# Rodger Raderman > Mediated Wiki article. Canonical URL: https://mediated.wiki/source/Rodger_Raderman > Markdown URL: https://mediated.wiki/source/Rodger_Raderman.md > Source: https://en.wikipedia.org/wiki/Rodger_Raderman > Source revision: 1318278761 > License: Creative Commons Attribution-ShareAlike 4.0 International (https://creativecommons.org/licenses/by-sa/4.0/) American media and technology entrepreneur This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous. Find sources: "Rodger Raderman" – news · newspapers · books · scholar · JSTOR (April 2011) (Learn how and when to remove this message) **Rodger Raderman** (born August 22, 1968, in Los Angeles, California) is an American media and technology entrepreneur. As of 2006, he was co-founder, Chief Marketing and Product Officer of [Veeker](/source/Veeker), co-founder and chairman of [Obscura Digital](/source/Obscura_Digital), and Founder of [IFILM](/source/IFILM). ## Notable achievements Raderman's first company, IFILM, founded in October 1998, was the first to use the [Internet](/source/Internet) to deliver user-generated video content (short films) and premiere video content (music videos, movie trailers, viral videos) to a broad consumer audience. Raderman's second company, Obscura Digital, founded in July 2000, was the first to introduce immersive video projection technologies to Fortune 500 companies’ event-based marketing efforts. ## Education A native of California, with Russian origins, Raderman received a B.A. from the University of California, Los Angeles, with double majors in Communication Studies and Psychology. He was awarded a M.A. in Systematic and Philosophical Theology from the Graduate Theological Union at the University of California, Berkeley.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] His Master's thesis, entitled “Dreams and Liberation” was a curious exploration into the role the subconscious mind plays in helping individuals and societies discover and socialize ethical and metaphysical certainty. ## Career After completing his master's degree, Raderman relocated to New York, and began working for [Silicon Alley](/source/Silicon_Alley)-based [Marinex Multimedia](https://en.wikipedia.org/w/index.php?title=Marinex_Multimedia&action=edit&redlink=1). There, he helped produce one of the Web's first "webisodics", then known as a "Cybersoap", called "The East Village," along with an online entertainment magazine called "The Biz" and a CD-ROM magazine called "Trouble & Attitude." From Marinex, Raderman joined [Saatchi & Saatchi](/source/Saatchi_%26_Saatchi)'s interactive marketing division, Darwin Digital, where, as Creative Director and then managing director, he worked on interactive accounts for clients including Time Warner, General Mills, GeoCities, Allied Domec, New Zealand Telecom, The New Zealand Rugby Union, and HP.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] He left Saatchi to found IFILM.[*[citation needed](https://en.wikipedia.org/wiki/Wikipedia:Citation_needed)*] ### IFILM Raderman founded IFILM in October 1998, and was the company's first Chairman/CEO. In April 1999, he was joined by co-founder and SVP Business Development Luke McDonough. In March 2000, Kevin Wendle, IFILM's original [angel investor](/source/Angel_investor), became CEO and was made a co-founder as well. ### Obscura Digital Raderman co-founded Obscura Digital in July 2000 with Travis Threlkel, who, with co-CEO Chris Lejeune, operates the company. Obscura Digital is an advanced HD video [R&D](/source/R%26D) and production facility focused on developing high-impact, immersive, and giant-scale display systems and content. [Haworth](/source/Haworth_(company)) partnered with Obscura Digital to create [Bluescape](/source/Bluescape), a wall touchscreen.[1] Obscura collaborated with [Tesla Motors](/source/Tesla_Motors) and the [Oceanic Preservation Society](/source/Oceanic_Preservation_Society) to design a custom [Tesla Model S](/source/Tesla_Model_S) for the 2015 documentary film *[Racing Extinction](/source/Racing_Extinction)*. The vehicle had a projection system that was used to project images of endangered species onto public buildings to educate the public about the [Holocene extinction event](/source/Holocene_extinction_event) ### Veeker Raderman co-founded Veeker in September 2005 with entertainment industry veteran Alex Kelly, business development leader Marcus Yoder, and mobile industry expert Raj Singh.[2] ## References 1. **[^](#cite_ref-1)** [*Bluescape, the Touchscreen That Covers a Wall*](https://web.archive.org/web/20130604160904/http://www.businessweek.com/articles/2013-05-09/bluescape-the-touchscreen-that-covers-a-wall) May 09, 2013 [Businessweek.com](/source/Businessweek.com) 1. **[^](#cite_ref-Veeker_Corp._2-0)** Bloomberg Businessweek. ["Veeker Corp"](https://web.archive.org/web/20121011192718/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30339923). Archived from [the original](http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30339923) on October 11, 2012. Retrieved 9 April 2011. {{[cite web](https://en.wikipedia.org/wiki/Template:Cite_web)}}: |last= has generic name ([help](https://en.wikipedia.org/wiki/Help:CS1_errors#generic_name)) --- Adapted from the Wikipedia article [Rodger Raderman](https://en.wikipedia.org/wiki/Rodger_Raderman) by Wikipedia contributors ([contributor history](https://en.wikipedia.org/wiki/Rodger_Raderman?action=history)). Available under [Creative Commons Attribution-ShareAlike 4.0 International](https://creativecommons.org/licenses/by-sa/4.0/). Changes may have been made.