberg, MLB.com Launch Front Office 2011"](https://www.bloomberg.com/news/2011-02-23/bloomberg-mlb-com-launch-front-office-2011.html). Bloomberg. 2011-02-23. [Archived](https://web.archive.org/web/20121105023729/http://www.bloomberg.com/news/2011-02-23/bloomberg-mlb-com-launch-front-office-2011.html) 2012-11-05 at the Wayback Machine. Retrieved 2012-12-27.

1. Butcher, Dan (2011-03-14). ["Bloomberg targets fantasy baseball fans with mobile tools - Mobile Marketer - Content"](http://www.mobilemarketer.com/cms/news/content/9364.html). Mobile Marketer. [Archived](https://web.archive.org/web/20130117073942/http://www.mobilemarketer.com/cms/news/content/9364.html) 2013-01-17 at the Wayback Machine. Retrieved 2012-12-27.

1. ["Avis"](https://web.archive.org/web/20091128131958/http://impost.roundarch.com/tag/avis/). Archived from [the original](http://impost.roundarch.com/tag/avis/.) on November 28, 2009. Retrieved July 22, 2010.

1. ["Air New Zealand - Compare Rental Car Rates Worldwide"](https://web.archive.org/web/20081208110309/http://carrental.com/RentCar/airnewzealand/index.html). Carrental.com. 2009-07-13. Archived from [the original](http://carrental.com/RentCar/airnewzealand/index.html) on 2008-12-08. Retrieved 2012-12-27.

1. ["Roundarch and Avis Rent A Car Share the Success of Their Current Collaboration"](https://web.archive.org/web/20140121034015/http://www2.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=56831886-D04C-4B00-9DAB-568771024FA1). SmartBrief. Archived from [the original](http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=56831886-D04C-4B00-9DAB-568771024FA1) on 2014-01-21. Retrieved 2012-12-27.

1. ["Reinventing the Country Club | Fox News Video"](http://video.foxnews.com/v/4618423/). Video.foxnews.com. 2011-03-31. [Archived](https://web.archive.org/web/20121001022144/http://video.foxnews.com/v/4618423/) 2012-10-01 at the Wayback Machine. Retrieved 2012-12-27.

1. Business Wire (2010-03-05). ["NYSTROM Herff Jones Education Division Introduces New Collaboration, Sharing, and Presentation Capabilities for StrataLogica™"](https://web.archive.org/web/20121003191346/http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100305005893&newsLang=en). Business Wire. Archived from [the original](http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100305005893&newsLang=en) on October 3, 2012. Retrieved 2012-12-27.

1. [Archived](https://web.archive.org/web/20121024024538/https://finance.yahoo.com/news/Nystrom-and-Roundarch-Unveil-bw-3867701309.html?x=0&.v=1) 24 Oct 2012 at the Wayback Machine

1. ["Roundarch Technology Amps Up Tesla's Model S"](https://web.archive.org/web/20090816201807/http://www.reuters.com/article/pressRelease/idUS272132+29-Apr-2009+BW20090429). Reuters. 2009-04-29. Archived from [the original](https://www.reuters.com/article/pressRelease/idUS272132+29-Apr-2009+BW20090429) on 2009-08-16. Retrieved 2012-12-27.

1. ["Merapi"](https://web.archive.org/web/20100420085411/http://www.merapiproject.net/). Archived from [the original](http://www.merapiproject.net/.) on April 20, 2010. Retrieved July 22, 2010.

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Adapted from the Wikipedia article [Roundarch](https://en.wikipedia.org/wiki/Roundarch) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Roundarch?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.