# Rolling Out > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Rolling_Out > Markdown URL: https://mediated.wiki/source/Rolling_Out.md > Source: https://en.wikipedia.org/wiki/Rolling_Out > Source revision: 1324723866 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) {{Short description|American lifestyle and entertainment magazine}} {{Italic title}} {{Infobox magazine | logo = | website = {{URL|rollingout.com}} | language = English | founder = | editor_title = | editor = | based = [Atlanta](/source/Atlanta), [Georgia](/source/Georgia_(U.S._state)), U.S. | founded = {{start date and age|1998}} | oclc = }} '''''Rolling Out''''' is an African American-focused lifestyle and entertainment magazine based in [Atlanta](/source/Atlanta), [Georgia](/source/Georgia_(U.S._state)). Published by Steed Media Group, it was founded in 1998 and has grown into a multimedia platform that covers culture, politics, entertainment, business, health, and social justice issues relevant to the Black community in the United States.{{cite web |title=Cool Jobs: Munson Steed, Rolling Out Magazine |url=https://www.blackenterprise.com/cool-jobs-munson-steed-rolling-out-magazine/ |publisher=Black Enterprise |access-date=July 17, 2025}} ==History== ''Rolling Out'' was founded by American media executive, publisher, and entrepreneur [Munson Steed](/source/Munson_Steed), as a free weekly newspaper intended to provide media representation for African American audiences. Initially distributed in Atlanta. It expanded its reach to other urban markets and established a presence in digital media as well.{{cite web |title=Munson Steed: Media Mogul, Thought Producer, Visionary |url=https://www.heartandsoul.com/culture/munson-steed-media-mogul-thought-producer-visionary/ |publisher=Heart & Soul Magazine |access-date=July 17, 2025}} As of the 2020s, ''Rolling Out'' reported an estimated digital audience of over 2 million unique visitors monthly, and print distribution in over 20 U.S. cities. The magazine maintains a combined social media following of over 500,000. ''Rolling Out'' is known for its celebrity interviews and editorial features on Black culture, activism, entrepreneurship, and entertainment. Public figures featured on its covers have included singer [Normani Kordei](/source/Normani_Kordei),{{cite web |title=Normani Kordei's Musical Evolution |url=https://www.teenvogue.com/story/normani-kordei-fifth-harmony-musical-evolution |publisher=Teen Vogue |access-date=July 17, 2025}} television personality [Porsha Williams](/source/Porsha_Williams),{{cite web |title=Porsha Williams and Her Bump Cover Rolling Out Magazine |url=https://bckonline.com/2019/02/04/porsha-williams-and-her-bump-cover-rolling-out-magazine/ |publisher=BCK Online |access-date=July 17, 2025}} Grammy-winning artist [H.E.R.](/source/H.E.R.),{{cite web |title=H.E.R. Covers Rolling Out Magazine |url=https://21ninety.com/her-covers-rolling-out-magazine-and-weve-got-the-lowdown-on-her-iconic-hair |publisher=21Ninety |access-date=July 17, 2025}} actor [Morris Chestnut](/source/Morris_Chestnut),{{cite web |title=All About Morris Chestnut's Kids |url=https://people.com/all-about-morris-chestnut-kids-8724989 |publisher=People |access-date=July 17, 2025}} and former heavyweight boxing champion [Mike Tyson](/source/Mike_Tyson).{{cite web |title=Mike Tyson on cover of Rolling Out magazine: Criminal past, stage show, going vegan |url=https://www.badlefthook.com/2013/4/18/4240044/mike-tyson-on-cover-of-rolling-out-magazine-criminal-past-stage-show-going-vegan |publisher=Bad Left Hook |access-date=July 17, 2025}} In 2016, ''Rolling Out'' formed a partnership with digital news platform ''[The Grio](/source/The_Grio)'' to create a digital advertising network aimed at multicultural audiences.{{cite web |title=The Grio and Rolling Out Partner to Form Digital Ad Network |url=https://copylinemagazine.com/thegrio-and-rolling-out-partner-to-form-digital-ad-network-collaboration-to-allow-advertisers-to-reach-key-ethnic-demographic/ |publisher=Copyline Magazine |access-date=July 17, 2025}} In 2017, Steed Media Group collaborated with ad tech firm Digital Remedy to launch ''Rolling Out Extend,'' a platform to expand its reach to over 30 million addressable digital consumers.{{cite web |title=Rolling Out and The Grio Create Digital Ad Network |url=https://theindustrycosign.com/rollingout-thegrio-digital-ad-network/ |publisher=The Industry Cosign |access-date=July 17, 2025}} In 2021, ''Rolling Out'' participated in the #AmplifyBlackStories initiative in partnership with BlackBookStore.com and [Penguin Random House](/source/Penguin_Random_House). The campaign aimed to promote Black authors and literature to a broader audience.{{cite news |title=Munson Steed Leads First African American Family Book Expo |url=https://www.detroitnews.com/story/entertainment/books/2017/02/24/munson-steed-first-african-american-family-book-expo/98371264/ |newspaper=The Detroit News |access-date=July 17, 2025}} In 2024, ''Rolling Out'' launched the RideCon AI Lab during its annual tech and culture conference. The lab featured sessions on artificial intelligence, entrepreneurship, and innovation in Black communities.{{cite web |title=Rolling Out Celebrates Black History Month with RideCon AI Lab |url=https://atlantatribune.com/2024/02/19/rolling-out-celebrates-black-history-month-with-ride-con-ai-lab/ |publisher=Atlanta Tribune |access-date=July 17, 2025}} The publication has worked with national brands such as [McDonald's](/source/McDonald's), [American Airlines](/source/American_Airlines), [Lexus](/source/Lexus), and [Ford](/source/Ford_Motor_Company) for multicultural marketing campaigns.{{cite web |title=Rolling Out and Lexus Highlight Entrepreneurial Voices |url=https://www.heartandsoul.com/news/rolling-out-and-lexus-partner-with-black-owned-pear-nova-beauty-brand-ceo-rachel-james-to-highlight-next-level-elevation-with-the-all-new-lexus-nx%EF%BF%BC/ |publisher=Heart & Soul Magazine |access-date=July 17, 2025}} ==See also== * [List of African-American newspapers and media outlets](/source/List_of_African-American_newspapers_and_media_outlets) * [The Grio](/source/The_Grio) * [Ebony (magazine)](/source/Ebony_(magazine)) ==References== ==External links== * [https://www.rollingout.com Official website] Category:Magazines established in 1998 Category:African-American magazines Category:Entertainment magazines published in the United States Category:Weekly magazines published in the United States Category:Magazines published in Atlanta --- Adapted from the Wikipedia article [Rolling Out](https://en.wikipedia.org/wiki/Rolling_Out) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rolling_Out?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.